Marketing

2021 ◽  
Author(s):  
Galina Reznik
Keyword(s):  
Success Factors ◽  
Product Distribution ◽  
Self Control ◽  
Federal State ◽  
Fourth Edition ◽  
Distinctive Features ◽  
Key Success Factors ◽  
State Educational ◽  
Detailed Presentation

The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key success factors. Considerable attention is paid to the concepts of "product", "product", their distinctive features. The essence of product distribution is revealed and the features of marketing logistics as a method of managing product promotion channels are given. The textbook also includes a bibliographic list, questions for self-control, tests, which will allow you to study the course "Marketing" more fully. Meets the requirements of the federal state educational standards of higher education of the latest generation. For bachelors studying in the direction of training 38.03.02 "Management".

Acute pancreatitis: clinic, diagnosis, treatment

2019 ◽  
Author(s):  
Evgeniy Achkasov ◽  
Andrey Pugaev ◽  
Maksim Zabelin ◽  
Vladislav Posudnevskiy
Keyword(s):  
Acute Pancreatitis ◽  
Professional Education ◽  
Secretory Activity ◽  
Self Control ◽  
Federal State ◽  
Anatomy And Physiology ◽  
Severity Of The Disease ◽  
State Educational ◽  
First Time

The textbook consistently highlights the issues of anatomy and physiology of the pancreas, etiology, pathogenesis, classification, clinical picture, diagnosis and treatment of acute pancreatitis. Special attention is paid to determining the severity and prognosis of the disease. Modern approaches to treatment taking into account the severity of the disease, features of suppression of secretory activity of the pancreas and the role of nutritional support in the complex treatment of acute pancreatitis are presented. Attention is drawn to the timing of minimally invasive interventions for uninfected and infected postnecrotic fluid formations, as well as methods of surgical treatment in the phase of purulent-necrotic complications of acute pancreatitis. For the first time in the educational edition psychological aspects of rehabilitation of surgical patients are presented. Mastering the material of the textbook is facilitated by test tasks and questions for self-control. Meets the requirements of the Federal state educational standards of higher education of the last generation. It is intended for students of medical universities, clinical residents and doctors studying in the system of additional professional education, specialty "Surgery".

Theory of economic analysis

2019 ◽  
Author(s):  
Владимир Бирюков ◽  
Vladimir Biryukov ◽  
Павел Шаронин ◽  
Pavel Sharonin
Keyword(s):  
Economic Analysis ◽  
Financial Services ◽  
Self Control ◽  
Information Support ◽  
Federal State ◽  
Fourth Edition ◽  
Test Form ◽  
Analysis Methodology ◽  
Analytical Research ◽  
State Educational

The textbook reveals the theoretical and organizational foundations, information support of economic analysis. It contains a description of techniques, methods and methods of analytical research used both in the practical activities of economic entities and in scientific research; characteristics of types of economic analysis; methodology for determining the value of intra-production reserves. In the fourth edition of the textbook disclosed issues related to the documentation of the results of economic analysis. Various types of analytical reporting, their structure and features of compilation are considered. It is structured in such a way that the student could understand not only the essence of economic analysis, but also develop practical skills of economic analysis of organizations. The material is illustrated by structural and logical schemes, generalizing analytical tables and many practical examples. To consolidate the knowledge at the end of each Chapter are questions for self-control and tasks in the test form. Meets the requirements of the Federal state educational standards of higher education of the last generation. For bachelors studying in the direction of training 38.03.01 "Economics" of all profiles, graduate students, teachers of economic universities, specialists of economic and financial services organizations, auditors.

Business process management: from theory to practice

2021 ◽  
Author(s):  
Tat'yana Maslevich
Keyword(s):  
Business Process ◽  
Business Process Management ◽  
Process Management ◽  
Self Control ◽  
Federal State ◽  
Mba Programs ◽  
Modern Enterprise ◽  
State Educational ◽  
Theoretical Foundations

The textbook examines the theoretical foundations of business process management of a modern enterprise, presents a practical approach to the identification, classification of processes and implementation of process management, which can be applied in practice in the activities of organizations in the context of innovation and digital transformation of business. At the end of the chapters, there are questions, test and practical tasks for the purpose of self-control on the development of the material. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is recommended for use by teachers, undergraduate and graduate students and students of MBA programs studying in economic disciplines, management and management activities, as well as specialists of economic, consulting, innovation, and planning departments of enterprises.

scholarly journals FORMATION OF COMMUNICATIVE COMPETENCE IN STUDENTS OF TECHNICAL UNIVERSITIES

2019 ◽  
pp. 22-27
Author(s):  
Ye. V Abramenko
Keyword(s):  
Communicative Competence ◽  
Educational Process ◽  
Self Control ◽  
Federal State ◽  
State Technical ◽  
Psychological Traits ◽  
Educational Standard ◽  
Professional Self ◽  
Technical University ◽  
State Educational

The article arguesin favor of the formation of communicative competence in students of technical universities. In the competitive struggle for jobs, the candidate who hasthe skills of business communicationskills, professional self-presentation,and confident self-control, wins. Consequently, it is an important task of any technical university to form communicative competence in students while teaching humanities. This study treats communicative competenceas an indispensable skill and, therefore, holds the problem of teaching it urgent. Communicative competence is considered as the ability to effectively interact in a work team, to take into account personal psychological traits and cultural background of the partner in communication, to use business etiquette, conflict management and fruitful interaction in the framework of cooperation. The development of all these skills is placed into the educational process of technical universities as communicative competence is required by in the Federal State Educational Standard of Higher Education. The participants of this communicative competencestudy wereemploying companies fromVolgograd, Russia (AlterStroy LLC, Alternativa LLC, Elast Plus LLC, PartnerService LLC, Artemis Don LLC, Etalon MK LLC, Beton LLC, Business ResheniyeLLC) and senior students of the Volgograd State Technical University. The total number of survey participants was 109. Master's Degree students of the Volgograd State Technical University V.Bondareva and I.Diulina developed and statistically processed the questionnaire. It was found that both the employers and the students consider the communicative skills, the ability to accurately and clearly express ideas, good manners, and the knowledge of verbal and non-verbal communication pave the path to success in the professional sphere.

Fundamentals of Philosophy

2021 ◽  
Author(s):  
Boris Lipskiy ◽  
Stanislav Gusev ◽  
Grigoriy Tul'chinskiy ◽  
Boris Markov
Keyword(s):  
Vocational Education ◽  
Social Relations ◽  
Self Control ◽  
Federal State ◽  
Basic Training ◽  
Secondary Vocational Education ◽  
The World ◽  
Simple Language ◽  
State Educational ◽  
Main Ideas

"The textbook consists of five sections, each of which is devoted to one of the fundamental areas of philosophical knowledge. The first section describes the problem of the emergence of philosophy as a field of scientific knowledge and its main objectives; the second identifies the problems of the knowability of the world and examines the main forms of organization of knowledge; the third section is devoted to the problem of man and his place in the world; the fourth section concerns the analysis of social relations from family to political; the fifth section discusses the main ideas of the philosophy of history. It is designed for the level of basic training of students of secondary vocational education institutions, written in simple language, includes numerous examples from history, mythology, ethnography and art. Each section contains individual and group questions and tasks focused on both self-control and checking the depth of understanding of the educational material. Meets the requirements of the federal state educational standards of secondary vocational education of the latest generation. For students and teachers, as well as anyone interested in philosophy."

Information and Communication Technology Uses in Agriculture

2012 ◽  
pp. 235-251
Author(s):  
Tizita Alemayehu Wasihun ◽  
Blessing Maumbe
Keyword(s):  
Information And Communication Technologies ◽  
Value Chain ◽  
Success Factors ◽  
Communication Technologies ◽  
Value Chains ◽  
Key Success Factors ◽  
Ict Use ◽  
Strategic Role ◽  
Information And Communication

The world has experienced an unprecedented growth in information and communication technologies (ICT) through the widespread use of personal computers, Internet, and mobile phones. The objectives of this chapter are to examine trends in ICT use in agriculture, identify key success factors for ICT utilization in agriculture, and investigate the implications of ICT-enabled value chains for the agribusiness industry. The chapter describes the strategic role of ICT in the development of both e-commerce and mobile commerce in agriculture globally. The chapter identifies the leading areas of ICT use in agriculture and agribusinesses as input procurement, production, marketing, food traceability, and financial service delivery. Producers are increasingly seeking ways to add value to their businesses by integrating ICT in the value chain. Similarly, consumers are becoming more knowledgeable about how they could use ICT to articulate their preferences. The chapter discusses key success factors for ICT applications affecting both the internal and external environment of agribusiness firms. The chapter concludes by drawing implications for ICT use in agriculture and agribusiness value chains.

Economics of the information society

2020 ◽  
Author(s):  
Yuriy Bashin ◽  
Gennadiy Grinev ◽  
Yuliya Dremova
Keyword(s):  
Information And Communication Technologies ◽  
Information Society ◽  
Educational Process ◽  
Self Control ◽  
Industrial Society ◽  
Federal State ◽  
Information And Communication ◽  
Business Informatics ◽  
State Educational ◽  
Post Industrial

The textbook presents modern ideas about the development and formation of the economy of the information society. Scientific concepts of transformation of the modern post-industrial society into an information society based on information and communication technologies and knowledge are highlighted. The basic concepts of technological processes of the information society, as well as definitions and dynamics of development of information resources, products and services in the economy of the information society, and a number of other topical issues are presented. The structure of the manual helps to identify the main aspects of the studied socio-economic processes, organize and specify the educational process. Questions for self-control and tasks are offered to activate the assimilation of the material. Meets the requirements of the Federal state educational standards of higher education of the latest generation. It is intended for students of higher educational institutions studying in the field of training 38.03.05 "Business Informatics".

The Role of Home Schoolwork in the Formation of the Cognitive Independence of Younger Schoolchildren

2021 ◽  
Vol 8 (6) ◽  
pp. 11-15
Author(s):  
A. Popova
Keyword(s):  
General Education ◽  
Developmental Education ◽  
Home School ◽  
Federal State ◽  
Search Activity ◽  
Home Study ◽  
Educational Standard ◽  
Cognitive Motivation ◽  
State Educational

The article reveals the possibilities of home schoolwork for the formation of search activity skills in younger schoolchildren, the development of their cognitive motivation, aspirations and abilities for educational independence, the development of universal educational actions, which meets the requirements of the Federal State Educational Standard of Second Generation Primary General Education. Properly organized home study work is considered by the author as a necessary element of developmental education. In this regard, a methodology is described for the formation of students at the first stage of school education of the skills necessary to complete home school assignments.

Methods of preparing children to learn Russian at school

2020 ◽  
Author(s):  
Anna Biba
Keyword(s):  
Preschool Children ◽  
Cognitive Development ◽  
Primary School ◽  
Undergraduate Students ◽  
Self Control ◽  
Federal State ◽  
Primary School Teachers ◽  
Current Content ◽  
Professional Self ◽  
State Educational

The textbook is aimed at developing professional competencies in preparing preschool children to learn Russian at school.it reveals the current content of preparing preschoolers to learn reading and writing in primary school, contains a method for teaching them sound word analysis, reading syllables and words in accordance with a scientifically based sound analytical and synthetic method, a technique for teaching children to print letters and syllables, and describes opportunities for cognitive development of preschool children in the process of speech work. The methodological material is accompanied by examples from the speech of preschool children and their training practices. A test is offered for professional self-control over the assimilation of the corresponding methodology in General. The appendices contain methodological illustrative and reference material. Meets the requirements of Federal state educational standards of higher education of the latest generation. For undergraduate students in the field of "Pedagogical education", it can also be used by undergraduates in the study of a course on the cognitive development of preschool children and in the process of professional development and retraining of employees of preschool educational institutions and primary school teachers.

State and municipal administration system

2020 ◽  
Author(s):  
Al'fiya Akmalova ◽  
Vladimir Kapicyn
Keyword(s):  
Higher Education ◽  
The State ◽  
Federal State ◽  
Public Authorities ◽  
Municipal Administration ◽  
State And Society ◽  
Municipal Management ◽  
State Educational ◽  
Higher Education Organizations

The textbook discusses the concept of the state and municipal management system, its formation and development in Russia, scientific, legal, organizational, competence and information bases of the activities of state and municipal management bodies. Special attention is paid to the analysis of the General principles of state and municipal administration and the specifics of their implementation in certain territories and under special legal regimes, the role of control and Supervisory bodies in ensuring the legality and responsibility of public authorities and officials. Meets the requirements of Federal state educational standards of higher education of the latest generation. For bachelors and masters of higher education organizations studying in the direction 38.03.04 "State and municipal management", as well as all those who study the basics of the organization of state and municipal management and are interested in the problems of development of the state and society.

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