The Sound of Movement Wearables: Performing UKIYO

Leonardo ◽  
2013 ◽  
Vol 46 (3) ◽  
pp. 232-240 ◽  
Author(s):  
Johannes Birringer ◽  
Michèle Danjoux
Keyword(s):  
Social Networks ◽  
Performing Arts ◽  
Design Research ◽  
Mobile Technologies ◽  
Sound Motion ◽  
Integrated Methods ◽  
Audio Art ◽  
Responsive Environments ◽  
Motion Design

Although interest in wearable/mobile technologies in today's world of social networks, fashion and lifestyle industries is on the rise, the performing arts rarely integrate body-worn technologies into their dramaturgies. After some pioneering efforts in music and audio art, dance and theater practices have slowly begun to benefit from performance design investigating “sounding” garments that transduce the sensuality of movement gestures through the extension of wearable instrument-costumes. Describing their choreographic installation UKIYO (2009-) as an example of sound-motion-design research, the authors highlight integrated methods for creating particularized audiophonic, amplificatory and kinaesonic garments to be worn by dancers, actors and musicians in interactive/responsive environments.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

From Social to Business Networks

2012 ◽  
pp. 388-404
Author(s):  
Xenia Ziouvelou
Keyword(s):  
Social Networks ◽  
Social Space ◽  
Internet Technology ◽  
Mobile Technologies ◽  
Business Networks ◽  
Human Beings ◽  
Business Professionals ◽  
Key Characteristics ◽  
Business Approach ◽  
Social Entities

Internet technology has undoubtedly revolutionised our personal and business lives, however “the ‘killer application’ of the internet turns out to be other human beings” (Kang, 2000, p. 1150). The fusion of the computer and mobile technologies has created a World Wide Web of computer networks, which have brought about limitless opportunities for communication (Rheingold, 2002) and collaboration among social entities (Weaver and Morrison, 2008). Social networks, apart from facilitating user-to-user social interaction, can be seen as a very effective business approach for entrepreneurs, business professionals, and companies (Dimicco et al., 2009). In this chapter we present distinct aspects of networks. Initially, we describe and define social networks, emphasizing upon their key characteristics. Subsequently, we review the different network types and we proposed a holistic network taxonomy based on four distinct dimensions: network focus, network openness, network orientation, and social space. Finally, we examine the strategic perspectives of social networks for business actors, while focusing on organisational benefits and associated risks.

scholarly journals Análisis y descripción de los usos de Redes Sociales en los museos de la Región de Murcia

2018 ◽  
pp. 56-66 ◽  
Author(s):  
Antonio Domínguez Serrano ◽  
Isabel Gutiérrez Porlán
Keyword(s):  
Social Networks ◽  
Quality Improvement ◽  
Interaction Constant ◽  
Reliable Data ◽  
Mobile Technologies ◽  
Redes Sociales ◽  
Technological Revolution ◽  
Total Absence ◽  
The Social ◽  
La Red

Los museos en la actualidad tienen la capacidad de potenciar su poder de comunicación y de promoción, gracias a la proliferación de las redes sociales y de las tecnologías móviles en las que nos vemos inmersos en el siglo XXI, estableciendo, de esta manera, una interacción constante con los usuarios. No obstante, todos los museos de la Región de Murcia no han sido capaces de asumir el reto de esta revolución tecnológica. Este artículo comporta una revisión de la manera en que estos centros museísticos están aprovechando las plataformas sociales, elaborando un análisis descriptivo de una muestra de 101 museos repartidos en la Región de Murcia y el límite temporal que se ha elegido para el desarrollo de este trabajo está fijado entre el 1 de enero y el 30 de abril de 2017 en las plataformas Facebook, Twitter, Instagram, Pinterest, Flickr, YouTube y Google+. Los resultados se caracterizan por la presencia de buenos ejemplos de éxito junto con un gran número de museos que se encuentran al principio de un uso consciente y exitoso de las redes sociales, así como casos de una ausencia de otros museos en la red. Este artículo se constituye, por lo tanto, como un ensayo que prepare posibles vías de análisis futuras, como sondeo del comportamiento de los museos de la Región de Murcia en las redes sociales, y con el objetivo de elaborar una propuesta de mejora de la calidad de la difusión de los contenidos y de promoción a través de estas herramientas, de ahí que se haya considerado fundamental el establecimiento de un análisis descriptivo y cuantitativo, cuyos resultados proporcionen datos fiables para estudios posteriores. Museums nowadays have the capacity to enhance their communication and promotion power, thanks to the proliferation of social networks and mobile technologies in which we are immersed in the 21st century, establishing, in this way, an interaction Constant with users. Nevertheless, all the museums of the Region of Murcia have not been able to take on the challenge of this technological revolution. This article involves a review of the way in which these museums are taking advantage of the social platforms, elaborating an empirical and comparative analysis of a sample of 101 museums spread in the Region of Murcia and the temporal limit that has been chosen for the development of this Work is set between January 1 and April 30, 2017 on the platforms Facebook, T witter, Instagram, Pinterest, Flickr, YouTube and Google+. The results are characterized by the presence of good examples of success together with a large number of museums that are at the beginning of a conscious and successful use of social networks, as well as cases of a total absence of certain other museums in the network. This article, therefore, constitutes an essay that prepares possible ways of future analysis, such as a survey of the behavior of the museums of the Region of Murcia in social networks, and with the objective of elaborating a proposal for quality improvement The dissemination of content and promotion through these tools, which is why it has been considered essential to establish a descriptive and quantitative analysis, the results of which provide reliable data for further studies.

The importance of Facebook as an online social networking tool for companies

2014 ◽  
Vol 22 (4) ◽  
pp. 295-320 ◽  
Author(s):  
Pedro A. Pereira Correia ◽  
Irene García Medina ◽  
Zahaira Fabiola González Romo ◽  
Ruth S. Contreras-Espinosa
Keyword(s):  
Social Networks ◽  
Theoretical Analysis ◽  
Competitive Advantage ◽  
Target Audience ◽  
Mobile Technologies ◽  
Communication Media ◽  
Content Type ◽  
The Social ◽  
New Consumer ◽  
The Way

Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and theoretical analysis (studies and academic literature on the subject), to analyse the reactions of individuals in social media (particularly in Facebook) and its confluence with the organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication (the consumers and the businesses), within the context of Facebook: to learn about the users’ vision on Facebook and their point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and communication in companies; and to analyse the role of Facebook in marketing activities and interactive communication (users and companies). Design/methodology/approach – The first part of this study is a theoretical study of the area and existing published research. The second part is a qualitative study. In this sense, the theoretical analysis in the field of social networks supports the propositions discussed in the empirical analysis, which is based on a random sample of individuals and representative companies. The analysed universe consists of a randomly unrepresentative group of consumers living in Portugal, particularly in the cities of Funchal (Madeira) and Lisbon, and company representatives established in Funchal (Madeira), to understand if the theoretical arguments are also verified in these regions regardless of their particular characteristics, especially the geographical and demographic. Findings – Today the focus continues to be very connected to sales and promotions and to traditional communication channels when it should move to create interactions with meaning for the audience through content before focusing on sales. Organizations should consider the way they communicate with their target audience and consider social networks and mobile technologies as a new way of expanding the business, adapting to this new consumer not contemplated by the traditional marketing and communication media. Research limitations/implications – Furthermore, the existing literature quickly becomes obsolete without addressing the issue in depth, sometimes referring qualitative studies based on demographic and geographic variables and traditional models. Moreover, most of the authors are Anglo-Saxon and discuss realities away from the one studied here. Geographical location and time are also other important limitations, as in Portugal, the phenomenon is recent and both individual users and company representatives (who constituted the study sample) have little practical experience in the use of online technologies and social networks; probably the main setback is the limited period of the study, concentrating the analyses on the current interviewee experience instead of an evolutionary people's behaviour analyses concerning the use of social networks. Although the evolution of information technology is a catalyst for a more intense online social experience, it is important to understand how to live the virtual experience and how the communication between individuals and companies evolves (how to adapt to this new consumer audience), face the current short-term models based on offline actions, reactive strategic actions, misperception of users and lack of information on social network consumers’ life. Practical implications – Organizations should consider the way they communicate with their target audience and consider social networks and mobile technologies as a new way of expanding the business, adapting to this new consumer not contemplated by the traditional marketing and communication media. The study presents a qualitative analysis of the behaviour, the reactions and the attitudes of individuals towards organizations, with the aim of understanding which are the social factors that contribute to sustainable competitive advantage to organizations and support strategies and future actions. Social implications – The social aspects are a part of the experience in the Facebook community and also of the shopping experience. So it is important to monitor these behaviours in Facebook or other networks to perceive users of social networks, and consequently define marketing and communications actions to transform fans into customers. Relevant factors come associated with tacit knowledge of the organization, particularly those related with learning and social interaction of the organization and organization knowledge about virtual communities. To a higher coexistence of these factors, the more difficult the replication is, and the higher the strengthening of the hypothesis of sustainability of competitive advantage. Originality/value – Organizational survival increasingly depends on the socialization, sharing interests and activities with the audience linked to the incorporation of digital technologies in their activities, especially those related to social networks. Technology emerges as a support for the satisfaction of social connection, transforming communication between people and companies, making it much more dynamic and transparent. As we have seen, there are many positive factors associated with the participation in the social networks. Prominent among these are the interactivity, the detection of customer needs, the adjustment of supply, transmission of content without geographical boundaries and the ease of implementation of viral marketing campaigns.

scholarly journals A Comparative Study on South African Users’ Perception to Use, Choose, and Purchase a Smartphone Device through the Lens of the Social Shaping of Technology (SST) Theory

2021 ◽  
Vol 10 (2) ◽  
Author(s):  
Lufungula Osembe
Keyword(s):  
Social Networks ◽  
South African ◽  
Social Networking Sites ◽  
Research Method ◽  
Quantitative Research ◽  
Mobile Technologies ◽  
Social Shaping Of Technology ◽  
The Social ◽  
Social Shaping ◽  
Analyse Data

Mobile technologies are increasingly making important contributions to the lives of many users. Various factors are said to influence the decision of users to remain connected and be in constant interaction with other users from the same or different social networks. This paper used the Social Shaping of Technology (SST) theory to assess the influence of users’ social networks on their decision to use, choose and purchase a smartphone device. The study used a quantitative research method to analyse data. Data were collected from a sample of young adults aged between 15 and 35 years residing in Durban, South Africa. The study revealed that social networking sites influence users’ decision to use, choose, and purchase a smartphone device. The findings also revealed factors that are perceived as influential in the perceptions of users about their social networks and their interactions with users from the same social networks.

scholarly journals Features of Digital Video Content Consumption on the YouTube Platform

2021 ◽  
Vol 15 (3) ◽  
pp. 119-130
Author(s):  
Tamara P. Gorelova ◽  
◽  
Tamara V. Serebrovskaya ◽  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Consumer Behavior ◽  
Mobile Technologies ◽  
Video Content ◽  
Scientific Methods ◽  
Content Consumption ◽  
The Social ◽  
Leading Position ◽  
General Scientific

The article examines the features of digital consumer behavior on the example of the YouTube platform, in order to maintain leading position in the market of platforms with video content. Therefore, there is a need to follow the latest trends that are interesting for consumers to adapt to changes in their preferences and maintain a commitment to the product. The purpose of the study: to analyze the preferences of the digital consumer of the video services market, to identify strategies aimed at improving the efficiency of the social network, to make recommendations for maintaining the advantages of the platform. Objectives: identify the reasons of the choice of a social network and the unique needs of the modern digital consumer, the main categories of users of mobile technologies and their characteristics, develop recommendations for the promotion of the YouTube platform. General scientific methods: analysis, abstraction, system-structural approach. Based on the analysis of studies of international and Russian organizations on the activities of the social network YouTube, a survey of potential digital consumers of this social network, contractual features of the behavior of the modern digital consumer YouTube were identified. General recommendations for optimizing the YouTube platform are formulated, which will help significantly influence the digital consumer and strengthen the competitive position of the YouTube platform and other social networks. It is determined that today the content created in accordance with the latest trends is the most attractive for the digital consume.

scholarly journals LMS VS SOCIAL NETWORK: CONTENT ANALYSIS WITH THE SOCIAL PRESENCE THEORY APPROACH

2020 ◽  
pp. 28-37
Author(s):  
Pongrapee Kaewsaiha
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Presence ◽  
Teaching And Learning ◽  
Mobile Technologies ◽  
Management Systems ◽  
Theory Approach ◽  
The Social ◽  
Teachers And Students ◽  
Potential Benefits

The purpose of this research is to study how educators and learners use social networks as part of their teaching and learning, instead of Learning Management Systems (LMSs) that are specifically designed for education. The author uses content analysis with multiple studies to find the influence that leads to the acceptance of social networks as a teaching tool, and what is seen as a disadvantage of LMS that reduces potential benefits. With the social presence theory approach, it is possible to visualize the decisions of educators/learners by defining relationships and positioning within social groups. Other studies show that most students use social networks for discussion, collaboration, sharing resources and finding support (including mental support), while LMS is useful for managing communication between teachers and students (including assessments). The emergence of mobile technologies also helps to increase communication efficiency through social networks. On the other hand, studies have shown that social networks sometimes distract students from the learning process.

scholarly journals The Impact of Social Networks and Mobile Technologies on the Revolutions in the Arab World—A Study of Egypt and Tunisia

Laws ◽  
2014 ◽  
Vol 3 (4) ◽  
pp. 674-692 ◽  
Author(s):  
Alana Maurushat ◽  
Mohamed Chawki ◽  
Hadeel Al-Alosi ◽  
Yassin el Shazly
Keyword(s):  
Social Networks ◽  
Arab World ◽  
Mobile Technologies ◽  
The Impact
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