scholarly journals Influence of Multiple Interactions in Value Cocreation on Sports Spectators’ Perceived Value of Sports Events

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Zhigang Wang ◽  
Rui Cao ◽  
Xintao Liu ◽  
Lei Zhang ◽  
Chao Wang
Keyword(s):  
Perceived Value ◽  
Spectator Sports ◽  
Sports Events ◽  
Value Cocreation ◽  
Staff Interactions ◽  
Multiple Value ◽  
Multiple Interactions

This study analyzed the effects of multiple interactions in value cocreation activities involving sports spectators. Interaction activities for value cocreation at sports events comprise spectator-athlete and spectator-staff interactions. A survey of spectators at the 2017 Wuhan Open revealed that spectator-athlete and spectator-staff interactions increased spectator perceived value, which in turn increased spectator satisfaction and loyalty. Spectator-staff interactions had a greater effect on spectator sports event value than did spectator-athlete interactions. Therefore, organizers of sports events should effectively manage multiple value cocreation interactions to improve spectator satisfaction and loyalty. The present study’s consideration of the effect of multiple interactions in value cocreation extends value cocreation theory.

scholarly journals Influence of Perceived Value and Innovation on the Propensity to Use Sports Tourism Websites among University Students: The Moderating Effects of Age and Education

2021 ◽  
Vol 17 (4) ◽  
pp. 478
Author(s):  
Marwan Taha Abed Rabee ◽  
Roxana Dev Bt Omar Dev ◽  
Tengku Fadilah Tengku Kamalden ◽  
Ahmad Nasrulloh ◽  
Seyedali Ahrari
Keyword(s):  
University Students ◽  
Perceived Value ◽  
Personal Characteristics ◽  
Moderating Effects ◽  
Sports Organizations ◽  
Sports Events ◽  
Sports Tourism ◽  
Tourism Websites ◽  
The Relationship ◽  
Study Offer

Abstract: In this study, the researchers sought to understand the effects perceived value and innovation have on the propensity of university students to use sports tourism websites. This study also examined the moderating roles of age and education on this usage. University students (N = 354; 292 women and 62 men) from a public university in Malaysia were surveyed for this study. The findings revealed that perceived value and innovation significantly influence the propensity to use sports tourism websites among university students. The results also showed that both age and education significantly moderated their purposed associations. The findings of this study offer sports website managers, as well as policymakers in sports organizations, an insight that will aid in the development of effective online strategies to attract young users to engage with sports tourism websites. This study also informs managers and researchers about the importance of age and education when considering the relationship between predictors and the propensity of users to use sports tourism websites. Keywords: Propensity to use websites, tourism, sports events, personal characteristics, perceived benefits, innovation.

Identifying Core, Exciting, and Hybrid Attributes in Fans' Assessments of Major (World Cup) Spectator Sports Events

2013 ◽  
Vol 113 (3) ◽  
pp. 786-803
Author(s):  
Li-Shiue Gau
Keyword(s):  
Dimensional Space ◽  
The Other ◽  
Two Dimensional ◽  
World Cup ◽  
Spectator Sports ◽  
The Core ◽  
Sports Events ◽  
Spectator Sport ◽  
Non Linear ◽  
National Stadium

This paper adopts a methodology of asymmetrical analyses to investigate the relevant importance of spectator sport attributes in terms of their non-linear associations with the benefits that fans experience while watching sports. Questionnaires tapping 16 attributes (e.g., teamwork, sportsmanship, level of competition) and 16 benefits (e.g., good mood, exciting experience, support for my favorite team) were distributed to a sample of fans at the outdoor broadcast of the 2010 World Cup final game at the National Stadium in Kaohsiung, Taiwan. 427 participants rated the importance and benefit of each attribute experienced from watching the game. Attributes were categorized as core, exciting, or hybrid attributes. The star player was the core attribute; rivalry, popularity, and coach were the exciting attributes; and the other 12 attributes were hybrid. Two-dimensional space analyses showed that attributes “sportsmanship, teamwork, and supporting a team” were both explicitly and implicitly important attributes. The methodology of asymmetrical analyses can help managers prioritize the focus of attributes and allocate resources effectively.

Effect of multilevel trust on effort-in-use and service co-design behaviour

2018 ◽  
Vol 32 (4) ◽  
pp. 505-519 ◽  
Author(s):  
Sherriff T.K. Luk ◽  
Ben S.C. Liu ◽  
Esther L.Y. Li
Keyword(s):  
Perceived Value ◽  
Cultural Influences ◽  
Consumer Trust ◽  
Measurement Scale ◽  
Future Research ◽  
Measurement Scales ◽  
Moderator Effect ◽  
Content Type ◽  
Design Behaviour ◽  
Value Cocreation

PurposeThis paper aims to draw on the trust-commitment theory and the framework of service-dominant marketing logic to investigate the potential effect of trust at both brand and service personnel level on consumers’ value co-creation behaviour.Design/methodology/approachThe study adopts a consumer perspective to investigate and interpret consumers’ value co-creation behaviour. The measurement scales were developed based on literature review and findings from focus group study. Survey interviews were undertaken in the USA and Hong Kong so as to test the potential moderator effect of country.FindingsEffort-in-use and service co-design behaviour are two aspects of value cocreation behaviour. The findings provide theoretical expansion of the theory on value cocreation in two ways and suggest to discriminate the effect of consumer trust on and role in value cocreation behaviour at brand and service employee levels. Besides, the relationships among “trust in employee”, “trust in brand”, effort in use behaviour, service co-design behaviour, and customers’ perceived value actually could be moderated by country factor.Research limitations/implicationsThe study only focuses on the behavioural dimension of value cocreation behaviour but provides a number of suggestions on how to expand the domain of the measurement scale for value co-creation behaviour, cultural influences and customer perceived value and identifies several potential moderators such as reputation of the service brand and type of service for future research.Practical implicationsThe findings provide important insights to service marketers on how to adopt appropriate service strategy, service operation, marketing communications and service training to facilitate consumers’ value co-creation behaviour.Originality/valueThe present study represents the first attempt to investigate the potential impact of consumer trust at different levels on customers’ value cocreation behaviour. It explains the connections between trust as an antecedent to value cocreation under different country contexts, thereby adding new knowledge in both domains.

The Effects of Significant International Sports Events on Hungarian Suicide Rates

Crisis ◽  
2016 ◽  
Vol 37 (2) ◽  
pp. 148-154 ◽  
Author(s):  
Karoly Bozsonyi ◽  
Peter Osvath ◽  
Sandor Fekete ◽  
Lajos Bálint
Keyword(s):  
Significant Relationship ◽  
Olympic Games ◽  
Arima Model ◽  
Age Groups ◽  
The Elderly ◽  
Intervention Analysis ◽  
Middle Aged ◽  
Sports Events ◽  
Sport Events ◽  
The Olympic Games

Abstract. Background: Several studies found a significant relationship between important sport events and suicidal behavior. Aims: We set out to investigate whether there is a significant relationship between the raw suicide rate and the most important international sports events (Olympic Games, FIFA World Cup, UEFA European Championship) in such an achievement-oriented society as the Hungarian one, where these sport events receive great attention. Method: We examined suicide cases occurring over 15,706 days between January 1, 1970, and December 31, 2012 (43 years), separately for each gender. Because of the age-specific characteristics of suicide, the effects of these sport events were analyzed for the middle-aged (30–59 years old) and the elderly (over 60 years old) generations as well as for gender-specific population groups. The role of international sport events was examined with the help of time-series intervention analysis after cyclical and seasonal components were removed. Intervention analysis was based on the ARIMA model. Results: Our results showed that only the Olympic Games had a significant effect in the middle-aged population. Neither in the older male nor in any of the female age groups was a relationship between suicide and Olympic Games detected. Conclusion: The Olympic Games seem to decrease the rate of suicide among middle-aged men, slightly but significantly.

Performance Level, Type, and Perceived Value: Implications for Utility Analyses

2012 ◽  
Author(s):  
John T. Hazer ◽  
Caitlin M. Cavanaugh ◽  
Gina A. Seaton
Keyword(s):  
Perceived Value ◽  
Performance Level

Intelligent Lighting Control System in Large-Scale Sports Competition Venues

2018 ◽  
pp. 172-182 ◽  
Author(s):  
Shengmin CAO
Keyword(s):  
Control System ◽  
Large Scale ◽  
Comprehensive Evaluation ◽  
Evaluation Model ◽  
Fuzzy Comprehensive Evaluation ◽  
Practical Significance ◽  
Lighting Control ◽  
Sports Events ◽  
Planning And Design ◽  
Comprehensive Evaluation Model

This paper mainly studies the application of intelligent lighting control system in different sports events in large sports competition venues. We take the Xiantao Stadium, a large­scale sports competition venue in Zaozhuang City, Shandong Province as an example, to study its intelligent lighting control system. In this paper, the PID (proportion – integral – derivative) incremental control model and the Karatsuba multiplication model are used, and the intelligent lighting control system is designed and implemented by multi­level fuzzy comprehensive evaluation model. Finally, the paper evaluates the actual effect of the intelligent lighting control system. The research shows that the intelligent lighting control system designed in this paper can accurately control the lighting of different sports in large stadiums. The research in this paper has important practical significance for the planning and design of large­scale sports competition venues.

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