Main Tendencies of Innovative Advertizing Technologies Development in Real Estate Sphere

Author(s):  
Пономарев ◽  
Vladimir Ponomarev

In this paper are considered such innovative methods for real estate advertizing as non-conventional types of outdoor advertizing ("ambient media") and advertizing on devoted to real estate special Internet portals. Two categories of real estate market’s participating organizations forming the offer are considered – construction and investment companies, and real estate agencies. Distinctions between them in advertizing budget volume and, therefore, in a choice of concrete forms of advertizing when planning the advertizing campaigns are specified. A conclusion about the increasing role of innovative methods for advertizing as less expensive in comparison with the main traditional methods is drawn. A review of largest Internet portals related to real estate, with indication of main features for each of them is provided. Examples of non-conventional forms for outdoor advertizing in the domestic real estate market are pointed out. The main tendencies related to the attitude of real estate market participants to innovative methods of advertizing are revealed and these tendencies’ possible reasons are specified.

2016 ◽  
Vol 38 ◽  
pp. 34-58 ◽  
Author(s):  
Chuang-Chang Chang ◽  
Ching-Hsiang Chao ◽  
Jin-Huei Yeh

Stanovnistvo ◽  
2013 ◽  
Vol 51 (1) ◽  
pp. 69-90 ◽  
Author(s):  
Vesna Lukic

In this paper, we emphasise the significance of studying the interrelations between commuting and migration. The aim of the paper is to point out the factors which affect these interrelations (demographic and socio-economic characteristics of migrants and commuters, labour market, real estate market, information, life style, etc.), with the special emphasis on the role of commuting distance onto the chosen mobility type. Besides theorethical frameworks and results of the selected foreign researches up to date, the overview of research of interrelations between migration and commuting in Serbia has also been presented. While earlier studies conducted by Gawryszenski (1978), Termote (1980) and Reitsma&Vergoossen (1987) pointed to the replacement of migration types between each other within country, in recent literature the interaction between migration and commuting has been studied in a trans-boundary context of the contemporary EU. Modern trend of long distance commuting instead of migration and the concept of substitution/replacement regarding migration and commuting have also been discussed. In Serbia, there is a positive correlation between commuting outflows and immigration in rural settlements of Vojvodina province. Namely, commuting and migration are complement, which is the characteristic of both processes sub-urbanisation and ex-urbanisation (Lukic, 2012). In addition to ownership of real estate and previous migration experience, marital status influenced the chosen mobility type in Serbia as well. Adjustment to changes of Serbian labour market is mostly conducted via migration (Miletic, Lukic, Miljanovic, 2011). Interrelations between migration and commuting are very significant due to the tendency of transformation of some commuters into migrants. This process has its consequences, both on demographic as well as the overall socio-economic development of the area of commuters? origin and destination. However, even though the surveys conducted in Serbia during the 1980s showed that around 30 per cent of commuters expressed desire to move to their place of work, the degree of realization of these intentions remained unknown. While in some countries traffic studies and data from the management of the enterprises are used as sources of data on commuting, the studies on the commuter population in Serbia are based solely onto two types of data sources. These are census and poll surveys. Although they have more potential than the official statistics for the analysis of the links between migration and commuting and other characteristics of commuters, poll surveys on this topic in Serbia are relatively rare due to financial and organizational obstacles. Indeed, the last major survey was conducted in the 1980s. Therefore, even though the interrelations between migration and commuting have been confirmed, there is still a lot of space for their research indicating the need for further methodology developments in researching these types of population mobility.


2012 ◽  
Vol 19 (1) ◽  
pp. 95-110 ◽  
Author(s):  
Małgorzata Renigier-Biłozor ◽  
Radosław Wiśniewski

Real estate markets (REMs) may be classified as strong-form efficient, semi-strong-form efficient or weak-form efficient. Efficiency measures the level of development or goal attainment in a complex social and economic system, such as the real estate market. The efficiency of the real estate market is the individual participant's ability to achieve the set goals. The number of goals is equivalent to the number of participants. Every market participant has a set of specific efficiency benchmarks which can be identified and described. In line with the theory of rational expectations, every participant should make decisions in a rational manner by relying on all available information to make the optimal forecast. The effectiveness of the real estate market is a function of the efficiency of individual market participants. This paper attempts to prove the following hypothesis: the effectiveness of a real estate market may be identified by analysing the effectiveness of its participants. The authors also discuss methods based on the rough set theory which can influence the efficiency and efficacy of market participants, and consequently, the effectiveness of the real estate market and its participants.


Author(s):  
Elena Ionaşcu ◽  
Ion Anghel

AbstractTaking into account that the transparency is a quality of communication of sustainability information, as well as the role of digitalisation in ensuring the transparency, we proposed to study the perception of real estate entities related to promoting transparency in the relationship with stakeholders and the integration of information and communication technology in their business models. Applying a qualitative approach, we critically analysed the sustainability reports published by real estate companies from the EU, which represent important non-financial information sources for stakeholders. Transparency is mainly reflected in corporate governance, as real estate entities are increasingly concerned with maintaining open relationships with stakeholders and knowing their expectations to integrate them into the business strategy. We have noticed a broader approach of transparency in REIT entities and in reports that include an assurance statement. New digital technologies serve the purpose of improving transparency, which, although still poorly explored in real estate, offer new solutions to increase the efficiency and productivity of real estate activities. Property technology can improve real estate market transparency and liquidity, bringing lower transaction costs, which should positively impact the value of investment assets.


2013 ◽  
Vol 30 (1) ◽  
pp. 392-400 ◽  
Author(s):  
Luca Cocconcelli ◽  
Francesca Romana Medda

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