Culturing Sport Mega Events: Leveraging Public Value

2015 ◽  
pp. 331-348 ◽  
Author(s):  
Malcolm Foley ◽  
David McGillivray ◽  
Gayle McPherson
Keyword(s):  
Public Value ◽  
Mega Events

Evaluating tourist behaviour in sport mega-events through a structural equation model

2017 ◽  
pp. 101-126 ◽  
Author(s):  
Marcello Risitano ◽  
Rosaria Romano ◽  
Annarita Sorrentino ◽  
Michele Quintano
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Mega Events ◽  
Tourist Behaviour

Big Data and the Economics of TV Broadcasting. Where is the Public Value?

MedienJournal ◽  
2017 ◽  
Vol 41 (3) ◽  
pp. 15-28 ◽  
Author(s):  
Paul Clemens Murschetz
Keyword(s):  
Big Data ◽  
Public Value ◽  
The Public ◽  
Tv Broadcasting

Der vorliegende Beitrag untersucht Potenziale und Risiken von Big Data für das Leitmedium Fernsehen. Er nimmt dabei eine betont kritisch-normative Perspektive aus Sicht der Medienökonomie ein und analysiert diese anhand des Beispiels Konvergenzfernsehen. Eine der vielen Dimensionen von Big Data ist nämlich die Analyse des Nutzungsverhaltens einer Vielzahl von Konsumenten. Big Data-Dienste verwenden die Analyseergebnisse nicht nur dazu, individuelle Filmempfehlungen zu geben, sondern entscheiden vielmehr darüber, welche Inhalte überhaupt in das Portfolio eines Anbieters aufgenommen bzw. produziert werden. Auch wenn diese Dienste zu einer Optimierung von TV-Vermarktung führen, ist bis heute umstritten, inwiefern Big Data auch Mehrwert für Nutzer generiert. Auf der Sollseite stehen Überwachung, die Frageder Individualisierung und Rationalisierung des Konsums und generell die Kommodifizierung des Mediums.

Involving Events as Cocreators of Destination Brand: The Case of South Savo Region

2020 ◽  
Vol 24 (2) ◽  
pp. 375-387
Author(s):  
Jenni Mikkonen ◽  
Ira Lahovuo
Keyword(s):  
Empirical Data ◽  
Stakeholder Involvement ◽  
Destination Branding ◽  
Mega Events ◽  
Semistructured Interviews ◽  
Research Gap ◽  
Sport Events ◽  
Destination Brand ◽  
Eastern Finland

Prior studies have recognized the importance of events in destination branding, but the focus has been on the roles of mega-events or sport events, while smaller cultural and freetime events have received far less attention. The stakeholder involvement in destination branding has also been attracting interest lately by many researchers, but there is lack of knowledge on how to utilize events in the branding processes. This study aims to fill the research gap through a case study in the South Savo region, eastern Finland. The purpose of this study is to examine the roles events have in destination branding, and how events are involved in cocreating the destination brand. The empirical data were collected through 13 semistructured interviews of event organizers and local tourism developers. The study identified four different roles and several involvement methods. The findings revealed the importance and potential of organized events in the branding, but it also revealed that they are not yet effectively utilized at the destination. However, there is a consensus about the importance of stakeholder involvement and a common will towards involving events in the branding process. The findings of this study can be utilized by tourism developers and stakeholders to improve destination branding processes.

Bidding for Sport Mega-Events

2009 ◽  
Author(s):  
John K. Wilson ◽  
Bernhard Lobmayr ◽  
Richard Pomfret
Keyword(s):  
Mega Events
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