scholarly journals From Environmental to Sustainability Programs: A Review of Sustainability Initiatives in the Italian Wine Sector

2015 ◽  
pp. 25-60
Author(s):  
Chiara Corbo ◽  
Lucrezia Lamastra ◽  
Ettore Capri
Keyword(s):  
Italian Wine ◽  
Wine Sector ◽  
Sustainability Initiatives

scholarly journals From Environmental to Sustainability Programs: A Review of Sustainability Initiatives in the Italian Wine Sector

2014 ◽  
Vol 6 (4) ◽  
pp. 2133-2159 ◽  
Author(s):  
Chiara Corbo ◽  
Lucrezia Lamastra ◽  
Ettore Capri
Keyword(s):  
Italian Wine ◽  
Wine Sector ◽  
Sustainability Initiatives

scholarly journals The Italian Wine Sector: Evolution, Structure, Competitiveness and Future Challenges of an Enduring Leader

2021 ◽  
Author(s):  
Eugenio Pomarici ◽  
Alessandro Corsi ◽  
Simonetta Mazzarino ◽  
Roberta Sardone
Keyword(s):  
Economies Of Scale ◽  
Production Systems ◽  
International Markets ◽  
Structural Features ◽  
Italian Wine ◽  
Diamond Model ◽  
Future Challenges ◽  
Wine Sector ◽  
European Policies ◽  
Average Size

AbstractThe Italian wine supply chain has performed well in recent decades both in terms of profitability and success on the domestic and international markets. This is despite the fact that it is fragmented in terms of products, prices and consumption context, and, in particular, despite the fact that it is characterised by an organisation that hinders the full exploitation of economies of scale. This paradox has not been investigated in literature. We propose several elements in support of the hypothesis that the Italian wine sector’s success is linked to favourable elements of the Porter Diamond Model (5 out of 6) but also to the “district” nature of a large part of the sector. The presence of numerous networks, some of which are formal and others informal, gives most Italian local production systems specialising in grapes and wine the characteristics of industrial districts, due to the local social capital that is stratified there. These networks include operators such as Cooperatives and Consorzi di Tutela, upstream and downstream industries and services, tourism, research and educational bodies. Such networks can overcome the weakness represented by the low concentration and small average size of the operators. To support this hypothesis, we analyse the historical evolution of the sector and its drivers, the structural features of the different phases of the wine chain (grape growing, winemaking, bottling and distribution), the market relationships within the chain and the national and European policies favouring the sector. This analysis also underlines the differences between the Italian sector and its competitors from the Old and New World.

Web Marketing Strategies in Agro Food SMEs

2014 ◽  
pp. 199-220 ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Francesco Diotallevi ◽  
Andrea Marchini
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
European Countries ◽  
The Internet ◽  
Web Marketing ◽  
Italian Wine ◽  
Wine Sector ◽  
Use Of The Internet ◽  
Website Features

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector, which combine several common characteristics, and they make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet for wine marketing, this study identifies the online marketing strategies and the Website features used by the Greek and Italian wine producers.

Sustainability in the wine sector

2019 ◽  
Vol 122 (8) ◽  
pp. 2497-2511 ◽  
Author(s):  
Piero Mastroberardino ◽  
Giuseppe Calabrese ◽  
Flora Cortese ◽  
Miriam Petracca
Keyword(s):  
Random Sample ◽  
Cultural Change ◽  
Content Type ◽  
Sustainable Products ◽  
Italian Wine ◽  
Online Word Of Mouth ◽  
Premium Price ◽  
Wine Sector ◽  
Practical Implications

Purpose The purpose of this paper is to analyse the level of awareness of the topic of sustainability among Italian consumers in the wine sector and their perception – that is, what does it mean to consumers – of this issue. Design/methodology/approach This paper develops a quali-quantitative study on a random sample of Vivino reviews analysed through content analysis. Findings Awareness of topic of sustainability among Italian wine consumers is currently low, although it is increasing. It is not among the main factors that influence the choice of wine among Italian consumers, who are still mainly attracted by organoleptic properties and characteristics linked to the terroir concept. Research limitations/implications The research utilises a random sample, and the analysis is limited to the perception of consumers using online word of mouth (WOM). Practical implications To develop a long-term perspective on sustainability in the wine sector, it is necessary to have the courage to make a distinction between sustainability and short-term commercial performance. In addition, a cultural change in wine consumers is necessary and requires a willingness to pay a premium price for sustainable products. Originality/value Research on the awareness and perception of Italian wine consumers diffused by online WOM through communities such as Vivino has not yet been carried out.

High Performance Through Innovation Process Management in SMEs. Evidence from the Italian wine sector

2018 ◽  
pp. 87-110
Author(s):  
Simona Alfiero ◽  
Laura Broccardo ◽  
Massimo Cane ◽  
Alfredo Esposito
Keyword(s):  
High Performance ◽  
Process Management ◽  
Innovation Process ◽  
Italian Wine ◽  
Wine Sector

Benchmarking of carbon footprint data from the Italian wine sector: A comprehensive and extended analysis

2021 ◽  
Vol 779 ◽  
pp. 146416
Author(s):  
Daniele D'Ammaro ◽  
Ettore Capri ◽  
Fiamma Valentino ◽  
Stefania Grillo ◽  
Emanuela Fiorini ◽  
...  
Keyword(s):  
Carbon Footprint ◽  
Italian Wine ◽  
Wine Sector ◽  
Extended Analysis
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