Risk Communication in Theory and Practice

2017 ◽  
pp. 39-56
Keyword(s):  
Risk Communication ◽  
Theory And Practice

scholarly journals Linking social capacities and risk communication in Europe: a gap between theory and practice?

2012 ◽  
Vol 64 (2) ◽  
pp. 1753-1778 ◽  
Author(s):  
Corina Höppner ◽  
Rebecca Whittle ◽  
Michael Bründl ◽  
Matthias Buchecker
Keyword(s):  
Risk Communication ◽  
Theory And Practice

Risk communication for religious crowds: preferences of Hajj pilgrims

2018 ◽  
Vol 27 (1) ◽  
pp. 102-114 ◽  
Author(s):  
Hassan Taibah ◽  
Sudha Arlikatti ◽  
Simon Andrew
Keyword(s):  
Risk Communication ◽  
Protective Action ◽  
Sampling Strategy ◽  
Theory And Practice ◽  
Model Framework ◽  
Content Type ◽  
Crowd Management ◽  
Reduction Strategies ◽  
Printed Materials ◽  
Smart Technologies

Purpose The purpose of this paper is to describe empirical research intended to gauge the channels of risk information and their perceived effectiveness expressed by Hajj pilgrims in 2013 to better inform risk-reduction strategies at crowded religious events. Design/methodology/approach To do so, a research team partially funded by the Transportation and Crowd Management Center of Research Excellence from the Kingdom of Saudi Arabia conducted face-to-face interviews with 348 Hajj pilgrims in 2013. The semi-structured survey instrument used the Protective Action Decision Model framework to gather information on six pre-decisional variables that influence threat perceptions, stakeholder perceptions and decisions to take protective actions against impending threats. Findings Results of the multinomial logit regression using the traditional media (i.e. television and radio) as the reference category found support for ease of access, language of choice, gender and age differentials, as factors positively or negatively influencing respondents’ selections of their top three most preferred channels for risk communication materials. Printed materials (i.e. pamphlets and billboards) ranked first followed by smart technologies and outreach activities. Research limitations/implications The convenience sampling strategy adopted with only four female interviewers compared to 17 male interviewers, limited the number of female respondents to only 47 (13.7 percent) due to cultural restrictions. Interviews were conducted only in English and Arabic, leaving out the preferences of other language speakers. Originality/value Despite these limitations, this study makes a valuable contribution to theory and practice by highlighting the social and cognitive variables influencing risk communication at Hajj. No studies to date have examined choices and preferences of heterogeneous Hajj pilgrims.

Social Marketing Applied to Health and Risk Messaging

2017 ◽  
Author(s):  
R. Craig Lefebvre ◽  
P. Christopher Palmedo
Keyword(s):  
Best Practices ◽  
Risk Communication ◽  
Social Marketing ◽  
Large Scale ◽  
Information Dissemination ◽  
Common Ground ◽  
Well Being ◽  
Marketing Mix ◽  
Theory And Practice ◽  
International Consensus

Many ideas about best practices for risk communication share common ground with social marketing theory and practice: for example, segmentation, formative research, and a focus on behavioral outcomes. Social marketing first developed as a methodology to increase the public health impact of programs and to increase the acceptability and practice of behaviors that improve personal and social well-being. The core concepts of this approach are to be people-centered and to aim for large-scale behavior change. An international consensus definition of social marketing describes it as an integration of theory, evidence, best practices, and insights from people to be served. This integrated approach is used to design programs that are tailored to priority groups’ needs, problems, and aspirations and are responsive to a competitive environment. Key outcomes for social marketing efforts are whether they are effective, efficient, equitable, and sustainable. The 4P social marketing mix of Products, Prices, Places, and Promotion offers both strategic and practical value for risk-communication theory and practice. The addition of products, for example, to communication efforts in risk reduction has been shown to result in significantly greater increases in protective behaviors. The Cover CUNY case demonstrates how full attention to, and consideration of, all elements of the marketing mix can be used to design a comprehensive risk-communication campaign focused on encouraging college student enrollment for health insurance. The second case, from the drug safety communication arena, shows how a systems-level, marketplace approach is used to develop strategies that focus on key areas where marketplace failures undermine optimal information-dissemination efforts and how they might be addressed.

scholarly journals Special Issue Editor’s Essay: Advancing Public Health Crisis and Risk Theory and Practice via Innovative and Inclusive Research on COVID-19 Communication

2021 ◽  
Vol 4 (2) ◽  
pp. 177-192
Author(s):  
Yan Jin ◽  
Sung In Choi ◽  
Audra Diers-Lawson
Keyword(s):  
Public Health ◽  
Risk Communication ◽  
Lessons Learned ◽  
Theory And Practice ◽  
Communication Research ◽  
Special Issue ◽  
International Crisis ◽  
Health Crisis ◽  
Public Health Crisis ◽  
Global Threat

For more than a year the world has tried to respond to the COVID-19 pandemic. This special issue of the Journal of International Crisis and Risk Communication Research (JICRCR) provides an expert evaluation of how different countries have responded to this global threat. As the pandemic has fundamentally affected most of our lives in a multitude of ways, lessons learned and insights gained from innovative and inclusive research have also advanced theory and practice in public health crisis and risk communication.

Theory and Practice in Risk Communication

2015 ◽  
Author(s):  
Monique Mitchell Turner ◽  
Christine Skubisz ◽  
Rajiv N. Rimal
Keyword(s):  
Risk Communication ◽  
Theory And Practice

Risk communication in theory and practice: a case study

1997 ◽  
Vol 2 (2) ◽  
pp. 155-163 ◽  
Author(s):  
Ray Kemp ◽  
Angela Wilkinson
Keyword(s):  
Risk Communication ◽  
Theory And Practice

scholarly journals Microbial water quality communication: public and practitioner insights from British Columbia, Canada

2014 ◽  
Vol 12 (3) ◽  
pp. 584-595 ◽  
Author(s):  
G. Dunn ◽  
N. Henrich ◽  
B. Holmes ◽  
L. Harris ◽  
N. Prystajecky
Keyword(s):  
Water Quality ◽  
British Columbia ◽  
Risk Communication ◽  
Information Needs ◽  
Public Information ◽  
Theory And Practice ◽  
Public Understanding ◽  
The Public ◽  
Health Authorities ◽  
Public Views

This work examines the communication interactions of water suppliers and health authorities with the general public regarding microbial source water quality for recreational and drinking water. We compare current approaches to risk communication observable in British Columbia (BC), Canada, with best practices derived from the communications literature, finding significant gaps between theory and practice. By considering public views and government practices together, we identify key disconnects, leading to the conclusion that at present, neither the public's needs nor public health officials' goals are being met. We find: (1) there is a general lack of awareness and poor understanding by the public of microbial threats to water and the associated health implications; (2) the public often does not know where to find water quality information; (3) public information needs are not identified or met; (4) information sharing by authorities is predominantly one-way and reactive (crisis-oriented); and (5) the effectiveness of communications is not evaluated. There is a need for both improved public understanding of water quality-related risks, and new approaches to ensure information related to water quality reaches audiences. Overall, greater attention should be given to planning and goal setting related to microbial water risk communication.

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