Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions

2020 ◽  
Vol 28 (3) ◽  
pp. 64-83
Author(s):  
Thi Thanh Huong Tran ◽  
Nicholas G. Paparoidamis
Keyword(s):  
Development Policy ◽  
Socioeconomic Development ◽  
Schema Theory ◽  
Cultural Dimensions ◽  
Global Markets ◽  
Moderating Effects ◽  
Global Outsourcing ◽  
Product Categories ◽  
Developed Markets ◽  
Adoption Decisions

Eco-innovations are increasingly manufactured and consumed across national borders. Although global outsourcing can be financially profitable, it is questionable whether consumers respond to eco-innovations manufactured in different countries in the same way. This article introduces the ecological country-of-manufacture (COM) concept, which reflects consumers’ perception of a country’s commitment to sustainable development policy and practices. Drawing on schema theory, the current research examines how consumer reactions to “ecological (in)congruence”—when the sustainability reputation of a COM is a (mis)match with product eco-friendliness levels—vary across product categories (Study 1a), consumption contexts (Study 1b), and national settings (Study 2). Consumers report more preferential evaluations when there is ecological incongruence for privately consumed products and ecological congruence for publicly consumed products. The results also demonstrate the differential moderating effects of socioeconomic development factors and cultural dimensions. In emerging markets with highly embedded, hierarchical, and high-harmony cultures, consumers require ecological congruence to justify their adoption decisions, whereas in developed markets with highly autonomous, egalitarian, and high-mastery cultures, consumers are more likely to adopt eco-innovations that are ecologically incongruent.

The role of market and product category characteristics in local versus foreign language branding in Latin America

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pablo Farías ◽  
Luis Torres
Keyword(s):  
Latin America ◽  
Foreign Language ◽  
Latin American ◽  
Product Category ◽  
Cultural Dimensions ◽  
Brand Names ◽  
High Tech ◽  
Content Type ◽  
Local Language ◽  
Product Categories

PurposeThis paper explores which market and product category characteristics could influence the use of foreign language brand names (i.e. whether a brand uses a foreign language versus local language brand name) in some of the largest Latin American countries.Design/methodology/approachHypotheses are tested using 880 brands from 39 product categories and nine Latin American markets using a hierarchical logistic regression.FindingsResults revealed that foreign language brand names are more likely to be used in product categories related to local infrastructure, high-tech and global community. In contrast, local language brand names are more likely to be used in product categories associated to subscriptions. Findings also suggest that Hofstede's national cultural dimensions are significant factors. Finally, the results revealed that foreign language brand names are more likely to be used in markets with a low level of foreign language proficiency.Originality/valueThis paper shows the importance of considering market and product category characteristics and their potential influence on local versus foreign language branding in Latin America – an ignored issue in previous research.

The Effect of Culture and Product Categories on the Level of Use of Buy-It-Now (BIN) Auctions by Sellers

2010 ◽  
pp. 98-112
Author(s):  
Kevin K.W. Ho ◽  
Byungjoon Yoo ◽  
Seunghee Yu ◽  
Kar Yan Tam
Keyword(s):  
Conceptual Model ◽  
Positive Impact ◽  
Power Distance ◽  
Cultural Dimensions ◽  
Business Strategies ◽  
Market Mechanisms ◽  
Product Categories ◽  
Level Of Use ◽  
Negative Impacts ◽  
The Impact

While previous studies on buy-it-now (BIN) auctions focus on the impact of BIN format on economic performances, our study focuses on factors that affect the level of use of BIN auctions by sellers. We propose a conceptual model where culture and product categories are two important factors on the level of use of BIN auctions. Our empirical investigation shows that the level of use of BIN auctions can be explained by the Hofstede Cultural Dimensions. While power distance brings a positive impact, uncertainty avoidance and individualism bring negative impacts on the level of use of BIN auctions by sellers of different countries. Our result also shows that the level of use of BIN auctions by sellers increases with the ease of judging product quality. Our results provide valuable insights for marketplace operators to refine their business strategies and market mechanisms for expanding their businesses to overseas markets.

Beyond “halo”: the identification and implications of differential brand effects across global markets

2014 ◽  
Vol 31 (2) ◽  
pp. 133-144 ◽  
Author(s):  
Randle D. Raggio ◽  
Robert P. Leone ◽  
William C. Black
Keyword(s):  
Past Research ◽  
Global Markets ◽  
Specific Information ◽  
Extended Model ◽  
Consumer Evaluations ◽  
Content Type ◽  
Differential Effects ◽  
Product Categories ◽  
Diagnostic Measures ◽  
Brand Effects

Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations. Design/methodology/approach – The authors decompose consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources through a standard CFA approach. Data cover 55 brands in four product categories sold in nine global markets. Findings – Halo effects are rare in global CPG markets. The authors identify the presence of differential brand effects in eight of nine global markets tested. Application of an extended model to a market where several competing family brands are present demonstrates the ability of the model to identify relationships among brand offerings within a family brand and to differentiate between family brand sets. Research limitations/implications – The finding of differential effects calls into question the assumption of a consistent brand effect assumed in past research; future models should accommodate differential effects. Practical implications – The ability to decompose consumer brand-benefit beliefs into overall brand and detailed attribute-specific sources provides managers with insights into which latent mental sources consumers use to construct their brand beliefs. As such, the methodology provides useful descriptive and diagnostic measures concerning the sources of suspicious, interesting, or worrisome consumer brand beliefs as well as a means to determine if their branding, positioning and/or messaging is having the desired impact on consumer evaluations so that they can make and evaluate required changes. Originality/value – A significant contribution of this research is the finding that many times the brand source differentially impacts consumers' evaluations of brand-benefits, a finding that is contrary to a consistent halo effect that is assumed in prior models.

scholarly journals The Influence of Culture in Customers’ Expectations about the Hotel Service in Latin Countries with Different Human Development Levels

2020 ◽  
Vol 10 (1) ◽  
pp. 56-73
Author(s):  
Mara Franco ◽  
Raquel Meneses
Keyword(s):  
Human Development ◽  
Structural Equation ◽  
Socioeconomic Development ◽  
Developed Countries ◽  
Cultural Dimensions ◽  
Cultural Patterns ◽  
Process Definition ◽  
Hotel Service ◽  
Development Levels ◽  
Hotel Managers

AbstractDue to their dynamic nature and importance in the service process definition, customers’ expectations have gained attention from researchers and practitioners, and have been essentially focused in developed countries from the Northern Hemisphere. Still, countries, regardless of the hemisphere, have different levels of socioeconomic development and cultural patterns that can have different influence on customers’ expectations about a service. In this sense, the main purpose of this research is to understand if culture equally influences customers’ expectations about a service in countries with different cultural patterns and human development levels. The multigroup analysis using structural equation modelling was used to calculate the regression weights for all the path combinations in the analysis for each proposed group of countries. About 1262 customers from 10 Latin countries were enrolled in this study to determine their expectations about the hotel service and cultural dimensions. Findings show that cultural dimensions influence customers’ expectations about the hotel service differently in groups of countries with different cultural patterns and levels of human development. Results also indicate that hotel managers should adapt the service to the level of human development of each group of countries when it comes to internationalisation.

Loyalty cards, credit options and economic market development

2020 ◽  
Vol 48 (6) ◽  
pp. 591-607
Author(s):  
Stephan Zielke ◽  
Marcin Komor
Keyword(s):  
Emerging Markets ◽  
Emerging Market ◽  
Credit Cards ◽  
Emerging Countries ◽  
High Price ◽  
Private Debt ◽  
Content Type ◽  
Product Categories ◽  
Developed Markets

PurposeThis paper analyses three strategies in customers’ use to afford consumption in a developed and an emerging market for different product groups. The strategies are: (1) usage of loyalty cards, (2) usage of credit cards and (3) usage of long-term credits.Design/methodology/approachMall intercept surveys conducted in Poland (emerging market) and Germany (developed market) provide data for testing a set of hypotheses using ANOVAs.FindingsResults show that customers in emerging markets show no differences in the usage of loyalty cards for product categories with high shopping frequency (groceries) compared to developed markets, while in all other product categories loyalty card usage is stronger. Results show further that in low price categories, customers in emerging markets use credit card payments more often compared to customers in developed markets. In high price categories, they use credit cards less often, but long-term credits more often.Research limitations/implicationsResults have implications for the design of loyalty programs and payment options in different markets. Results have also implications for public policy regarding concerns about increasing private debt in emerging countries.Originality/valueThis paper suggests a cost-benefit framework where customers in emerging countries perceive benefits of loyalty cards and credit options higher, while they are willing to bear higher costs. As a result, effects of product category characteristics on usage that are observable in developed markets do not exist in emerging markets.

The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Megha Bharti ◽  
Vivek Suneja ◽  
Ajay Kumar Chauhan
Keyword(s):  
Purchase Intention ◽  
Conspicuous Consumption ◽  
Cultural Dimensions ◽  
Normative Influence ◽  
Content Type ◽  
Status Consumption ◽  
Developed Markets ◽  
Analytic Review ◽  
Luxury Products

PurposeThis paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the role of moderators that can assist an effective market segmentation of the luxury market in both emerging and developed economies.Design/methodology/approachThe final analysis includes 95 effect sizes from 42 studies conducted in 15 countries, spanning 5 continents, from 2000 to 2020. The review examined moderating role of Hofstede's cultural dimensions, market type (emerging vs developed) and other study characteristics.FindingsFindings show that socio-psychological antecedents had a more salient role than personality antecedents in driving luxury purchase intention (LPI), across both emerging and developed markets. Normative influence, status consumption and materialism exhibited a stronger influence on LPI in emerging markets than developed markets. Further, stronger effects for normative influence and status consumption on LPI were found in high power distance cultures. The role of seeking uniqueness was more salient and the role of normative influence was less salient in studies with a higher percentage of females. Conspicuous consumption was a stronger driver of LPI for fashion luxury products than other luxury products. The study also proposes distinct definitions of status and conspicuous consumption as there is often theoretical overlap of these constructs in literature.Research limitations/implicationsA meta-analytic review may leave blind-spots due to lack of sufficient number of studies investigating certain theoretically relevant moderators. The authors discuss these gaps, along with study limitations.Originality/valueTo the best of the authors’ knowledge, no previous study has conducted a meta-analytic review of the antecedents and moderators of LPI. With the extension of luxury demand beyond the developed countries in the West to the “new rich” consumers in the East, it becomes imperative to conduct a meta-analysis for a richer understanding of the drivers of luxury demand across different cultural orientations and market segmentations.

Cultural dimensions, socioeconomic development, climate, and emotional hedonic level

2002 ◽  
Vol 16 (1) ◽  
pp. 103-125 ◽  
Author(s):  
Nekane Basabe ◽  
Dario Paez ◽  
Jose Valencia ◽  
Jose Luis Gonzalez ◽  
Bernard Rimé ◽  
...  
Keyword(s):  
Socioeconomic Development ◽  
Cultural Dimensions

Emissions in different stages of economic development in nations

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amulya Gurtu ◽  
Anandajit Goswami
Keyword(s):  
Development Policy ◽  
Energy Demand ◽  
Socioeconomic Development ◽  
Developing Economies ◽  
Ghg Emissions ◽  
Green Technologies ◽  
Content Type ◽  
Sustainable Technologies ◽  
Development Trajectory

PurposeThis paper analyzed country-wise energy consumption, sources of emissions, and how it gets impacted by their socioeconomic development and provides a framework for integrated climate and development policy.Design/methodology/approachAn analysis of energy supply, consumption and emissions across developed and developing economies using long-term empirical data.FindingsThe framework provided areas to be focused on reducing emissions during the economic and social development trajectory of nations.Research limitations/implicationsIt provides a holistic and integrated picture of the context of emissions that induced global warming and developmental challenges for different types of countries.Practical implicationsAll nations must reduce fossil fuel consumption to reduce anthropogenic greenhouse gas (GHG) emissions to keep the planet's temperature rise within 1.5 degrees Celsius compared to the preindustrial period.Social implicationsSustainable/green technologies might need upfront investment to implement sustainable technologies.Originality/valueThe main contribution of this paper is to provide a long-term integrated perspective on energy demand and supply, emissions, and a framework for the formulation of an integrated climate and development policy.

Sign in / Sign up

Export Citation Format

Share Document