Competitive Strategy Analysis For Agricultural Marketing Cooperatives

2019 ◽  
Author(s):  
Ronald W Cotterill
Keyword(s):  
Competitive Strategy ◽  
Strategy Analysis ◽  
Agricultural Marketing ◽  
Marketing Cooperatives

A Competitive Strategy Analysis on China's Emerging Mobile TV Industry

2014 ◽  
Vol 5 (2) ◽  
pp. 1-13
Author(s):  
Yu Yang ◽  
Jindan Chen
Keyword(s):  
Competitive Strategy ◽  
Switching Costs ◽  
Critical Factors ◽  
Platform Competition ◽  
Mobile Tv ◽  
Strategy Analysis ◽  
Fast Growing ◽  
New Entrants

This paper investigates the fast-growing mobile TV industry in China. It uses a competitive strategy perspective to examine relations among main players and forces, including the incumbent 3G mobile operators, cable operators as new entrants, other emerging techniques, content providers as the suppliers and subscribers as the demanders. Two critical factors, the platform competition among operators and the switching costs of subscribers, are highlighted in the convergence context. This study offers insights on the above issues and contributes to our understanding on mobile TV market with a characteristic of convergence between network and content. Some questions on the regulation are discussed as well.

Transaction Costs in Agricultural Marketing Cooperatives: Effects on Market Performance

2013 ◽  
Vol 42 (2) ◽  
pp. 117-124 ◽  
Author(s):  
Gustavo Marcos-Matás ◽  
Miguel Hernández-Espallardo ◽  
Narciso Arcas-Lario
Keyword(s):  
Transaction Costs ◽  
Market Performance ◽  
Agricultural Marketing ◽  
Marketing Cooperatives
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