scholarly journals The Use of Social Media on Political Participation Among University Students: An Analysis of Survey Results From Rural Pakistan

SAGE Open ◽  
2019 ◽  
Vol 9 (3) ◽  
pp. 215824401986448 ◽  
Author(s):  
Taufiq Ahmad ◽  
Aima Alvi ◽  
Muhammad Ittefaq

Over the last decade, extensive literature has been published regarding social media effects on real-life political participation. Many argue that social media stimulates online and offline political participation. This study investigates how online political activities impact political efficacy and real-life political participation among university students in rural Pakistan. In addition, this study also sheds light on the relationship between political activities and political awareness. We conducted an online survey of ( N = 200) male and female undergraduate and graduate students from the University of Narowal, Pakistan. We used Qualtrics software to distribute our survey among students for data-collection purposes. The results reveal that the majority of the students use social media for political awareness and information. Political efficacy is significantly based on online political participation. In addition to that, social media is a vital platform for netizens to participate in real-life political activities. In conclusion, the findings of the study suggest that online political activities strongly correlate to political awareness and offline political participation. In rural areas of Pakistan, the younger generations are very active on social media to participate in online and offline political happenings.

Society ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 83-93
Author(s):  
Muhammad Saud ◽  
Rachmah Ida ◽  
Ansar Abbas ◽  
Asia Ashfaq ◽  
Araz Ramazan Ahmad

Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and ‘take apart’ in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths.


2018 ◽  
Vol 43 (4) ◽  
pp. 451-467 ◽  
Author(s):  
Uli Bernhard ◽  
Marco Dohle

Abstract The perception that many other people are being reached and affected by political communication can be a reason for intensifying one’s own communication activities. An online survey among German citizens (n = 2,957) was carried out to determine whether this is also true for political communication activities via social media. Results show that the presumed reach and the presumed influence of Facebook and Twitter with regard to the individual’s circle of friends/acquaintances affect the intensity of online communication. However, perceptions concerning the population in general are not relevant. This indicates that individuals primarily address their own social environment with their political social networking practices. Thus, by concentrating on perceptual processes, the findings contribute to shedding light on the causes and motives for political communication activities in the social media world.


Author(s):  
Sebastiaan A. Pronk ◽  
Simone L. Gorter ◽  
Scheltus J. van Luijk ◽  
Pieter C. Barnhoorn ◽  
Beer Binkhorst ◽  
...  

Abstract Introduction Behaviour is visible in real-life events, but also on social media. While some national medical organizations have published social media guidelines, the number of studies on professional social media use in medical education is limited. This study aims to explore social media use among medical students, residents and medical specialists. Methods An anonymous, online survey was sent to 3844 medical students at two Dutch medical schools, 828 residents and 426 medical specialists. Quantitative, descriptive data analysis regarding demographic data, yes/no questions and Likert scale questions were performed using SPSS. Qualitative data analysis was performed iteratively, independently by two researchers applying the principles of constant comparison, open and axial coding until consensus was reached. Results Overall response rate was 24.8%. Facebook was most popular among medical students and residents; LinkedIn was most popular among medical specialists. Personal pictures and/or information about themselves on social media that were perceived as unprofessional were reported by 31.3% of students, 19.7% of residents and 4.1% of medical specialists. Information and pictures related to alcohol abuse, partying, clinical work or of a sexually suggestive character were considered inappropriate. Addressing colleagues about their unprofessional posts was perceived to be mainly dependent on the nature and hierarchy of the interprofessional relation. Discussion There is a widespread perception that the presence of unprofessional information on social media among the participants and their colleagues is a common occurrence. Medical educators should create awareness of the risks of unprofessional (online) behaviour among healthcare professionals, as well as the necessity and ways of addressing colleagues in case of such lapses.


2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.


Information ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 118
Author(s):  
Tomoya Sagara ◽  
Muneo Kaigo ◽  
Yutaka Tsujinaka

This paper examines how social media are affecting Japanese civil society organizations, in relation to efficacy and political participation. Using data from the 2017 Japan Interest Group Study survey, we analyzed how the flow of information leads to the political participation of civil society organizations. The total number of respondents (organizations) were 1285 (942 organizations in Tokyo and 343 from Ibaraki). In the analysis of our survey we focused on the data portion related to information behavior and efficacy and investigated the meta-cognition of efficacy in lobbying among civil society organizations in Tokyo and Ibaraki. We found that organizations that use social media were relatively few. However, among the few organizations that use social media, we found that these organizations have a much higher meta-cognition of political efficacy in comparison to those that do not use social media. For instance, social media usage had a higher tendency of having cognition of being able to exert influence upon others. We also found that organizations that interact with citizens have a higher tendency to use social media. The correspondence analysis results point towards a hypothesis of how efficacy and participation are mutually higher among the organizations that use social media in Japan.


2014 ◽  
Vol 35 (2) ◽  
pp. 17-28 ◽  
Author(s):  
Tanja Storsul

Abstract This article presents a study of how politically engaged young people use social media for political purposes. There has been a growing optimism that social media can stimulate political participation and deliberation, especially among young people. Based on focus group interviews with Norwegian teenagers, the article argues that social media have become an important platform for young people to participate in political activities. Whether the purpose is internal meetings or external mobilization, social media provide platforms for planning, reporting and communicating political activities. At the same time, politically engaged young people are hesitant about using social media for political deliberation. They are concerned about how they present themselves, and they are reluctant to stand out as highly political. One important explanation for this is that social media integrate different forms of communication and collapse social contexts. This causes teenagers to delimit controversies and try to keep political discussions to groups with more segregated audiences.


2017 ◽  
Vol 22 (6) ◽  
pp. 320-336 ◽  
Author(s):  
Daniel Halpern ◽  
Sebastián Valenzuela ◽  
James E. Katz

This study advances a theoretical model centered on collective and internal efficacy to explain the separate pathways through which political sharing on Facebook and Twitter may influence individuals to engage in political activities. We test the model with data from a 2-wave panel survey conducted with an adult population in 2013 in Chile. We found that frequent usage of Facebook and Twitter for sharing political information is conducive to higher levels of participation through different efficacy measures. Facebook has a significant effect on collective—not internal—efficacy, whereas Twitter's effect is on internal—not collective—efficacy. Results are discussed in light of the diverse affordances and strengths of network ties of Facebook and Twitter.


Author(s):  
Malin Sveningsson

Western democracies have seen a decrease in political participation, with young people singled out as the most problematic group. But young people are also the most avid users of online media. It has therefore been argued that online media could be used to evoke their interest in politics, and thus contribute to the reinvigoration of democratic citizenship. Using a mixed qualitative methods approach, this article takes a closer look at 26 young Swedes’ experiences and understandings of social media, especially Twitter and Facebook, as used for political discussions. Compared to the average Swedish 17 to 18-year-olds, the participants are relatively interested in civic and political questions. By focusing on this segment, the article mirrors the experiences of an understudied group – young people who are interested in politics but not engaged. The participants were skeptical about social media as used in relation to politics, and expressed doubts about their suitability and usefulness. Four themes were identified, where three have to do with perceived risks: for conflict, misunderstandings and deceit. The participants also expressed the idea of online political activities as being less authentic than their offline equivalents. The idea that young people want and expect something that political organizations cannot live up to is one of the most dominant discourses that characterize the discussion on youth political participation today. However, while some properties of social media fit well into what young people have been found to prefer, for the participants, negative traits seem to outweigh the positive ones, thus discouraging them from participating.


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