scholarly journals Informational Shocks and Street-Food Safety: A Field Study in Urban India

2020 ◽  
pp. 1-47
Author(s):  
Gianmarco Daniele ◽  
Sulagna Mookerjee ◽  
Denni Tommasi

We investigate whether improvements in street-food safety can be achieved by providing information to vendors in the form of a training. Among randomly assigned vendors in Kolkata, India, we find large improvements in knowledge and awareness, but little change in observed behavior. We provide two main explanations for these findings. First, information acquisition by itself does not make it significantly easier for vendors to provide customers with safer food options. Second, although consumers have a positive willingness to pay for perceived hygiene, they struggle to distinguish between safe and contaminated food. We recommend policies targeting supply-side constraints and consumers' awareness.

2020 ◽  
Author(s):  
Gianmarco Daniele ◽  
Sulagna Mookerjee ◽  
Denni Tommasi

2020 ◽  
Author(s):  
Alex Armand ◽  
◽  
Britta Augsburg ◽  
Antonella Bancalari ◽  
Bhartendu Trivedi ◽  
...  

2011 ◽  
Vol 12 (2) ◽  
pp. 154-166 ◽  
Author(s):  
S. O. Akinbode ◽  
A. O. Dipeolu ◽  
P. A. Okuneye

Author(s):  
Kyung Hwa Seo ◽  
Jee Hye Lee

This paper aims to identify service quality dimensions of street food that have an impact on utilitarian and hedonic values and to determine the effect of utilitarian and hedonic values on repurchase intention. It also examines the moderating effect of risk perception toward street food safety on the relationship between service quality and perceived value. An Internet survey was performed in Korea with 285 respondents. The results confirmed that the five dimensions of street food’s service quality—food quality, employee service, physical environment, price, and rapidity of service—had positive impacts on utilitarian and hedonic values. All perceived value (utilitarian, hedonic) has an impact on repurchase intention. Finally, the food quality of street food showed a stronger influence on utilitarian value among the low-risk perception group than the high-risk perception group depending on the consumers’ level of awareness of food safety. This provides new insights for marketing strategies to attract domestic/foreign consumers to street food vendors and for creating a new food culture by emphasizing important domains of service quality, the relation of quality to consumer values, and risk perception toward food safety in street food.


2004 ◽  
Vol 36 (1) ◽  
pp. 123-141 ◽  
Author(s):  
Hikaru Hanawa Peterson ◽  
Kentaro Yoshida

Attitudes of Japanese consumers toward domestic and foreign varieties of rice were analyzed on the basis of a survey. We found that the current retail prices for imported rice are higher than the average consumers' willingness-to-pay (WTP), whereas most domestic rice was priced below the average WTP. Unfamiliarity or negative perceptions of the safety and flavor of foreign rice lowered WTP substantially. The WTP for U.S. rice was limited more by negative perceptions of flavor than from concerns about food safety.


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