scholarly journals The Explicit Attitude of Adolescents Towards Peers with Cancer

2020 ◽  
Vol 2 (31) ◽  
pp. 107
Author(s):  
Hanna Stępniewska-Gębik ◽  
Sławomir Trusz
Keyword(s):  
Explicit Attitude

Impact of Negation Salience and Cognitive Resources on Negation During Attitude Formation

2012 ◽  
Vol 38 (10) ◽  
pp. 1329-1342 ◽  
Author(s):  
Kathryn L. Boucher ◽  
Robert J. Rydell
Keyword(s):  
Past Research ◽  
Attitude Formation ◽  
Current Work ◽  
Cognitive Resources ◽  
Implicit Attitude ◽  
Differential Impact ◽  
Explicit Attitude ◽  
Attitude Measures ◽  
Competing Models ◽  
Implicit And Explicit

Because of the increased cognitive resources required to process negations, past research has shown that explicit attitude measures are more sensitive to negations than implicit attitude measures. The current work demonstrated that the differential impact of negations on implicit and explicit attitude measures was moderated by (a) the extent to which the negation was made salient and (b) the amount of cognitive resources available during attitude formation. When negations were less visually salient, explicit but not implicit attitude measures reflected the intended valence of the negations. When negations were more visually salient, both explicit and implicit attitude measures reflected the intended valence of the negations, but only when perceivers had ample cognitive resources during encoding. Competing models of negation processing, schema-plus-tag and fusion, were examined to determine how negation salience impacts the processing of negations.

scholarly journals Attitude toward smoking: the effect of negative smoking-related pictures

2017 ◽  
Vol 8 (2) ◽  
pp. 317
Author(s):  
Viktorija Grigaliūnaitė ◽  
Lina Pilelienė
Keyword(s):  
Research Methods ◽  
Implicit Association Test ◽  
Marketing Research ◽  
Value Added ◽  
Negative Stimulus ◽  
Association Test ◽  
Implicit Association ◽  
Explicit Attitude ◽  
Traditional Marketing ◽  
Implicit And Explicit

Research background: Endeavouring to develop healthy societies is a primary goal in many countries. As smoking is a major problem of public health, lowering the extent of smoking is one of the conditions for developing a healthy society. Based on the research revealing that the pairing of the product with negative stimuli enhances the possibility of negative reaction to the product as negative stimulus transfers it’s meaning to the product, tobacco packaging was labelled with negative smoking-related pictures illustrating the danger of smoking. Nevertheless, the extent of smoking is still large in many countries. Hence, the effect of negative smoking-related pictures has been the subject of intense debate within the scientific community.Purpose of the article: The aim of this research is to determine the effect of negative smok-ing-related pictures on the both implicit and explicit attitude toward smoking.Methods: For the purpose of determining the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking, Implicit Association Test and ques-tionnaire survey were provided. The questionnaire was elaborated based on the analysis and synthesis of scientific literature.Findings & Value added: The theoretical analysis substantiated the influence of attitude toward the product on consumer purchase decisions. Nevertheless, people do not always want to reveal their opinion, hence traditional marketing research methods for measuring explicit attitude are not sufficient as they are often not objective. Therefore, neuromarketing research methods complement traditional marketing research methods by providing more objectivity. Consequently, the Implicit Association Test and traditional questionnaire research are applied for the empirical research, revealing the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking. The recommendations for the usage of negative smoking-related pictures on purpose to influence attitude toward smoking and consumer purchase behaviour are substantiated.

Explicit Attitude Toward the Means of Goal Pursuit Measure

2016 ◽  
Author(s):  
Clayton R. Critcher ◽  
Melissa J. Ferguson
Keyword(s):  
Goal Pursuit ◽  
Explicit Attitude
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