Women’s changing responsibilities and pleasures as consumers: An analysis of alcohol-related advertisements in Finnish, Italian, and Swedish women’s magazines from the 1960s to the 2000s

2016 ◽  
Vol 17 (3) ◽  
pp. 794-822 ◽  
Author(s):  
Jukka Törrönen ◽  
Sara Rolando
Keyword(s):  
Gender Norms ◽  
Geographical Area ◽  
Women's Magazines ◽  
Private Sphere ◽  
Gender Expectations ◽  
The Past ◽  
Women's Magazine ◽  
The 1960S ◽  
Feminist Movements ◽  
Late Modern

Since the 1960s, feminist movements have emphasized that men and women should be seen as equal in their roles as parents, breadwinners, and citizens. This conception is not confirmed by the images produced in advertising. This article presents an analysis of alcohol-related advertisements published in Finnish, Italian, and Swedish women’s magazines from the 1960s to the 2000s. The advertisements are approached as performative texts in which gender is made visible “here and now” by placing women in particular consumer positions relative to private or public spheres and by associating specific kinds of gender expectations and norms that reflect women’s shifting responsibilities and pleasures. The article asks what kind of drinking-related identities have been portrayed as desirable in women’s magazine advertisements over the past few decades and how they have changed as we move closer to the present day. The analysis reveals both continuity and variability in alcohol-related consumer identities in advertisements in Finnish, Italian, and Swedish women’s magazines. It shows that as Finland, Italy, and Sweden have developed from modern societies to late-modern societies, women’s responsibilities and pleasures have expanded from the traditional domain of the private sphere into multiple new areas. The expansion of women’s identities has occurred differently in each geographical area. This does not, however, mean that the traditional gender norms have disintegrated and been replaced by equal gender norms. Rather, it seems that traditional gender norms continue to be reproduced with varying nuances in alcohol-related advertising.

Going Global: An Analysis of Global Women's Magazine ADS in China

2006 ◽  
Vol 119 (1) ◽  
pp. 138-151 ◽  
Author(s):  
Hong Cheng ◽  
Katherine Toland Frith
Keyword(s):  
Gender Stereotypes ◽  
Chinese Mainland ◽  
Women's Magazines ◽  
The Past ◽  
The Chinese Mainland ◽  
Women's Magazine ◽  
The Impact ◽  
Global Advertising

Over the past few decades, some women's magazines have rapidly spread as a global medium. While previous researchers have noted that women's magazines act as agents of socialisation, perpetuating certain gender stereotypes and institutionalising certain gender conventions, there has been little research on how this global medium portrays women of various races. Combining content and semiotic analyses, this article is an examination of the context and content of ads that have appeared in the Chinese versions of global women's magazines. The study focused on Elle, Cosmopolitan, Marie Claire and Harper's Bazaar, all global titles currently marketed in the Chinese mainland. Findings suggest that women of different races tend to be stereotyped in different ways in these magazines, and that Western models are presented in significantly different ways from Asian models. The impact of globalisation on these differences and the implications of the findings for global advertising are discussed.

Women’s Magazines: The Pursuit of Pleasure and Politics

2020 ◽  
pp. 298-314
Author(s):  
Maggie Andrews ◽  
Fan Carter
Keyword(s):  
Twentieth Century ◽  
Political Change ◽  
Political Engagement ◽  
Women's Magazines ◽  
Youth Movements ◽  
Women’S Liberation ◽  
Political Citizenship ◽  
Women's Magazine ◽  
1960S And 1970S ◽  
The 1960S

This chapter charts the development of the women’s magazine market in the twentieth century. It argues that while commercial magazines are principally leisure purchases shaped by the expectations of industry and advertisers, they are also spaces where sifting and contested ideas of femininity are worked through. Focusing on two moments of significant social and political change for women, the chapter explores the ways that magazines navigated discourses of feminism and political citizenship alongside familiar tropes of consumer femininity. In the interwar years politicians initially courted newly enfranchised women, and magazines sought to encourage women’s political engagement through a mobilisation of the term 'housewife'. Additionally, an examination of the young women's magazine Honey sheds light on the 1960s and 1970s when both the youth movements and women's liberation came to prominence.

Nine Centuries of Man

2017 ◽  
Keyword(s):  
Twentieth Century ◽  
Diverse Range ◽  
Gender Expectations ◽  
Court Records ◽  
The Past ◽  
Wide Range ◽  
Police Reports ◽  
Late Twentieth ◽  
Scottish History ◽  
Late Twentieth Century

What did it mean to be a man in Scotland over the past nine centuries? Scotland, with its stereotypes of the kilted warrior and the industrial ‘hard man’, has long been characterised in masculine terms, but there has been little historical exploration of masculinity in a wider context. This interdisciplinary collection examines a diverse range of the multiple and changing forms of masculinities from the late eleventh to the late twentieth century, exploring the ways in which Scottish society through the ages defined expectations for men and their behaviour. How men reacted to those expectations is examined through sources such as documentary materials, medieval seals, romances, poetry, begging letters, police reports and court records, charity records, oral histories and personal correspondence. Focusing upon the wide range of activities and roles undertaken by men – work, fatherhood and play, violence and war, sex and commerce – the book also illustrates the range of masculinities that affected or were internalised by men. Together, the chapters illustrate some of the ways Scotland’s gender expectations have changed over the centuries and how, more generally, masculinities have informed the path of Scottish history

Problems of Analysis of Design and Research Methods of Interaction with the Urban Environment

2020 ◽  
pp. 99-110
Author(s):  
П. В. Капустин ◽  
А. И. Гаврилов
Keyword(s):  
Urban Planning ◽  
Urban Environment ◽  
Urban Studies ◽  
Environmental Movement ◽  
The Past ◽  
Types Of Knowledge ◽  
Historical Dynamics ◽  
The 1960S ◽  
The City ◽  
Research And Design

Состояние проблемы. Проблематика городской среды заявила о себе в 1960-е годы как протест против модернистских методов урбанизма и других видов проектирования. Средовое движение не случайно тогда именовали «антипрофессиональным» - оно было направлено против устоявшихся и недейственных методов работы с городом - от исследования до управления. За прошедшие десятилетия в рамках самого средового движения и его идейных наследников наработано немало методов и приемов работы, однако они до сих не подвергались анализу как пребывающая в исторической динамике целостная совокупность инструментария, альтернативного традиционному градостроительству. Результаты. Рассмотрены особенности и проблемы анализа методологического «арсенала» средового движения и урбанистики. Методы работы с городской средой впервые структурированы по типам знания. Показана близость методов исследовательского и проектного подходов в отношении городской среды. Выводы. В ближайшее время можно ожидать появления новых синтетических знаний и частных методологий, связанных как с обострением средовой проблематики, с расширением круга средовых акторов, так и с процессом профессионализации урбанистики. Statement of the problem. The urban environment paradigm emerged in the 1960s as a protest against the modernist methods of urbanism and other types of design. It was no coincidence that the environmental movement was back then called "anti-professional" as it was directed against the established and ineffective methods of working with the city, i. e., from research to management. Over the past decades, within the framework of the environmental movement and its ideological heirs, a lot of methods and have been developed. However, they have not yet been analyzed as an integral set of tools in the historical dynamics which is an alternative to traditional urban planning. Results. The features and problems of the analysis of the methodological “arsenal” of environmental movement and urban studies are considered. The methods of working with the urban environment are first structured according to the types of knowledge. The proximity of research and design approaches in the case when the urban environment is dealt with is shown. Conclusions. In the nearest future, we can expect new synthetic knowledge and particular methodologies related to both the exacerbation of environmental problems to emerge as well as the expansion of the circle of environmental actors and the process of professionalization of urbanstics.

scholarly journals A new diatom training set for the reconstruction of past water pH in the Tatra Mountain lakes

2021 ◽  
Author(s):  
Elwira Sienkiewicz ◽  
Michał Gąsiorowski ◽  
Ladislav Hamerlík ◽  
Peter Bitušík ◽  
Joanna Stańczak
Keyword(s):  
Surface Sediments ◽  
Tatra Mountains ◽  
Training Set ◽  
Statistical Parameters ◽  
The Past ◽  
Water Ph ◽  
Inferred Ph ◽  
The 1960S ◽  
The Tatra Mountains ◽  
The Relationship

AbstractLakes located in the Polish and Slovak parts of the Tatra Mountains were included in the Tatra diatom database (POL_SLOV training set). The relationship between the diatoms and the water chemistry in the surface sediments of 33 lakes was the basis for the statistical and numerical techniques for quantitative pH reconstruction. The reconstruction of the past water pH was performed using the alpine (AL:PE) and POL_SLOV training sets to compare the reliability of the databases for the Tatra lakes. The results showed that the POL_SLOV training set had better statistical parameters (R2 higher by 0.16, RMSE and max. bias lower by 0.2 and 0.36, respectively) compared to the AL:PE training set. The better performance of the POL_SLOV training set is particularly visible in the case of Przedni Staw Polski where the curve of the inferred water pH shows an opposite trend for the period from the 1960s to 1990 compared to that based on the AL:PE dataset. The reliability of the inferred pH was confirmed by the comparison with current instrumental measurements.

scholarly journals Criminology: Some lines of flight

2021 ◽  
Vol 54 (1) ◽  
pp. 21-33
Author(s):  
Julie Berg ◽  
Clifford Shearing
Keyword(s):  
21St Century ◽  
Energy Systems ◽  
Social Practices ◽  
Smart Phones ◽  
40Th Anniversary ◽  
The Past ◽  
Domain Of Existence ◽  
James Lovelock ◽  
The 1960S ◽  
Space Of Flows

The 40th Anniversary Edition of Taylor, Walton and Young’s New Criminology, published in 2013, opened with these words: ‘The New Criminology was written at a particular time and place, it was a product of 1968 and its aftermath; a world turned upside down’. We are at a similar moment today. Several developments have been, and are turning, our 21st century world upside down. Among the most profound has been the emergence of a new earth, that the ‘Anthropocene’ references, and ‘cyberspace’, a term first used in the 1960s, which James Lovelock has recently termed a ‘Novacene’, a world that includes both human and artificial intelligences. We live today on an earth that is proving to be very different to the Holocene earth, our home for the past 12,000 years. To appreciate the Novacene one need only think of our ‘smart’ phones. This world constitutes a novel domain of existence that Castells has conceived of as a terrain of ‘material arrangements that allow for simultaneity of social practices without territorial contiguity’ – a world of sprawling material infrastructures, that has enabled a ‘space of flows’, through which massive amounts of information travel. Like the Anthropocene, the Novacene has brought with it novel ‘harmscapes’, for example, attacks on energy systems. In this paper, we consider how criminology has responded to these harmscapes brought on by these new worlds. We identify ‘lines of flight’ that are emerging, as these challenges are being met by criminological thinkers who are developing the conceptual trajectories that are shaping 21st century criminologies.

scholarly journals A Little Something Goes a Long Way: Little in the Old Bailey Corpus

2021 ◽  
pp. 007542422098206
Author(s):  
Claudia Claridge ◽  
Ewa Jonsson ◽  
Merja Kytö
Keyword(s):  
Good Deal ◽  
Functional Profile ◽  
Prepositional Phrases ◽  
Related Data ◽  
The Past ◽  
Wide Range ◽  
Old Bailey ◽  
Version 2.0 ◽  
Data Source ◽  
Late Modern

Even though intensifiers have received a good deal of attention over the past few decades, downtoners, comprising diminishers and minimizers, have remained by and large a neglected category (but cf. Brinton, this issue). Among downtoners, the adverb little or a little stands out as the most frequent item. It is multifunctional and serves as a diminishing and minimizing intensifier and also in non-degree uses as a quantifier, frequentative, and durative. Therefore, the present paper is devoted to the structural and functional profile of ( a) little in Late Modern English speech-related data. The data source is the socio-pragmatically annotated Old Bailey Corpus (OBC, version 2.0), which allows, among other things, the investigation of the usage of the item among different speaker groups. Our research charts the semantic and formal uses of adverbial little. Downtoner uses outnumber non-degree uses in the data, and diminishing uses are more common than minimizing uses. The formal realization is predominantly a little, with very rare determinerless or modified instances, such as very little. Little modifies a wide range of “targets,” but most frequently adjectives and prepositional phrases, focusing on human states and circumstantial detail. With regard to variation and change, adverbial little declines in use over the 200 years and is used more commonly by speakers from the lower social ranks and by the lay, non-professional participants in the courtroom.

¿¿Nueva narrativa? Entrevista con David Toscana

2002 ◽  
Vol 18 (2) ◽  
pp. 351-362
Author(s):  
Pablo A. J. Brescia ◽  
Scott M. Bennett
Keyword(s):  
Latin American ◽  
The Past ◽  
Current State ◽  
Latin American Narrative ◽  
Boom Latinoamericano ◽  
The 1960S ◽  
Time Frames ◽  
Insight Into

This interview with Mexican writer David Toscana ponders the current state of both Mexican and Latin American narrative and serves as an insight into his own works. Toscana's statements about the recurring themes in his narrative (failure, loneliness, characters put to the test, and a tendency to play with different time frames, especially in his novels) help illustrate some of the characteristics of his fiction, which, according to various critics, is one of the most promising today in Mexico. Also noteworthy are his comments about the tendency of writers from his generation (born in the 1960s and later) to reject the legacy of the "boom" writers. Toscana's own interest is to revisit history and tradition by constructing a different voice and a different vision, a new way of seeing and hearing both the past and the present. Esta entrevista con el escritor mexicano David Toscana trata de explorar el estado actual de la narrativa mexicana y latinoamericana, améén de servir como una aproximacióón a la incipiente obra de este autor. Las respuestas de Toscana sobre los temas recurrentes en su literatura (el fracaso, la soledad, los personajes sometidos a pruebas y una tendencia a proponer diferentes marcos temporales, especialmente en sus novelas) subrayan algunos rasgos de su ficcióón, la cual, segúún la críítica especializada, es una de las máás prometedoras en el panorama mexicano de hoy. De especial interéés son los comentarios de Toscana sobre la tendencia de los escritores de su generacióón a rechazar el legado del "boom" latinoamericano. Toscana reacciona contra ese rechazo y propone una voz personal que vuelva a la historia y a la tradicióón y plantee una nueva manera de ver el pasado y el presente de Mééxico.

scholarly journals Undergraduate Econometrics Instruction: Through Our Classes, Darkly

2017 ◽  
Vol 31 (2) ◽  
pp. 125-144 ◽  
Author(s):  
Joshua D. Angrist ◽  
Jörn-Steffen Pischke
Keyword(s):  
Paradigm Shift ◽  
Causal Effects ◽  
Economic Research ◽  
Back Seat ◽  
The Past ◽  
Past Half Century ◽  
1960S And 1970S ◽  
The 1960S ◽  
Past Half ◽  
Classical Regression

The past half-century has seen economic research become increasingly empirical, while the nature of empirical economic research has also changed. In the 1960s and 1970s, an empirical economist's typical mission was to “explain” economic variables like wages or GDP growth. Applied econometrics has since evolved to prioritize the estimation of specific causal effects and empirical policy analysis over general models of outcome determination. Yet econometric instruction remains mostly abstract, focusing on the search for “true models” and technical concerns associated with classical regression assumptions. Questions of research design and causality still take a back seat in the classroom, in spite of having risen to the top of the modern empirical agenda. This essay traces the divergent development of econometric teaching and empirical practice, arguing for a pedagogical paradigm shift.

Changing Patterns of Politicization and Partisanship Among Women in France

1985 ◽  
Vol 15 (1) ◽  
pp. 75-96 ◽  
Author(s):  
Sylvia B. Bashevkin
Keyword(s):  
Political Attitudes ◽  
Decision Makers ◽  
Political Involvement ◽  
North American Society ◽  
Social Activists ◽  
The Past ◽  
Changing Patterns ◽  
American Society ◽  
Feminist Movements

During the past decade, political researchers have devoted growing attention to women's political involvement and, to a somewhat lesser extent, their political attitudes in Western cultures. This interest has been a response in part to contemporary feminist movements and, more specifically, to the increasingly visible role of women as social activists, partisan elites and governmental decision makers in Western European and North American society.

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