The media provocateur: A rhetorical framework for studying an emerging persona in journalism

Journalism ◽  
2020 ◽  
pp. 146488492095716
Author(s):  
Rasmus Rønlev ◽  
Mette Bengtsson

With the proliferation of digital and social media in particular, non-traditional actors are entering journalism based on their personal rhetorical competencies, rather than their formal journalistic credentials. Among such actors are public debaters who establish themselves as professional opinion-makers and media personalities via ‘media provocations’. In this article, we develop a conceptual framework for studying how these media provocateurs emerge as influential personas in journalism. Whereas previous research has provided important insights into how similar non-traditional actors have challenged journalism from a sociological perspective, we adopt a rhetorical perspective on the phenomenon and describe how the provocateurs’ public persona constructions evolve in a sequential, cumulative, and transformative communicative process that cuts across different rhetorical situations in a hybrid media system. The proposed framework points to several future avenues of research into how non-traditional actors, such as media provocateurs, (micro-)bloggers, and social media influencers, may reflect the current state and direction of journalism.

2017 ◽  
Vol 7 (4) ◽  
pp. 22-49
Author(s):  
Katie Seaborn ◽  
Deborah I. Fels ◽  
Rob Bajko ◽  
Jaigris Hodson

Gamification, or the use of game elements in non-game contexts, has become a popular and increasingly accepted method of engaging learners in educational settings. However, there have been few comparisons of different kinds of courses and students, particularly in terms of discipline and content. Additionally, little work has reported on course instructor/designer perspectives. Finally, few studies on gamification have used a conceptual framework to assess the impact on student engagement. This paper reports on findings from evaluating two gamified multimedia and social media undergraduate courses over the course of one semester. Findings from applying a multidimensional framework suggest that the gamification approach taken was moderately effective for students overall, with some elements being more engaging than others in general and for each course over time." Post-term questionnaires posed to the instructors/course designers revealed congruence with the student perspective and several challenges pre- and post-implementation, despite the use of established rules for gamifying curricula.


2022 ◽  
Vol 6 ◽  
Author(s):  
Laura Paatelainen ◽  
Elisa Kannasto ◽  
Pekka Isotalus

Political campaign communication has become increasingly hybrid and the ability to create synergies between older and newer media is now a prerequisite for running a successful campaign. Nevertheless, beyond establishing that parties and individual politicians use social media to gain visibility in traditional media, not much is known about how political actors use the hybrid media system in their campaign communication. At the same time, the personalization of politics, shown to have increased in the media coverage of politics, has gained little attention in the context of today’s hybrid media environment. In this research we analyze one aspect of hybrid media campaign communication, political actors’ use of traditional media in their social media campaign communication. Through a quantitative content analysis of the Facebook, Twitter and Instagram posts of Finnish parties and their leaders published during the 2019 Finnish parliamentary elections, we find that much of this hybridized campaign communication was personalized. In addition, we show that parties and their leaders used traditional media for multiple purposes, the most common of which was gaining positive visibility, pointing to strategic considerations. The results have implications for both the scholarship on hybrid media systems and personalization of politics.


2019 ◽  
Vol 40 (1) ◽  
pp. 43-59
Author(s):  
Birgir Guðmundsson

AbstractThe increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.


2020 ◽  
pp. 147892992096834
Author(s):  
Declan Curran ◽  
Robert Gillanders ◽  
Mounir Mahmalat

The ideational power framework developed by Carstensen and Schmidt has sought to make explicit the manner in which ideas can exert an influence over policy outcomes. However, one key feature of this theoretical framework has not yet been adequately conceptualised: the communicative process through which policy entrepreneurs convey their ideas to the general public. This article focuses on one specific form of communicative discourse as a means of generating widespread public support for a given policy proposal: public discourse via the media – be it print, broadcast or social media. We argue that the ideational power literature should recognise the media as a powerful entity in its own right rather than merely depicting the media as an implement for political communication. We contend that the ideational power framework could usefully incorporate a characterisation of the media that has recently emerged from political communications research: the hybrid media system. In order to illustrate how the communicative process inherent in ideational power can be understood in terms of a hybrid media system, we undertake a comparative review of two empirical studies which assess political discourse during the 2016 US presidential election from the perspectives of ideational power and hybrid media systems.


2021 ◽  
pp. 22-39
Author(s):  
Mette Bengtsson ◽  
Rasmus Rønlev

With the concept media provocateur, a personification of Olivier Driessens’ concept media provocation, we refer to debaters who use provocative rhetoric and social media circulation to gain a prominent speaking position in traditional, journalistic mass media. In a close reading of selected texts by Eva Selsing, whom we regard as a paradigmatic case, we show how Selsing constructs and transforms her provocative persona across journalistic genres and thereby establishes herself as a media provocateur in a hybrid media system. In continuation of this, we discuss how provocative style may function as a catalyst for rhetorical agency for media provocateurs, the media they work for, and potentially the general public. However, as we see it, the public’s agency is dependent on publicist mass media to not only offer media provocateurs a platform and fortify the provocateurs’ self-presentation; public mass media must also take responsibility for and play an active role as curators of the public debate that the media provocateurs’ rhetoric creates


Water ◽  
2021 ◽  
Vol 13 (20) ◽  
pp. 2880
Author(s):  
Mohammad Fahmi Abu Bakar ◽  
Wenyan Wu ◽  
David Proverbs ◽  
Eirini Mavritsaki

Communication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, the resources, techniques and skills to deliver effective communication campaigns are far greater than ever before. Over the past decades, there has been a significant body of research towards improving water conservation campaign communication but with limited success in promoting more resilient behaviours on behalf of water consumers. While the media and technology have rapidly evolved and awareness among consumers may have increased, this has not been sufficient to make the communication effective in changing behaviour. Communications to promote resilience among consumers need to reach a wide audience, capture audiences’ attention, build awareness and motivate water consumers to consume water sustainably. This represents a subject in need of further theoretical and conceptual investigation. This research reviews various approaches to effective communication and through a synthesis of the concepts aims to present a new, socio-psychological water conservation conceptual framework. The present conceptual framework integrates emotional appeal, for use on social media platforms and in order to foster more water resilient communities. This framework represents a potentially major contribution in providing guidelines for water sectors to deliver effective video communications on social media platforms.


2018 ◽  
Vol 33 (4) ◽  
pp. 396-412 ◽  
Author(s):  
Jane Suiter ◽  
Eileen Culloty ◽  
Derek Greene ◽  
Eugenia Siapera

Populism, or at the very least a ‘populist zeitgeist’ has advanced across the globe with populist actors from across the ideological spectrum at the forefront of politics in Europe, North and South America and Southeast Asia. One of the major components is the media and specifically hybrid media, which can inhibit or magnify populist political tendencies among both parties and voters. We utilised both hand-coded traditional media data and machine learning on social media data in order to disengage the hybrid media nuances for populist storytelling. We find that the media system in Ireland largely inhibits populist politics and messaging and thereby dampens all anti-out-group messaging. Thus, contrary to the literature identifying an inclination towards populism in some types of new media, and the emergence of media populism in similar media systems in the United States and the United Kingdom, we find that the Irish media, across all platforms, tend not to focus on populist messaging. In addition, the norms appear to bleed over to social media. These results are important because they potentially provide lessons for other European countries in covering populist actors and they contribute to a more nuanced understanding of the role of different kinds of media in the representation of populist politics.


Author(s):  
Mark Peffley ◽  
Alexander Denison ◽  
Travis N. Taylor

The chapter examines the current state of print, electronic, and social media in Europe and the US, and how its evolution has influenced mass behaviour, political representation, and democratic governance. We begin by surveying the dramatic changes that have taken place in the media environment—the shift in media technology from print to broadcast to the Internet, and how these changes influence the information environment and thus, the behaviour of citizens and elites. We then assess how various facets of the electronic media—that is, broadcast news, cable, partisan news, the Internet, and social media—influence political behaviour and representation. Despite a few exceptions, transformations in print, electronic, and social media in liberal democracies have tended to degrade the quality of representation in the last two decades, particularly in the US, where market forces are stronger and government regulations designed to buffer the market are weaker.


2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.


Author(s):  
Nensy Yohana Natalia Pasaribu

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 


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