Research on current situation and influence factors of college students’ sports lifestyle

2014 ◽  
pp. 1335-1337
Author(s):  
Zhong-Xin Zhang ◽  
Qiu-Sheng Yu ◽  
Jing-Yi Wu
Keyword(s):  
College Students ◽  
Influence Factors ◽  
Current Situation

Applied-Information Technology in Willingness of Online Group Buying for College Students

2014 ◽  
Vol 685 ◽  
pp. 540-544
Author(s):  
Xiao Ting Li ◽  
Lin Zhong ◽  
Shou Wen Ji
Keyword(s):  
College Students ◽  
College Student ◽  
Theoretical Study ◽  
Influence Factors ◽  
Reference Value ◽  
Group Buying ◽  
Study Results ◽  
Management Recommendations ◽  
Online Group ◽  
Operation And Management

As a new e-commerce model, network group purchase develops rapidly for its advantages such as conservation and convenience. The college student is an important part of consumer of the online group buying, so the research on college student willingness has a important reference value for the expansion of market. Firstly, the article has a theoretical study on the influence factors of willingness of Online Group Buying for college students and carries out related questionnaires. Secondly, the article makes factor analysis, correlation analysis, multiple regression analysis using the statistical software of SPSS19.0. Finally, this paper proposes corresponding operation and management recommendations for relevant participants in online group-buying according to the study results.

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