Management of competitiveness of products
The textbook contains the basics of the theory and practice of management by competitiveness of products in the current market conditions. It describes new approaches to management of competitiveness of production taking into account features of knowledge-based industries — the main driving forces of the Russian economy. Considers the practical issues of managing competitiveness in order to enhance the competitiveness of the organization in terms of digitalization of the economy. Meets the requirements of Federal state educational standards of higher education of the last generation. For students of educational institutions of higher education studying in areas of training 38.04.02 "Management" (master level) and 38.04.01 "Economy" (master level), as well as graduate students and University professors engaged in training in these areas. Can be recommended to managers and specialists of companies, involved in the process of management competitiveness of the organization products.