Overview of Social Media Content and Network Analysis

2018 ◽  
pp. 129-142
Author(s):  
Mohammed Ali Al-garadi ◽  
Henry Friday Nweke ◽  
Ghulam Mujtaba
Keyword(s):  
Social Media ◽  
Network Analysis ◽  
Media Content

scholarly journals Social Media Content About Children’s Pain and Sleep: Content and Network Analysis

10.2196/11193 ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. e11193 ◽  
Author(s):  
Michelle E Tougas ◽  
Christine T Chambers ◽  
Penny Corkum ◽  
Julie M Robillard ◽  
Anatoliy Gruzd ◽  
...  
Keyword(s):  
Social Media ◽  
Network Analysis ◽  
Media Content ◽  
Children's Pain

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

Motivating Exercise Through Social Media: Is a Picture Always Worth a Thousand Words?

2018 ◽  
Author(s):  
Caitlyn Johnston ◽  
William E. Davis
Keyword(s):  
Social Media ◽  
Individual Differences ◽  
Experimental Design ◽  
Health Behaviors ◽  
Media Content ◽  
Exercise Motivation ◽  
Positive Health ◽  
Content Type ◽  
Within Subjects

In the present study, we examined how the influence of exercise-related social media content on exercise motivation might differ across content type (with images vs. without images) and account type (individual vs. corporate). Using a 2 × 2 within-subjects experimental design, 229 participants viewed a series of 40 actual social media posts across the four conditions (individual posts with images, corporate posts with images, individual posts without images, and corporate posts without images) in a randomized order. Participants rated the extent to which they felt each social media post motivated them to exercise, would motivate others to exercise, and was posted for extrinsic reasons. Participants also completed other measures of individual differences including their own exercise motivation. Posts with images from individuals were more motivating than posts with images from corporations; however, corporate posts without images were more motivating than posts without images from individuals. Participants expected others to be similarly motivated by the stimuli, and perceived corporate posts as having been posted for more extrinsic reasons than individuals’ posts. These findings enhance our understanding of how social media may be used to promote positive health behaviors.

ANALISIS PERINGKAT TOP BRAND OJEK ONLINE MENGGUNAKAN JEJARING SOSIAL PERCAKAPAN TWITTER

2019 ◽  
Vol 24 (2) ◽  
pp. 88-104
Author(s):  
Ilham Aminudin ◽  
Dyah Anggraini
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Path Length ◽  
Average Path Length ◽  
Average Degree ◽  
Clustering Coefficient ◽  
R Programming

Banyak bisnis mulai muncul dengan melibatkan pengembangan teknologi internet. Salah satunya adalah bisnis di aplikasi berbasis penyedia layanan di bidang moda transportasi berbasis online yang ternyata dapat memberikan solusi dan menjawab berbagai kekhawatiran publik tentang layanan transportasi umum. Kemacetan lalu lintas di kota-kota besar dan ketegangan publik dengan keamanan transportasi umum diselesaikan dengan adanya aplikasi transportasi online seperti Grab dan Gojek yang memberikan kemudahan dan kenyamanan bagi penggunanya Penelitian ini dilakukan untuk menganalisa keaktifan percakapan brand jasa transportasi online di jejaring sosial Twitter berdasarkan properti jaringan. Penelitian dilakukan dengan dengan mengambil data dari percakapan pengguna di social media Twitter dengan cara crawling menggunakan Bahasa pemrograman R programming dan software R Studio dan pembuatan model jaringan dengan software Gephy. Setelah itu data dianalisis menggunakan metode social network analysis yang terdiri berdasarkan properti jaringan yaitu size, density, modularity, diameter, average degree, average path length, dan clustering coefficient dan nantinya hasil analisis akan dibandingkan dari setiap properti jaringan kedua brand jasa transportasi Online dan ditentukan strategi dalam meningkatkan dan mempertahankan keaktifan serta tingkat kehadiran brand jasa transportasi online, Grab dan Gojek.

scholarly journals Exploring halal tourism tweets on social media

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Ali Feizollah ◽  
Mohamed M. Mostafa ◽  
Ainin Sulaiman ◽  
Zalina Zakaria ◽  
Ahmad Firdaus
Keyword(s):  
Social Media ◽  
Network Analysis ◽  
Topic Modeling ◽  
Semantic Network ◽  
Word List ◽  
Global Market ◽  
Semantic Network Analysis ◽  
Tourist Destinations ◽  
Muslim Countries ◽  
Emotion Lexicon

AbstractThis study explores tweets from Oct 2008 to Oct 2018 related to halal tourism. The tweets were extracted from twitter and underwent various cleaning processes. A total of 33,880 tweets were used for analysis. Analysis intended to (1) identify the topics users tweet about regarding halal tourism, and (2) analyze the emotion-based sentiment of the tweets. To identify and analyze the topics, the study used a word list, concordance graphs, semantic network analysis, and topic-modeling approaches. The NRC emotion lexicon was used to examine the sentiment of the tweets. The analysis illustrated that the word “halal” occurred in the highest number of tweets and was primarily associated with the words “food” and “hotel”. It was also observed that non-Muslim countries such as Japan and Thailand appear to be popular as halal tourist destinations. Sentiment analysis found that there were more positive than negative sentiments among the tweets. The findings have shown that halal tourism is a global market and not only restricted to Muslim countries. Thus, industry players should take the opportunity to use social media to their advantage to promote their halal tourism packages as it is an effective method of communication in this decade.

scholarly journals Mixed-methods process evaluation of SafeTea: a multimedia campaign to prevent hot drink scalds in young children and promote burn first aid

2020 ◽  
pp. injuryprev-2020-043909
Author(s):  
Laura Elizabeth Cowley ◽  
C Verity Bennett ◽  
Isabelle Brown ◽  
Alan Emond ◽  
Alison Mary Kemp
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Young Children ◽  
Process Evaluation ◽  
Behavioural Change ◽  
First Aid ◽  
Multifaceted Intervention ◽  
Media Content ◽  
Educational Videos ◽  
The Uk

ObjectivesSafeTea is a multifaceted intervention delivered by community practitioners to prevent hot drink scalds to young children and improve parents’ knowledge of appropriate burn first aid. We adapted SafeTea for a national multimedia campaign, and present a mixed-methods process evaluation of the campaign.MethodsWe used social media, a website hosting downloadable materials and media publicity to disseminate key messages to parents/caregivers of young children and professionals working with these families across the UK. The SafeTea campaign was launched on National Burns Awareness Day (NBAD), October 2019, and ran for 3 months. Process evaluation measurements included social media metrics, Google Analytics, and quantitative and qualitative results from a survey of professionals who requested hard copies of the materials via the website.ResultsFindings were summarised under four themes: ‘reach’, ‘engagement’, ‘acceptability’ and ‘impact/behavioural change’. The launch on NBAD generated widespread publicity. The campaign reached a greater number of the target audience than anticipated, with over 400 000 views of the SafeTea educational videos. Parents and professionals engaged with SafeTea and expressed positive opinions of the campaign and materials. SafeTea encouraged parents to consider how to change their behaviours to minimise the risks associated with hot drinks. Reach and engagement steadily declined after the first month due to reduced publicity and social media promotion.ConclusionThe SafeTea campaign was successful in terms of reach and engagement. The launch on NBAD was essential for generating media interest. Future campaigns could be shorter, with more funding for additional social media content and promotion.

scholarly journals Examining Perceived and Projected Destination Image: A Social Media Content Analysis

2021 ◽  
Vol 13 (6) ◽  
pp. 3354
Author(s):  
Wei Sun ◽  
Shoulian Tang ◽  
Fang Liu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Destination Image ◽  
Media Content ◽  
Media Content Analysis ◽  
Poor Understanding ◽  
Practical Implications

Destination image has been extensively studied in tourism and marketing, but the questions surrounding the discrepancy between the projected (perceptions from the National Tourism Organizations) and perceived destination image (perceptions from tourists) as well as how the discrepancy may influence sustainable experience remain unclear. Poor understanding of the discrepancy may cause tourist confusion and misuse of resources. The aim of this study is to empirically investigate if the perceived (by tourists) and projected (by NTOs) destination image are significantly different in both cognitive and affective aspects. Through a comprehensive social media content analysis of the NTO-generated and tourist-generated-contents (TGC), the current study identifies numerous gaps between the projected and perceived destination image, which offers some important theoretical and practical implications on destination management and marketing.

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