scholarly journals SWOT Research on the Development of Rural Tourism E-Commerce System under the Background of Big Data Era

2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Minglong Zhao ◽  
Jing Zhou ◽  
Jin Mu
Keyword(s):  
Big Data ◽  
Continuous Improvement ◽  
Swot Analysis ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Internet Technology ◽  
Tourist Attractions ◽  
External Conditions ◽  
The City ◽  
Tourism Revenue

Economic development has gradually made tourism one of the most common options for people’s leisure and entertainment. The fast-paced life and heavy pressure in the city have made the relaxed and comfortable rural tourism sought after by many people. In our country, many villages have rich tourist attractions and unique cultural heritage, but they have not been fully developed due to information obstruction. Now, the advancement of Internet technology has made e-commerce, an emerging trade method, more closely related to rural tourism. Based on the background of big data, this paper has launched a research on the SWOT analysis of the development of rural tourism e-commerce system. Starting from the advantages, disadvantages, opportunities, and threats of the tourism e-commerce system, this paper discusses the necessity of combining rural tourism and e-commerce platforms in the Internet era, combining various internal and external conditions. From the perspective of the e-commerce system, all kinds of special features in the countryside can be transformed into product selling points on the platform to attract tourists, and the promotion of tourism revenue through the platform can further promote the continuous improvement of the rural tourism industry and form a virtuous circle. According to our data from the China Tourism Administration and related tourism statistics, the number of rural tourists in my country has increased from 630 million in 2011 to 3.13 billion in 2019, and the increase in rural tourism revenue has also reached 4.3 times. In order to prevent the rural backward marketing strategy from hindering the development of rural tourism, the introduction of a tourism e-commerce platform is a very necessary choice.

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

scholarly journals PERSEPSI TERHADAP WISATA HALAL DI KOTA PADANG

2019 ◽  
Vol 4 (2) ◽  
pp. 117
Author(s):  
SRI MARYATI
Keyword(s):  
Descriptive Study ◽  
Development Strategies ◽  
Tourism Industry ◽  
Survey Method ◽  
Comprehensive Understanding ◽  
Tourist Attractions ◽  
National Priority ◽  
The City ◽  
Islamic Values

Halal tourism is tourism that puts forward the values and norms of Islamic Sharia as a basic foundation. As a new concept in the tourism industry, halal tourism requires efforts and development strategies as well as a comprehensive understanding of how to accommodate Islamic values in tourism activities. This study aims to see how the perception of tourist visitors in the city of Padang, one of the National Priority Halal destinations. This research is a descriptive study with a survey method conducted on 100 respondents chosen randomly in Padang destinations and tourist attractions. The halal tourism dimension is adapted from indicators applied by the Global Muslim Travel Index (GMTI)

scholarly journals Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 131-141
Author(s):  
Dina Mayasari Soeswoyo ◽  
◽  
Mellia Jeneetica ◽  
Liliana Dewi ◽  
Made Handijaya Dewantara ◽  
...  
Keyword(s):  
Local Governments ◽  
Swot Analysis ◽  
Secondary Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Primary Data ◽  
Tourism Destination ◽  
Study Approach ◽  
Tourism Potential

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.

scholarly journals The Relationship Between Air Transport and Rural Tourism in Thailand

Tourism ◽  
2021 ◽  
Vol 69 (3) ◽  
pp. 395-405
Author(s):  
Colin C.H. Law
Keyword(s):  
Income Inequality ◽  
Rural Areas ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Air Transport ◽  
Distributed Lag ◽  
Distributed Lag Model ◽  
Long Run ◽  
The Relationship ◽  
Tourism Revenue

This study used panel to identify the relationship between air transport and rural tourism in Thailand. The data covered eleven airports in Thailand from 2009 to 2018 (10 years). The airports are located in the eleven poorest provinces in the country, based on the gross provincial product per capita. The study included the total number of air traveler arrivals as the dependent variable and the total number of flight movements, provincial tourism revenue and the average monthly income per household as the independent variables, and used an autoregressive distributed lag model to identify the relationship between air transport and rural areas in Thailand. The results of the study indicate that increasing demand for air transport to rural provinces is significantly and positively generating an increasing number of flights and a decline in tourism revenue and household income in the eleven provinces in the long run. The development of the air transport industry alone is not enough to alleviate the income inequality; it is suggested that provincial governments need to develop the tourism industry and infrastructure further to bring greater benefits to society and to reduce income inequality in the country.

scholarly journals The Influence Of Expanded Marketing on Visiting Interest to Lawata Beach in Bima, Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 012-022
Author(s):  
Sri Ernawati Zunaidin
Keyword(s):  
Service Sector ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Tourism Industry ◽  
City Government ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Development Paradigm ◽  
Scale Data

The development paradigm in many countries is currently more oriented towards the service sector and industry, including the tourism industry. In the tourism system, the marketing strategy carried out on tourist objects is an important element in supporting the desire of tourists to visit. This study aims to determine and analyze whether expanded marketing affects the visiting decision Lawata Beach. This study uses a mix method quantitative and a qualitative. The population in this study are tourists who have visited lawata beach tourist destinations in Bima City. Sampling with purposive sampling technique, where the determination of the sample based on certain criteria that are tailored to the needs of the study. The sample in this study amounted to 100 people with the research instrument using a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 20.00 and SWOT analysis. The results of the study stated that expanded marketing had a positive and significant effect on the Visiting Decision Lawata Beach Bima City and from the results of the SWOT analysis, the Bima City government had to always develop attractive tourist attractions, making Lawata Beach an economic creative area and adding supporting facilities on the Lawata beach, facilities and infrastructure can add attractiveness and increase competitiveness with tourist objects in other areas.

scholarly journals Strategi Pengembangan Kawasan Wisata Pasar Terapung Berbasis Kearifan Lokal di Kota Banjarmasin

2017 ◽  
Vol 2 (2) ◽  
pp. 20-34
Author(s):  
Desy Sugianti
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
River Flow ◽  
Market Condition ◽  
Market Area ◽  
Tourist Attractions ◽  
The Public ◽  
Management And Development ◽  
The Difference ◽  
The City

Banjarmasin dalam dunia kepariwisataan di Indonesia terkenal dengan kota seribu sungai. Sebagai salah satu daerah di Indonesia yang memiliki aliran sungai terbanyak membuat Banjarmasin juga dikenal sebagai kota dengan daya tarik pasar terapungnya. Di Kota Banjarmasin, pasar terapung yang dikenal luas oleh masyarakat dan sempat menjadi tema dari jargon salah satu televisi swasta di Indonesia adalah keberadaan Pasar Terapung Kuin. Seiring perkembangan zaman, kondisi Pasar Terapung Kuin saat ini mengalami kemunduran perkembangan. Banyak media baik online maupun surat kabar terbitan memberitakan tentang sepinya pembeli dan menurunnya jumlah pedagang yang berjualan di Pasar Terapung Kuin. Hal tersebut dikonfirmasi pula oleh beberapa pedagang yang tetap berjualan di Kuin. Melihat dari permasalahan tersebut kemudian pemerintah setempat melakukan tindakan guna menghidupkan kembali budaya sungai yang melekat erat sebagai image Kota Banjarmasin dengan membangun pasar terapung yang berada tepat berseberangan dengan titik 0 (nol) kilometer Kota Banjarmasin serta beberapa atraksi wisata lain di sekitar pasar terapung tersebut. Namun, sejak kehadiran Pasar Terapung Siring, jumlah kunjungan yang didata oleh pengelola menunjukkan adanya kesenjangan angka. Dimana Pasar Terapung Siring mampu mendatangkan tamu dengan angka mencapai sekitar 56.000-an (lima puluh enaman ribu), sementara kawasan Pasar Terapung Kuin hanya mampu menempati angka tertinggi dalam 1 tahun sebesar 3.000-an (tiga ribuan) pengunjung. Maka berdasarkan paparan tersebut dalam penelitian ini dilakukan pendekatan dengan metode penelitian triangulasi, menggunakan analisis kualitatif deskriptif dan analisis SWOT yang bertujuan untuk mengidentifikasi pengelolaan kawasan Pasar Terapung Kuin dan Siring untuk kemudian memformulasi strategi pengembangan kawasan pasar terapung di Banjarmasin. Dalam temuan penelitian berdasarkan hasil analisis kualitatif yang dilakukan, ditemukan bahwa; sistem pengelolaan terhadap Pasar Terapung Kuin dan Siring memiliki perbedaan yaitu; infrastruktur yang dikembangkan lebih banyak dilakukan di Siring, peran serta masyarakat yang terlibat dalam mengelola kepariwisataan pasar terapung juga lebih terorganisir di Siring. Sementara untuk kawasan Kuin belum adanya organisasi atau asosiasi resmi yang dibentuk oleh warga sekitar guna menjalankan program pengelolaan dan pengembangan kawasan dalam usaha untuk menghidupkan kembali budaya sungai di Banjarmasin. Arahan strategi berdasarkan analisis SWOT adalah kawasan wisata pasar terapung di Banjarmasin idelanya memiliki strategi dalam hal penambahan produk, pasar dan fungsi-fungsi kawasan serta melakukan pemanfaatan kekuatan dan peluang yang dimiliki. Strategi pengembangan terhadap kawasan pasar terapung di Banjarmasin mampu dikembangkan dan dapat menjalankan strategi yang bersifat ofensif. Banjarmasin in the world of tourism in Indonesia known as the city of a thousand rivers. Banjarmasin is one of the areas in Indonesia that has the most river flow so that makes Banjarmasin also known as a city who has Floating Market. In the city of Banjarmasin, Floating Market (Kuin Floting market) widely known by the public after appeared in one of television in Indonesia as their theme of television slogan. Currently, Kuin floating market condition is on a decline in development. Many media such as online and newspaper published preach about the less of buyers and the declining number of traders who sell in Kuin Floating Market. It is also confirmed by some traders who keep selling in Kuin. Based on that case then the local government taken the action to revive the culture of the embedded river as the image of Banjarmasin City by builded a floating market that is near to the center of the city and became a part of tourist attractions in Banjarmasin. However the number of visitors that recorded by the manager shown a gap between Kuin and Siring. Where Siring floating market can bring guests with numbers reaching 56.000 visitors but Kuin floating market area is only able to occupy the highest lift in 1 year of 3.000 visitors. So based on that case, this research approached with trianggulation research method, using descriptive qualitative analysis and SWOT analysis which aims to identify the management of Kuin and Siring floating market area and then make a formulation of the development strategy of Floating Market area in Banjarmasin. This research found that; the management system of Kuin and Siring floating market has the difference action; Many Infrastructure developed has done in Siring, the participation of communities involved in managing tourism of the floating market and makes Siring also more organized. However, Kuin area hasn’t official organization or association formed by local people to run the program of management and development of the area in an effort to revive the river culture in Banjarmasin. Strategy directives based on SWOT analysis are; Floating market tourism area in Banjarmasin ideally has a strategy in terms of addition of products, markets and functions of the region by using their strengths and opportunities. Development strategy for floating market area in Banjarmasin could be able to develop and run the offensive strategy.

scholarly journals QR code Game Development as an Effort to Improve the Quality of Rides in the Bedengan Tourism Industry in Malang City

2021 ◽  
pp. 194-200
Author(s):  
Andy Pramono ◽  
Muhammad Nurwiseso Wibisono ◽  
Betty Dewi Puspasari ◽  
Emil Salamah
Keyword(s):  
Tourism Industry ◽  
Educational Game ◽  
Qr Code ◽  
Tourist Attractions ◽  
Direct Observations ◽  
Tourism Sector ◽  
The City ◽  
Content Design ◽  
Implementation Stage

Tourism in Malang district is currently dominated by tourist attractions in the city of Batu and the Bromo area. The low number of tourists is due to the lack of development of tourism facilities in Malang Regency, including in Bedengan, Selorejo Village, Malang Regency. The Ministry of Agriculture assisted in improving the economy, but the tourism sector is still not growing. Support is needed to improve the tourist facilities in Selorejo Village. Efforts are being made, namely the development of a QR code tourism educational game with a visual theme. The methods used to develop the game included condition analysis (to obtain data from direct observations), basic concepts and planning (researchers planned what materials were needed), content design and implementation, and design evaluation. The visuals used in this game are digital painting visualizations. This tool has six digital illustration visualizations used as a background for the sketches prepared at the primary building implementation stage. It is hoped that this QR code tourism educational game could increase the number of visitors to Bedengan, Selorejo Village, Malang Regency. Keywords: QR code, game education, tourism

scholarly journals Tourism Sector Development Strategy in North Maluku: A Case Study of Tidore Islands

2020 ◽  
Vol 3 (3) ◽  
pp. 1-8
Author(s):  
Prince Charles Heston Runtunuwu
Keyword(s):  
Service Quality ◽  
Development Strategy ◽  
Swot Analysis ◽  
Development Program ◽  
Environmental Damage ◽  
Tourist Attraction ◽  
Regional Government ◽  
Tourist Attractions ◽  
Visitor Satisfaction ◽  
The City

Tourism is one of the important things for a country, with tourism, a country or more specifically the Regional Government where the tourist object is located, receives income from the income of each tourist attraction. This study aims to identify and determine tourism objects that need to get a priority scale as a leading tourism to be developed; how the strategies that need to be formulated in the context of developing tourist objects in the City of Tidore Islands. The number of research samples was 70 people. The test tools used are analysis weighted product, simple linear regression, SWOT analysis. The results showed that: (1) the leading tourist attraction in the City of Tidore Archipelago is the Kie Kedaton Kie tourist attraction in the Tidore Sultanate, which is ranked 1; (2) service quality on visitor satisfaction shows that the level of service quality has a significant effect of 73.3% on visitor satisfaction at the Kie Kedaton Kie Sultanate of Tidore; (3) The strategy for developing the leading tourism objects in the City of Tidore Islands is as follows: (i). Improve the quality and quantity of human resources (HR) so that managers of tourist attractions are more optimal, (ii). Development of supporting facilities to build vacant land, which is governed by policies and development of investment marketing and tourism marketing, (iii). Collaborating with third parties (private) or community self-help parties, (iv). Increased promotion through print media and tourism social media in its development so as to attract investors, (v). Increasing the improvement of the development concept development program by following the era of globalization without reducing its historical value to attract visitors so that they are ready to face competition between tourist objects, (vi) Accelerating building activities that have been designed considering the approaching year-end and holiday period (vii) Increasing the quality of the workforce professionals in the management of tourist objects so as to reduce environmental damage due to arbitrary developments.

scholarly journals Exploration of tourism potential doing concepts of development and heritage preservation issues of Zonouz city

2018 ◽  
Vol 13 ◽  
pp. 134-142
Author(s):  
Hassan Khalili Zonouz ◽  
Rahibe Aliyeva ◽  
Mitra Azad
Keyword(s):  
Tourism Industry ◽  
Tourist Attractions ◽  
Balanced Development ◽  
Development And Utilization ◽  
Common Interests ◽  
Increase Productivity ◽  
Northwest Of Iran ◽  
Improved Performance ◽  
Tourism Potential ◽  
The City

Zonouz city and its neighboring counties, including three counties and eleven areas, are located in the southern area of the Araz River in Azerbaijan and northwest of Iran. This city has many capabilities in terms of geography, civilization, and tourism, which can be considered as an advantage in urban development. The development in the city is a process occurs by relying on introversion and utilizing extroversion, among which urban regeneration can be highlighted. Thus, recognizing the components of empowerment is one of the main purposes. Applying the rules and observing the necessary principles reduce costs and increase productivity in development. The present study aims to study and compare the advantages of the city, which have more centrality and relative abilities than the peripheral cities, with those cities having the same geographical and cultural characteristics, and the least distance from the city, in an integrated and complementary collection in the tourism industry. Considering that different multi-city managers should similarly play a role, the appropriate reason for their participation can be balanced development and utilization from common interests. This benefit can be achieved based on the management and exploitation of natural and historical attractions, the results of which are synergy and improved performance and exploitation power from the interests. To this aim, the tourist abilities and natural and tourist attractions of the complex are identified and studied, and the results of the analysis are analyzed. The conclusion can be made based on using natural geography and cultural heritage advantages to protect historical buildings and textures better, along with a balanced development of a series of neighboring cities.

scholarly journals PESONA PETRONAS TWIN TOWERS SEBAGAI OBJEK WISATA DI KUALA LUMPUR MALAYSIA

2020 ◽  
Author(s):  
Umi Kalsum
Keyword(s):  
Southeast Asian ◽  
Tourism Industry ◽  
Shopping Center ◽  
Tourist Attraction ◽  
Kuala Lumpur ◽  
Asian Countries ◽  
Tourist Attractions ◽  
Neighboring Country ◽  
The City ◽  
Southeast Asian Countries

Malaysia is one of the most successful Southeast Asian countries to develop its tourism industry. Attraction attraction that is owned by this tourist attraction is the splendor, altitude, and architecture of this tower. Besides other tourist attractions are around the twin towers there is a vast place or a park to relax while looking at the beauty of the building in the city of Kuala lumpur, under the tower is a shopping center so that tourists can at once shop and buy souvenirs from the neighboring country. There are also other tourist attractions behind the tower is, the fountain is decorated with colorful lights that will sway to the rhythm in accordance with the song being sung, this of course adds to the beauty of this place and make the tourists feel interested to visit it.

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