scholarly journals Skin Cancer Prevention, Tanning and Vitamin D: A Content Analysis of Print Media in Germany and Switzerland

Dermatology ◽  
2015 ◽  
Vol 232 (1) ◽  
pp. 2-10 ◽  
Author(s):  
Daphne Reinau ◽  
Christoph R. Meier ◽  
Ralf Blumenthal ◽  
Christian Surber
Keyword(s):  
Vitamin D ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Print Media ◽  
Skin Cancer Prevention

scholarly journals The Reach of the “Don’t Fry Day” Twitter Campaign: Content Analysis

10.2196/14137 ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. e14137 ◽  
Author(s):  
Jennifer Nguyen ◽  
Lauren Gilbert ◽  
Lianne Priede ◽  
Carolyn Heckman
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Skin Cancer Prevention ◽  
National Council ◽  
Original Material ◽  
Self Interest

Background Skin cancer is the most common cancer in the United States, disproportionately affecting young women. Since many young adults use Twitter, it may be an effective channel to communicate skin cancer prevention information. Objective The study aimed to assess the reach of the National Council on Skin Cancer Prevention (NCSCP)’s 2018 Don’t Fry Day Twitter campaign, categorize the types of individuals or tweeters who engaged in the campaign, and identify themes of the tweets. Methods Descriptive statistics were used, and a content analysis of Twitter activity during the 2018 Don’t Fry Day campaign was conducted. The NCSCP tweeted about Don’t Fry Day and skin cancer prevention for 14 days in May 2018. Twitter contributors were categorized into groups. The number of impressions (potential views) and retweets were recorded. Content analysis was used to describe the text of the tweets. Results A total of 1881 Twitter accounts, largely health professionals, used the Don’t Fry Day hashtag, generating over 45 million impressions. These accounts were grouped into nine categories (eg, news or media and public figures). The qualitative content analysis revealed informative, minimally informative, and self-interest campaign promotion themes. Informative tweets involved individuals and organizations who would mention and give further context and information about the #DontFryDay campaign. Subthemes of the informative theme were sun safety, contextual, and epidemiologic information. Minimally informative tweets used the hashtag (#DontFryDay) and other types of hashtags but did not give any further context or original material in the tweets. Self-interest campaign promotion involved businesses, firms, and medical practices that would utilize and promote the campaign to boost their own ventures. Conclusions These analyses demonstrate the large potential reach of social media public health campaigns. However, limitations of such campaigns were also identified, for example, the relatively homogeneous groups actively engaged in the campaign. This study contributes to the understanding of the types of accounts and messages engaged in social media campaigns utilizing a hashtag, providing insight into the messages and participants that are effective and those that are not to achieve campaign goals. Further research on the potential impact of social media on health behaviors and outcomes is necessary to ensure wide-reaching implications.

scholarly journals The Reach of the “Don’t Fry Day” Twitter Campaign: Content Analysis (Preprint)

2019 ◽  
Author(s):  
Jennifer Nguyen ◽  
Lauren Gilbert ◽  
Lianne Priede ◽  
Carolyn Heckman
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Skin Cancer Prevention ◽  
National Council ◽  
Original Material ◽  
Self Interest

BACKGROUND Skin cancer is the most common cancer in the United States, disproportionately affecting young women. Since many young adults use Twitter, it may be an effective channel to communicate skin cancer prevention information. OBJECTIVE The study aimed to assess the reach of the National Council on Skin Cancer Prevention (NCSCP)’s 2018 <italic>Don’t Fry Day</italic> Twitter campaign, categorize the types of individuals or tweeters who engaged in the campaign, and identify themes of the tweets. METHODS Descriptive statistics were used, and a content analysis of Twitter activity during the 2018 <italic>Don’t Fry Day</italic> campaign was conducted. The NCSCP tweeted about <italic>Don’t Fry Day</italic> and skin cancer prevention for 14 days in May 2018. Twitter contributors were categorized into groups. The number of impressions (potential views) and retweets were recorded. Content analysis was used to describe the text of the tweets. RESULTS A total of 1881 Twitter accounts, largely health professionals, used the <italic>Don’t Fry Day</italic> hashtag, generating over 45 million impressions. These accounts were grouped into nine categories (eg, news or media and public figures). The qualitative content analysis revealed informative, minimally informative, and self-interest campaign promotion themes. Informative tweets involved individuals and organizations who would mention and give further context and information about the #DontFryDay campaign. Subthemes of the informative theme were sun safety, contextual, and epidemiologic information. Minimally informative tweets used the hashtag (#DontFryDay) and other types of hashtags but did not give any further context or original material in the tweets. Self-interest campaign promotion involved businesses, firms, and medical practices that would utilize and promote the campaign to boost their own ventures. CONCLUSIONS These analyses demonstrate the large potential reach of social media public health campaigns. However, limitations of such campaigns were also identified, for example, the relatively homogeneous groups actively engaged in the campaign. This study contributes to the understanding of the types of accounts and messages engaged in social media campaigns utilizing a hashtag, providing insight into the messages and participants that are effective and those that are not to achieve campaign goals. Further research on the potential impact of social media on health behaviors and outcomes is necessary to ensure wide-reaching implications.

scholarly journals Novel vitamin D compounds and skin cancer prevention

2013 ◽  
Vol 5 (1) ◽  
pp. 20-33 ◽  
Author(s):  
Wannit Tongkao-on ◽  
Clare Gordon-Thomson ◽  
Katie M. Dixon ◽  
Eric J. Song ◽  
Tan Luu ◽  
...  
Keyword(s):  
Vitamin D ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Skin Cancer Prevention

Texting teens to promote knowledge, attitude and behavior change for skin cancer prevention

2013 ◽  
Author(s):  
Melanie D. Hingle ◽  
Aimee Snyder ◽  
Naja McKenzie ◽  
Cynthia Thomson ◽  
Robert A. Logan ◽  
...  
Keyword(s):  
Skin Cancer ◽  
Behavior Change ◽  
Cancer Prevention ◽  
Skin Cancer Prevention ◽  
And Behavior
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