scholarly journals The Internet Book Circulation Model – Preliminary Assumptions and Research Methodology [Praca nad modelem internetowego obiegu książki]

2017 ◽  
Vol 9 (2 (17)) ◽  
pp. 165
Author(s):  
Sebastian Dawid Kotuła
Keyword(s):  
Research Methodology ◽  
Circulation Model ◽  
The Internet ◽  
Book Circulation

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals COMO ESTÃO “NAVEGANDO” NOS CURSOS DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO?: um estudo sobre o uso da netnografia nas disciplinas de método de pesquisa

2019 ◽  
Vol 5 (6) ◽  
pp. 232-248
Author(s):  
Kathiane Benedetti Corso ◽  
Rodrigo de Oliveira Estela ◽  
Marina Valim Bandeira
Keyword(s):  
Research Methods ◽  
Research Methodology ◽  
Basic Concept ◽  
Educational Institutions ◽  
The Internet ◽  
Online Research ◽  
Online Information ◽  
Traditional Research ◽  
Palabras Clave ◽  
On Line

O boom da internet nos últimos anos levou a sociedade a utilizar novas formas de comunicação. Seus usuários passaram de meros espectadores a produtores de conteúdo. Esta produção de conteúdo leva a uma evolução lógica dos métodos tradicionais de pesquisa, tanto no âmbito empresarial como nas instituições de ensino. Neste cenário, surge o método netnográfico ou, Netnografia. Esta nova ferramenta, focada na pesquisa online, e que favorece a coleta de informações on-line. Este estudo visa esclarecer o conceito básico a respeito da Netnografia, bem como demonstrar a utilização do método nos cursos de Pós-Graduação em Administração no Brasil.   PALAVRAS-CHAVE: Netnografia; Pós-Graduação; Metodologia da Pesquisa; Administração.   ABSTRACT The growing of the internet in recent years has led society to use new forms of communication. His users went from mere viewers to content producers. This leads to a logical evolution of traditional research methods, both in business and in educational institutions. In this scenario, the netnographic method appears. This new tool, focused on online research favors the collection of online information such as images, vídeos and comments. In this way, the presente study aims to clarify the basic concept regarding Netnography, as well as demonstrate the use of the method in the PostGraduate courses in Business in Brazil.   KEYWORDS: Netnography; Post-Graduation; Research Methodology; Business.   RESUMEN El boom de Internet en los últimos años ha llevado a la sociedad a utilizar nuevas formas de comunicación. Sus usuarios pasaron de meros espectadores a productores de contenido. Esta producción de contenido lleva a una evolución lógica de los métodos tradicionales de investigación, tanto en el ámbito empresarial como en las instituciones de enseñanza. En este escenario, surge el método netnográfico o, Netnografía. Esta nueva herramienta, enfocada en la búsqueda en línea, y que favorece la recolección de información en línea. Este estudio pretende esclarecer el concepto básico respecto a la Netnografía, así como demostrar la utilización del método en los cursos de Postgrado en Administración en Brasil.   PALABRAS CLAVE: Netnografía; Postgrado; Metodología de la Investigación; Administración  

scholarly journals Online English Learning during Covid-19 Pandemic

2021 ◽  
Vol 1 (1) ◽  
pp. 63-69
Author(s):  
Dewi Sartipa ◽  
Keyword(s):  
Learning Process ◽  
Research Methodology ◽  
Learning Strategy ◽  
The Internet ◽  
English Learning ◽  
Teachers And Parents ◽  
Descriptive Method ◽  
Development Of Students ◽  
English Subject ◽  
At Home

Abstract Purpose: This article aims to describe English learning in the Covid-19 Pandemic Era. This article also explains the importance of the Internet in the learning process and the importance of parents in the development of students in the Covid-19 Pandemic Era. Research methodology: This study used a descriptive method. Results: This study suggests that parents should motivate their children in this situation because the learning process is carried out at home, and only parents can directly monitor the learning process. Limitations: This study has limitations. It is the information of parents who guide their students in the learning process, especially English Subject in the Covid-19 pandemic. Contribution: The study is beneficial for teachers and parents to conduct a better learning strategy during Covid -19 pandemic.

Strategic Digital City Projects

2018 ◽  
pp. 204-223 ◽  
Author(s):  
Denis Alcides Rezende
Keyword(s):  
Quality Of Life ◽  
Research Methodology ◽  
Public Services ◽  
The Internet ◽  
Digital City ◽  
Municipal Management ◽  
Innovative Solutions ◽  
The City

In order to face numerous challenges, cities need innovative solutions. Offering innovative information and efficient public services is a permanent challenge for cities concerned with citizens' quality of life and effective municipal management. The objective of this study is to describe and assess the strategic digital city projects in Chicago (USA) and Curitiba (Brazil), using innovative information and public services offered to citizens by the website. The research methodology emphasizes a case study covering the city hall, municipal departments, and other municipal entities. The results show advantages for the citizens who have free communal access to public services on the internet. Chicago offers its citizens 281 public services distributed in 256 subjects or themes and Curitiba 508 public services distributed in 26 subjects or themes. In both cities, it resulted in benefits for citizens through access to innovative information and public services offered by the internet. The conclusion reiterated the importance of the implemented innovative strategic digital city projects.

Digital City Projects

2020 ◽  
pp. 1452-1468 ◽  
Author(s):  
Denis Alcides Rezende
Keyword(s):  
Quality Of Life ◽  
Case Studies ◽  
Research Methodology ◽  
Public Services ◽  
The Internet ◽  
Full Information ◽  
Digital City ◽  
Municipal Management ◽  
The City

Offering full information and efficient public services is a permanent challenge for cities concerned with citizens' quality of life and effective municipal management. The objective of this study is to describe and assess the digital city projects in Chicago (USA) and Curitiba (Brazil), using information and public services offered to citizens by the website. The research methodology consisted of case studies covering the city hall, municipal departments, and other municipal entities. The results show advantages for the citizens who have free communal access to public services on the internet. Chicago offers its citizens 281 public services distributed in 256 subjects or themes and Curitiba 508 public services distributed in 26 subjects or themes. The conclusion reiterated the importance of the implemented projects. In both cities it resulted in benefits for citizens through access to information and public services offered by the internet.

An Overview of Trends in Undergraduate Research Practices

2011 ◽  
pp. 35-45
Author(s):  
James Galbraith
Keyword(s):  
Information Literacy ◽  
Research Methodology ◽  
Undergraduate Research ◽  
Information Access ◽  
Access Point ◽  
The Internet ◽  
Literacy Studies ◽  
Research Practices ◽  
The Past ◽  
Academic Resources

The resources undergraduates use for research have changed significantly over the past two decades as the Internet has become the predominant conduit for information. Access to academic resources has never been easier; undergraduate papers now include more citations, but more non-traditional, non-academic sources are being cited. Libraries’ initial reactions to the ascendancy of the Internet ranged from mild concern to alarm, but soon libraries were themselves using the Internet as both an access point for academic resources and as a tool for information literacy. Studies also suggest that students’ motivations and research methodology have remained consistent. The key to libraries’ success is understanding the motivations that shape students’ research practices and tying information literacy to the curriculum.

scholarly journals Determinan Viral Marketing pada Top Brand Online Shop di Indonesia

2016 ◽  
Vol 32 (1) ◽  
pp. 25
Author(s):  
Aditya Wardhana ◽  
Mahir Pradana
Keyword(s):  
Factor Analysis ◽  
Search Engine ◽  
Research Methodology ◽  
Quantitative Method ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Reference List ◽  
Online Store

The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine.

scholarly journals Distribusi dan Eksibisi Film Alternatif di Yogyakarta, Resistensi atas Praktek Dominasi Film di Indonesia

2014 ◽  
Vol 2 (2) ◽  
pp. 74
Author(s):  
Budi Dwi Arifianto ◽  
Fajar Junaedi
Keyword(s):  
Data Collection ◽  
Distribution Pattern ◽  
Research Methodology ◽  
Internet Technology ◽  
Short Film ◽  
The Internet ◽  
Literature Study ◽  
Qualitative Descriptive ◽  
Depth Interviews

This study attempts to describe the strategy and the distribution pattern of “Ngamen” cinema in Yogyakarta. The research methodology that is used is qualitative descriptive with data collection through in-depth interviews involving an offender of cinema in Yogyakarta, the literature study and relevant documents. This study found that was the film community as the basis distributor of short film or alternate in Yogyakarta. This community can come from campus and outside campus. In a line distribution filmmaker of Yogyakarta play the movie from one place to another place by the festival playback on a campus and screening outside campus. The development of the internet technology made it easier for in search of a sac culture and decent it can be used the movie. Through the internet on filmmaker of Yogyakarta looking for another film community who were willing to roll the the movie.

scholarly journals USE OF SCIENTIFIC PROFILES TO PRESENT THE RESULTS OF SCIENTIFIC RESEARCH OF UNIVERSITIES

2020 ◽  
pp. 89-94
Author(s):  
Iryna Mihus ◽  
Keyword(s):  
Peer Review ◽  
Research Methodology ◽  
Web Of Science ◽  
General Information ◽  
The Internet ◽  
University Staff ◽  
H Index ◽  
Research Results ◽  
Analysis And Synthesis ◽  
Scientific Achievements

The article substantiates that the main problem of modern universities is the search for effective methods and tools to present the results of their activities in the Internet space in order to attract more applicants and, in turn, increase the position in the rankings. The study found that an equally important component of the vast majority of rankings are research results, which are calculated as the number of scientific articles published in journals indexed in Scopus / Web of Science, as well as the h-index. A study of the positions of Ukrainian universities in international rankings showed that, despite significant advances in science, they can not get into such rankings. The study found that one of the reasons for this situation is the low level of transparency of both the research conducted at universities and the results of such research. To solve this problem, it is proposed to use scientific profiles of university staff, which contribute to the dissemination of information about scientific achievements, as they contain general information about authors that can be used for grants, participation in conferences, peer review, international rankings and others. The aim of the article is to manage the information reflected in the scientific profiles of researchers to increase the position of universities in international rankings using the results of its comparison with the information used to compile these rankings. The research methodology includes: methods of analysis and synthesis, induction and deduction, method of comparing results. It is established that the main scientific profiles that universities can use to publish research results are: Author ID in Scopus, ResearcherID, ORCID, Google Scholar. Thus, the study found that the international rankings of universities, in addition to the information posted on their websites, also use the information contained in the scientific profiles of employees of these institutions. The lack of completed profiles of scientists leads to a decrease in the position of universities in international and domestic rankings.

Sign in / Sign up

Export Citation Format

Share Document