Service and consumerism: the challenge of unlimited consumption society

10.12737/4305 ◽  
2014 ◽  
Vol 8 (2) ◽  
pp. 10-19
Author(s):  
Вардан Багдасарян ◽  
Vardan Bagdasaryan
Keyword(s):  
Consumer Culture ◽  
Modern World ◽  
Consumer Society

In this article the phenomenon of service is considered in terms of the consumer society associated with its development. Revealed historical genesis of modern consumerism. Consumer culture is defined as a consequence of the establishment of appropriate cultural and anthropological model. Considered valuable basis of crisis in the system of modern world structure.

scholarly journals Mados ir asmens individualumo raiška šiuolaikinėje vartotojiškoje visuomenėje

2015 ◽  
Vol 23 (1) ◽  
pp. 22-34
Author(s):  
Ieva Mantė Valivonytė
Keyword(s):  
Consumer Culture ◽  
Creative Industries ◽  
Consumer Society ◽  
Complex Phenomenon ◽  
Verbal Language

The article deals with the concept of creative industries, fashion and its prevalence among consumer society. It analyzes the evolution of consumer culture and its relationship with fashion as well as fashion and style concept of value. The article represents theorist’s insight and reflection on the consumer society and the search for individuality in vogue. Also it reviews the role of fashion in the consumer society as diverse and complex phenomenon, which with the certain character and non-verbal language communicates about some of their values and their impact on the user and groups.

scholarly journals FASHION AS SIGN AND SYMBOLIC CONDITIONALITY: PHILOSOPHICAL AND SOCIOLOGICAL ASPECTS

Skhid ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 36-42
Author(s):  
Liudmyla Ovsiankina ◽  
Tetiana Kuprii
Keyword(s):  
Interpersonal Relations ◽  
Social Reality ◽  
Modern World ◽  
Consumer Society ◽  
Sociological Study ◽  
Motion Models ◽  
Mass Society ◽  
The Social ◽  
Symbolic Reality ◽  
Symbolic World

The article is dedicated to revealing the specific features of fashion as a system of cultural and aesthetic values, as well as a contradictory social phenomenon which plays an important role as a symbolic regulator of mass society. The purpose of this article is to study the mechanism of creation of the sign and symbolic world of fashion, new models and patterns of behavior, evident and hidden functions of fashion in the era of globalization.  Attention is focused on the fact that fashion, as one of the central phenomenon of the modern world, has become an industry based on the principle of rationality, for the production of original trends, in line with the trends and challenges of modern times. It reflects social reality, and people who actively contribute to changing its fashion patterns set in motion models of social reality. It is the sociological study of fashion that can contribute to its most adequate description and explanation. This is due to the fact that the process of spreading and changing fashion patterns is characterized by the value attitude of people both to things and to other people. The result of such an attitude is the social division of people into groups. A fashionable thing, which is desirable for a person, at the same time becomes for him a desirable image of the social status and interpersonal relations to which a person aspires. The article analyzes modern fashion in terms of symbolic conditionality and symbolic reality characterized by features of sociality, temporality, ambivalence and spectacularity.  The main attention of authors of the study is devoted to the analysis of the specific behavior of a human-consumer, for whom the sign and symbolic world of fashion is not only a means of self-expression, but also an opportunity to fill the spiritual vacuum and feel a lost sense of stability.  Attention is also focused on the importance of solving the problem of ethics of responsibility of modern fashion, which is the determinants of all relations in the sphere of contemporary consumer society.

scholarly journals MONETARY IDENTIFICATION OF A PERSON AS A PRODUCT OF DISSEMINATION OF VALUES OF WESTERN CIVILIZATION

Skhid ◽  
2021 ◽  
Vol 1 (3) ◽  
pp. 13-20
Author(s):  
Tatiana BEZPROZVANNA
Keyword(s):  
Modern World ◽  
Consumer Society ◽  
Scientific Methods ◽  
For Profit ◽  
Economic Man ◽  
Methods Of Synthesis ◽  
Inductive Methods ◽  
Western Values ◽  
General Scientific ◽  
Material Values

The article is devoted to the problem of monetary identity, which needs a detailed study in the context of the transformation processes of the modern world. The relevance of the study is that the identity of modern man is becoming unsteady. In seeking guidance for constructing one’s own “Self”, a person finds himself at a crossroads. They lose the identity they had from birth as members of traditional society and are forced to build it independently. The article reveals the preconditions for the emergence of an identity crisis in the context of the development of capitalism and the formation of the economic man. The purpose of the article is to determine the peculiarities of the formation of monetary identity, which has become essentially a by-product of the spread of Western values. To achieve this goal, a structural-functional analysis of social interactions of the subjects of identification has been conducted, as well as general scientific methods of synthesis and generalization of materials, analysis, comparison, deductive and inductive methods, etc. have been used. The main features of monetary identity are that a person begins to be guided by one’s own selfish principles, and money becomes the main value for such a person, appearing as a universal value that is equivalent to all other material values. In the modern world, monetary identity appears as a global and unstable one, it is formed artificially and serves the modern market for profit within the consumer society. It is concluded that in the modern world, money not only serves to improve the objective circumstances of life, but also becomes a means of achieving public recognition. The problem of monetary identity is especially relevant for Ukraine as a country that focuses on the Western type of management with its achievements, values and at the same time problems, and therefore requires further research.

scholarly journals Branding and modification of consumer behavior during the cardinal transformation of economy

2020 ◽  
Vol 19 (3) ◽  
pp. 285-315
Author(s):  
Vitally I. Cherenkov ◽  
◽  
Svetlana V. Karpova ◽  
Alexander V. Tanichev ◽  
◽  
...  
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
World Economy ◽  
Sustainable Consumption ◽  
Social Consequences ◽  
Modern World ◽  
Consumer Society ◽  
The World ◽  
The Impact

By applying the thesis about branding as a modificer of consumer behavior under the impact of cardinal changes of the world economy this paper extends our understanding of branding dualism that could lead to sustainable consumption as well as to unsustainable one. The purpose of this paper is to provide knowledge about impacts of two megatrends of the modern world economy on consumer behavior while the world/domestic product market is transforming into the simulacra market, and to contribute to the current discourse about marketing ideology (in other terms — consumerism), irrational consumption, and overconsumption that are stemmed from the profit-oriented marketing wherein the branding plays a role of the powerful booster of unsustainable consumption. Finally, an appeal to academia has been made to search for effective ways to apply branding tools for achieving the goal of sustainable consumption and production. Thematic content analysis explores multiple (mainly international) sources focused on topics of sustainable development, digital transformation, semiotics and emerging simulacrum market, dualism of branding, marketing ideology and consumerism related to modifying the model of consumer behavior. These sources were analyzed through a sustainable development goals lens. Th e research has identified two directions of the branding impact on consumer behavior due to the phenomenon of branding dualism — towards the sustainable consumption or vice versa depending on accepting or rejecting the sustainability branding strategy, respectively. By applying semantic concepts, the simulacra market paradigm diff erent from the real market paradigm is used to assess contemporary changes in consumer behavior. This unconventional investigation into the branding dualism, including the impact of the above-mentioned trends on it, extends the understanding of the marketing up to the sphere of consumer society ideology and highlights the importance of sustainability branding for achieving the goal of sustainable consumption. By integrating semantics concepts into the marketing discipline, this paper explores the dual role of branding in modifying the model of consumption under the impact of world economy megatrends and provides suggestions for business and academia about how best to overcome perceived barriers to sustainable consumption. These insights have relevance to dissimilarities between social consequences of branding in the frame of micromarketing and macromarketing or macrosocial marketing and could help alter consumption practices to make them more sustainable.

Introduction

2012 ◽  
Author(s):  
Frank Trentmann
Keyword(s):  
Material Culture ◽  
Social Order ◽  
Well Being ◽  
Modern World ◽  
Future Research ◽  
Consumer Society ◽  
The Public ◽  
Global Exchange ◽  
The Relationship ◽  
And Diffusion

This volume follows several of the most exciting recent pathways into consumption and its history, re-examines old debates, and looks ahead to questions for future research. It looks at several rich traditions of material culture that existed prior to modernity with which consumer society is often conflated. The book examines the public as well as private face of consumption, in relation to public life and social order as well as the organization of households and social groups. It also discusses the movement of goods between societies, along with questions of global exchange and diffusion in the early modern world. The book then explores luxury and necessity, the luxury wars, patterns of possessions and diet in town and country, changes in the standard of living, the life cycle of consumption from the desire to consume in the future (saving), the use of energy to be comfortable and run things, and the politics of consumption. Finally, it considers the relationship between consumers and civil society, status, family life, generational identities, fashion, and well-being.

An All-Consuming History? Recent Works on Consumer Culture in Modern Germany

2009 ◽  
Vol 42 (3) ◽  
pp. 509-543 ◽  
Author(s):  
Paul Lerner
Keyword(s):  
Twentieth Century ◽  
Cultural History ◽  
Coming Out ◽  
Consumer Culture ◽  
Consumer Goods ◽  
The United States ◽  
Consumer Society ◽  
Journal Issue ◽  
Modern Germany ◽  
Modern Period

In a 2001 essay, the introduction to a special journal issue on consumption in twentieth-century Germany, historians Alon Confino and Rudy Koshar noted the relative lack of scholarship on consumption and consumerism in European, especially German, historiography, as compared to the explosion of interest in the topic among historians of the United States. For Confino and Koshar, this disjuncture appears all the more remarkable in view of the centrality of consumption and consumer goods to the political and ideological struggles of the German twentieth century and indeed the potential power of consumption, as a historiographic subject, for linking daily life and individual experience to the sweeping trajectories of the century's history. It turns out that Koshar and Confino did not have to wait very long for this gap to be filled; in the several years since that journal issue appeared, works on consumption in modern Germany have been coming out at a furious pace. In addition to several broad surveys of and edited collections on consumer society in the modern period, over the last few years there has been a wave of specialized studies of consumption and consumer goods in Nazi Germany, in the Federal Republic, and notably in the GDR. The problem of consumption has also been a key concern in recent works on Wilhelmine and Weimar cultural history, although historical studies of the period's consumer culture—or the institutions and mechanisms for its dissemination—remain fairly rare.

La consommation n’a pas d’odeur … Quelques réflexions sur le religieux en culture de masse

2011 ◽  
Vol 58 (3) ◽  
pp. 316-322 ◽  
Author(s):  
Patrick Haenni
Keyword(s):  
Mass Culture ◽  
Consumer Culture ◽  
Moral Norm ◽  
Consumer Society ◽  
Muslim Countries ◽  
Arab Muslim ◽  
Consumption Practices

Based on the situation observed in contemporary Arab-Muslim countries, this article analyzes the interactions between religion and mass culture and its consumerist ethos. Although consumer society supports an implicit ideology (individualism, immediacy), consumption practices are also permeable to the influence of the values of the different social configurations in which they are grounded. In its interaction with religion, consumer culture can reveal itself to be a powerful primer for neo-conservative revivals, contradicting the market’s supposed hedonist ethics. This article argues that this may be due to the fact that consumer culture is a double-edged process and that its effect on religion amounts to both a rerouting and a recall of its moral norm, almost unanimously Salafist today.

scholarly journals CONSUMPTION CULTURE IN THE PRESENCE OF GLOBALISATION: THE INFLUENCE OF RELIGION, NATION AND ETHNICITY ON CONSUMPTION PATTERNS

Ekonomika ◽  
2011 ◽  
Vol 90 (4) ◽  
pp. 150-163 ◽  
Author(s):  
Juozas Ruževičius ◽  
Rūta Ruževičiūtė
Keyword(s):  
Consumer Culture ◽  
Population Trends ◽  
Consumption Patterns ◽  
Modern World ◽  
General Review ◽  
Consumption Culture ◽  
The World ◽  
Religious Differences

The aim of this paper is to discuss existing consumption culture approaches and to analyse various consumption patterns determined by national, ethnic and religious differences. The current consumer culture is usually approached from two major positions: consumption homogeneity and consumption heterogeneity. Although globalisation has penetrated a number of areas in the modern world, one can see that consumption patterns have not become universal. The differences exist not just among the countries, but in some cases even within countries. The migration and population trends make these differences even higher. Even though the tendency of using the same products could be noticed all over the world, the reasons for consumption are different due to various national, religious or ethnical values. Paper type: general review.

scholarly journals CONSUMER TRICKS AND STRATEGIES AMONG POLISH MIGRANTS IN BELFAST, NORTHERN IRELAND

2020 ◽  
Vol 19 (4) ◽  
pp. 7-23
Author(s):  
Marta Kempny
Keyword(s):  
Northern Ireland ◽  
Social Status ◽  
Consumer Culture ◽  
Local Community ◽  
Consumption Patterns ◽  
Consumer Society ◽  
Theoretical Perspectives ◽  
Consumption Practices ◽  
Polish Migrants ◽  
Depth Interviews

This paper examines practices and strategies of consumption among Polish migrants in Belfast, Northern Ireland. Bridging theoretical perspectives on postmodernism, transnationalism and consumer society, the author discusses extent to which consumerism among Polish migrants can be seen as their way of integration with the local community in Northern Ireland. Focusing on conspicuous and inconspicuous consumption, this article explores the reasons why migrants take on the local consumption practices. Furthermore it examines migrants’ attempts to increase their social status, and display wealth through their engagement in consumer culture. Next, differences in Polish and local consumption patterns are teased out. Following this, the author links consumerism among Polish migrants to their embeddedness in local, transnational and global spheres. This research adopts 30 in-depth interviews.

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