scholarly journals Marketing Method and System Optimization Based on the Financial Blockchain of the Internet of Things

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Chaosong Yan ◽  
Jun Zhu ◽  
Yinglong Ouyang ◽  
Xingyu Zeng

This article makes relevant research and analysis from theory and practice, respectively. At the same time, with reference to the current state of the Internet, relative analysis was used to focus on the state of commercial banks. The analysis mainly focuses on the problems encountered in the current Internet development in various forms such as the bank’s sales status and customer products. In addition, it really made a reasonable opinion about the relevant sales status of this bank. It systematically studied the development history of marketing products of financial blockchain in China’s financial blockchain and analyzed the process of gradual improvement of the functions and characteristics of marketing products of financial blockchain in China. The characteristics and shortcomings of the marketing products of the financial blockchain were discussed in detail, and from the perspective of technological innovation, the application of emerging technologies in the marketing of China’s financial blockchain was analyzed. This article analyzes the many challenges and opportunities faced by security firms in the development of the Internet. Under the new situation, what kind of development model to adopt and how to transform and upgrade is the strategic proposition that security firms must think about. Based on Internet finance, this article finds that the equity crowdfunding model can be selected in the future development of security companies. On the one hand, the use of equity crowdfunding by security firms can enhance their direct financing capabilities, which will benefit the security industry, especially Internet security firms. On the other hand, through equity crowdfunding, security companies can expand direct financing channels for small, medium, and micro enterprises to promote entrepreneurship. The paper promotes the development of Internet finance, thereby improving the ability of the capital market to serve the real economy.

Author(s):  
Peter J. Bentley

There's a hidden science that affects every part of your life, a science so powerful that you would be hard-pressed to find a single human being on the planet unaffected by its achievements. It is the science behind computers, the machines which drive the supply and creation of power, food, medicine, money, communication, entertainment, and most goods our stores. It has transformed societies with the Internet, the digitization of information, mobile phone networks, and GPS technologies. Written in friendly and approachable language, Digitized provides a window onto the mysterious field from which all computer technology originates, making the theory and practice of computation understandable to the general reader. This popular science book explains how and why computers were invented, how they work, and what will happen in the future. Written by a leading computer scientist, Peter J. Bentley, it tells this fascinating story using the voices of pioneers and leading experts interviewed for the book, in effect throwing open the doors of the most cutting-edge computer laboratories. Bentley explores how this young discipline grew from the early work by pioneers such as Turing, through its growth spurts in the Internet, its difficult adolescent stage where the promises of AI were never achieved and dot-com bubble burst, to its current stage as a semi-mature field, capable of remarkable achievements. Packed with real-world examples, Digitized is the only book to explain the origins and key advances in all areas of computing: theory, hardware, software, Internet, user interfaces, virtual reality, and artificial intelligence. If you have an interest in computers--whether you work with them, use them for fun, or are being taught about them in school--this book will provide an entertaining introduction to the science that's changing the world.


2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Valéria Jamrichová ◽  
Katarína Zamborová

AbstractA learner-centred approach puts students amidst the learning process and helps them become involved in that process. It provides an opportunity for students to choose and direct the course of the lesson. This approach is especially appropriate when dealing with ethical concerns that might be sensitive issues. When it comes to the sources for the development of teaching materials, the Internet provides numerous possibilities. Not only does it enable students to choose from a wide variety of topics but it also offers, for both teachers and students, a chance to develop their own up-to-date materials through which students improve their language skills. Nonetheless, teachers can help their students to become more autonomous and develop strategies for lifelong learning. The aim of this article is to provide ideas on materials development for teaching English as a foreign language to students of medicine and health studies and to link theory and practice in the Slovak context. Specifically, it focuses on how topics in medical ethics, such as organ transplant and euthanasia, could be taught by emphasizing the learner-centred approach. Involving the student in the learning process and using the Internet as an easily accessible source enables students to develop their skills and strategies, which will help them become more autonomous, and thus develop their confidence in dealing with authentic English outside the classroom.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rhoydah Nyambane

Purpose The purpose of this paper is to establish the place of the printed book in the era of technological advancement with the assumption that the print media is facing imminent death in the face of readily available and convenient online information. Also the paper aims to assess how the development of new technologies have affected the production, circulation and readership of the printed book, especially among the young generation. Design/methodology/approach Explanatory study was used with closed-ended approach to collect data from 50 students of the Technical University of Kenya and 5 key informant interviews with selected book publishers in Nairobi. The uses and gratification theory was used to explore the knowledge-seeking behavior among the respondents. Findings Findings showed that more than 80% of the respondents preferred the internet to the printed book, which, according to them, has no future in the face of technological advancement. Book publishers, on the other hand, felt that the printed book has a bright future among specific audiences who are committed to it, and especially those in the rural areas who have no access to the internet. While they agreed that the internet has posed a major challenge to the sales and readership of the printed book significantly, it is helping in marketing the printed book as opposed to killing it. New bookshops in Nairobi and modern libraries in high schools, tertiary institutions and universities demonstrate that the printed book is not dying soon. Research limitations/implications The researcher experienced challenges in data collection as the respondents were busy preparing for final examinations and hence many of them were not willing to spare time to fill the questionnaire. To solve this, the researcher had to spend more time to collect data as opposed to if the students were free and ready to participate in the study without any pressure. Practical implications The findings can be used as a basis for further research to widen the scope that can help bring a wider perspective to the topic. The results can also inform policy guidelines on the topic and also contribute to the body of knowledge. Social implications The topic touches on social phenomena that are affecting a number of young people and their information-seeking habits in the era of digital revolution. The way the young generation seek and use information should be of interest not only to academic staff but also to policymakers. Originality/value The paper is original based on primary data that was collected by the researcher from the respondents. It is backed by secondary data to bridge the gap between theory and practice.


2015 ◽  
Vol 8 (S4) ◽  
pp. 106 ◽  
Author(s):  
J. An ◽  
B. Zhao ◽  
J. Li ◽  
W. Wang

Author(s):  
Will W. K. Ma

The concept of knowledge sharing finds historical support in theories on the acquisition and creation of knowledge. While the key to knowledge sharing depends on frequent and regular social interaction, the recent rapid development of the Internet has enhanced much of the social interaction taking place among individuals at any time, at any place, and with any person. Through a review of the literature, this chapter defines online knowledge sharing, discusses the effects of intrinsic and extrinsic motivational factors in explaining online knowledge behavior, explores the various forms of knowledge sharing in different online learning environments, and reviews the measurement of online knowledge sharing. The chapter also discusses online knowledge-sharing issues that should be addressed in future.


Author(s):  
Marta Vidal ◽  
Javier Vidal-García ◽  
Stelios Bekiros

New developments in the Information and Communications Technology industry have substantially increased the importance of the internet over the last decade. As a result, the finance sector has developed its technological capability to be able to compete in an online marketplace with other financial services providers and to be able to serve their customer. This chapter examines the use of technology in the financial industry and the various factors associated with it, as well as introducing the reader to the main types of project initiators-contributor business relations in online crowdfunding.


Author(s):  
Troy J. Strader ◽  
Daniel M. Norris ◽  
Philip A. Houle ◽  
Charles B. Shrader

This chapter examines an entrepreneurial effort to provide products in the Internet security marketplace. The specific focus is on a company named Palisade Systems, which is now faced with questions regarding their future business direction in this field (Mahanti et al., 2004). Current questions include how to take advantage of recent legislation regarding privacy and computer security, and the general increase in awareness of the need for security in the Internet and in related networks. In this chapter we discuss the Internet security marketplace, recent legislation and the creation of new opportunities for marketing Internet security products, and how Palisade’s products may match these opportunities.


Author(s):  
Anne Sofie Laegran

The chapter is based on a study of Internet cafés in Norway, and interrogates the way space and place is produced in interconnections between people and technology in the Internet café. Drawing on actornetwork theory and practice-oriented theories of place and space, the Internet café is understood as technosocial spaces producing connections between people and places at different levels. Firstly, the Internet café can be understood as a hybrid, a site where users and technologies as well as space are coconstructed in entwined processes where gender, as well as other identity markers, are central in the way the technology, as well as the cafés, develop and are understood. The next level looks at the production of Internet cafés as technosocial spaces. Despite being perceived as an “urban” and “global” phenomenon, Internet cafés are configured based on local circumstances, in urban as well as rural communities. Differing images of what the cafés want to achieve, as well as material constrains, are at play in this process. Finally, the chapter shows how Internet cafés are places of connections, producing space beyond the walls of the café, linking the local into a translocal sphere.


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