Analysis and perspectives of tourism development in Venyovsky district of Tula region

2015 ◽  
Vol 9 (3) ◽  
pp. 121-130
Author(s):  
Александр Королев ◽  
Aleksandr Korolev ◽  
Виктория Жаркова ◽  
Viktoriya Zharkova
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Tourism Industry ◽  
Factors Analysis ◽  
Foreign Countries ◽  
Methods Of Evaluation ◽  
Strategic Factors ◽  
Tourism Resources ◽  
The Moment ◽  
Tourist Flow

The article is devoted to the evaluation of the touristic potential of the territory through experience of Venyovsky district of Tula region. Districts of Tula region, with their unique touristic resources, attractive atmosphere, favorable location and certain advantages over the other areas, where developing tourism, are able to attract not only the large tourist flow from other regions of Russia and foreign countries, but also investors, who are ready to invest in tourism industry. One of the most interesting areas of Tula region as an object of the tourism development is Venyovsky district. Analyzing the component of territory that generates touristic flow, the methods of evaluation based on positional-digit ranking of tourism resources were used. It is shown that the number of tourism resources of the district can generate larger tourist flow in case of development of implementing and localizing area component. Also, the perspective objects, which are not currently used in tourism, were found. SWOT-analysis showed that the maximum realization of potential of Venyovsky district is possible in case of using strengths and partly disregarding threats. To integrate the results of the analysis of strategic factors a special form ofEFAS «Summary of external strategic factors analysis» was used. Also, the analysis of the competitive environment of touristic objects of Venyovsky district was carried out and the preferences of tourists were studied in this work. The research showed that for the development of tourism in the district at the moment the most rational way is to pay attention to the «strategy of concentrated growth», thereby strengthening position of the Venyovsky district in the market.

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

scholarly journals Strategi Pengembangan Lada (Studi Kasus Kelompok Tani Indatu di Desa Blang Panyang Kecamatan Muara Satu Kota Lhokseumawe)

2017 ◽  
Vol 2 (3) ◽  
pp. 142-155
Author(s):  
Auzan Syahmi ◽  
Irwan Irwan ◽  
Romano Romano
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Agricultural Land ◽  
Raw Materials ◽  
Factors Affecting ◽  
Pests And Diseases ◽  
Factors Analysis ◽  
Strategic Factors ◽  
Rot Disease

Abstrak . Lada merupakan salah satu  tanaman rempah-rempah yang berasal dari tanaman perkebunan yang sangat terkenal dahulu di Aceh. Khususnya Petani lada di Aceh saat ini sudah mulai memperhatikan lada untuk dikembangkan dengan tujuan meningkatkan pendapatan dan kesejahteraan. Dengan kata lain, Lada menjadi komoditi primadona yang banyak diminati di perdagangan dunia. Karena berbagai negara menggunakan lada ini sebagai bumbu dapur masakan. Disisi lain disebabkan berkembangnya usaha makanan, berkembangnya industri farmasi, kosmetika yang menggunakan lada sebagai salah satu bahan baku, meningkatnya konsumsi dunia, konsumsi dalam negeri semakin meningkat dengan bertambahnya produk-produk industri makanan berbasis lada. Akibat permintaan lada yang tinggi menyebabkan terjadinya masalah bagi petani Aceh dalam keterbatasan produksi lada. Salah satunya lahan pertanian dikonversikan menjadi non pertanian seperti perumahan, gedung dan pertokoan. Sehingga lahan pertanian menjadi berkurang dan menjadi masalah bagi petani lada sendiri dalam mengembangkan lada. Penyebab masalah lain juga yang akibat hama dan penyakit terutama penyakit layu, penyakit keriting daun serta penyakit busuk pangkal batang. Tujuan Penelitian untuk mengetahui faktor-faktor yang diperhatikan pada pengembangan lada, serta mengetahui strategi pengembangan lada yang tepat. Metode Penelitian yang digunakan adalah metode studi kasus. Teknik Pengumpulan data digunakan dengan pendekatan wawancara. Hasil analisis  menunjukkan faktor internal yang  mempengaruhi usaha pengembangan lada adalah bibit, pestisida, sumber daya alam, pupuk, dan sumber daya manusia. Sedangkan faktor eksternal yang mempengaruhinya adalah pemerintah, pasar, harga, pesaing, hama dan penyakit. Berdasarkan hasil analisis SWOT didapatkan nilai IFAS (Internal Strategic Factors Analysis Summary)  sebesar 1,756 dan EFAS (Eksternal Strategic Factors Analysis Summary)  sebesar 2,773 berada pada kuadran I , maka  strategi pengembangan yang cocok untuk strategi pengembangan lada adalah  strategi agresif  yang artinya usaha tersebut sangat dimungkinkan untuk terus berkembang, meningkatkan pertumbuhan dan meraih kemajuan secara maksimal, dimana strategi agresif ini merupakan kondisi yang sangat menguntungkan, peluang dan kekuatan begitu besar sehingga pelaku usaha bisa memanfaatkan peluang dan kekuatan yang ada secara maksimal.Strategy of pepper development (case study of indatu farmer group in blang panyang village sub-district estuary one, Lhokseumawe City) Abstract. Pepper is one of the most popular herbs from Aceh plantations. Especially pepper farmers in Aceh are now starting to pay attention to pepper to be developed with the aim of increasing income and welfare. In other words, Pepper became the most popular commodity in the world trade. Because various countries use this pepper as a spice cooking kitchen. On the other hand, due to the development of food business, the development of pharmaceutical industry, cosmetics using pepper as one of the raw materials, the increasing of world consumption, domestic consumption is increasing with the increase of pepper based food industry products. As a result of high pepper demand causes problems for Acehnese farmers in the limitations of pepper production. One of them agricultural land converted into non-agricultural such as housing, buildings and shops. So that agricultural land becomes reduced and become a problem for pepper farmers themselves in developing pepper. Other causes of problems are also caused by pests and diseases, especially wilt disease, leaf curling disease and stem rot disease. Research Objectives to determine the factors that are considered in the development of pepper, as well as to know the appropriate pepper development strategy. The research method used is case study method. Technique Data collection is used with interview approach. The results of the analysis show that the internal factors affecting pepper development are seeds, pesticide, natural resources, fertilizer and human resources. While on external factors that include government, markets,prices, competitors,pest and diseases. Based on the result of SWOT analysis, the value of IFAS (Internal Strategic Factors Analysis Summary) of 1.756 and EFAS (External Strategic Factors Analysis Summary) of 2.773 are in quadrant I, then a suitable development strategy for pepper development strategy is aggressive strategy which means the business is very possible To continue to grow, to increase growth and to achieve maximum progress, where aggressive strategy is a very favorable condition, opportunities and strength so large that business actors can take advantage of opportunities and strengths that exist maximally.

Development prospects of domestic and inbound tourism in Zabaykalsky Krai

2015 ◽  
Vol 9 (5) ◽  
pp. 35-46
Author(s):  
Алена Устюжина ◽  
Alena Ustyuzhina
Keyword(s):  
Swot Analysis ◽  
Dominant Role ◽  
Tourism Industry ◽  
Recreation Areas ◽  
Target Program ◽  
Inbound Tourism ◽  
Tourism Resources ◽  
Recreational Resources ◽  
Development Prospects

Article examines the prospects for the development of domestic and inbound tourism in Zabaykalsky Krai (Transbaikal region). The author notes that the perspective directions of domestic and inbound tourism can be based on the use of own tourist and recreational resources. Zabaykalsky Krai is well known for its cultural, historical, geological, natural and religious monuments, resort and recreation areas, and sports tourism routes. The dominant role is now played by environmental, educational and health-improving tourism in the tourism industry of the territory. The author notes that scientific, religious, social (child, junior, youth), sports, fishing, rural, congress types of tourism are the most promising. The author correlates the main types of tourism with the respective tourism resources of Zabaykalsky Krai, with using the method of tourism zoning. As well as, statistics for last years that describes the dynamics of the development of domestic and inbound tourism in the region is given. The author has conducted SWOT-analysis of tourism development on the territory of Zabaykalsky Krai to determine the strengths and weaknesses of the tourism industry, and also to estimate external potential threats and tourism opportunities. Creation of the Chita and Transbaikal tourism and recreational clusters in Zabaykalsky Krai is justified. The article analyzes the regional long-term target program "Development of domestic and inbound tourism in Zabaykalsky Krai (2014-2018 years)", describes the stages of the program.

scholarly journals PECULIARITIES OF TOURISM IN KHMELNYTSKYI REGION

2017 ◽  
pp. 146-149
Author(s):  
O. Dolynska
Keyword(s):  
Development Strategy ◽  
Geographical Location ◽  
Tourism Development ◽  
Tourism Industry ◽  
Strategy Of Development ◽  
Regional Tourism ◽  
Regional Development Strategy ◽  
Tourism Resources ◽  
Tourism Policy ◽  
Definition Of

The article describes the development of the tourism industry on the use of tourism resources as the basis for the formation of the tourist product. The peculiarities of the formation of the tourism industry in Khmelnitsky region have been revealed. The definition of the concept of “tourism resources” has been offered. The list of nature monuments, historical and cultural monuments, and state reserves has been used. It is noted that historical-cultural and agricultural sights of the region are included in the State registry. The regional problems of tourism development and the reasons that hamper the development at the tourism industry have been analyzed. The implementation and realization of the program of tourism development in Khmelnytskyi region for 2013-2015 have been disclosed, it was developed in accordance with the requirements of the law of Ukraine “Of Tourism”, the regional development Strategy of Khmelnytsyi region for 2011-2020, the order of the Cabinet of Ministers of Ukraine “Of Approval of Strategy of Development of Tourism and Resorts”. Among other important factors restraining the development of the tourism industry relate to the marketing component of tourism policy, which should be called the underdevelopment of the information infrastructure of tourist business, which makes domestic and foreign tourists to quickly obtain useful information about tourist and recreational potential of Ukraine, book in advance and book travel services. The factors that constrain the development of the tourism industry have been shown. They relate to the marketing component of tourism policy and they are component of the development of the tourism industry in Khmelnytskyi region. The natural potential of the National Park “Podilski Tovtry” has been in details. Today, especially increase the importance of regional tourism policy, Khmelnytsky region is one of the perspective regions of tourism development our country. This is due to the favorable peculiarities of its geographical location, favorable climate, and rich natural resources, historical-cultural and tourist-recreational complex, which would satisfy the needs of the population in sanatorium-resort treatment, recreation and tourism.

scholarly journals Formulation of the Concept for Social Tourism Development Strategy in Ukraine: European Experience and National Realities

2020 ◽  
Vol 4 (46) ◽  
pp. 58-66
Author(s):  
L. V. Obolentseva ◽  
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Supply And Demand ◽  
Tourism Development ◽  
Analysis Data ◽  
Tourism Industry ◽  
Main Function ◽  
European Experience ◽  
The Social ◽  
Qualitative Level

The article aims at formulating a concept for the social tourism development strategy in Ukraine, taking into account the European experience and national realities. The article proves that the main function of social tourism is to create and maintain appropriate conditions that allow people to participate in the tourism process, i.e. provide them with access to recreation and the effective recovery of physical, emotional and spiritual strength. The study presents a generalized structure of the social tourism system in Europe, enumerating the supply and demand factors together with their key elements. Based on foreign experience, the work identifies three main systems of social tourism services, such as: specialized accommodation; holiday checks; charitable donations. The article suggests a concept for social tourism development strategy in Ukraine, providing for a number of measures to form social tourism in Ukraine. To specify the measures needed, it is necessary to use the SWOT-analysis data and results. It has been found out that these measures comprise several groups, such as: organizational measures; measure related to participants’ work in social tourism; specific steps for social tourism promotion. The author comes to conclusion that social tourism can be considered the basis for domestic tourism development in a country, because a high development rate of domestic tourist flows will provide a new qualitative level of development for the national tourism industry, which, in turn, will contribute to placing the focus of tourism on tourists, both domestic and foreign ones.

scholarly journals STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT

2018 ◽  
Author(s):  
Marhanani Tri Astuti
Keyword(s):  
Economic Growth ◽  
Development Strategy ◽  
Swot Analysis ◽  
Positive Impact ◽  
Tourism Development ◽  
Tourism Industry ◽  
Cultural Resources ◽  
Marine Tourism ◽  
Tourist Destinations ◽  
The Government

<p>Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam  pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif  dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi  pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019.</p><p><strong> </strong></p><p><strong>Kata Kunci:</strong> Wisata Bahari, Gili Trawangan, Analisis SWOT</p><p align="center"><em> </em></p><p align="center"><em> </em></p><p align="center"><strong><em>ABSTRACT:</em></strong></p><p><em>Tourism is affirmed in various Strategic Plans (RENSTRA) as well as the National Tourism Master Plan (RIPARNAS) as a mainstay driving the economic growth of Indonesia. Assets in the form of cultural resources and natural resources such as the uniqueness of nature tourism in the form of marine tourism and various regional cultural events and cultural authenticity can be managed and utilized to compete with other tourist destinations. All of them to attract foreign and domestic tourists to come to Indonesia. </em><em>One of the government programs in achieving the target is the creation of 10 (ten) priority tourist destinations or with the term "Creating 10 New Bali" scattered throughout Indonesia, namely Lake Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi , Morotai, Bromo-Tengger-Semeru and Labuan Bajo. </em><em>In order to achieve the goal of marine tourism development strategy in Lombok, it is necessary steps of governance of destinations, among others, inventory readiness to the state of nature and cultural attractions, can be utilized and readiness of accessibility, amenitas and accommodation. This research uses qualitative descriptive method and SWOT analysis. </em><em>From the economic side, it is expected to have a positive impact on economic growth, so that the opportunity of exploiting and developing marine tourism in West Lombok is expected to benefit all parties. </em><em>The results of the research include: the need for marine tourism development strategy that is developing infrastructure facilities, especially the expansion of the pier, increasing the competence of human resources through the certification of competence of tourism services and cooperation between the government, tourism industry, academics and the community in order to improve the service and comfort of tourists. to achieve the target of 20 million foreign tourists who visit Indonesia in 2019.</em></p><p><em> </em></p><strong><em>Keywords:</em></strong><em> Marine Tourism, Gili Trawangan, SWOT Analysis </em>

scholarly journals Licensing of Tourist Activity in Foreign Countries

2021 ◽  
pp. 87-97
Author(s):  
Olena CHERNIAK ◽  
Alla KIRYK
Keyword(s):  
Tourism Development ◽  
Legal Framework ◽  
Legal Regulation ◽  
State Regulation ◽  
Tourism Industry ◽  
State Agency ◽  
The European Union ◽  
Public Authorities ◽  
Foreign Countries ◽  
Travel Agencies

The tourism industry has been studied as one of the important components of the world economy. The place and role of licensing of tourist activity in the system of state regulation in the field of tourism are considered. The normative-legal regulation of licensing of tourist activity in Ukraine is analyzed. It is determined that the obligation to issue licenses for the right to conduct tour operators is assigned to the State Agency for Tourism Development of Ukraine (DART). The views of representatives of the tourism business on the abolition of licensing of travel agencies in Ukraine, which was carried out on the basis of the Law of Ukraine «On Amendments to Certain Legislative Acts of Ukraine to Restrict State Regulation of Economic Activity». Modern approaches to the protection of the rights and legitimate interests of tourism market participants in some countries and in Ukraine are analyzed. The procedure for issuing licenses for tourism activities in such popular tourist countries as Italy, France, Great Britain, Turkey, Thailand, Japan and the UAE is considered. The legal regulation of tourism in the European Union is studied and the Directive (EU) № 2015/2302 of the European Parliament and of the Council of 25 November 2015 on package tours and related travel organizations is analyzed, which aims to promote the proper functioning of the internal market and achieve the highest possible higher and equal level of protection of consumers of tourist services. It is determined which public authorities in foreign countries are responsible for state regulation of tourism. The types of licenses that can be obtained when opening travel agencies in foreign countries are considered. It is established that the procedure for obtaining a license differs from country to country and depends on a number of factors, including: models of public tourism management, development of the general legal framework, formation and structure of the tourism market, the presence of an association of tourism professionals. The improvement of state regulation of tourism development in Ukraine on the basis of international experience is analyzed. The directions of Ukraine which are directed on improvement of tourist sphere, namely introduction of the register of subjects of tourist activity are defined.

scholarly journals Religious Tourism in a Region: Current State and Prospects of Development (Based on Volgograd Region)

2020 ◽  
pp. 83-94 ◽  
Author(s):  
Olga Balabeykina
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Cultural Objects ◽  
Current State ◽  
Economic Methods ◽  
Volgograd Region ◽  
Religious Tourism ◽  
Religious Importance ◽  
Tourism Services ◽  
Tourist Flow

Religious tourism has gained an increasing role throughout the world. Due to its initial component, pilgrimage, it is often considered the oldest form of tourism, dating thousands of years back. The paper is devoted to the analysis of the current state and prospects of the religious tourism development within the framework of the Orthodox doctrine on the example of Volgograd region. Using statistical and mathematical-economic methods, the author makes an assessment of the level of development of the industry and identifies strengths and weaknesses in the current economic system. In addition, the work investigates the unique infrastructural complex comprising numerous places of high religious importance. The choice of key and peripheral directions of a possible tourist flow is justified based on regional statistical data (including the number of cultural objects). The main reasons determining the development of the industry are also explained. The author defines the most important factors of attracting pilgrims and tourists for each large object of Volgograd region. Based on the SWOT-analysis method the author assesses the potential of the tourism development and finds promising and limiting aspects that can affect the future of the industry. The existing offer of tourist services is considered, and on the basis of unique qualities of Volgograd region the author points out alternatives and expansion possibilities for the existing religious tourism services.

scholarly journals The Tourism Development through Creative Economy

2019 ◽  
Vol 8 (6S3) ◽  
pp. 300-308
Keyword(s):  
Research Result ◽  
Tourism Development ◽  
Creative Industries ◽  
Creative Economy ◽  
Fashion Industry ◽  
Tourist Attractions ◽  
Goods And Services ◽  
Tourist Destinations ◽  
Factors Analysis ◽  
Strategic Factors

Tourism is a business that contributes to the improvement of people's welfare through creative economy which will drive economic growth and create jobs. In meeting many tourism needs, different creative industries are needed in each tourist destination, so that tourists feel satisfied when visiting these tourist attractions. Tourists request will cause and encourage the production of goods and services and also encourage local communities to meet those requests such as; lodging, transportation, restaurants, souvenirs, massages, laundry service, hairdresser, and others. The research objective is to analyse the strengths, weaknesses, oportunities and threats of creative economy in encouraging tourism development. Research data obtained from the respondents on certain questions regarding the creative economics factors as the catalyst for tourism, and the data analysed using SWOT (Strength – Weakness – Opportunity – Threat) which is divided into external strategic factors analysis (EFAS) and internal strategic factors analysis (IFAS). Research respondents are people who are involved in tourism, namely decision makers, tourists, academics. The research result shows the weakness of the value is greater than the value of the opportunity, whereas the value of threat greater than the value of the opportunity. The condition shows that the creative economy is at position quadrant III, i.e. industries that require different concentric and horizontal. The biggest threat of the creative industries are security, lifestyle and social culture. Whereas the greatest opportunities that can be supported of acceleration and improvement of the economy through tourism in the creative industries are the fashion industry and music industry. The biggest weakness in creative industries as the catalyst for tourism is human resources, access, and marketing, while the greatest strength in creative industry is the development of tourist destinations and an increase in nationalism

scholarly journals The development of tourism in Great Britain: peculiarities and prospects

2019 ◽  
Keyword(s):  
Great Britain ◽  
Western Europe ◽  
Swot Analysis ◽  
Tourism Development ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The Us ◽  
Foreign Tourism ◽  
Working People ◽  
The Uk

This paper analyzes tourism development in Great Britain. It is noted that the competitive advantage of the country in the market of tourist services is its physical, geographical as well as economic and geographical position. The country has a strong natural, recreational, historical and cultural potential, a modern hospitality industry and a vast transport network. Cultural, business, educational, event, sport, nostalgic and rural tourism are the main types of tourism in Great Britain. A tourism brand is designed in the country. The National Visit Britain Tourism Development Agency deals with its promotion internationally. It is estimated that according to global tourist arrivals figures Great Britain ranks 6th among the countries of the European tourist region. The dynamics of tourist arrivals to the country for the period of 2006-2018 is analyzed. It is determined that there has been a gradual increase in the quantity of foreign tourism since 2012, except for the year of 2018. In general, outbound tourism outweighs the inbound one in the country. It is established that the main consumers of the British tourist product are tourists from the US and Western Europe. Most often the country is visited by working people aged 25-34. Weekend tours are predominant in terms of the purpose of travelling to Great Britain. London is the most popular tourist centre of the country. Half the number of tourists coming to Great Britain visits it. Lothian, Greater Manchester, West Midland and Kent are also popular tourist centres. It is stated that new political conditions are being created in the country caused by the initiation of its withdrawal from the EU. This will bring about both new challenges and new opportunities for the tourism sphere. A SWOT analysis of the UK tourism industry was carried out. The problems and prospects of tourism development in the territory of the country have been identified taking into account its current social and economic and geopolitical situation. The priority tasks are to promote Great Britain as a tourism destination, to increase tourism productivity and revenue, to create new jobs and to increase the income level of people employed in the tourism sector.

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