The role of Facebook as an interactive communication device for business

2014 ◽  
pp. 19-24
Keyword(s):  
Interactive Communication ◽  
Communication Device

USE OF INNOVATIVE TEACHING METHODS IN RUSSIAN LESSONS IN GROUPS WITH A NON-RUSSIAN TEACHING LANGUAGE

2020 ◽  
Vol 6 (3) ◽  
pp. 204-212
Author(s):  
Nigora Vokhidova ◽  
Keyword(s):  
Foreign Language ◽  
Teaching Methods ◽  
Group Work ◽  
Russian Language ◽  
Interactive Communication ◽  
Innovative Teaching ◽  
Teaching Language ◽  
New Methods ◽  
The Russian Language

The article discusses the effectiveness of innovative approaches in teaching Russian as a foreign language. It is noted that the use of new methods makes it possible to take into account the knowledge already acquired by the student for studying the Russian language and developing creative skills. The role of such a form of training as group work is shown, and some methods of interactive communication between students in practical classes in the Russian language are considered

scholarly journals The Possibility of Using the Internet to Transform the Role of Its Users to Promoters of Medical Products in Jordan

2016 ◽  
Vol 11 (3) ◽  
pp. 163
Author(s):  
Muhamad Abu-Jalil ◽  
Ashraf Aaqoulah
Keyword(s):  
Internet Technology ◽  
The Internet ◽  
Interactive Communication ◽  
Medical Products ◽  
Independent Variables ◽  
Internet Users ◽  
Internet Information ◽  
Reduced Costs ◽  
Use Of Internet

This study aimed to identify the role of Internet technology in transforming the role of its users to promoters of medical products in Jordan. The study found that there are statistically significant effects of independent variables (multipurpose and advanced Internet programs, reduced costs of the use of Internet programs, collective and interactive communication via the Internet, and Internet information abundance and variety of its resources) on the dependent factor, which is transformation of the role of Internet users to promoters of medical products in Jordan. The study recommended increasing attention on networks to promote medical products in Jordan. This is consistent with the fact that promotion via networks has become an effective way to support and enhance the image of products and its delivery to the target group in all markets around the world.

The Role of Social Media in Creating and Maintaining Social Networks Including its Impact on Enhancing Competitive Positioning within the Education Sector

2015 ◽  
pp. 212-230
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

scholarly journals The Total War Strategy Through the Improvement of the Role of National Shipyard in Supporting Main Weapon System of Indonesian Navy

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Madrohim Madrohim, ◽  
◽  
Lukman Yudho Prakoso
Keyword(s):  
Policy Implementation ◽  
Qualitative Analysis ◽  
Weapon System ◽  
National Defense ◽  
Interactive Communication ◽  
Shipbuilding Industry ◽  
Total War ◽  
Authority Control ◽  
Performance Accountability

The national shipyard industry is an important component in realizing the independence of national defense. The independence of the countermeasures with the state's ability to make and prepare its own defense equipment needs without guaranteeing defense equipment products from other countries. In order to discuss the problem of efforts to increase the capability of the national shipyard industry, theories that support the strategy theory, the theory of capacity building and the theory of policy implementation are used. The method used in qualitative analysis is qualitative analysis, namely the existing phenomena regarding the national shipbuilding industry and qualitatively explains the data obtained from literature studies to gain an understanding of the strategies for dealing with them. The results of the analysis found that to ensure the implementation of policies to increase the capacity of the national ship industry, the formulation of defense policies needs to be guided by the principles, namely: integrated between all existing national resources (integrative), interactive communication between related entities (interactive), commitment a special transparency system in order to avoid leakage (transparency), requires an entity as the driver's authority to regulate authority (control), a special system to measure the performance accountability that has been implemented (accountability). So that the resulting strategy can produce a total war strategy by increasing the role of the national shipyard industry in supporting the needs of the Indonesian Navy's defense equipment.

scholarly journals The Effect of Website Interactivity on Political Involvement

2016 ◽  
Vol 28 (3) ◽  
pp. 136-147 ◽  
Author(s):  
Sanne Kruikemeier ◽  
Guda Van Noort ◽  
Rens Vliegenthart
Keyword(s):  
Laboratory Experiment ◽  
Citizen Involvement ◽  
Political Involvement ◽  
Single Factor ◽  
Interactive Communication ◽  
Political Cynicism ◽  
Website Interactivity ◽  
Positive Effect ◽  
Moderating Role

Abstract. This study examines the extent to which interactive communication on political websites affects various forms of citizens’ involvement in politics, and the moderating role of political cynicism in this relationship. Based on the outcomes of a laboratory experiment with a single-factor (interactivity: low vs. medium vs. high interactivity) between-subjects design, we found that interactive political websites have a positive effect on citizen involvement, and this effect is particularly present for websites with high levels of interactivity. We also demonstrate that interactivity effects are, to some extent, contingent on citizens’ political cynicism. For higher levels of political cynicism, deviations in the level of interactivity make less of a difference in their impact on political involvement.

The Role of Social Media in Creating and Maintaining Social Networks Including Its Impact on Enhancing Competitive Positioning Within the Education Sector

2018 ◽  
pp. 1147-1166
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

PERAN ENTREPRENEURIAL COMMUNITY DAN DIGITAL ENTREPRENEURIAL ORIENTATION TERHADAP ENTREPRENEURAL PROCESS DALAM MENGHASILKAN ENTREPRENEURIAL PERFORMANCE

2020 ◽  
Vol 5 (2) ◽  
pp. 97-106
Author(s):  
Siti Nurjanah ◽  
Triyono Arief Wahyudi
Keyword(s):  
Entrepreneurial Orientation ◽  
Cost Efficiency ◽  
Quantitative Research ◽  
Design Methodology ◽  
Field Research ◽  
Development Cost ◽  
Entrepreneurial Process ◽  
Interactive Communication ◽  
Entrepreneurial Performance

Purpose- This study aims to examine the role of the entrepreneurial community and digital entrepreneurial orientation towards the entrepreneurial process in producing entrepreneurial performance. Design/methodology/approach- The quantitative research design was used through field research in Wonogiri District, Baturetno District, Watuagung Village, Sendang Hamlet. A total of 31 respondents were randomly selected through questionnaires. Findings- The results of this study indicate that the entrepreneurial community does not affect the entrepreneurial process, digital entrepreneurial orientation influences the entrepreneurial process, entrepreneurial process influences entrepreneurial performance. Implication- Related parties need to make efforts to improve entrepreneurial performance through mentoring members of the community in directing and developing their businesses; conduct interactive communication between management and members of the association; and forming SME groups in the context of operational and development cost efficiency (production training, managerial finance, marketing, and others) Keywrods:  entrepreneurial community, digital entrepreneurial orientation, entrepreneurial process, entrepreneurial performance  

scholarly journals Exploring the Role of Classroom Environment in Hampering L2 Communicative Interaction: A Case Study of the South Punjab

sjesr ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 354-363
Author(s):  
Dr. Muhammad Ahsan ◽  
Dr. Noshaba Younus ◽  
Dr. Zahoor Hussain
Keyword(s):  
Classroom Environment ◽  
Mixed Method ◽  
Communicative Interaction ◽  
The South ◽  
Interactive Communication ◽  
The Public ◽  
Qualitative And Quantitative ◽  
Communicative Ability

The prime focus of this research was exploring the role of classroom situation in hampering L2 communicative interaction at the public sector colleges, universities, and the sub-campuses of these universities located in the South Punjab, Pakistan. The present study was duly prearranged to employ a mixed-method technique that utilizes both the qualitative and quantitative data. The outcomes of the study determined that 86.5% of learners claimed that their classmates are not interested in communicative interaction. Similarly, 47.5% viewed outdated syllabus, 52.5% classroom atmosphere, 69.5% learners' prohibited participation during L2 lecture, 37.5% badly imitation by classmates and 95.5% teachers' use of grammar-translation method as communicative barriers and these barriers ruin L2 learners’ communicative ability. This paper also reinforces the outlook that the teachers have to expose the students to the interactive communication so that the learners can easily perform their various roles in the L2 atmosphere. At this point, it is the most crucial duty of the teacher to encourage and motivate his students to practice and to have more communicative interaction in the EFL classroom because most of the non-native countries students don't have the chance to use it outside the classroom.

scholarly journals The Role Of ‘Think-Pair-Share’ In Enhancing the Moroccan University Students’ Speaking Skills in Online Classes

2021 ◽  
Vol 1 (1) ◽  
pp. 17-27
Author(s):  
Mounia Benjelloun
Keyword(s):  
Foreign Language ◽  
University Students ◽  
First Year ◽  
Online Classes ◽  
Interactive Communication ◽  
Self Evaluation ◽  
Speaking Assessment ◽  
Research Questions ◽  
Speaking Skills

Speaking English as a foreign language presents one of the most common challenges for learners of English due to many factors related to their perception of the teacher as “a sage on the stage,” their own shyness, a lack of appropriate vocabulary and accurate grammar, and a lack of cooperative learning skills. To help students remedy this problem, the Think-Pair-Share’ strategy was used in this study of online classes during the COVID 19 pandemic. Research has demonstrated that learners can improve their speaking skills and learn more effectively through meaningful collaboration and sharing. This study aims to investigate the role of the Think-Pair-Share’ approach in promoting students’ speaking skills. The study adopts a qualitative approach and addresses the following two research questions: (i) To what extent does the Think-Pair- Share help in improving students’ speaking skills? (ii) How can this improvement be justified? Twenty-eight first-year Moroccan university students took part in this study. The research instruments used combined pre- and post-speaking tests, students’ self-evaluation, and classroom observations. Data were video recorded, analysed qualitatively using the FCE speaking-assessment criteria, and compared to the students’ self- evaluation of their own performance. The results show that the Think-Pair-Share strategy enabled predominantly average and weak students to exchange their views on a range of familiar topics with more ease, confidence, and fluency using more appropriate vocabulary and a clearer organisation of ideas. Although the learners still had problems with their pronunciation and accurate grammar, they demonstrated better interactive communication.

Analysing the Role of Social Media in Dialogue Marketing and Management as a Contemporary Franchising Local Area Marketing Technique

2017 ◽  
pp. 1634-1663
Author(s):  
Geoffrey B. Webster ◽  
Margee Hume
Keyword(s):  
Social Media ◽  
Local Community ◽  
Channel Model ◽  
Local Area ◽  
Business Success ◽  
Interactive Communication ◽  
Industry Sector ◽  
Current Thinking ◽  
Structured Approach

The role of social media as a contemporary Local Area Marketing (LAM) technique in Dialogue Marketing is not clearly defined. Dialogue Marketing focuses on a structured approach of ongoing interactive communication to form relationships with people (Allan Steinmetz, 1997). According to Webster and Hume (2015) contemporary LAM techniques refer to using digital marketing to build relationships with local community. Problems facing franchise businesses include how to use Dialogue Marketing as a contemporary LAM technique to maximise local community connections as well as to build essential relationships. Advancing previous work in LAM, this study analyses social media's role as a contemporary LAM technique in Dialogue Marketing. It explores the use of Dialogue Management as a tool to enhance Dialogue Marketing for franchise businesses. It presents an integrated framework for the identification of social media adoption levels and how this can enhance franchise business success by providing an important contribution to the franchise industry sector. It concludes by offering a conceptual touchpoint channel model with a view to progressing discourse in the area and uniting current thinking.

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