Geography of Social Media in Public Response to Policy-Based Topics

2017 ◽  
pp. 205-216
Author(s):  
Xinyue Ye ◽  
Shengwen Li ◽  
Adiyana Sharag-Eldin ◽  
Ming-Hsiang Tsou ◽  
Brian Spitzberg
Keyword(s):  
Social Media ◽  
Public Response

Public Response to Online Public Debate in the 2020 Regional Head Election of Ponorogo Regency

2021 ◽  
Vol 4 (1) ◽  
pp. 1340-1350
Author(s):  
Alifa Chandra Kumara ◽  
Dian Suluh Kusuma Dewi
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Political Participation ◽  
Public Debate ◽  
The Political ◽  
Mass Gathering ◽  
Public Response ◽  
Analysis Techniques ◽  
Public Debates ◽  
Cross Tabulation

This year, regional head elections were held in the midst of the Covid-19 pandemic so that social media can be used as a means of online campaigns to reduce mass gathering. This research was conducted to see the response of the Ponorogo community in participating in online public debates and to assess people's political participation by analyzing public comments on public debate shows on YouTube and Facebook. The data is processed using the Nvivo12 plus application by using cross tabulation data analysis techniques with manual coding then the results of the data obtained are described and analyzed in accordance with the theory of response and political participation. The data obtained on Facebook and YouTube were 772 responses with details of 357 responses on Facebook and 415 responses on YouTube. The responses given are in the form of positive, negative, and neutral responses. The process of obtaining data on public response is in accordance with the S-O-R response theory (Stimulus, Organism, Response) and the stage of response formation, as well as the political participation of the Ponorogo community is high enough to see the debate shows but the level of activeness in giving responses is less active.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals Social Media as a Sensor of Air Quality and Public Response in China

2015 ◽  
Vol 17 (3) ◽  
pp. e22 ◽  
Author(s):  
Shiliang Wang ◽  
Michael J Paul ◽  
Mark Dredze
Keyword(s):  
Social Media ◽  
Air Quality ◽  
Public Response

Public response to campus shootings using social media

2017 ◽  
pp. 94-105 ◽  
Author(s):  
Xinyue Ye ◽  
Zhuo Chen ◽  
Shengwen Li
Keyword(s):  
Social Media ◽  
Public Response

Conclusion

2018 ◽  
pp. 235-242
Author(s):  
Steven McKevitt
Keyword(s):  
Social Media ◽  
World Wide Web ◽  
World Wide ◽  
New Labour ◽  
General Election ◽  
Public Response ◽  
The Public ◽  
The World ◽  
Social Media Platforms

The Conclusion draws together the main findings of the study. Britain in 1997 was a far more emotional and expressive society. This is highlighted by two events: the public response to the death of Diana, Princess of Wales, and the success of New Labour in the general election. The extent to which persuasion industries were responsible for bringing these changes about is discussed. There is a discussion of some areas for further study: the subsequent impact of the World Wide Web and social media platforms; persuasion aimed at children/juvenile consumption, and the development of single British brand throughout the period—for example, Virgin.

scholarly journals Corporate Communication through the Campaign of Consuming Jamu

2021 ◽  
Vol 13 (1) ◽  
pp. 33
Author(s):  
Fitria Widiyani Roosinda
Keyword(s):  
Social Media ◽  
Corporate Communication ◽  
Campaign Strategy ◽  
Public Response ◽  
The Public ◽  
Communication Program ◽  
Qualitative Descriptive ◽  
Depth Interviews ◽  
Very High

<em><span>This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (</span><span>Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19<s>.</s> The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.</span></em>

scholarly journals Psychological Analysis of Jokowi’s First 100 Days and Nawacita from Text in Twitter

2018 ◽  
Vol 21 (3) ◽  
pp. 173
Author(s):  
Indro Adinugroho ◽  
Smitha Sjahputri ◽  
Judotens Budiarto ◽  
Roby Muhamad
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Human Behavior ◽  
Strategic Plan ◽  
Political Issues ◽  
Public Response ◽  
The Public ◽  
Psychological Analysis ◽  
Valence And Arousal ◽  
Negative Sentiment

In recent days, the public often uses social media such as Twitter for delivering critics; appreciation and campaign related to Government and political issues. The existence of Twitter is changing human behavior rapidly. This study aims to identify Twitter as a medium to generate public opinion concerning two political issues, the 7th Indonesian President first 100 days and public response towards his strategic plan, Nawacita. Method applied in this study is a combination of contemporary research instruments that combines technology and psychology. In this study, the authors examined conversation on Twitter by using Tracker and Algoritma Kata (AK, words algorithm). Tracker is used to collecting conversation on twitter regarding Jokowi’s first 100 days and Nawacita, whereas AK is applied to identify valence and arousal in each tweet collected by Tracker. The finding shows the domination of positive tweets in every week. However, there is a moment where the number of positive tweets was close to negative tweets. In Nawacita issue, law reformation and enforcement was the issue that has highest negative sentiment among others.

scholarly journals Changes in public response associated with various COVID-19 restrictions in Ontario, Canada: an observational study using social media time series data

2021 ◽  
Author(s):  
Antony Chum ◽  
Andrew Nielsen ◽  
Zachary Bellows ◽  
Eddie Farrell ◽  
Pierre-Nicolas Durette ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Opinion ◽  
News Media ◽  
School Closure ◽  
Series Data ◽  
Social Distancing ◽  
Public Response ◽  
Collective Attention ◽  
Positive Sentiment

Background: News media coverage of anti-mask protests, COVID-19 conspiracies, and pandemic politicization has overemphasized extreme views, but does little to represent views of the general public. Investigating the public’s response to various pandemic restrictions can provide a more balanced assessment of current views, allowing policymakers to craft better public health messages in anticipation of poor reactions to controversial restrictions. Objective: Using data from social media, this study aims to understand the changes in public opinion associated with the implementation of COVID-19 restrictions (e.g. business and school closure, regional lockdown differences, additional public health restrictions such as social distancing and masking). Methods: COVID-related tweets in Ontario (n=1,150,362) were collected based on keywords between March 12 to Oct 31 2020. Sentiment scores were calculated using the VADER algorithm for each tweet to represent its negative to positive emotion. Public health restrictions were identified using government and news media websites, and dynamic regression models with ARIMA errors were used to examine the association between public health restrictions and changes in public opinion over time (i.e. collective attention, aggregate positive sentiment, and level of disagreement) controlling for the effects of confounders (i.e. daily COVID-19 case counts, holidays, COVID-related official updates). Results: In addition to expected direct effects (e.g. business closure led to decreased positive sentiment and increased disagreements), the impact of restriction on public opinion is contextually driven. For example, the negative sentiment associated with business closures was reduced with higher COVID-19 case counts. While school closure and other restrictions (e.g. masking, social distancing, and travel restrictions) generated increased collective attention, they did not have an effect on aggregate sentiment or the level of disagreement (i.e. sentiment polarization). Partial (region-targeted) lockdowns were associated with better public response (i.e. higher number of tweets with net positive sentiment and lower levels of disagreement) compared to province-wide lockdowns. Conclusions: Our study demonstrates the feasibility of a rapid and flexible method of evaluating the public response to pandemic restrictions using near real-time social media data. This information can help public health practitioners and policymakers anticipate public response to future pandemic restrictions, and ensure adequate

Sign in / Sign up

Export Citation Format

Share Document