A text analysis study on the business schools’ mission statements of 985 universities in China: Based on the stakeholder’s view

2006 ◽  
Vol 12 (2) ◽  
pp. 15-24
Author(s):  
Renata Fox

This article applies corpus linguistics to research the ideologies of Fortune 500 corporations as institutionalised through those corporations’ mission statements. The methodology used is both qualitative and quantitative. Qualitative methodology relates to the semantics of corporations’ ideologies. More precisely, it explains the ideas, beliefs, meanings, and concepts found in corporations’ mission statements, the relation between those ideas, beliefs, meanings, and concepts and society, and what makes those ideas, beliefs, meanings, and concepts meaningful. Quantitative methodology relates to the description and comparison of corporations’ ideologies based on a corpus-driven approach and computational text analysis of a corpus of corporations’ mission statements. Ultimately, through its ideology a corporation creates a symbolic universe: “a matrix of all social and individual meanings” that determines the significance of the corporation and its stakeholders.


2019 ◽  
Vol 4 (5) ◽  
pp. 626
Author(s):  
Syahruddin Syahruddin ◽  
Sumadi Sumadi ◽  
Sunaryo Sunaryo

<p><strong>Abstract:</strong> This research was aimed to describe the type of proposition on argumentative text of students. This study is a text analysis study. The data of the study was the sentence of students’ argumentative text. The data has been analyzed by structural syntactic studies and semantic logic. The result of the study shows that the type of proposition on students’ argumentative text are (1) type of proposition based on the source, (2) type of proposition based on the shape, (3) type of proposition based on the character, (4) type of proposition based on the level of certainty of truth, (5)<em> </em>type of proposition based on<em> </em>the quality, (6) type of proposition based on the quantity, and (7) type of proposition based on the combination of quantity and quality.</p><strong>Abstrak:</strong><em> </em>Penelitian ini bertujuan mendeskripsikan jenis proposisi dalam karangan argumentasi siswa. Jenis penelitian ini adalah analisis teks. Data dan sumber data dalam penelitian berupa kalimat-kalimat dalam karangan argumentasi siswa. Data akan dianalisis dengan kajian sintaksis struktural dan logika semantikal. Hasil penelitian ditemukan jenis proposisi dalam karangan argumentasi siswa, meliputi (1) jenis proposisi berdasarkan sumbernya, (2) jenis proposisi berdasarkan bentuknya, (3) jenis proposisi berdasarkan sifatnya, (4) jenis proposisi berdasarkan tingkat kepastian kebenaran (5) jenis proposisi berdasarkan kualitasnya, (6) jenis proposisi berdasarkan kuantitasnya, dan (7) jenis proposisi berdasarkan kombinasi kuantitas dan kualitasnya.


Author(s):  
Adinda Adinda

The text of Kereta Kencana is a text from WS. Rendra work taken from the original text Les Chaises by Eugene Ionesco. Kereta Kencana is written by WS. Rendra. It had been choosen as the creative process analysis study. This research is aimed how the creative process analyzed a drama text done through the research to produce a show art exhibition. Through this text this creative process is hoped to explain the way of work before it is showed.Keywords: theater text analysis, creative process


Author(s):  
Winda Widyaningrum ◽  
Yumna Rasyid ◽  
Miftahulkhairah Anwar

The purpose of this study is to describe the classification of perlocutionary speech acts that can be found in the news text of the Nirina Zubir land mafia case. This methodology uses descriptive qualitative research techniques and text analysis techniques in the data collection process. The author hopes that this study can provide practical and theoretical advantages. Theoretically, this research is expected to contribute knowledge in the realm of pragmatics, especially on the function of perlocutionary speech acts to support the development of pragmatics. Then practically, the author hopes that this research can help readers and the public in understanding the form of perlocutionary speech acts in a news text.  


2020 ◽  
Vol XXIII (Issue 1) ◽  
pp. 639-649
Author(s):  
Grzegorz Mazurek ◽  
Pawel Korzynski ◽  
Anna Gorska ◽  
Anna Palyga

2021 ◽  
pp. 002224372110373
Author(s):  
Jeffrey K. Lee

This project investigates emotionality by brands on social media. First, we analyze a field dataset of over 200,000 text and images posts by brands across two major platforms. Using recent automated text analysis (Study 1a) and computer vision methods (Studies 1b and 1c), we provide initial documentation of a negative relationship between brand emotionality and status. Exploring this relationship further, in Studies 2, 3, and 4, we find that brands can leverage this association, reducing emotionality in brand communications to increase perceived brand status. This strategy is effective because reduced emotionality is associated with high-status communication norms, which evoke high-status reference groups. This finding is moderated by the status context of the brand (Study 2) and the product type (Study 4).


2018 ◽  
Vol 13 (3) ◽  
pp. 200 ◽  
Author(s):  
Fahad Saleh Alolayan ◽  
Wided Ragmoun ◽  
Hanene Saidi

Many studies on mission statements have applied one of three perspectives, those of components, stakeholders, and objectives, in their content analysis studies. This current study analyzed the mission statements of Saudi business schools by using the three perspectives together.  Data were collected from 22 Saudi business schools’ mission statements. The results show that Saudi business schools’ mission statements are not well formulated, given that the majority of mission statements' objectives are totally absent, and the components and stakeholders are moderately mentioned in the studied missions. Drawing upon the three aforementioned perspectives, the results of this study provide business schools with valuable guidance to formulate accurate and effective mission statements. 


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