Marketing Priority of Strategic Planning

Upravlenie ◽  
10.12737/5636 ◽  
2014 ◽  
Vol 2 (3) ◽  
pp. 46-52
Author(s):  
Шкардун ◽  
V. Shkardun ◽  
Афанасьев ◽  
Valentin Afanasev
Keyword(s):  
Information System ◽  
Strategic Planning ◽  
Conceptual Model ◽  
Preliminary Assessment ◽  
Business Objectives ◽  
Enterprise's Strategy ◽  
Marketing Information ◽  
Marketing Approach

Systemological bases of marketing approach use to the strategic planning are considered in this paper. A complex of techniques for determining the enterprise’s strategy level, based on preliminary assessment of enterprise managers’ readiness to work in strategic planning conditions has been marked. A concept of business objectives’ identification and classification based on consideration of influence groups’ interests has been proposed. A conceptual model related to interaction between market subjects and enterprise’s units during strategic planning information and analytical support has been described. A methodical approach to marketing information system setting on strategic planning’s analytical problems resolution has been Justified.

scholarly journals MARKETING CONCEPT OF THE MANAGEMENT STRATEGIC PLANNING ENTERPRISE ACTIVITY

2020 ◽  
Vol 3 (23) ◽  
pp. 84-91
Author(s):  
Viktor Levytskyi
Keyword(s):  
Information System ◽  
Strategic Planning ◽  
Model Building ◽  
External Environment ◽  
Strategic Decision ◽  
Marketing Concept ◽  
Planning Activity ◽  
Marketing Orientation ◽  
Marketing Information ◽  
Enterprise Activity

In the article describes the main problems formation marketing concept of the management strategic planning enterprise activity. Determined that strategic planning for the enterprise is defined as an organized process of strategic decision-making, the main contents of which is to compare own capabilities with the opportunities and threats of the external environment on the basis of the analysis information and determine its marketing orientation. In addition, in this article formed structure marketing concept of the management strategic planning activity enterprise and the proposed conceptual scheme of the management strategic planning activity enterprise that allows us to make decisions most relevant to the requirements of the dynamic external environment. In the paper also substantiated a methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.

A Strategic Planning of Developing Student Information Management System Using SWOT Technique

2016 ◽  
Vol 2 (3) ◽  
pp. 515
Author(s):  
Luay Idrees Sarhan ◽  
Akeela M. Atroshi ◽  
Nawzat S. Ahmed
Keyword(s):  
Information System ◽  
Strategic Planning ◽  
Information Management ◽  
Management System ◽  
Information Management System ◽  
Analysis Tool ◽  
Student Information Systems ◽  
Student Information System ◽  
Key Factor ◽  
Student Information

The strategic planning of developing any information system is the key factor of progress any organization. Hence, SWOT (Strength, weakness, opportunities and threats) analysis for the strategic planning of developing information system has proved to be a good analysis tool for further development and progress of the universities/organization. Further, the implementation of computerized student information management system has become an important issue within the university campus to exchange such information between students and staff. Many studies have developed student information system through the converting of paper-based system to computer-based system in order to facilitate the work of staff. However, none of these studies focused on the development of such systems based on the strategic planning using SWOT technique. Therefore, this research focuses on the requirements needed to develop student information system based on the aforementioned strategic planning technique. Some universities located in the Kurdistan Region, Iraq have been tacking to do the investigation. Moreover, SWOT technique was selected to find strengths, weaknesses, opportunities and threats of developing such system. The findings of this research were processed as matching strengths with opportunities and converting weaknesses or threats to strengths or opportunities. Based on the results, it has been found that the need to address student information systems is of utmost importance now more than ever in order to survive and continue in the competition environment.            

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

A CONCEPTUAL MODEL TO UNDERSTAND THE EFFECTS OF PERCEPTION ON THE CONTINUANCE INTENTION IN FACEBOOK

2012 ◽  
Vol 01 (08) ◽  
pp. 29-34
Author(s):  
Shih-Chih Chen ◽  
Huei-Huang Chen ◽  
Mei-Tzu Lin ◽  
Yu-Bei Chen
Keyword(s):  
Information System ◽  
Social Networking ◽  
Conceptual Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Proposed Model ◽  
Managerial Implications

Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.

Marketing information system and strategies for sustainable and competitive medicinal and aromatic plants trade

2018 ◽  
Vol 35 (5) ◽  
pp. 806-818 ◽  
Author(s):  
Pramod Chandra ◽  
Vinay Sharma
Keyword(s):  
Information System ◽  
Management Practices ◽  
North India ◽  
Research Approach ◽  
Aromatic Plants ◽  
Primary Producers ◽  
Medicinal And Aromatic Plants ◽  
Sustainable Resources ◽  
Marketing Information ◽  
Comprehensive Framework

Realizing the sustainability and competitiveness in the trade of medicinal and aromatic plants (MAP) resources of north India is challenging due to lack of participation from the primary producers (growers and harvesters). This is credited to their unawareness of sustainable resources management practices caused by the lack of a marketing information system (MIS) in the trade. The introduction of a MIS can supplement sustainability in the sector, while improving competitiveness. Through a qualitative research approach, this study investigates the need for marketing information among the primary producers of medicinal and aromatic plants of Uttarakhand, and offers a comprehensive framework for a provincial MIS and strategies for the MAP trade. The proposed MIS would be helpful in linking the MAP trade with sustainability and competitiveness.

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