- Consumer Reactions to Health Claims on Food Products

2016 ◽  
pp. 198-211
Keyword(s):  
Food Products ◽  
Health Claims ◽  
Consumer Reactions

scholarly journals Strategies to prevent the metabolic syndrome at the population level: role of authorities and non-governmental bodies

2000 ◽  
Vol 83 (S1) ◽  
pp. S181-S186 ◽  
Author(s):  
Åke Bruce
Keyword(s):  
Metabolic Syndrome ◽  
Dietary Fibre ◽  
Population Level ◽  
Nutrient Content ◽  
Food Products ◽  
Dietary Guidelines ◽  
Health Claims ◽  
The Metabolic Syndrome ◽  
International Policies ◽  
Nutrition Policies

The remarkable increase over the past 40 years in some chronic diseases, including the metabolic syndrome, has increased the demand for government and international policies to encourage various approaches to decrease the risk of these diseases. There are some prerequisites for working out successful national food and nutrition policies. Firstly, it is necessary to have a clear picture of the dietary pattern in a country and its associated public health problems. Based on these data, nutrient recommendations and goals are formulated by international or national scientific committees. Governments should translate these nutrient goals into food goals and eventually into national dietary guidelines. The means by which the national authorities can implement a nutrition policy include fortification and supplementation. Equally important are educational and informative tools, such as labelling on the packed food products including information about ingredients and nutrient content. With respect to the metabolic syndrome, this implies nutrient recommendations regarding the intake of fat and carbohydrates (energy per cent) and dietary fibre; dietary guidelines regarding balance between energy intake and expenditure; decreased consumption of products rich in fat and increased consumption of cereals and other products rich in dietary fibre, etc.; recommendations from the authorities regarding nutrient labelling (content of fat and dietary fibre) on relevant products; and nutrient and health claims and other aids (symbols) as tools to make it easier for consumers to select the appropriate food products.

scholarly journals Declaration of nutrition information on and nutritional quality of Thai ready-to-eat packaged food products

2018 ◽  
Vol 21 (8) ◽  
pp. 1409-1417 ◽  
Author(s):  
Suladda Pongutta ◽  
Pitipa Chongwatpol ◽  
Parwin Tantayapirak ◽  
Stefanie Vandevijvere
Keyword(s):  
Nutritional Quality ◽  
Food Products ◽  
Health Claims ◽  
Nutrition Information ◽  
Nutrient Profile ◽  
Profile Model ◽  
Health Related ◽  
Packaged Foods ◽  
Packaged Food

AbstractObjectiveThe present study assessed the nutrition information displayed on ready-to-eat packaged foods and the nutritional quality of those food products in Thailand.DesignIn March 2015, the nutrition information panels and nutrition and health claims on ready-to-eat packaged foods were collected from the biggest store of each of the twelve major retailers, using protocols developed by the International Network for Food and Obesity/Non-communicable Diseases Research, Monitoring and Action Support (INFORMAS). The Thai Nutrient Profile Model was used to classify food products according to their nutritional quality as ‘healthier’ or ‘less healthy’.ResultsIn total, information from 7205 food products was collected across five broad food categories. Out of those products, 5707 (79·2 %), 2536 (35·2 %) and 1487 (20·6 %) carried a nutrition facts panel, a Guideline Daily Amount (GDA) label and health-related claims, respectively. Only 4691 (65·1 %) and 2484 (34·5 %) of the products that displayed the nutrition facts or a GDA label, respectively, followed the guidelines of the Thai Food and Drug Administration. In total, 4689 products (65·1 %) could be classified according to the Thai Nutrient Profile Model, of which 432 products (9·2 %) were classified as healthier. Moreover, among the 1487 products carrying health-related claims, 1219 (82·0 %) were classified as less healthy. Allowing less healthy food products to carry claims could mislead consumers and result in overconsumption of ready-to-eat food products.ConclusionsThe findings suggest effective policies should be implemented to increase the relative availability of healthier ready-to-eat packaged foods, as well as to improve the provision of nutrition information on labels in Thailand.

scholarly journals Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims

2020 ◽  
Vol 38 (4) ◽  
pp. 107-128
Author(s):  
Krystyna Gutkowska ◽  
Jacek Czarnecki
Keyword(s):  
Functional Food ◽  
Nutritional Value ◽  
Food Products ◽  
Health Claims ◽  
Nutrition And Health ◽  
Health Related ◽  
Targeted Marketing ◽  
Specific Health ◽  
Nutrition And Health Claims ◽  
Marketing Messages

AbstractIn order to identify the attitudes of consumers towards innovative food products, including functional foods, qualitative research was carried out in 2019 to find out what are the components of these attitudes in relation to innovative food, on the example of functional food, in the conditions of the growing global tendency to care for health and convenience. As a result of the research carried out using the focus group interview (FGI) methodology, it was found that innovative food is associated with a new taste or packaging, increased nutritional value, as well as health related attributes. Often, in studies, consumers also referred to the reduction or complete elimination of allergenic ingredients and other chemical ingredients, e.g. preservatives, flavor enhancers. Consumers accept these innovations in different ways, generally showing skepticism about “improving” food by enriching it with various ingredients, while positively referring to changes related to the reduction in the content of nutrients considered harmful to health, e.g. fat, sugar or salt. It was also noted that innovativeness treated as a personality trait is accompanied by such features as: openness, tolerance, optimism, life satisfaction, while people lacking tendency to accept innovation are usually pessimistic about the world, attached to tradition or thrifty. It was also noted that consumers similarly perceive innovative and functional food, indicating that functional products are food with a specific health purpose, with a modified composition. The interviewees also indicated that it is possible to increase the interest of consumers in purchasing new food products or functional food through, inter alia, well targeted marketing messages, and it is necessary to take into account the legal regulations regarding their wording when formulating them. This applies in particular to the possibility of using nutrition and health claims in the case of products enriched with ingredients with a declared health-related effect.

scholarly journals Hollow marketing and nongredients: A new marketing approach by food industries in advertising

2018 ◽  
Vol 2 (1) ◽  
pp. 69-76
Author(s):  
Nima S. Salami
Keyword(s):  
Food Products ◽  
Marketing Strategies ◽  
Social Outcomes ◽  
Health Claims ◽  
Food Industries ◽  
Marketing Approach

Many firms that are selling food products, are hoping to get more of customers’ attention, and increase their sales by new marketing strategies. Informing customers about ingredients and health claims look normal but advertising the things that can’t inherently and naturally exist in their food, or “nongredients,” are new practices that have been termed in this paper as “hollow marketing.” This paper explains this new phenomenon, and its possible economic and social outcomes.

scholarly journals Meta-Analysis Study: Reading Behavior Of Food Products Label

2017 ◽  
Vol 2 (2) ◽  
pp. 26
Author(s):  
Ujang Sumarwan ◽  
Megawati Simanjuntak ◽  
Lilik Noor Yuliati
Keyword(s):  
Food Packaging ◽  
Meta Analysis ◽  
Food Product ◽  
Food Products ◽  
Health Claims ◽  
Literature Study ◽  
Reading Behavior ◽  
Product Packaging ◽  
Adverse Health Effects ◽  
New Information

<p>Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.</p>

scholarly journals Nutritional Content According to the Presence of Front of Package Marketing Strategies: The Case of Ultra-Processed Snack Food Products Purchased in Costa Rica

Nutrients ◽  
2019 ◽  
Vol 11 (11) ◽  
pp. 2738 ◽  
Author(s):  
Tatiana Gamboa-Gamboa ◽  
Adriana Blanco-Metzler ◽  
Stefanie Vandevijvere ◽  
Manuel Ramirez-Zea ◽  
Maria F. Kroker-Lobos
Keyword(s):  
Costa Rica ◽  
Food Products ◽  
Marketing Strategies ◽  
Health Claims ◽  
Purchase Behavior ◽  
Snack Food ◽  
Processed Food ◽  
Food Groups ◽  
Health Claim ◽  
Critical Nutrients

The industry uses nutrition and health claims, premium offers, and promotional characters as marketing strategies (MS). The inclusion of these MS on ultra-processed products may influence child and adolescent purchase behavior. This study determined the proportion of foods carrying claims and marketing strategies, also the proportion of products with critical nutrients declaration, and nutritional profile differences between products that carry or not claims and MS on the front-of-package (FoP) of ultra-processed food products sold in Costa Rica. Data were obtained from 2423 photographs of seven food groups consumed as snacks that were sold in one of the most widespread and popular hypermarket chains in Costa Rica in 2015. Ten percent of products lacked a nutrition facts panel. Sodium was the least reported critical nutrient. Energy and critical nutrients were significantly highest in products that did not include any nutrition or health claim and in products that included at least one MS. Forty-four percent and 10% of all products displayed at least one nutrition or at least one health claim, respectively, and 23% displayed at least one MS. In conclusion, regulations are needed to restrict claims and marketing on ultra-processed food packages to generate healthier food environments and contribute to the prevention of childhood and adolescent obesity in Costa Rica.

scholarly journals Educated Millennials and Credence Attributes of Food Products with Genetically Modified Organisms: Knowledge, Trust and Social Media

2020 ◽  
Vol 12 (20) ◽  
pp. 8534 ◽  
Author(s):  
Carlo Russo ◽  
Mariarosaria Simeone ◽  
Maria Angela Perito
Keyword(s):  
Social Media ◽  
Scientific Knowledge ◽  
Genetically Modified Organisms ◽  
Ethical Issues ◽  
Genetically Modified ◽  
Food Products ◽  
Health Claims ◽  
Credence Attributes ◽  
Use Of Social Media ◽  
Information Providers

In this paper, we investigated educated millennials’ evaluation of credence attributes in food products containing genetically modified organisms (GMO products). Our goal is to assess whether beliefs about GMO products are determined by scientific knowledge alone or if they are affected by other factors such as trust in information providers and use of social media. The focus on millennials is motivated by the increasing relevance of this social group in the public debate and by their extensive use of social media. We surveyed a sample of 215 Italian college students, confronting them with questions about safety, environmental impact and ethical issues in GMO product consumption. Using an ordered probit regression model, we found that educated millennials build their beliefs using a mix of scientific knowledge and trust in information providers. The role of the two drivers depended on the issue considered. Scientific knowledge drove beliefs in health claims, while trust in information providers was a driving factor in almost all claims. After controlling for trust effects, we did not find evidence of impact of confidence in the reliability of traditional and social media on beliefs. This result contradicts previous literature.

scholarly journals Irish consumers’ use and perception of nutrition and health claims

2011 ◽  
Vol 14 (12) ◽  
pp. 2213-2219 ◽  
Author(s):  
Ann-Marie Lynam ◽  
Aideen McKevitt ◽  
Michael J Gibney
Keyword(s):  
Risk Factor ◽  
Structure Function ◽  
Educational Level ◽  
Disease Risk ◽  
Health Benefit ◽  
Food Products ◽  
Health Claims ◽  
Nutrition And Health ◽  
Disease Risk Factor ◽  
Risk Factor Reduction

AbstractObjectiveTo investigate Irish consumers’ use and understanding of and their belief in nutrition and health (NH) claims in the context of the European Union (EU) legislation (Regulation no. 1924/2006), which permits a number of NH claims on food products.DesignAn interview-assisted questionnaire was administered to consumers (n 400). Preference for three types of NH claims across six products was tested. Perception of NH claims was assessed across a further eight food products. Claims were categorised as content, structure–function and disease–risk factor reduction claims.SettingSix supermarkets in the Republic of Ireland.SubjectsFour hundred adult Irish supermarket consumers.ResultsOlder (P < 0·001), female (P < 0·01) consumers were more likely to seek NH claims. Structure–function and content claims were preferred across six products. Consumers’ perception was associated with the health benefit claimed rather than with the strength of the claim itself. Preference for claim type and claim perception differed with gender, age and educational level.ConclusionsIrish consumers prefer content and simpler NH claims rather than more complex disease–risk factor reduction claims. The food industry may thus be better served using these types of claims. Although the reported levels of understanding were high, evidence of positivity bias and misinterpretation was found. Thus, with regard to Regulation 1924/2006, consumers need more information on both simpler and more complex claims. Public health messages should be targeted according to gender, age and educational level.

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