scholarly journals The Influence of E-Marketing on Performance of Real Estate Enterprises: Based on Super-Efficiency DEA and Grey Entropy Methods

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Zhong-Huan Wu ◽  
Hong-jie Chen
Keyword(s):  
Real Estate ◽  
Business Performance ◽  
Corporate Performance ◽  
Marketing Channels ◽  
Online Marketing ◽  
Super Efficiency ◽  
Entropy Methods ◽  
Real Estate Enterprises ◽  
Real Estate Company

E-marketing is an important tool for real estate enterprises. We evaluate 3 online marketing channels of 44 Chinese real estate companies. Super-efficiency DEA and grey entropy methods are applied to analyse the influence of E-marketing on the performance of real estate enterprises. We find that E-marketing will affect the business performance of real estate companies. Real estate company managers should adopt more strategies to improve corporate performance.

scholarly journals The Impact of Corporate Performance on Mental Accounting and Loss Aversion in Financial Decisions

2021 ◽  
Vol 12 (4) ◽  
pp. 259
Author(s):  
Mona Hassabelrasoul Mohammad ◽  
Dalal Mohamed Ebrahim Mohamed ◽  
Elsaid Abd Elazim Tolba Elsharkawi
Keyword(s):  
Graduate Students ◽  
Real Estate ◽  
Loss Aversion ◽  
Corporate Performance ◽  
Mental Accounting ◽  
Organization Performance ◽  
Financial Decisions ◽  
Real Estate Company ◽  
The Impact

This study investigates the effect of the organization performance on two psychological biases, mental accounting and aversion to loss, on financial decisions to both investors and managers. To achieve this, two experiments are conducted. The first experiment consists of 40 graduate students as investors, while the second one consists of 40 accountants in a real estate company as managers. The results of the study indicate that the performance of companies impacts both mental accounting and aversion to loss of investors, whereas the performance of companies affects the mental accounting of managers in making their financial decisions but does not affect the aversion to loss.

Research on the enterprise online marketing mode based on data mining

2021 ◽  
pp. 1-10
Author(s):  
Yulan Zheng
Keyword(s):  
Data Mining ◽  
Real Estate ◽  
Online Shopping ◽  
Popular Science ◽  
Online Marketing ◽  
Marketing Mode ◽  
Book Sales ◽  
Sales Company ◽  
Traditional Marketing ◽  
Real Estate Company

With the development and popularity of mobile networks, online shopping has gradually become a trend. For enterprises, the traditional marketing mode has been difficult to play an effective role when facing the emerging online shopping mode. This study aims to improve the revenue benefits of online shopping. This paper first introduces the traditional marketing mode and then selects the data mining model used for consumption preference segmentation to build an online marketing mode. An example analysis was conducted on a book sales company and a real estate company. The results showed that more users in this community preferred five types of books, and the percentages from high to low were teaching and learning materials, modern novels, popular science books, historical literature, and classical novels; more customers preferred online platforms among the channels for collecting information on home purchase. No matter it was the book sales company or the real estate company, compared with no fluctuation in the company’s turnover under the traditional marketing mode, the turnover of the company increased month by month after adopting the online marketing mode.

The Change of Real Estate Enterprises' Strategic Plan under New Situation

2012 ◽  
Vol 174-177 ◽  
pp. 3393-3396
Author(s):  
Jing Zhang ◽  
Ming Yue Hu ◽  
Ying Peng
Keyword(s):  
Real Estate ◽  
External Environment ◽  
Current Situation ◽  
Great Change ◽  
Real Estate Industry ◽  
Environment Factors ◽  
The Real ◽  
The Real Estate ◽  
Real Estate Enterprises ◽  
New Situation

Government strictly regulates real estate industry by a series of policy recently. Because of the great change of polices, the real estate industry was taken a big knock. In order to find out the solution of real estate enterprises keep developing under new situation. By analyzing the external environment factors of real estate enterprises, the study deduces that the change of real estate enterprises’ strategy plane is inevitable. Elaborate the current situation of real estate enterprises from five aspects of strategy plane, and make a conclusion that how to change it. Therefore, ensure that real estate enterprises could avoid policies risk, and keep developing.

scholarly journals CORPORATE REAL ESTATE DISPOSAL IMPACT ON PERFORMANCE RATIOS

2004 ◽  
Vol 8 (3) ◽  
pp. 131-147 ◽  
Author(s):  
Antti Louko
Keyword(s):  
Real Estate ◽  
Capital Structure ◽  
Corporate Performance ◽  
Business Sector ◽  
Short Term ◽  
Corporate Real Estate ◽  
Business Sectors

The purpose of this study was to investigate the effects of corporate real estate disposals on corporate performance ratios in Europe between the years 1998–2002. In addition, it was studied whether the retail and telecom corporations that conducted large real estate disposals were in significantly worse condition before the transactions than other corporations in the same business sector. The study indicated that those retail corporations that had divested corporate real estate were less profitable compared to other corporations in the same business sector before the transactions. Similarly, some evidence was found that the telecom corporations that were disposing of real estate had worse capital structure and short‐term solvency before the transactions than other European telecom corporations. It seems, however, that the overall economical environment and other corporate operations have often influenced the development of the performance ratios more than the property disposals, at least in the most volatile business sectors.

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