scholarly journals Diffusion of News through Social Media with Reference to the Kiss of Love Movement on Facebook

2015 ◽  
Vol 14 (3) ◽  
pp. 22
Author(s):  
Rupa P
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Diffusion Process ◽  
Web 2.0 ◽  
Social Networking ◽  
Mass Movement ◽  
Social Networking Site ◽  
Personal Level ◽  
The Masses ◽  
Interactive Medium

Web 2.0 is an interactive medium that has paved the way for the democratization of news. News is no longer the domain of the elite who disseminate it to the masses via mass media. In the age of Web 2.0, where social media rules the roost, every individual is a content generator and a purveyor of information. News is now more viral than ever. Facebook with over a hundred million users in India is the most popular social networking site in India. People use Facebook to connect, like, share and comment on everything from politics to culture to religion and so on. They also use it to disseminate news that they connect with on a personal level; along with their opinions on the same. This way, they become creators and transmitters of information.The Kiss of Love movement is a non-violent protest against moral policing which began when a Facebook page called 'Kiss of love' asked the youth across Kerala to participate in a protest against moral policing on 2nd November, 2014, at Marine Drive, Cochin. The controversial movement has snowballed into a mass movement which has spread into other states. A campaign of this magnitude has been made possible due to viral diffusion of news, information and comments on Facebook. This study uses quantitative and qualitative tools to study the diffusion of news with regard to the Kiss of Love movement through Facebook in an attempt to shed more light on the diffusion process of information through social media.

scholarly journals A FRAMEWORK FOR DEVELOPMENT OF SOCIAL NETWORKING SITE SKILL AMONG RURAL WOMEN COMMUNITIES

2019 ◽  
Vol 7 (5) ◽  
pp. 280-285 ◽  
Author(s):  
Noraida Haji Ali ◽  
M. Suriyani ◽  
Masita@Masila Abdul Jalil ◽  
Mustafa Man
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Rural Women ◽  
Rural Areas ◽  
Social Networking Site ◽  
Living Standards ◽  
Ict Literacy ◽  
Profile Data ◽  
Social Networking Service ◽  
Information Engineering

Purpose: A Social Networking Site (also social networking service or social media) is a platform to make people connected and share anything about them. The purpose of this research to construct a framework for the Development of Social Networking Site Skill to help women in rural areas to face the growth of ICT. This paper discusses how the proposed framework can help them to develop their skills of marketing using the SNS. This kind of effort, hopefully could empower the targeted marginalized group with the knowledge of information engineering, increase their awareness and utilization of ICT in their everyday actions. Methodology: The data obtained are the result of on-going projects in Setiu Wetlands, Terengganu.  Community rural women in Setiu Wetlands are respondent for this study. A total of 30 people (identified as women entrepreneurs) were respondents and profile data was preliminary studies about the skills and existing ICT literacy and internet use. Main Findings: Based on profiling data that have been collected, a framework for the development of skills in using social media as a business medium has been developed. Implications/Applications: The framework developed is expected to produce successful entrepreneurs from rural women communities. The entrepreneur will be an example to other women. This effort also is expected to help rural women community can improve the living standards of their families.

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Sporting Safe in the Liminal Sphere

2016 ◽  
pp. 865-875
Author(s):  
Santosh Khadka
Keyword(s):  
New Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Site ◽  
Public And Private ◽  
Public Spheres ◽  
Private And Public ◽  
Definition Of ◽  
Rhetorical Performance ◽  
The Web

Facebook, like any other social networking site, troubles the traditional categories of private and public spheres. As it complicates (and transcends) the distinction, it can be called a different space, or a liminal space, which falls somewhere in-between private and public spheres. The author argues that this recognition of Facebook as a liminal sphere has important implications to the (re) definition of public and private spheres and to the ways rhetoric should work or be used in the Web 2.0 sites like Facebook. The author also proposes that Michael de Certeau's notions of “strategy” and “tactics” can be powerful rhetorical tools to deal with Facebook's liminality and to enhance the rhetorical performance of self in Facebook and other similar new media forums.

Survive in Rating Battles

2019 ◽  
pp. 190-208
Author(s):  
Ufuk İnal ◽  
Elif Şevik
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Narrative Strategies ◽  
Smartphone Applications ◽  
Information Tools ◽  
Computer Based ◽  
Social Media Tools ◽  
The Masses

Television has never lost its popularity since the day it entered our life, unlike other mass media. One of the only reasons why television should maintain this feature is that the masses do not give up using it actively. Another thing that should be mentioned together with this is that this vehicle has been able to keep up with the changing media structure. Changing and evolving computer-based information tools and environments force communities to adapt. Media tools along with the communities have also taken their place. In this study, the program named Survivor, which is broadcasted on TV8 channel, will be questioned about the structure created by using transmedative narrative strategies. Supported by two television channels, websites, social media tools, forum sites, and smartphone applications, Survivor will be linked to the audience.

The Impact of Web 2.0 on Public Engagement in the Israeli Home Front (From the 2006 Lebanon War to the 2014 Israel-Gaza Conflict)

2018 ◽  
Vol 5 (2) ◽  
pp. 52-63
Author(s):  
Galit Margalit Ben-Israel
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Public Participation ◽  
Public Engagement ◽  
Social Networking Sites ◽  
Home Front ◽  
User Generated Content ◽  
Asymmetric Conflicts ◽  
The Impact

This article deals with citizen engagement and public participation being in crisis on the Israeli home front, in the era of Web 2.0. Since 2004, Web 2.0 characterizes changes that allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in social networking sites: Facebook, Twitter, blogs, wikis, YouTube, hosted services, applications, WhatsApp, etc. Since 2006, Israel is involved in asymmetric conflicts. The research defines the impact of Web 2.0 on public engagement in the Israeli home front. The case studies examined in the research are: 1) The 2006 Lebanon War (July-August 2006); 2) The Gaza War (27 December 2008 and ended on 18 January 2009); 3) Operation Pillar of Defense (November 2012); and 4) The 2014 Israel–Gaza conflict.

Social Media

2014 ◽  
Vol 5 (3) ◽  
pp. 1-15 ◽  
Author(s):  
Ashok Kumar Wahi ◽  
Yajulu Medury ◽  
Rajnish Kumar Misra
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Customer Relationship Management ◽  
Online Communities ◽  
Relationship Management ◽  
Customer Relationship ◽  
Enterprise 2.0 ◽  
The Core ◽  
Crm 2.0

The purpose of this paper is to provide an understanding of the Web 2.0 phenomenon and social media and its implications on customer relationship management, in order to learn that online communities and social networking are at the core of the enterprise of future or Enterprise 2.0. A range of published articles and books regarding Web 2.0, Enterprise 2.0, CRM 2.0 and social networking are examined and critiqued. A model is proposed to establish the association between Enterprise 2.0 and Information Technology from the perspective of social media. The sources are divided into three basic elements: Web 2.0, Online Social Networking websites and CRM 2.0. If Enterprise 2.0 is the enterprise of future then Social Media is the future of enterprise. Customer engagement and customer value proposition form the core of Enterprise 2.0 and online communities and social media form the corresponding core for knowledge creation and integration of Enterprise 2.0. Social media should affect customer relationship management in organizations. In the knowledge society of the future extended enterprises will become the basis of business rather than the competitive strength of individual enterprises and therefore the need to proactively prepare for it.

scholarly journals Affective Atmospheres of Sexualized Hate Among Youth Online: A Contribution to Bullying and Cyberbullying Research on Social Atmosphere

2019 ◽  
Vol 1 (4) ◽  
pp. 269-284 ◽  
Author(s):  
Kim R. Sylwander
Keyword(s):  
Social Media ◽  
School Climate ◽  
Social Networking ◽  
Aggressive Behaviour ◽  
Affect Theory ◽  
Social Networking Site ◽  
Theory Approach ◽  
Affective States ◽  
The Everyday

Abstract In this study, I will introduce the concept of affective atmospheres previously developed by Anderson (Emot Space Soc 2:77–81, 2009) and Anderson and Ash (2015), to explore young social media users’ articulated experiences of aggressive behaviour on a popular social networking site in Sweden. This concept opens up for inquiring into bullying, and other aggressive behaviour, as encounters, not only between humans, but also with non-human bodies, and the potentialities to act and the affective states that such meetings enable. In this way the paper contributes to bullying research on school climate and social atmosphere. The paper applies an affect theory approach to atmosphere to explore the importance of different materialities for the production of feelings and emotions surrounding the everyday articulations of hate among these users. The findings suggest that hate, in this context, works through a sexualized and gendered affective regime, which enforces a chrononormative logic, through which temporalized norms are tied to notions of age and bodily growth, that is, through heteronormative expectations of femininity, masculinity, sexuality and age-appropriateness. I found that affordances such as anonymity facilitated and intensified the circulation of hate, feeding into an atmosphere of constant risk. However, I also detail how affordances such as anonymity and hyperlinking, and practices such as hashtagging, enabled expressions of friendship, love and support, thus counter-balancing an atmosphere of hate and enabling it to become bearable for certain targeted users. In this context, sexualized aggression is normalized and expected, but nonetheless also troubled and resisted by these young users. By applying the concept of atmosphere, the paper sheds light on the affective workings within social online settings that become saturated with sexualized and aggressive practices, where certain users become repeated targets of such practices.

scholarly journals Social media and visual framing of the conflict in Eastern Ukraine

2017 ◽  
Vol 10 (3) ◽  
pp. 359-381 ◽  
Author(s):  
Mykola Makhortykh ◽  
Maryna Sydorova
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Online Communities ◽  
Social Networking Site ◽  
Russian Population ◽  
Large Set ◽  
Visual Data ◽  
Visual Framing ◽  
Use Of Social Media

This article investigates the use of social media for visual framing of the conflict in Eastern Ukraine. Using a large set of visual data from a popular social networking site, Vkontakte, the authors employ content analysis to examine how the conflict was represented and interpreted in pro-Ukrainian and pro-Russian online communities during the peak of violence in summer 2014. The findings point to the existence of profound differences in framing the conflict among pro-Ukrainian and pro-Russian online communities. The former tended to interpret the conflict as a limited military action against local insurgents, whereas the latter presented it as an all-out war against the Russian population of Eastern Ukraine. The article suggests that framing the conflict through social media facilitated the propagation of mutually exclusive views on the conflict and led to the formation of divergent expectations in Ukraine and Russia concerning the outcome of the war in Donbas.

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