An Examination of Women’s Sports Coverage on the Twitter Accounts of Local Television Sports Broadcasters

2016 ◽  
Vol 5 (4) ◽  
pp. 471-491 ◽  
Author(s):  
Kevin Hull

This study examines the amount of coverage given to women’s sports by local television sports broadcasters on Twitter. A total of 19,649 tweets from 201 local sports broadcasters throughout the United States were examined using content analytic methods during a constructed 2-week period. Results demonstrated that while a majority of the local sports broadcasters did tweet about women’s sports, these tweets represented only about 5% of the overall number of messages. Further examination demonstrates that female sports broadcasters tweeted about women’s sports less frequently than male sports broadcasters did. Additionally, broadcasters in smaller cities were more likely to report about women’s sports than those in larger cities. While results are consistent with previous research on gender representation on nationally televised highlight shows, these findings are significant because they demonstrate that there is a relationship between gender of broadcaster and market size in relation to the number of tweets about women’s sports. Additionally, data are from Twitter, in which there are no time constraints that would seemingly limit the amount of women’s sports that could be mentioned by a sportscaster.

2019 ◽  
pp. 216747951987688 ◽  
Author(s):  
Natalia Organista ◽  
Zuzanna Mazur ◽  
Michał Lenartowicz

This article analyzes the opinions of Polish male ( n = 18) and female ( n = 18) sports journalists on the representation of women’s sports in media coverage. The surveyed journalists represented journalists from national television stations, radio stations, and press and Internet media. Some of them were working simultaneously in various mass media outlets. In-depth interviews were conducted in various locations in Poland in 2018. An analysis of the journalists’ views from 36 semi-structured interviews indicated a general consensus among the surveyed sports journalists, both male and female, on the inferior status of women’s sports and women’s sports coverage, a negation of need to realign the inequitable coverage of women’s sports and the perception that sports are a neutral institution with respect to gender. The investigated female sports journalists presented more negative and straightforward views on women’s sports than their male colleagues. This article also indicates the minority status of female sports journalists in Poland and their process of socialization in the profession; it discusses the first male socializing agents that introduced and influenced the female journalists with respect to sports as factors that may be responsible for the journalists’ biased belief in the subordinate nature of women’s sports in general and their secondary position in sports media.


2016 ◽  
Vol 37 (2) ◽  
pp. 83-98 ◽  
Author(s):  
Antti Laine

Abstract The study examines quantitatively and qualitatively gender representation in Finnish and Swedish tabloids’ sports coverage during Athens 2004 summer and Turin 2006 winter Olympics. Several media studies argue that sports journalism marginalises women’s sports and sexualises female athletes. The results of this study show that male athletes received more coverage than female athletes in every tabloid, but when the number of domestic participants and their level of success were considered, neither country’s tabloids quantitatively marginalised women’s sports. Qualitative analysis found that research stereotypes showing trivialisation and sexualisation of female athletes were incorrect, with the exception of Finnish tabloids representations of female athletes participating in sports that are considered masculine. For the most part, female athletes were represented in the same way as male athletes. However, it should be emphasised that the material is limited to Olympics coverage: during such major sporting events women are treated more equally, particularly quantitatively.


2010 ◽  
Vol 3 (1) ◽  
pp. 92-112 ◽  
Author(s):  
Ilan Tamir ◽  
Yair Galily

With a focus on the question of public interest, the study investigated editing considerations of women’s sports coverage in written daily newspapers in Israel. To examine sports readers’ views regarding the coverage of women in sports sections, and to compare them with the views of sports editorial boards, a representative survey was conducted among male and female readers of sports columns and among male and female sports writers responsible for coverage. The research findings indicate a lack of connection between the various ends of the media process. Although sports editors of the 3 biggest dailies in Israel claim that there is little interest in women’s sports among sports column readers, the study found that public interest in women’s sports is far from insignificant. In fact, newspaper consumers who read the sports column would like to see more extensive coverage of women’s sports.


Author(s):  
Jaime Schultz

This chapter discusses how women physical educators began to reevaluate their collective position against intercollegiate, commercial, and hypercompetitive sports for their students. Particular attention is given to a series of National Institutes on Girls' Sports, jointly sponsored by the Division for Girls and Women's Sports (DGWS) and the United States Olympic Committee (USOC) that took place during the 1960s. At these clinics, educators, recreation leaders, and other interested parties learned the necessary tools to teach sport skills to their respective charges and to encourage them to engage in “the right kind of competition.” The emergent groundswell of support was an important antecedent to the subsequent developments in women's sport.


2019 ◽  
Vol 44 (1) ◽  
pp. 33-57 ◽  
Author(s):  
Dziubiński Zbigniew ◽  
Natalia Organista ◽  
Zuzanna Mazur

Abstract The studies conducted over recent decades on media sports coverage indicatedmajor underrepresentation of women’s sports. The underrepresentation of women’s sports in the media is aligned with the perception of sport as a masculine construct with sportswomen as the ‘other’. However, most studies were conducted in English-speaking countries. In this article we present our findings of press media coverage in Poland. The aim of the study was to provide an analysis of sports press coverage in the largest Polish daily, Gazeta Wyborcza, with respect to gender inequality. The chosen method was content analysis. The results show an underrepresentation of women’s sports in the examined press coverage – only 12.5% of all articles concerned female sports. Qualitative analysis demonstrates that the articles differed in terms of the athletes’ gender as well. The study highlighted the gender-dependent nature of the examined sports press coverage in Poland.


Author(s):  
Jaime Schultz

Although girls and women account for approximately 40 percent of all athletes in the United States, they receive only 4 percent of the total sport media coverage. SportsCenter, ESPN’s flagship program, dedicates less than 2 percent of its airtime to women. Local news networks devote less than 5 percent of their programming to women’s sports. Excluding Sports Illustrated’s annual "Swimsuit Issue," women appear on just 4.9 percent of the magazine’s covers. Media is a powerful indication of the culture surrounding sport in the United States. Why are women underrepresented in sports media? Sports Illustrated journalist Andy Benoit infamously remarked that women’s sports "are not worth watching." Although he later apologized, Benoit’s comment points to more general lack of awareness. Consider, for example, the confusion surrounding Title IX, the U.S. Law that prohibits sex discrimination in any educational program that receives federal financial assistance. Is Title IX to blame when administrators drop men’s athletic programs? Is it lack of interest or lack of opportunity that causes girls and women to participate in sport at lower rates than boys and men? In Women’s Sports, Jaime Schultz tackles these questions, along with many others, to upend the misunderstandings that plague women’s sports. Using historical, contemporary, scholarly, and popular sources, Schultz traces the progress and pitfalls of women’s involvement in sport. In the signature question-and-answer format of the What Everyone Needs to Know® series, this short and accessible book clarifies misconceptions that dog women’s athletics and offers much needed context and history to illuminate the struggles and inequalities sportswomen continue to face. By exploring issues such as gender, sexuality, sex segregation, the Olympic and Paralympic Games, media coverage, and the sport-health connection, Schultz shows why women’s sports are not just worth watching, but worth playing, supporting, and fighting for.


2021 ◽  
Vol 1 (1) ◽  
pp. 3-5
Author(s):  
Jo Hannafin ◽  
Lisa Callahan

This editorial reviews the rationale for development of Women’s Sports Medicine Programs in the United States.  Current issues surrounding the lack of sex-specific analysis in the published literature are reviewed. There is an ongoing need for basic, translational, and clinical research in optimizing care of female athletes and active women of all ages. The importance of the newly established Journal of Women’s Sports Medicine in fulfilling that need is discussed.


2021 ◽  
pp. 100821
Author(s):  
Margaret Tait ◽  
Colleen Bogucki ◽  
Laura Baum ◽  
Erika Franklin Fowler ◽  
Jeff Niederdeppe ◽  
...  

2008 ◽  
Vol 7 (3) ◽  
pp. 1-26 ◽  
Author(s):  
Barry Bosworth ◽  
Susan M. Collins

This paper examines U.S. goods trade with China, focusing on the performance of exports. Throughout the analysis, we explore whether U.S. trade is unusual by contrasting it with trade from Japan and the EU-15.1 The issue is examined from three perspectives: the commodity composition of exports, the role of multinational corporations (MNCs), and the determinants of trade as specified in a formal “gravity model.” As an initial point of departure, we show that the commodity composition of U.S. exports to China is similar to the pattern of exports to the world as a whole, and that the operations of U.S. MNCs have only minor implications for trade with China. Consequently, we emphasize the estimation of a set of “gravity equations” that explore the role of market size and distance from the United States. Distance exerts a surprisingly large effect on trade. Finally, although exports to China may be a small share of U.S. GDP, they are relatively substantial compared to U.S. exports to other countries. In other words, the measure of U.S. trade performance in China is distorted by the low level of its exports to all countries. We present evidence that the United States underperforms as an exporter relative to a peer group of high-income European countries and Japan.


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