Marketing in the aerospace field

2020 ◽  
Author(s):  
tamara Ryzhikova

The tutorial provides an overview of the main methodological approaches to the analysis of the market of rocket and space technology and services on the basis of its specific features, methods of evaluating competition and its justification, the reinterpretation of basic marketing tools and approaches in combination with innovative ideas and methods of achieving high economic results in the space market. The main aim is to provide future marketers with the necessary material, methods, technologies and tools with which to solve various problems related to the understanding of the structure of the space market, the company's place in the market, its competitive position and overall competitiveness. Meets the requirements of Federal state educational standards of higher education of the last generation. Intended for undergraduates and academics in aerospace orientation, postgraduate students, marketing analysts, marketers, corporate executives and agencies of the military-industrial complex.

2021 ◽  
Author(s):  
Viktor Strel'nikov ◽  
Aleksandr Mel'chenko

The proposed textbook reveals the fundamental concepts in the field of environmental monitoring. The main controlled parameters and environmental regulation, problems of environmental protection at the present stage, priority controlled parameters of the natural environment, types of monitoring and ways of its implementation, sampling of samples are considered. The scientific foundations of environmental protection, the interaction of society and nature are studied. Attention is paid to the means and methods of monitoring implementation. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students of the specialty "Ecology and Nature Management" and postgraduate students of biological and environmental specialties, as well as for researchers and practitioners specializing in the field of ecology.


2020 ◽  
Author(s):  
Valentina Golovach ◽  
Irina Turchaeva

The textbook reveals the main categories and concepts in the field of organization of production and entrepreneurship in the field of agro-industrial complex. Special attention is paid to the issues of primary production planning in agricultural organizations and their divisions using process maps. Each section of the manual contains the main theoretical provisions, practical tasks with methodological recommendations, control questions in order to better assimilate the educational material. Meets the requirements of the Federal state educational standards of higher education of the latest generation. It is intended for studying the discipline "Organization of production and entrepreneurship in the agro-industrial complex" in the preparation of students of higher educational institutions studying in the direction 35.03.04 "agronomy". It can also be useful for students of other agricultural fields of training and specialties of higher educational institutions, as well as for economists, managers, other employees of agricultural organizations, teachers, etc.


2020 ◽  
Author(s):  
Vladimir Belokonev ◽  
Sergey Pushkin ◽  
Valeriy Nikol'skiy ◽  
Aleksandr Klimashevich ◽  
Mariya Ayrapetova ◽  
...  

Textbook is dedicated to the prevention and treatment of obstruction of the esophagus after chemical burns by corrosive liquids. Presented possible options for the treatment of patients depending on the stage of the disease, prone to recurrence and complications. The main method of treatment of patients with obstruction of the esophagus is probing the efficiency of which depends on the techniques of its implementation. Considered indications for balloon dilatation and stenting of the esophagus. Great attention is paid to the prevention of complications of dilatation of the esophagus and treatment for their development. Meets the requirements of Federal state educational standards of higher education of the last generation. Designed for students of higher educational institutions, clinical interns, postgraduate students, doctors, surgeons and medical teachers.


2019 ◽  
Author(s):  
Мамедьяр Азаев ◽  
Mamedyar Azaev ◽  
Татьяна Ильичева ◽  
Tat'yana Il'icheva ◽  
Людмила Бакулина ◽  
...  

The manual presents the main methodological approaches to working with cell cultures: management of cell cultures, their passirovanie, counting cells per unit volume, preparation of antibiotic solutions, dispersing solutions and nutrient media for working with cell cultures, contamination of cell cultures and methods of its detection, cryopreservation of cells, safety when working in a box room with cell cultures, Biosafety when working with cell cultures. Meets the requirements of the Federal state educational standards of higher education of the last generation. Designed for professionals and undergraduate students qualified in the field of biotechnology and Virology to solve a wide range of problems.


2020 ◽  
Author(s):  
Sergey Sirotkin ◽  
Natal'ya Kel'chevskaya

The textbook outlines the basics of strategic management in an industrial enterprise. In particular, the concept and types of industrial enterprise strategies are considered, the methodological basis for the formation of corporate, business and functional strategies is described, as well as approaches to evaluating the effectiveness of the strategy and methods for selecting the optimal strategy of an industrial enterprise are presented. Meets the requirements of the Federal state educational standards of higher education of the latest generation. For undergraduate students studying in the areas of "Economics" and "Management", postgraduate students, teachers and specialists in the field of strategic management.


2021 ◽  
Vol 282 ◽  
pp. 07017
Author(s):  
E.A. Leshchenko ◽  
E.M. Basarygina ◽  
S.V. Cherepukhina ◽  
G.P. Leshchenko

For the infrastructure block of the agro-industrial complex, a program has been developed that allows determining the rational air pressure in the tires of multi-axle wheeled vehicles. The developed software contributes to the transfer of the information block of the agro-industrial complex to a digital basis. Its use allows you to reduce fuel consumption, increase the economic efficiency and environmental friendliness of transportation. The use of software in the educational process makes it possible to form professional competencies of agribusiness specialists in accordance with Federal state educational standards and educational standards.


2021 ◽  
Vol 99 ◽  
pp. 01028
Author(s):  
Olga Vasina ◽  
Olga Ponomariova ◽  
Tatiana Kotelnikova

Most disciplines of the compulsory part of the curriculum and its part defined by education stakeholders in line with the corresponding study field have a significant resource for forming an environment-oriented component of competencies in students. The authors aim at identifying and showing the possibilities of interdisciplinary integration in the formation of the environment-oriented component of universal and professional competencies in the process of fulfilling the requirements of the Federal State Educational Standards. The article illustrates the practice of implementing interdisciplinary integration in higher education when forming the environment-oriented component of competencies by means of experimental work within the educational process at Penza State University and A.V. Khrulev Penza Branch of the Military Academy of Logistics. It is shown that the interdisciplinary integration implies not complementing the disciplines with additional ecological content, but creating a new system with emergent properties that are of interest of both environmental and field-specific education.


2020 ◽  
Vol 10 (1) ◽  
pp. 15-20
Author(s):  
Irina Orlova ◽  
Artem Sukharev ◽  
Maria Sukhareva ◽  
Mikhail Deikun

The main objective of the article is to substantiate a systematic approach to the introduction of all types of innovations in the development of the military-industrial complex of the Russian Federation. The relevance of the study is due to the fact that in the modern world it is especially important to ensure the national security of the country and the defense industry plays a crucial role in this. At the same time, one cannot but note the importance of the defense industry in the production of high-tech civilian products and dual-use products, which enhances the country's competitiveness in the world market. In addition, the relevance of the topic is due to the presence of rather serious problems in the Russian defense industry, which require immediate resolution. The article uses the methodology of structurally functional analysis, the institutional approach and the method of comparative assessments. The authors conclude that technological innovation alone will not be able to achieve strategic results for ensuring national security, only in conjunction with organizational, product, social and marketing innovations, the domestic defense industry is able to solve its tasks.


Cinema’s Military Industrial Complex examines how the American military has used cinema and related visual, sonic, and mobile technologies to further its varied aims. The essays in this book address the way cinema was put to work for purposes of training, orientation, record keeping, internal and external communication, propaganda, research and development, tactical analysis, surveillance, physical and mental health, recreation, and morale. The contributors examine the technologies and types of films that were produced and used in collaboration among the military, film industry, and technology manufacturers. The essays also explore the goals of the American state, which deployed the military and its unique modes of filmmaking, film exhibition, and film viewing to various ends. Together, the essays reveal the military’s deep investment in cinema, which began around World War I, expanded during World War II, continued during the Cold War (including wars in Korea and Vietnam), and still continues in the ongoing War on Terror.


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