Customer-based brand equity building

2016 ◽  
Vol 23 (2) ◽  
pp. 133-144 ◽  
Author(s):  
Maja Šerić ◽  
Irene Gil-Saura ◽  
Josip Mikulić
Keyword(s):  
Empirical Research ◽  
Brand Equity ◽  
Hospitality Industry ◽  
Affective Commitment ◽  
Point Of View ◽  
Direct Impact ◽  
Marketing Literature ◽  
Incremental Value ◽  
Area Of Study

The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated by loyalty.

Novos modelos de educação superior

2020 ◽  
Author(s):  
Manuel Tavares Gomes ◽  
Eduardo Santos ◽  
Sandra Gomes ◽  
Daniel Pansarelli ◽  
Donizete Mariano ◽  
...  
Keyword(s):  
Higher Education ◽  
Public School ◽  
Empirical Research ◽  
Graduate Program ◽  
Point Of View ◽  
School Students ◽  
Public School Students ◽  
New Models ◽  
Cognitive Justice ◽  
Access Policies

This book, consisting of nine chapters, is the result of multiple theoretical and empirical research carried out by students in the post-graduate program in education (PPGE) at Universidade Nove de Julho (UNINOVE). The object of the research was to carry out a study on the new models of higher education, implemented in Brazil between 2005 and 2013. The studies carried out focus, above all, on institutional principles, student access policies, the internationalization process, quota policies, and mechanisms for inclusion in higher education for public school students. These were studies that used, as a theoretical basis, epistemological models of a counter-hegemonic character and, from a methodological point of view, an essentially qualitative approach. The studies showed, generically, the possibility of building other models of higher education capable of overcoming the elitism, characteristic of traditional universities. The inclusion of students from public school reveals that it is possible to make higher education a right for everyone, democratizing it, in the sense of establishing social and cognitive justice. Keywords: higher education; new models; empirical research; Brazil; social and cognitive justice.

scholarly journals The position of the farm holiday in Austrian tourism

2019 ◽  
Vol 4 (1) ◽  
pp. 697-711 ◽  
Author(s):  
Erika Quendler
Keyword(s):  
Empirical Research ◽  
Relative Position ◽  
Secondary Data ◽  
Point Of View ◽  
Local Context ◽  
Supply Side ◽  
Data Sets ◽  
Demand Side ◽  
Tourist Destinations ◽  
Tourist Accommodation

AbstractTourism is vitally important to the Austrian economy. The number of tourist destinations, both farms and other forms of accommodation, in the different regions of Austria is considerably and constantly changing. This paper discusses the position of the ‘farm holiday’ compared to other forms of tourism. Understanding the resilience of farm holidays is especially important but empirical research on this matter remains limited. The term ‘farm holiday’ covers staying overnight on a farm that is actively engaged in agriculture and has a maximum of 10 guest beds. The results reported in this paper are based on an analysis of secondary data from 2000 and 2018 by looking at two types of indicator: (i) accommodation capacity (supply side) and (ii) attractiveness of a destination (demand side). The data sets cover Austria and its NUTS3 regions. The results show the evolution of farm holidays vis-à-vis other forms of tourist accommodation. In the form of a quadrant matrix they also show the relative position of farm holidays regionally. While putting into question the resilience of farm holidays, the data also reveals where farm holidays could act to expand this niche or learn and improve to effect a shift in their respective position relative to the market ‘leaders’. However, there is clearly a need to learn more about farm holidays within the local context. This paper contributes to our knowledge of farm holidays from a regional point of view and tries to elaborate on the need for further research.

scholarly journals A Dyadic Perspective on Determinants of Entry Choices in the Global Hospitality Industry

2017 ◽  
Vol 53 (4) ◽  
pp. 77-92
Author(s):  
Kun Yang ◽  
John D. Buschman
Keyword(s):  
Brand Equity ◽  
Market Segmentation ◽  
Hospitality Industry ◽  
Foreign Market ◽  
Resource Dependency ◽  
Foreign Markets ◽  
Specific Knowledge ◽  
Firm Level ◽  
New Form ◽  
Management Contract

AbstractThis paper discusses the firm-level determinants of international hotels’ foreign markets entry choices, contrasting acquisition with management and franchise contracts, based on a resource-dependency perspective and appropriability theory. It points out that brand equity, relatedness of products and market segmentation, partner-specific knowledge of hotels, international experience, and the duration of proprietary knowledge impact hotels’ decisions on how to enter a foreign market. In addition, the paper suggests the existence of entry choices sequence favorable to acquisition probability after the end of management contract when the franchisors’ or management companies’ proprietary knowledge attenuates. Contract activity is likely to be renewed after the acquisition, once the management company has established a new form or a higher level of proprietary knowledge.

EFFECTIVENESS OF MANAGEMENT IN THE HIGHER EDUCATION

2021 ◽  
Vol 4 (48) ◽  
pp. 5
Author(s):  
O. Vorobyova
Keyword(s):  
Higher Education ◽  
Empirical Research ◽  
Performance Indicators ◽  
Point Of View ◽  
Educational Services ◽  
Management Effectiveness ◽  
Higher Education Management ◽  
Education Management ◽  
Management Efficiency ◽  
Theoretical Approaches

The article presents the results of empirical research of the main theoretical approaches to the concept of efficiency of management services in the field of higher education. It is determined that the concept of efficiency management is a complex multifaceted indicator that includes certain performance indicators related to efficiency, profitability, effectiveness, etc., in economics and management there is no single general approach to determining the effectiveness of management. It is proved that the effectiveness of management is a complex indicator that determines the use of resource opportunities to achieve a certain goal, and these concepts are complementary and interrelated, this approach from the point of view of economics is integrated with all management functions.Ключові слова: higher education; management efficiency; management effectiveness; management efficiency in higher education; educational services.

KE KONKURENCI GENITIVU POSESIVNÍHO A INDIVIDUÁLNĚ POSESIVNÍCH ADJEKTIV V SOUČASNÉ MLUVENÉ ČEŠTINĚ

2020 ◽  
Vol 71 (1) ◽  
pp. 69-89
Author(s):  
Martin Janečka ◽  
Tereza Kouklíková
Keyword(s):  
Empirical Research ◽  
Semantic Relation ◽  
Research Data ◽  
Point Of View ◽  
Theoretical Point ◽  
Dominant Position

Abstract This article deals with the linguistic competition of the possessive genitive and possessive adjectives in contemporary spoken Czech language. It focuses on the differences between the constructions of the type Barbořin byt (Barbora’s flat), byt (naší) Barbory (the flat of (our) Barbora) and (naší) Barbory byt ((our) Barbora’s flat). The paper’s aimis to find out which of the possessive structures are preferred by speakers (and alternatively for what reason) or whether the frequency of their usage is equal. At first, both ways of expressing the possession with all their restrictions are described from the theoretical point of view. Moreover, the semantic relation of possessivity is specified. The next section suggests the influences which may govern the preference of the speaker. Within empirical research, data from the corpus of spoken Czech (ORALv1) are examined and it is seeked for explanation of factors that influence the choice of the structure. This also demonstrates whether one of the possessive structures has a dominant position or whether they occur in similar numbers.

The Potential of The Hotel Industry In Pandemic Era Based On Finance Performance Point Of View, Case Study: Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 111-123
Author(s):  
Anton Effendi ◽  
◽  
Bambang Hadi Prabowo
Keyword(s):  
Hospitality Industry ◽  
Stock Exchange ◽  
Hotel Industry ◽  
Secondary Data ◽  
Reliable Data ◽  
Point Of View ◽  
Threshold Autoregressive ◽  
Performance Point ◽  
Occupancy Rates

This article aims to investigate and analyze the potential of the hospitality industry by comparing the potential occupancy rates and hotel revenues of foreign and domestic tourists. This investigation uses an investigation of company data obtained from reports from hotel companies throughout Indonesia which are listed on the Indonesia Stock Exchange and secondary data obtained from world banks and other reliable data. This study uses behavioral data analysis using Threshold Autoregressive from 2000 to 2019. It was found that domestic tourists are a new hope that needs to be considered in surviving and restoring the hospitality industry after being exposed to the COVID-19 pandemic which has led hotel companies. temporarily closed operations and part of the hotel went bankrupt. Optimization of domestic tourists allowed the hotel industry to develop rapidly after the Covid-19 pandemic ended.

scholarly journals PENGARUH CARING CLIMATE TERHADAP JOB SATISFACTION DAN AFFECTIVE COMMITMENT YANG BERDAMPAK PADA JOB PERFORMANCE KARYAWAN RESTORAN STEAK DI JAKARTA SELATAN

2018 ◽  
Vol 10 (2) ◽  
pp. 187
Author(s):  
Aginta Chairunnisa Sinulingga ◽  
Deasy Aseanty
Keyword(s):  
Job Satisfaction ◽  
Job Performance ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Affective Commitment ◽  
Equation Model ◽  
Model Data ◽  
Security Service

<p><em>The </em><em>aim of </em><em>this research </em><em>is to exmaining</em><em> the effects </em><em>of</em><em> caring climate, job satisfaction, </em><em>and affective</em><em> commitment </em><em>on job performance</em><em> in steak restaurant in Tebet, South Jakarta. This study were developed and tested 5 hypotheses, by using Structural Equation Model. Data were collected from 145 employees </em><em>working</em><em> on the food, beverage, hygiene, security, service and cashier in steak restaurant in Tebet, South Jakarta. Finding and contribution in this research </em><em>shown</em><em> that there is positive and significant effect of caring climate on job satisfaction and affective commitment that effect on job performance. </em><em>The limitationin</em><em> in this research was </em><em>that this study</em><em> focused </em><em>only on</em><em> restaurant as a hospitality industry, only at steak restaurant in Tebet, South Jakarta, and </em><em>was limited</em><em> for only four variables.</em></p><p><em> </em></p>

scholarly journals Trailing back from quasi decentralisation to centralisation. Municipal reform in Hungary

2020 ◽  
Vol 14 ◽  
pp. 117-137
Author(s):  
László Kákai
Keyword(s):  
Spatial Distribution ◽  
Public Administration ◽  
Service Provision ◽  
Point Of View ◽  
Direct Impact ◽  
Municipal Reform ◽  
Distribution Of Power ◽  
State Organization ◽  
Centralization And Decentralization

Trailing back from quasi decentralisation to centralisation. Municipal reform in Hungary It is very difficult to group countries and state structures according to the extent of their decentralization or the model they follow in the spatial distribution of power. The bounds of responsibility of local government and the state, the distribution of the roles and tasks between the two stakeholders and the question of centralization and decentralization are issues regularly debated in recent years and today. This topic is not merely a public administration, financial or state organization issue since these decisions have a direct impact on citizens’ lives through public services. In my study I wish to introduce this process via Hungary’s example. I also examine how and what those concerned by the financial and political changes, i.e. the population perceived of this most important structural transformation of the period since the transition in 1989. Can it be verified from the consumers’ point of view that the transformation of the local municipal system improves the quality of service provision?

scholarly journals Characteristics of Slovak Culture in the Context of Bilateral Austrian-Slovak Relations

2017 ◽  
Vol 9 (2) ◽  
pp. 81-101
Author(s):  
Michaela Čiefová
Keyword(s):  
Cultural Differences ◽  
Intercultural Communication ◽  
Empirical Research ◽  
Value Added ◽  
Point Of View ◽  
Geographical Proximity ◽  
Online Questionnaire ◽  
Bilateral Relations ◽  
Intercultural Encounters ◽  
The One

Abstract Objective: The main intention of the present paper is, on the one hand, to provide a summary of the characteristics of Slovak culture by applying chosen theories and models. On the other hand, we attempt to underline the significance of bilateral Austro-Slovak relations in relation to the economy or migration tendencies. We assume that, based on geographical proximity and the above stated bilateral relations, intercultural encounters are relatively frequent as well. Therefore, certain perception of Slovaks from the Austrian point of view is likely to exist. Methodology: Our work is based on relevant scientific sources, as well as on our own empirical research reposing in the analysis of an online questionnaire. Findings: Overall, findings of our empirical research may be considered rather positive, as no negative or hostile responses concerning Slovak culture were reported. Furthermore, none of the participants experienced a conflict with a Slovak counterpart that could clearly be ascribed to cultural differences. Value Added: We believe that the conclusions presented in this paper might be helpful not only for managers operating on the international level or businessmen intending to do business with their Slovak partners, for scholars engaged in similar topics but also for anyone interested in intercultural communication and cultural differences.

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