Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory

2016 ◽  
Vol 22 (12) ◽  
pp. 4283-4287 ◽  
Author(s):  
Roslin Abdul Rahim ◽  
Zuraidah Sulaiman ◽  
Thoo Ai Chin ◽  
Rohaizat Baharun ◽  
Farrah Merlinda Muharam
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Credibility Theory ◽  
Electronic Word Of Mouth ◽  
Source Credibility Theory

Celebrity Credibility Influence on Cosmetic Product Purchase Intention

2019 ◽  
pp. 153-175
Author(s):  
Fatima Zohra Chekima ◽  
Brahim Chekima
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Positive Influence ◽  
Credibility Theory ◽  
Consumer Ethnocentrism ◽  
Cosmetic Product ◽  
Source Characteristics ◽  
Source Credibility Theory ◽  
Moderating Role

One of the strategies that are used by companies to differentiate their cosmetic products is celebrity endorsement. Despite this popular advertising technique, researchers and advertisers have not agreed as to which celebrity source characteristics are most effective in influencing consumers' purchase intention. Another important factor that affects consumers' purchase intention is the consumer ethnocentrism level. Consumers in different countries have different preference over local and international products. Thus, the objective of this chapter is to examine the source credibility theory with the moderating role of ethnocentrism. The result suggests that celebrity endorsers' trustworthiness (TR), attractiveness (AT), and expertise (EX) had a significant positive influence on cosmetic product purchase intention (CPPI). The moderating role of ethnocentrism between AT, TR, and CPPI were examined and found to be significant. This indicates that AT and TR are stronger when consumers' ethnocentrism is high.

A Study of the Antecedents of e-WOM in Social Commerce Platform

2021 ◽  
Vol 12 (1) ◽  
pp. 62-76
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Electronic Word Of Mouth ◽  
Social Commerce ◽  
Argument Quality ◽  
Intention To Purchase ◽  
Consumer Electronic

The purpose of this study is to show how electronic word of mouth attracts users and drives purchases. By presenting the concept of electronic word of mouth in a variety of ways that provide different experiences, the author develops a model that explores the effects that explain the antecedents of electronic word of mouth and consumers' intention to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, argument quality, source credibility, source attractiveness, and source perception increase the electronic word of the consumer. Second, consumer electronic word of mouth increases his or her purchase intention. Finally, argument quality and source perception origin among the pioneers of the electronic word-of-mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to investigate the reciprocal engagement characterized by electronic word of mouth.

scholarly journals The Effect of Social Media Influencers Featured in Beauty Care Products Advertisements on Purchase Intention among UCSI University Students

2019 ◽  
Vol 21 (2) ◽  
pp. 103-116
Author(s):  
Jia Yi Chin
Keyword(s):  
Social Media ◽  
University Students ◽  
Liberal Arts ◽  
Purchase Intention ◽  
Source Credibility ◽  
Credibility Theory ◽  
Significant Difference ◽  
Source Credibility Theory ◽  
The Right ◽  
Beauty Care

This research studies the influence of social media influencers featured in beauty care products advertisements on the purchase intention among UCSI University’s students. By applying Ohanian’s (1990) Source Credibility Theory, it studies the credibility of social media influencers on their expertise, trustworthiness, and attractiveness, and how these factors can influence students’ perception towards social media influencers’ credibility and their purchase intention for beauty care products. Besides, the study also aims to find out whether there is a significant difference between different ethnicities and their perception of the credibility of social media influencers. Questionnaires for the quantitative survey was distributed to 234 students from the Faculty of Social Science and Liberal Arts. Findings show that there is a significant relationship between the credibility of social media influencers, including expertise, trustworthiness, and attractiveness, and the purchase intention for beauty care products among UCSI University students. However, it proves that there is no significant difference between different ethnicities and their perception of the credibility of social media influencers. This research could contribute significantly to the beauty care brand fields where marketers can leverage on the right social media influencers with the traits of expertise, trustworthiness and attractiveness to help them to promote the brand to their audience, and improve the sales.

scholarly journals THE EFFECT OF ELECTRONIC WORD OF MOUTH, MESSAGE SOURCE CREDIBILITY, INFORMATION QUALITY ON BRAND IMAGE AND PURCHASE INTENTION

2018 ◽  
Vol 20 (1) ◽  
pp. 94-108
Author(s):  
Atika Atika ◽  
Andriani Kusumawati ◽  
Mohammad Iqbal
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Data ◽  
Electronic Word Of Mouth ◽  
Message Source ◽  
Research Type

This study is aimed to investigate the extent to which electronic word of mouth (eWOM) affects brand image and purchase intention. Further, other variables employed in this study are message source credibility and information quality. These variables are employed to explore the influence of eWOM on brand image and purchase intention by simultaneously involving message source credibility and information quality as independent variables. Message source credibility and information quality become important, because they can affect persuasion of customers. The research type is explanatory research with quantitative approach. The sampling technique used in this study was purposive sampling. The model was tested empirically using sample of 138 members of MIUI Indonesia Fansite. Analysis data technique in this study uses Generalized Structured Component Analysis (GSCA) to examine the effect of electronic word of mouth, message source credibility, information quality on brand image and purchase intention. Results showed that electronic word of mouth, message source credibility, information quality have positive and significant effect on brand image and purchase intention. Key words: electronic word of mouth; message source credibility; information; brand image; purchase intention

E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT)

2015 ◽  
Vol 21 (6) ◽  
pp. 2150-2154
Author(s):  
Roslin Abdul Rahim ◽  
Zuraidah Sulaiman ◽  
Thoo Ai Chin ◽  
Norzaidahwati Zaidin ◽  
Norhayati Zakuan
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Credibility Theory ◽  
Source Credibility Theory

Building Web-Analytics system to Measure Perceived Source Credibility in Electronic Word of Mouth Communication

2020 ◽  
Vol 11 (2) ◽  
pp. 1-13
Author(s):  
Shivaprasad H N ◽  
Anshu Rani
Keyword(s):  
Digital Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Future Research ◽  
Consumer Attitude ◽  
Electronic Word Of Mouth ◽  
Business Analytics ◽  
Sources Of Information ◽  
Word Of Mouth Communication

Electronic word-of-mouth (eWOM) has become one of the influential sources of information in recent times. However, the emergence of digital media and the huge volume has made it difficult to evaluate its credibility. The main purpose of this article is to determine the factors influencing Electronic word of mouth source credibility for durable products in India. Further, this study examines to what extent business analytics tools are used in the research of eWOM source credibility. The findings suggest that the source trustworthiness and source expertise significantly contribute to eWOM source credibility which further influences the purchase intention, brand awareness, and consumer attitude. The real-time information is not getting captured through business analytics tools. The marketers and practitioners can benefit from this study by understanding phenomenon of the eWOM source credibility and influence on overall consumer behaviour. The study further suggests building an eWOM analytics system and provides future research directions.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

scholarly journals PENGARUH TESTIMONIAL DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP PURCHASE INTENTION (Studi Pada toko online shop LA FLORIST Kediri)

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Ahmad Syifa ◽  
Budi Heryanto ◽  
Sri Rochani
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Total Population ◽  
Consumer Product ◽  
Electronic Word Of Mouth ◽  
Test Results ◽  
Literature Study ◽  
Test Variable ◽  
Simultaneous Testing

The purpose of this study is as follows: To determine the effect of testimonials on purchase intention On the Product LA Florist, to identify the Influence of eWOM ( Electronic Word Of Mouth ) towards the Purchase Intention on the Product LA Florist, to identify the Influence of Testimonials And eWOM ( Electronic Word Of Mouth ) toward the Purchase Intention on the Product LA Florist. Population in this research is on consumer product LA Florist that totaled 56. The sample used is the whole of the total population. Methods of data collection using questionnaire, observation, interview, and literature Study. Partial test results showed that the influential and significant between the variables of testimonials on Purchase Intention as evidenced by the significant value of 0.000 which is smaller than 0.05 (0.000 < 0,05). Partial test results showed that the influential and significant between the variables of eWOM towards Purchase Intention as evidenced by the significant value of 0.005 which is smaller than 0,05 (0,005 < 0,05). Based on the results of the calculation of the obtained significant value is 0.000. This shows that the significant value of F test variable testimonials and eWOM <0.05, which means that the result of simultaneous testing are testimonial and eWOM influence thePurchase Intention Tujuan penelitian ini adalah sebagai berikut: Untuk mengetahui pengaruh testimonial terhadap purchase intention Pada Produk LA Florist, untuk Mengetahui Pengaruh Antara eWOM ( Elektronik Word Of Mouth ) terhadap Purchase Intention pada Produk LA Florist, untuk Mengetahui Pengaruh Antara Testimonial Dan eWOM ( Elektronik Word Of Mouth ) teradap Purchase Intention pada Produk LA Florist. Populasi dalam penelitian ini adalah konsumen pada produk LA Florist yang berjumlah 56. Sampel yang digunakan adalah seluruh dari total populasi. Metode pengumpulan data menggunakan kuisioner, obsevasi, wawancara, dan Studi kepustakaan. Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel testimonial terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,000 dimana lebih kecil dari 0,05 (0,000 < 0,05). Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel eWOM terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,005 dimana lebih kecil dari 0,05 (0,005 < 0,05). Berdasarkan hasil perhitungan diperoleh nilai signifikan adalah 0,000. Hal ini menunjukan bahwa nilai signifikan uji F variabel testimonial dan eWOM <0,05 yang berarti hasil dari pengujian simultan ini adalah testimonial dan eWOM berpengaruh terhadap Purchase Intention.

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