scholarly journals Value Preferences and Intergenerational Differences of Tourists to Traditional Chinese Villages

2021 ◽  
Vol 2021 ◽  
pp. 1-16
Author(s):  
Wei Qi ◽  
Lin Li ◽  
Jie Zhong

Tourist values determine the behavior of tourists. To pinpoint the behaviors and preferences of tourists, it is necessary to explore their value orientation and intergenerational differences. The exploration is of great significance to the activation of tourism in traditional villages. After analyzing the value of tourists to two traditional villages (Hongcun and Xidi), this paper investigated the value preferences and intergenerational differences of tourists of four generations to traditional villages, using means-end chain (MEC) theory and hard laddering. Through a questionnaire survey on tourists born in the 1960s, 1970s, 1980s, and 1990s, the authors established 36 MEC value chains of 18 classes. The results show that the post-60s traditional village tourists are a generation of wisdom-loving learners, who prefer the values of wisdom and self-improvement; the post-70s and 80s tourists are a generation of beauty lovers with a strong sense of belonging, who prefer the values of beautiful world, inner harmony, and sense of belonging; the post-90s tourists are a generation of inclusive advocators of diversity, with no special value preference. These results provide theoretical support and practical enlightenment for the market segmentation of traditional village tourism and the protection and activation of traditional villages.

2016 ◽  
Vol 9 (4) ◽  
pp. 915
Author(s):  
Michele F. Fontefrancesco

Photos are by their very nature evocative objects (Turkle 2007). This paper investigates the ability of a photo's capacity to trigger narratives about the self and the past. It argues that the collection of historic, private photos and the creation of a public photographic archive build a sense of community. The paper is the result of an ethnographic work conducted in Lu (AL) between 2010 and 2012. In this village, the local museum curetted a public collection of private and public photos dating from the late decades of the 19th century to the 1960s, in order to create a freely accessible internet archive. In a few months, in a village of about 1000 people, over 1000 photos were donated. On the basis of the collected photos, the museum organized periodical exhibitions that attracted many hundreds of visitors. The research investigates the entire process of photo collection, collective organization of a new photographic archive, its use for the organization of photo exhibitions, and the participation in these initiatives by local and foreign visitors. Focusing on exhibitions as an arena of social interaction in particular, the paper investigates how the evocativeness of a community's past can create a sense of belonging in the community, and that the very sense of community is negotiated and re-shaped.


2020 ◽  
Vol 9 (2) ◽  
pp. 18
Author(s):  
Barbara Mazur ◽  
Łukasz Sułkowski

Research on religion and its influence on work values is not frequent in Europe, where researchers do not usually consider this relation because of historical reasons. Nonetheless, the number of publications concerning religion’s contribution to organization management is systematically increasing. This study sheds light on the way Christian religions (Orthodox and Catholic) can shape value preferences of their believers as well as those who do not practice any religion but their families do. The study used a self-constructed value scale, which is a modification of M. Rokeach’s questionnaire survey. It differs from Rokeach’s Value Scale in respect to the quantity and quality of the proposed values and the assumption regarding the value hierarchy. A statistical analysis was carried out, enabling the indication of differences between the preference rates of 20 terminal and 20 instrumental values, depending on the denomination of the respondent and their family. Results of the study suggest that both religions influence the values preferences of their believers as well as non-believers coming from Catholic or Orthodox families. This impact was confirmed in the study both in relation to believers (through family) and non-believers (through family or social environment). Religion, therefore, proves to be an influential source of values preferences, which can be impactful also in the corporate surrounding.


Author(s):  
Zhichao Cheng ◽  
Xinyang Liu

AbstractFaced with the most recent changes of the times, expectations of the nation and mission of universities, college students have been playing a major role in their respective university and become increasingly engaged in the development of universities and colleges. They are critical thinkers who are willing to undertake their responsibilities, and they have a strong sense of equality, legal awareness and consciousness for protecting their rights. In addition, in terms of the campus environment where they live, the needs of these college students vary from each other, and their demands for interest deserve much attention from both universities and the entire society. This paper intends to explore the status-quo of how contemporary college students’ demands are expressed, guided and handled in the cyberspace environment, and based on our analysis, we aim to put forward targeted suggestions of optimization. We have adopted the method of questionnaire survey to investigate the mechanism on the expression and guidance of contemporary college students’ demands in the cyberspace environment. By using such softwares as Excel, SPSS and Amos in our statistical analysis, we have established the model on the expression and guidance of contemporary college students’ demands in the cyberspace environment, which provides theoretical support for the endeavor of colleges and universities in this respect.


2020 ◽  
pp. 278-280
Author(s):  
Robert Colls

The Conclusion sums up and looks tentatively forward. By 1960, competitive sport was a vital and irreplaceable part of modern life. The older understanding of ‘sport’ as fun or showing off had lost some of its meaning. For most British history, the heroes had been military or naval, often posthumous. By the 1930s, they were increasingly sporting. From the 1950s, they were increasingly female and, from the 1960s, with the advent of television, they were increasingly seen as ‘personalities’ or ‘celebrities’ rather than heroes or champions. This experience was not unique to the British. All twentieth-century nation-states raised competitive sport as the mark of their success, nowhere more so than the Modern Olympiad, revived in 1896. In our own day, the commercialization of elite sport threatens to unhinge it from its roots in everyday life. But away from the glamour and the money, this sporting life still goes deeper than the agencies of the state and mass media. Although the meanings of sport have shifted, the shift has not been absolute, with no sharp divide between the traditional and the modern. The sporting life remains closely connected to liberty, to heart, to custom and practice, to a sense of belonging and to the bonds of friendship.


2021 ◽  
Vol 52 (5) ◽  
pp. 489-506
Author(s):  
Klaus Boehnke ◽  
Victoria Galyapina ◽  
Nadezhda Lebedeva ◽  
Zarina Lepshokova

This paper examines intergenerational differences and similarities in value preferences among three generations of the Russian ethnic minorities in two North Caucasus republics of the Russian Federation. It also compares them with value preferences of three generations of Russians in the Central Federal District around Moscow and those of indigenous North Caucasus residents. The sample included 479 grandparent–parent–adolescent triads. Data were obtained using Schwartz’s Revised Portrait Values Questionnaire. Scores for Schwartz’s four higher-order value types (Openness to Change, Self-Enhancement, Conservation, and Self-Transcendence) were calculated. Analyses of variance showed that intergenerational differences were strongest for Openness values. For the three other values, preferences of grandparents and parents differed less than did preferences of parents and their offspring. Repeated measures analyses of covariance, controlling for differences in age, gender, and educational attainment in the five cultural groups, showed that intergenerational differences were moderated by cultural context. Intergenerational differences were consistently widest in the Central Federal District. Generally, value preferences of contemporary adolescents, their parents, and their grandparents are drifting apart in the most “modern” part of the Russian Federation, whereas in the periphery, the generations are staying more closely together, largely regardless of people’s ethnic belonging.


2012 ◽  
Vol 37 (4) ◽  
pp. 381-408 ◽  
Author(s):  
Zheng Wu ◽  
Christoph M. Schimmele ◽  
Feng Hou

The purpose of this study is to examine whether there are intergenerational differences in the self-perceived integration of immigrants. The analysis disentangles this relationship from the effects of ethno-racial status and other individual-level characteristics. In addition, it examines the effects of neighborhood socio-demographic composition, such as living in an ethnic enclave. The study merges data from the 2001 Canadian Census and the post-censal Ethnic Diversity Survey. The study focuses on two dimensions of self-perceived integration, sense of belonging and feelings of discomfort living in the host society. The core finding is that the relationship between immigrant generation and integration is complex. This relationship is conditional on ethno-racial status and neighborhood of residence. The findings question “straight-line” theories of intergenerational progress and demonstrate the need to use a fine-grained approach for understanding the integration process.


2021 ◽  
Author(s):  
Ntengua S.Y. Mdoe ◽  
Glead I. Mlay

This paper presents the political economy of rice commercialisation in Tanzania. It is based on a review of trade policies, regulations, strategies, and programmes implemented since the 1960s to promote rice commercialisation, and the views of key informants. Key findings that emerge from the review of literature and key informant interviews indicate that the performance of the value chain over time has been negatively affected by the combined effects of the policies, regulations, strategies, and programmes implemented concurrently.


2020 ◽  
Vol 2 (1) ◽  
pp. 7-20
Author(s):  
Бисера С. С. Јевтић ◽  
Александра С. Јовановић

The aim of this paper is to point to the descriptors of value systems that exist in society, in Serbia as well as in other countries. Outlooks on morals and values sought to be brought closer, with the analysis of the results of research and pedagogical implications of authors across the world, primarily in students. It is aspired to discover which values dominate, that is, what are lifestyles of contemporary society. With the discussion on morals, values, a summed review of value preferences is given. It can be concluded that the same universal values prevail. Value pluralism is represented. Family is the most important value in people’s lives. The school is an institution of moral and value orientation in which the relationship of mutual respect should be emphasized. The pursuit of altruism and volunteerism is a reflection of positive attitudes and a desire to help others. Media have a significant role in forming values and it is necessary to use their educational function. Free time is also a significant segment in which one can influence forming values, and it is necessary to organize it with the aim of own development


2021 ◽  
Vol 12 ◽  
Author(s):  
Yalin Li ◽  
Min Zhao

The design of an effective brand story has become a key issue in marketing strategies. This study aims to explore what kinds of brand stories (underdog or top dog) individuals prefer from the perspective of the level of self-construal and the need for uniqueness. In this study, a questionnaire survey was used to collect data from China. One-way analysis of variance and bootstrapping via the Process plug-in were adopted to test the hypotheses. This study confirms that individuals with independent self-construal have a higher need for uniqueness and prefer underdog brand stories, while individuals with interdependent self-construal have a lower need for uniqueness and prefer the top dog brand story. This paper promotes theoretical research in the fields of self-construal, the need for uniqueness, and brand stories, and provides rich theoretical support for enterprises in designing and adjusting brand stories. Implications, limitations and future studies are discussed.


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