Comments on �A General Systems Approach to Uses of Behavioral Sciences for Better Policymaking�

2015 ◽  
pp. 92-96
Author(s):  
R. Boguslaw
Keyword(s):  
Systems Approach ◽  
Behavioral Sciences ◽  
General Systems

Marketing Functions and Marketing Systems: A Synthesis

1969 ◽  
Vol 33 (3) ◽  
pp. 10-14 ◽  
Author(s):  
Richard J. Lewis ◽  
Leo G. Erickson
Keyword(s):  
Systems Approach ◽  
Functional Approach ◽  
Systems Approaches ◽  
General Systems ◽  
Marketing Systems ◽  
Alternative Means

The functional and systems approaches to the study of marketing offer two alternative means of understanding the discipline. Do these approaches contradict or complement each other, or do they have no relationship at all? This article provides (1) a fresh look at the functional approach, (2) a review of a general systems approach, and (3) a framework to show their relationship and synthesize the two views of marketing.

A Systemic Approach of Electronic Commerce

2011 ◽  
pp. 85-103
Author(s):  
Roberto Vinaja
Keyword(s):  
Electronic Commerce ◽  
Systems Theory ◽  
Systems Approach ◽  
Intelligent Agent ◽  
Systemic Approach ◽  
General Systems Theory ◽  
Electronic Marketplace ◽  
Model Interaction ◽  
Classical Systems ◽  
General Systems

This chapter applies several concepts from classical Systems Theory to the growing area of E-commerce and agents. The purpose of this chapter is to demonstrate how General Systems Theory principles are widely applicable to the state-of-the art field of Electronic Commerce. The Systems Approach can be used as a framework to model interaction in the electronic marketplace. Software agents play an important role in this system. The chapter describes the characteristics of an intelligent agent and its applications in Electronic Commerce from a systemic perspective.

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