Factors Influencing Mobile Services Adoption in Rural India

2007 ◽  
Vol 17 (1) ◽  
pp. 17-28 ◽  
Author(s):  
Abhay Jain ◽  
B.S. Hundal
Keyword(s):  
Mobile Services ◽  
Rural India ◽  
Factors Influencing

scholarly journals Factors Influencing Rural Toursim Development Incase of Srikakulam District-AP

2019 ◽  
Vol 9 (2S3) ◽  
pp. 532-535
Keyword(s):  
Rural Development ◽  
Core Competencies ◽  
Rural India ◽  
Rural Environment ◽  
Cross Sectional ◽  
Factors Influencing ◽  
Management Implication ◽  
Cross Sectional Design ◽  
Method Mix ◽  
Maximum Utilization

Rural development in general, is much associated with its economic growth backed up with the maximum utilization of rural resources and the government’s support through welfare schemes and other provisions. The transmission of urbanization in the way of rural development, has been at the pace of developing economy. Though the resources of rural environment is confined with agricultural and some other professional sectors, certain destinations amalgamated with spiritual confidence, unique ambience, coastal beauty and historical tracks have been popularly known by a limited people which is found to be focused for the economic development of rural India. As the specific objectives of identifying particular destinations with their core competencies and evaluating its marketing opportunities and assessing the tourists behavior, this study proceeded with a method mix of descriptive, cross-sectional design with convince sampling of non-probability. A standard questionnaire targeted to the population of tourists with the determined size backed up with all measurement tests were executed. The results with the establishment of interpretation on the required practices of rural tourism development were exposed with multiple regression analysis. Specific recommendations with the management implication have been offered at the stand point of government policy modification, destination marketing practices, infrastructural requirement and tourism delight

Factors influencing the usage of 3G mobile services in Taiwan

2007 ◽  
Vol 31 (6) ◽  
pp. 759-774 ◽  
Author(s):  
Chun‐Hsiung Liao ◽  
Chun‐Wang Tsou ◽  
Ming‐Feng Huang
Keyword(s):  
Technology Acceptance ◽  
Stage Structure ◽  
Mobile Services ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Factors Influencing ◽  
Perceived Enjoyment

PurposeThe purpose of this study is to analyse factors influencing subscribers' usage of 3G mobile services in Taiwan.Design/methodology/approachThe research model, based on a technology acceptance model (TAM) and added perceived enjoyment, was tested by means of a two‐stage structure equation modelling approach. Data were collected from 532 respondents via a web questionnaire survey.FindingsThe findings indicate that perceived usefulness, perceived ease of use and perceived enjoyment are positively related to attitude, and perceived enjoyment has a positive influence on perceived usefulness.Practical implicationsThe findings suggest users of 3G mobile services need to be provided with more diverse and entertaining ways of communicating, which are at the same time easily accessible and convenient to use.Originality/valueA new correlation from perceived enjoyment to perceived usefulness was found to have a significant effect. This finding indicates enjoyment as a key factor influences customers' adoption of 3G services.

scholarly journals MOBILE SERVICE USAGE BEHAVIOR IN KOREA: AN EMPIRICAL STUDY ON CONSUMER ACCEPTANCE OF INNOVATIVE TECHNOLOGIES

2011 ◽  
Vol 17 (1) ◽  
pp. 151-173 ◽  
Author(s):  
Yeong-Wha Sawng ◽  
Seung-Ho Kim ◽  
Jungmann Lee ◽  
Young Sam Oh
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Functional Performance ◽  
Behavioral Science ◽  
Mobile Services ◽  
Mobile Service ◽  
Clear Understanding ◽  
Service Usage ◽  
Factors Influencing ◽  
Usage Behavior

Whilst mobile services have grown to a sizeable market in recent years, and leaps and bounds have been made in related technology, consumers’ usage behavior with regard to these services has received little attention from researchers. Studies on related topics are few and scarce, if compared, for example, to studies on information systems or web services. The main purpose of this study is to investigate consumers’ usage behavior in mobile services to provide pointers for future development of this field. Specifically, this study attempts to identify variables influencing the use of mobile service consumers. We developed an information technology acceptance model to determine usage characteristics and usage trends in mobile services and predict consumers’ usage behavior based on patterns discerned from these characteristics and trends. Information technology acceptance models are a useful tool for understanding the behavior of consumers of services such as mobile services, combining aspects of a technology and service good, from the perspective of behavioral science. This study, comprehensively concerned with mobile service marketing-related issues, considers both factors influencing consumers’ usage behavior and also technical aspects of services. Factors influencing the behavior of mobile service consumers are investigated empirically, by examining them in a real-world context. The expected outcomes of this study are as follows: First, it will predict consumers’ usage behavior with regard to mobile services based on usage characteristics at the level of task management, and discern identifiable and recurring patterns. Second, it will awaken providers to the importance of technical and functional performance and a clear understanding of consumers’ needs for the success of marketing mobile services.

scholarly journals (RE) MAPPING EMPOWERMENT OUTCOMES AMONG MARRIED WOMEN IN RURAL INDIA: A PANEL DATA STUDY

2019 ◽  
Vol 7 (6) ◽  
pp. 585-595
Author(s):  
Asoke Howlader ◽  
Sidhartha Sankar Laha ◽  
Arindam Modak
Keyword(s):  
Panel Data ◽  
Rural Women ◽  
Participation Rate ◽  
Poverty Line ◽  
Married Women ◽  
Rural India ◽  
Economic Factors ◽  
Factors Influencing ◽  
Poverty Status ◽  
Socio Economic Factors

Purpose of the study: This paper endeavours to re-examine the socio-economic factors influencing empowerment among married women in rural India over two points of time, 2005 and 2012. It examines the interplay of the work status of rural married women and the poverty status of their household in influencing empowerment. Methodology: The study uses the nationally representative multi-topic India Human Development Survey (IHDS). IHDS panel data has been utilized to assess the entry and exit from a workforce of rural married women, to define the components of empowerment among rural married women and analyze the socio-economic factors influencing the empowerment among rural married women. Main Findings: The outcomes show the increase in the overall empowerment rates in spite of their mobility constraints seem to have badly risen during the period 2005-2012, especially in the context of deteriorating work input among rural women. Moreover, working rural married women from BPL (Below Poverty Line) rural households are less likely to be empowered as compared to working rural married women from APL (Above Poverty Line) households. Applications of this study: The rural female work participation rate is declining in the phase of rising economic growth and education. In this context, their empowerment would not only benefit their personal lives but also impact their economic lives, thus contribute to the country`s GDP. This makes it vital to analyze as to what comprises their empowerment in the first place so that it can be promoted through various schemes. Novelty/Originality of this study: Women’s economic empowerment and their participation in work are essential to bringing in the fullest demographic dividend for inclusive economic escalation and sustainable development in India. Thus, empowerment which may not necessarily be implied by employment is conditioned upon the poverty status of the household. However, the empowerment of rural married women is facilitated by higher education of self, husband and other family members.

Understanding Factors Affecting Mobile Services Adoption

2014 ◽  
Vol 6 (2) ◽  
pp. 51-69 ◽  
Author(s):  
Tugrul U Daim ◽  
Fahad Aldhaban ◽  
Jay Justice ◽  
Nuri Basoglu
Keyword(s):  
Social Factors ◽  
Daily Life ◽  
Pairwise Comparison ◽  
Mobile Services ◽  
Comparison Method ◽  
Telecommunication Industry ◽  
Factors Affecting ◽  
Service Characteristics ◽  
Intention To Adopt ◽  
Factors Influencing

Popularity of mobile services is increasing rapidly in Thailand and it is influencing daily life, business, and markets. Recently, more attention has been drawn towards mobile services due to the adoption of 3G in Thailand. This enhanced the competition in the telecommunication industry. Consequently, it became very critical for mobile services providers to better understand users and factors that affect users' adoption of mobile services. This paper aims to identify and study factors that impact mobile services adoption in Thailand. Factors and sub factors were identified and a survey was conducted. Factors were compared using Pairwise Comparison Method (PCM). Results of the analysis show that intermediary factors have the highest impact on users' intention to adopt mobile services followed by service characteristics factors and social factors respectively. The study provides an insight and information about factors influencing users' adoption of mobile services in Thailand.

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