scholarly journals Enhanced Feature Mining and Classifier Models to Predict Customer Churn for an e-Retailer

2017 ◽  
pp. 293-310
Author(s):  
Karthik B. Subramanya ◽  
Arun K. Somani
2019 ◽  
Vol 8 (3) ◽  
pp. 6634-6643 ◽  

Opinion mining and sentiment analysis are valuable to extract the useful subjective information out of text documents. Predicting the customer’s opinion on amazon products has several benefits like reducing customer churn, agent monitoring, handling multiple customers, tracking overall customer satisfaction, quick escalations, and upselling opportunities. However, performing sentiment analysis is a challenging task for the researchers in order to find the users sentiments from the large datasets, because of its unstructured nature, slangs, misspells and abbreviations. To address this problem, a new proposed system is developed in this research study. Here, the proposed system comprises of four major phases; data collection, pre-processing, key word extraction, and classification. Initially, the input data were collected from the dataset: amazon customer review. After collecting the data, preprocessing was carried-out for enhancing the quality of collected data. The pre-processing phase comprises of three systems; lemmatization, review spam detection, and removal of stop-words and URLs. Then, an effective topic modelling approach Latent Dirichlet Allocation (LDA) along with modified Possibilistic Fuzzy C-Means (PFCM) was applied to extract the keywords and also helps in identifying the concerned topics. The extracted keywords were classified into three forms (positive, negative and neutral) by applying an effective machine learning classifier: Convolutional Neural Network (CNN). The experimental outcome showed that the proposed system enhanced the accuracy in sentiment analysis up to 6-20% related to the existing systems.


Symmetry ◽  
2021 ◽  
Vol 13 (4) ◽  
pp. 596
Author(s):  
Krishna Kumar Sharma ◽  
Ayan Seal ◽  
Enrique Herrera-Viedma ◽  
Ondrej Krejcar

Calculating and monitoring customer churn metrics is important for companies to retain customers and earn more profit in business. In this study, a churn prediction framework is developed by modified spectral clustering (SC). However, the similarity measure plays an imperative role in clustering for predicting churn with better accuracy by analyzing industrial data. The linear Euclidean distance in the traditional SC is replaced by the non-linear S-distance (Sd). The Sd is deduced from the concept of S-divergence (SD). Several characteristics of Sd are discussed in this work. Assays are conducted to endorse the proposed clustering algorithm on four synthetics, eight UCI, two industrial databases and one telecommunications database related to customer churn. Three existing clustering algorithms—k-means, density-based spatial clustering of applications with noise and conventional SC—are also implemented on the above-mentioned 15 databases. The empirical outcomes show that the proposed clustering algorithm beats three existing clustering algorithms in terms of its Jaccard index, f-score, recall, precision and accuracy. Finally, we also test the significance of the clustering results by the Wilcoxon’s signed-rank test, Wilcoxon’s rank-sum test, and sign tests. The relative study shows that the outcomes of the proposed algorithm are interesting, especially in the case of clusters of arbitrary shape.


Sign in / Sign up

Export Citation Format

Share Document