scholarly journals La critique de cinéma comme activité rhétorique

Author(s):  
Dominika Topa-Bryniarska

Film review as a rhetorical activityThe paper discusses the discursive construction of persuasiveness in media language. Analysing the corpus consisting of eighty reviews of two French comedies “Intouchables” (2011) and “Qu'est-ce qu'on a fait au Bon Dieu?” (2014), several invariant characteristics of the genre `film review' are established in the light of its deliberative dimension which consists in using various discursive strategies of persuasion submitted to the phatic function based on the principle of movere and delectare. Since the mentioned strategies assume that the discourse aims at influencing the addressees' will and decisions, they reflect some of the persuasive techniques used in advertising discourse, especially with regard to rhetorical means of interpretation, suggestion and evaluation such as colloquial expressions, questions, directive speech acts, collocative pronouns and generic quantifiers. Thus, the issues addressed in the study concern a set of parameters governing the attractiveness of the message in order to reinforce or weaken the recipient's attitude towards the presented object. These parameters stem from shared values and convictions exploring automatic mental triggers connected with the peripheral route of persuasive influence. Recenzja filmowa jako działanie retoryczneCelem analizy jest przedstawienie dyskursywnego konstruowania perswazyjności w języku mediów. Na bazie korpusu składającego się z osiemdziesięciu recenzji dwóch francuskich komedii „Nietykalnych” (2011) i „Za jakie grzechy, dobry Boże?” (2014) omówiono kilka inwariantnych cech gatunku „recenzji filmowej”, przedstawionych w świetle jej deliberatywności, polegającej na użyciu różnorakich dyskursywnych strategii perswazyjnych, zależnych od fatycznej funkcji języka, działającej w oparciu o reguły movere i delectare. Ponieważ we wspomnianych strategiach zakłada się, że celem dyskursu jest wpływanie na wolę i decyzje odbiorcy, odzwierciedlają one niektóre z perswazyjnych technik dyskursu reklamowego, w szczególności te, które związane są z retorycznymi środkami interpretacji, sugestii i wartościowania jak wyrażenia potoczne, pytania, akty dyrektywne, zaimki kolektywne oraz kwantyfikatory ogólne. Z tego powodu, kwestie omawiane w niniejszej pracy dotyczą środków zawiadujących atrakcyjnością komunikatu, służącej wzmocnieniu lub osłabieniu opinii odbiorcy względem prezentowanego obiektu. Środki te wywodzą się z wartości i przekonań uznanych za wspólne, wykorzystując przy tym automatyczne psychologiczne mechanizmy, związane z argumentacją peryferyjnego toru perswazji.

JALABAHASA ◽  
2017 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Suryo Handono

Iklan sebagai salah satu bentuk komunikasi memunyai peranan penting untuk memperkenalkan suatu produk kepada masyarakat. Tuturan iklan merupakan fenomena menarik untuk diteliti dari berbagai aspek pragmatik, salah satunya adalah tindak tutur. Penelitian ini mengkaji tindak tutur pada wacana iklan berbahasa Jawa di radio. Penelitian bersifat deskriptif kualitatif ini memaparkan bentuk tindak tutur dan konteks tuturan dalam wacana iklan berbahasa Jawa di radio. Strategi yang digunakan adalah analisis isi. Berdasarkan analisis isi diperoleh hasil bahwa bentuk tuturan dalam wacana iklan berbahasa Jawa di radio meliputi tindak tutur representatif, direktif, ekpresif, komisif, dan deklaratif. Tindak tutur representatif digunakan dalam konteks memberi tahu, menyatakan, mengakui, melaporkan, menjelaskan, menyebutkan, dan memberikan kesaksian. Tindak tutur direktif digunakan dalam konteks menyuruh, mengajak, mengimbau, menyarankan, dan mengingatkan. Tindak tutur ekspresif digunakan sebagai evaluasi dalam konteks memuji, mengkritik, dan mengeluh. Tindak tutur komisif digunakan hanya dalam konteks memastikan. Tindak tutur deklaratif digunakan dalam konteks melarang, menegaskan, dan meyakinkan. Kata kunci: tindak tutur, konteks, iklan, bahasa Jawa, radioABSTRACTAdvertising as one form of communication has an important role to introduce a product to the community. Advertising is an interesting phenomenon to be examined from various aspects of pragmatic, one of which is the act of speech. This study examines the acts of speech on the discourse of Javanese advertisement on the radio. This descriptive qualitative research describes the form of speech acts and the context of speech in the discourse of Javanese ad on the radio. The strategy used is content analysis. Based on the content analysis, it is found that the form of speech in the Javanese language advertising discourse in the radio includes the act of representative speech, directive, expressive, commissive, and declarative. Representative speech acts are used in the context of notifying, declaring, acknowledging, reporting, explaining, mentioning, and giving testimony. The directive speech acts are used in the context of commanding, referring, appealing, suggesting, and reminding. Expressive speech acts are used as evaluation in the context of praising, criticizing, and complaining. Commissive speech acts are used only in the context of making sure. Declarative speech acts are used in the context of prohibiting, asserting, and reassuring. Keywords: speech acts, context, advertisement, Javanese, radio


Author(s):  
Mikaela L. Marlow

Discourse analysis is focused on the implicit meanings found in public discourse, text, and media. In the modern era, public discourse can be assessed in political or social debates, newspapers, magazines, television, film, radio, music, and web-mediated forums (Facebook, Twitter, and other public discussion). Research across a variety of disciplines has documented that dominant social groups tend to employ certain discursive strategies when discussing minority groups. Public discourse is often structured in ways that marginalize minority groups and legitimize beliefs, values, and ideologies of more dominant groups. These discursive strategies include appealing to authority, categorization, comparison, consensus, counterfactual, disclaimers, euphemism, evidence, examples, generalizations, rhetorical questions, metaphors, national glorification, and directive speech acts. Evoking such discourse often enables prevailing dominant groups to reify majority social status, reinforce negative assumptions about minorities, and maintain a positive public social image, despite deprecating and, sometimes, dehumanizing references.


2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Evi Jovita Putri

<p>The research entitled Directive Speech Act Seen on Family 2.0 Drama Script Written by Walter Wykes purposes to describe and uncover the types of form and intended meaning of directive speech act on that drama script. This descriptive research uses pragmatic approach and theory. The collecting and analysing data are focused on the using of declarative, imperative, and interrogative sentences in the text of drama. The forms of those sentences will be analysed to find out the types of form of directive speech act, while the context of those sentences will be used to analyze the intended meaning of directive speech act uttered by speakers. The results of the research are found that, first, there are two types of the form of directive speech acts, direct directive speech acts and indirect directive speech acts. Direct directive speech acts are represented by imperative sentence without subject; imperative sentence with let; and negative imperative sentence. Meanwhile the indirect directive speech acts are represented by declarative sentence statement; declarative sentence if clause; negative declarative sentences; and interrogative sentences. Second, the intended meanings seen on drama script of Family 2.0 are command, prohibition, request, treat, and persuasion. It can be concluded that, the most frequent intended meaning appeared in directive speech acts on this script is command by the use of imperative forms. Then, the declarative and interrogative forms are used to request something by adults charaters; in contrast the kids characters use them to command and prohibit the hearer.<strong></strong></p><strong>Keywords: </strong> family 2.0, pragmatic, speech act, directive, form and intended meaning


2018 ◽  
Vol 2 (2) ◽  
pp. 151-162
Author(s):  
Atiya Mahmud Hana

  This study aims to observe and describe the use of speech acts by Barack Obama when he announced the death of Osama bin Laden. The writer focuses on illocutionary acts used by Barack Obama. The primary data source is the transcript of Barack Obama’s speech at White House on May 1st, 2011 after the death of Osama bin Laden. The types of illocutionary acts are observed by the writer according to Searle’s Taxonomy of Illocutionary Act. They are representatives, directives, commissives, expressives, and declarations. The result of the study shows that representatives are frequetnly used by Obama in his speech. Representatives are used in 54 utterances (74%); Commissives are used in 11 utterances (15%); Expressives are used in 7 utterances (11%). Barack Obama used none both directive speech acts and declaration speech acts. Representatives are frequently used in Barack Obama speech because the purpose of the speech is to announce the death of Osama bin Laden in Pakistan. The evidence is that most utterances in the transcipt use statements, descriptions, and reports.   


2020 ◽  
Vol 8 (1) ◽  
pp. 105-125
Author(s):  
Carlos de Pablos-Ortega

AbstractThe main aim of the study is to ascertain contrastively, in English and Spanish, how directive speech acts are represented in film discourse. For the purpose of the investigation, the directive speech acts of 24 films, 12 in English and 12 in Spanish, were extracted and analysed. A classification taxonomy, inspired by previous research, was created in order to categorize the different types of directive speech acts and determine their level of (in)directness. The results show that indirectness is more widely represented in the English than in the Spanish film scripts, thus confirming the assertion that being indirect is a distinctive feature of English native speakers (Grundy, 2008). This research makes a valuable contribution to the exploration of speech acts in filmspeak and informs the existing local grammar descriptions of the linguistic patterns of directive speech acts.


2020 ◽  
Vol 10 (2) ◽  
pp. 99
Author(s):  
Ika Anggraeni Ratna Sari

Verbal Violence in the Kiko Cartoon Film. This research aims to describe theverbal violence in the forms of the directive, and expressive speech acts in the Kikocartoon. This was qualititative research. The data were the words or sentencesused in the Kiko cartoon. The data source of research was the cartoon film of Kiko.Data were collected using the note-taking technique. The research instrument usedwere laptop and data cards. Laptop and data cards are used as a video player andas a tool to listen and understand the utterances in the Kiko cartoon. Furthermore,the data collected were analyzed based on verbal violence in the forms of thedirective, and expressive speech acts. The additional instrument was the data cardsby which the researcher collected data on the types off speech acts and groupedthem according to the directive and expressive speech acts and grouped themaccording to the directive and expressive speech acts. The results of the researchindicated that 117 speech acts including 33 types of rebuked violence, 55 types ofharassment, two types of accusations, 20 types of coercion, and seven types ofintimidation. b) 56 directive speech acts consisting of 29 commandment speechacts, 2 threat, seven rejection seepch acts, 13 opposing speech acts, five denialspeech acts. c) 61 expressive speech acts consisting of 11 speech acts forexpressing displeasure, 17 speech acts for criticizing, 15 speech acts for swearing,15 speech acts for insulting, and there speech acts for exspressing satire.Key words:verbal violence, Kiko cartoon film


2018 ◽  
Vol 4 (1) ◽  
pp. 70-74
Author(s):  
Lindayana Lindayana ◽  
Arifuddin Arifuddin ◽  
Halus Mandala

This research aims at knowing: (1) the realization of politeness of verbal and non-verbal directive speech acts of students, (2) deviations on politeness principles of students’ directive speech acts, and (3) the determining factors to the politeness and non-politeness of verbal and non-verbal directive speech acts for the Tenth Grade students of SMA Negeri 1 Mataram in the process of learning in the classroom. Research subjects in this study were the teachers who taught Indonesian, English, Economics, History, Mathematics, Religion, Civics, and Natural Sciences (IPA), and all students who are in class X of IPS 2, IPA 1 and IPA 3 in SMA Negeri 1 Mataram. This research belongs to qualitative descriptive study. The data were collected using observation method. The results of this study showed that: (1) there is the emergence of speech acts of the verbal and non-verbal directive of the students in the learning process, such as directive speech acts of rebuking, commanding, banning, advising, asking, reminding, satirizing, suggesting, threatening, rebuking, and (2) there is deviation of the principle of politeness of directive speech acts that is deviation of principle of one maxim, two maxim, and deviation of three maxim, and (3) there are influencing factors for the politeness and non-politeness of verbal and non-verbal directive speech acts of students in the learning process , including linguistic and non-linguistic factors.


Vidya Karya ◽  
2017 ◽  
Vol 31 (2) ◽  
Author(s):  
Johan Arifin

Abstract: This research deals with directive speech in the Mario Teguh Golden Ways. This study uses a qualitative approach. That is, data that has been found later identified, analyzed and classified through a qualitative analysis. In line with the approach, the method used is descriptive method. From the results of the study, it is showed that the speech act in Mario Teguh Golden Ways is a directive speech act, which is seen from the number of words used by Mario in giving advice. This can be seen in terms of understanding that researcher found. Directive speech acts (directives) illocutionary aim to produce an effect of an act committed by the addressees; this illocutionary is for example, ordering, commanding, pleading, demanding, and giving advice. Keywords: Discourse, Directives Speech Acts, Mario Teguh Golden Ways Abstrak: Penelitian ini berkenaan dengan bentuk tidak tutur direktif dalam acara Mario Teguh Golden Ways. Penelitian ini menggunakan pendekatan kualitatif. Artinya, data yang telah ditemukan kemudian diidentifikasi, dianalisis dan diklasifikasikan melalui analisis secara kualitatif. Sejalan dengan pendekatannya, metode yang digunakan adalah metode deskriptif. Hasil penelitian menunjukkan bahwa tindak tutur yang banyak terdapat pada acara Mario Teguh Golden Ways adalah tindak tutur direktif yang dapat diamati dari banyaknya kalimat yang digunakan oleh Mario Teguh dalam berbicara memberi saran dan nasihat. Hal ini bisa dilihat dari segi pengertian yang telah peneliti dapatkan. Tindak tutur direktif (directives) ilokusi ini bertujuan menghasilkan suatu efek berupa tindakan yang dilakukan oleh petutur; ilokusi ini misalnya, memesan, memerintah, memohon, menuntut, memberi nasihat.Kata kunci : Wacana, Tindak Tutur Direktif, Acara Mario Teguh Golden Ways


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