Fast fashion retail operations services:An empirical study from consumer perspectives

2016 ◽  
pp. 155-170
Keyword(s):  
Empirical Study ◽  
Retail Operations ◽  
Fast Fashion ◽  
Consumer Perspectives ◽  
Fashion Retail

scholarly journals To What Extent Retail Chains’ Relationships with Suppliers Make the Business Trustworthy—An Empirical Study on Fast Fashion in Pandemic Times

2021 ◽  
Vol 14 (4) ◽  
pp. 153
Author(s):  
Anna Dewalska-Opitek ◽  
Katarzyna Bilińska-Reformat
Keyword(s):  
Case Study Research ◽  
Socially Responsible ◽  
Fast Fashion ◽  
Good Practices ◽  
Study Research ◽  
Retail Chain ◽  
Global Pandemic ◽  
Retail Chains ◽  
Fashion Retail

The current pandemic situation has created many challenges for maintaining positive relationships between fast fashion retailers and their suppliers. In the proposed paper it is assumed that strong and ethical relationships may be beneficial for all supply chain members, especially in the era of global pandemic. Therefore, the aforementioned issues (fast fashion retailers’ ethical behavior towards suppliers) constituted the subject of the paper. Our knowledge about relationships between fast retail chains and their suppliers in the times of global pandemic is relatively week. Trying to fill the gap, this paper discussed relationships between fast fashion retail chains and their suppliers’ customers on the basis of literature review and case study research. Purpose: The aim of the paper was to indicate the scope of activities undertaken by retailers and addressed at suppliers by fast fashion retail chains in pandemic times. The following goals of descriptive and cognitive character were assumed in the paper: (a) Identification of the fast fashion retailers’ common behavior in the era of pandemic, and (b) indication of ethical practices applied by fast fashion retail chains which are beneficial for all retail chain members, based on the Inditex example. Methodology: Based on the theoretic deliberation of retail chain relationships with suppliers in the pandemic times, qualitative research was conducted to supplement the theoretical background. The purpose of this study was to identify how fast fashion retailers maintain relationships with their suppliers in supply chains. The conducted research enabled us to reveal answers to the following research questions: What are good practices of fast fashion retailers in terms of relationships with suppliers? Can socially responsible, trustworthy fast fashion retailers stay profitable in the Covid-19 pandemic? The theoretical deliberation was based on a critical literature review. The empirical part of the paper was based on case study research. The conducted research was descriptive in nature, conducted in order to describe a particular phenomenon within its context, and was not intended to provide conclusive evidence, but to have a better understanding of the problem. A descriptive intrinsic case study was the method applied in the research. Results: On the grounds of literature studies, as well as collected information, we can state that close and ethical cooperation with suppliers, based on socially responsible relationships, are becoming a more and more important part of the strategy for commercial chains. There are companies that use any legal measures to not fulfil their obligations as contractors and avoid paying for orders completed and in production. The descriptive case study research allowed us to observe, analyze, and report good practices of fast fashion retailers in terms of relationships with their suppliers based on the Inditex example. The theoretical contribution: On the grounds of the case study, we can state that during pandemic times fast fashion retail chains have focused on the development of relationships with suppliers, which means changing from transactional to relationship marketing in cooperation strategies. Practical implications (if applicable): The paper provided intellectual input into the managerial problem of how to develop mutual beneficiary relationships between fast retail chains and their suppliers. The study suggests that fast fashion retail chains have to take into consideration growing customer expectations, which regard their cooperation’s strategies toward suppliers.

scholarly journals Inventory Management of a Fast-Fashion Retail Network

2010 ◽  
Vol 58 (2) ◽  
pp. 257-273 ◽  
Author(s):  
Felipe Caro ◽  
Jérémie Gallien
Keyword(s):  
Inventory Management ◽  
Fast Fashion ◽  
Fashion Retail

Fast fashion brand extensions: An empirical study of consumer preferences

2010 ◽  
Vol 17 (7) ◽  
pp. 472-487 ◽  
Author(s):  
Tsan-Ming Choi ◽  
Na Liu ◽  
Shuk-Ching Liu ◽  
Joseph Mak ◽  
Yeuk-Ting To
Keyword(s):  
Empirical Study ◽  
Consumer Preferences ◽  
Brand Extensions ◽  
Fast Fashion ◽  
Fashion Brand

Optimization of Fast Fashion Retail Supply Chain Processes: Overall Literature Review and Future Research Challenges

2019 ◽  
Vol 45 ◽  
pp. 205-220
Author(s):  
Naila Fares ◽  
Maria Lebbar
Keyword(s):  
Supply Chain ◽  
Literature Review ◽  
Process Engineering ◽  
Future Research ◽  
Fast Fashion ◽  
Chain Processes ◽  
Research Challenges ◽  
Review Analysis ◽  
Fashion Retail

Fast fashion trends are changing in nonstop. Brands are consequently faced to big challenges. Processes must be fluent, while costs must be optimized within all the constraints. This article is a literature review, about the fast fashion process engineering challenges, from production to retail. We explore a review analysis of the main problematic nodes, of the whole chain, that retailers focus on to improve their productivity and profit. We examine the literature review of solutions proposed to these problems. Finally we propose the untapped fields, and the potential research scopes to work on in future.

scholarly journals PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WOM DALAM FAST FASHION RETAIL

2019 ◽  
Vol 8 (10) ◽  
pp. 6199
Author(s):  
Maya Devi Linardi ◽  
I Ketut Rahyuda
Keyword(s):  
High School ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Fast Fashion ◽  
Analysis Technique ◽  
Fashion Retail ◽  
Image Variables

The purpose of this study is to examine the effect of brand image  on word of mouth behaviour through keeping customer satisfaction with H&M product consumers. The number of samples taken was 160 in H&M product consumers who had the criteria to have purchased H&M products, domiciled in Denpasar City, and were last educated in high school. Data was collected through questionnaires. The analysis technique used is the sobel test using path analysis. Based on the results of the analysis it was found that brand image variables had a positive and significant effect on customer satisfaction on H&M product consumers, the brand image variable had a positive and significant effect on word of mouth behaviour on H&M product consumers, customer satisfaction variables had a positive and significant effect on word of mouth behaviour  to H&M product consumers and the brand image variables had a positive and significant effect on word of mouth behaviour through keeping customer satisfaction with H&M product consumers in Denpasar City. Keywords: brand image, customer satisfaction, word of mouth

scholarly journals Sales Forecasting for Fashion Retailing Service Industry: A Review

2013 ◽  
Vol 2013 ◽  
pp. 1-9 ◽  
Author(s):  
Na Liu ◽  
Shuyun Ren ◽  
Tsan-Ming Choi ◽  
Chi-Leung Hui ◽  
Sau-Fun Ng
Keyword(s):  
Service Industry ◽  
Future Research ◽  
Retail Operations ◽  
Retail Sales ◽  
Research Directions ◽  
Product Demand ◽  
The Past ◽  
Real World Applications ◽  
Future Research Directions ◽  
Fashion Retail

Sales forecasting is crucial for many retail operations. It is especially critical for the fashion retailing service industry in which product demand is very volatile and product’s life cycle is short. This paper conducts a comprehensive literature review and selects a set of papers in the literature on fashion retail sales forecasting. The advantages and the drawbacks of different kinds of analytical methods for fashion retail sales forecasting are examined. The evolution of the respective forecasting methods over the past 15 years is revealed. Issues related to real-world applications of the fashion retail sales forecasting models and important future research directions are discussed.

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