scholarly journals System Dynamic Simulation of Online Customers for Cruise Travel: Based on the Customer Life Cycle Perspective

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Hou Jian ◽  
Jiang Yuantao
Keyword(s):  
Life Cycle ◽  
Word Of Mouth ◽  
Travel Demand ◽  
Tourism Industry ◽  
Impact Factors ◽  
Customer Life Cycle ◽  
Cruise Tourism ◽  
Simulation Results ◽  
Potential Customers

Cruise tourism is an emerging tourism industry. Under the current online consumer market, expanding the number of online customers is an important consideration for the sound development of cruise tourism, starting from the reality of cruise travel, integrating life cycle theory, demand theory, and network consumption behavior theory, defining the evolution model of customer life cycle, using system dynamics for simulation analysis to discover the dynamic changes in the number of cruise travel online customers in different life periods. The analysis of the simulation results found that at different stages of the life cycle evolution of cruise travel network customers, travel demand is comprehensively affected by various factors such as basic needs, novelty, offline experience, Internet word-of-mouth, and information quality. The number of potential customers first accelerates and then declines. The trend is flat, the number of waiting customers is normally distributed over time, and the number of existing customers and lost customers tends to stabilize after an accelerated increase. The simulation results with word-of-mouth factor as the test function show that the model has good robustness and sensitivity. The number of waiting customers is sensitive to changes in word-of-mouth impact factors, and the number of existing customers has not increased significantly. Finally, summarize the development strategies of cruise tourism from the perspective of life cycle: increase the promotion of cruise tourism network and expand the range of potential customers, highlight the characteristic orientation of cruise tourism differentiation, induce waiting for customers to pay online, improve the quality of cruise tourism experience and maintain existing customer loyalty, and optimize the quality of travel information on the online platform to attract lost customers to turn back.

scholarly journals The quality of customer information management in customer life cycle management

2003 ◽  
Vol 10 (3) ◽  
pp. 240-254 ◽  
Author(s):  
Merlin Stone ◽  
Bryan Foss ◽  
Iain Henderson ◽  
Dave Irwin ◽  
Jon O'Donnell ◽  
...  
Keyword(s):  
Life Cycle ◽  
Information Management ◽  
Life Cycle Management ◽  
Customer Life Cycle ◽  
Customer Information

scholarly journals Quality of service as a factor of forming competitiveness in cruise tourism

2021 ◽  
pp. 143-162
Author(s):  
Yevgeniia Gordiichuk
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Tourism Industry ◽  
Development Trends ◽  
Cruise Industry ◽  
Modern Development ◽  
Cruise Tourism ◽  
Industry Competitiveness ◽  
The Individual

The article highlights the development trends of the cruise industry as a promising direction of tourism industry, which shows steady growth over the past ten years. The aim of the article is to determine the current trends in the cruise market development in modern conditions and the levers for competitive tourist offer formation, taking into account the key principles of behavioral and impression economy. Using the methods of analysis and synthesis made it possible to generalize the competitive advantages of cruise tourism in accordance with modern development trends in the context of an inclusive economy of impressions. The factors of competitiveness formation in cruise tourism are highlighted and the importance of service quality as a determining factor for meeting the needs of tourists is substantiated, which affects the overall satisfaction of tourists and their choice in the future. A number of factors that have a significant influence on the competitiveness formation in cruise tourism are considered. The generally accepted factors that have a significant influence on the cruise industry competitiveness and their relationship with the basic principles of impression economy are analyzed. The interrelation of offer differentiation taking into account the individual subjectivity of the consumer is substantiated. It was proven, that marketing, innovation and service quality are elements of brand image formation and vital elements in a commercial environment and key factors for success in the cruise business sector. The emphasis is made on the importance of service component in the cruise industry competitiveness formation. Recommendations for identifying effective mechanisms for determining the degree of customer satisfaction are formulated. Key groups of quality indicators of cruise services which can influence the general satisfaction of tourists are proposed. The expediency of conducting a survey and questioning of cruise passengers in order to further improve the quality of cruise tourism services to increase the company’s competitiveness is substantiated.

scholarly journals Service Quality and Customer Satisfaction: The Case of Star Cruise Libra, Penang.

2018 ◽  
pp. 576-586
Author(s):  
Albattat Ahmad ◽  
Al-Laymoun Mohammad ◽  
Alsardia Khaled ◽  
Mohd Shukri Ab Yajid ◽  
Abdol Ali Khatibi
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Tourism Industry ◽  
Customer Base ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Asian Pacific ◽  
Potential Customers

Quality of service is a major competitive advantage within the tourism industry and cruise liners are no exception. In recent years, the Asian-Pacific company Star Cruises has striven to strengthen and retain the loyalty of its customer base in an increasingly challenging market. This study aims to look at the interface between Star Cruises’ service quality dimensions and customer satisfaction level by analyzing data on one of its ships, the Super Star Libra, with its homeport in Penang, Malaysia. An adapted version of the SERVQUAL model was used by the researchers to evaluate the quality of service and customer satisfaction aboard the Libra, as was a questionnaire, whose instruments were developed from past studies. 102 questionnaires were given out to and collected from passengers who had ridden aboard the Super Star Libra. Results indicated that service quality dimensions such as tangibility, responsiveness, reliability, assurance, and empathy had a significant bearing on customer satisfaction. The latter also helped determine which cruise customers would prefer to spend their vacations on in the future. The outcome of this research provides useful guidelines for cruises that intend to capitalize on the quality of their service to both maintain the satisfaction of their existing customers and attract more potential customers going forward.

eWOM Marketing in Hospitality Industry

2016 ◽  
pp. 266-280 ◽  
Author(s):  
Saurabh Kumar Dixit
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Word Of Mouth ◽  
The Internet ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Technological Advancement ◽  
Making Choices ◽  
Potential Customers

Due to its intangible nature, hospitality business finds it difficult to market its services. Past customer experiences are one of the best strategies that allow some quantification of the quality of the product. Word of mouth has been a key part of every effective marketing strategy for hospitality businesses. It is widely recognized that word of mouth, both positive and negative, has the potential to influence customer purchase decisions. With the technological advancement, the internet has been widely applied in various areas in the hospitality industry. Social media and the growth of web 2.0 have enabled word of mouth to be shared amongst millions of potential customers, one therefore can argue that electronic word of mouth (eWOM) has been the successor of the traditional word of mouth. Therefore, traditional Word-of-Mouth, which spread from person to person vocally has been replaced gradually by electronic Word-of-Mouth (eWOM). A growing trust on eWOM for making choices about hospitality products prompted the author to work on the present chapter.

Understanding Resort Visitors through Segmentation

2005 ◽  
Vol 6 (1) ◽  
pp. 53-71 ◽  
Author(s):  
Robert Inbakaran ◽  
Mervyn Jackson
Keyword(s):  
Life Cycle ◽  
Service Quality ◽  
Tourism Industry ◽  
Anova Analysis ◽  
Life Cycle Stages ◽  
Gender Factor ◽  
Willingness To Recommend ◽  
Resort Hotel ◽  
One Way Anova

Tourist hotel resorts have been considered as indispensable elements in the major tourism industry component of accommodation for several decades. Tourist hotel resorts are sought after by various segments of domestic and overseas tourists all over the world for various holiday purposes. There have been several focused tourism research contributions over the last two decades about their location, life-cycle stages, service quality and management. Few researchers, however, have focused their research on the resort hotel guests' resort selection preferences, satisfaction by resort service, opinion on resort holiday and preference for quality of resort guest activities. This paper tries to fill this vacuum in the resort tourism literature by exploring the visitors' views on resort selection, satisfaction, opinion and preferences. The research attempted to profile 776 visitors holidaying in resorts in selected resorts of Australia through a well-structured, four-page questionnaire divided into five parts containing 18 questions focusing on their reasons for resort selection, resort satisfaction, resort opinion and resort preferences under subtitles. The research also focused on their gender, age, level of education, occupation, life-cycle category, residency, nationality, postcode, years of patronisation, intimate selection choices and willingness to recommend their experiences. An attempt was made to profile the resort visitors through a cluster analysis in order to understand the underlying dimensions on the basis of the above-mentioned factors, segmenting them into identifiable groups. Four discernable clusters of resort visitors and their distinguishing characteristics were identified on the basis of their demographics. Further, through a one-way ANOVA analysis the clusters are compared with each other for further understanding and clarity. The results shows that the gender factor does not have much influence whereas life-cycle, education and age have considerable influence in segmenting the resort clientele. The four clusters were correlated with the selection, satisfaction, opinions and preferences. The results will be discussed in terms of future resort developments, themes, generating resort activities focusing on young families and service quality.

scholarly journals Service Quality and Customer Satisfaction: The Case of Star Cruise Libra, Penang

2019 ◽  
pp. 851-861
Author(s):  
Albattat Ahmad ◽  
Al-Laymoun Mohammad ◽  
Alsardia Khaled ◽  
Mohd Shukri Ab Yajid ◽  
Abdol Ali Khatibi
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Tourism Industry ◽  
Customer Base ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Asian Pacific ◽  
Potential Customers

Quality of service is a major competitive advantage within the tourism industry and cruise liners are no exception. In recent years, the Asian-Pacific company Star Cruises has striven to strengthen and retain the loyalty of its customer base in an increasingly challenging market. This study aims to look at the interface between Star Cruises’ service quality dimensions and customer satisfaction level by analyzing data on one of its ships, the Super Star Libra, with its homeport in Penang, Malaysia. An adapted version of the SERVQUAL model was used by the researchers to evaluate the quality of service and customer satisfaction aboard the Libra, as was a questionnaire, whose instruments were developed from past studies. 102 questionnaires were given out to and collected from passengers who had ridden aboard the Super Star Libra. Results indicated that service quality dimensions such as tangibility, responsiveness, reliability, assurance, and empathy had a significant bearing on customer satisfaction. The latter also helped determine which cruise customers would prefer to spend their vacations on in the future. The outcome of this research provides useful guidelines for cruises that intend to capitalize on the quality of their service to both maintain the satisfaction of their existing customers and attract more potential customers going forward.

scholarly journals Choosing the Hotel According to the Quality Presented by Influencers on Social Networks

2020 ◽  
Author(s):  
Corina Aurora Marin (Barbu) ◽  
◽  
Elenа Condreа ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Tourism Industry ◽  
Descriptive Statistics ◽  
Quality Of Services ◽  
Opinion Poll ◽  
Travel Agencies ◽  
Fertile Ground ◽  
Potential Customers

The tourism industry has found an incredibly fertile ground to reach potential customers with the growth of social media. With the influencers’ tendencies to share moments in their lives and especially about their travels, social networks have become one of the most powerful weapons that travel agencies and hotels use to attract as many customers as possible. The phenomenon of influencers is one in development in our country as well. New accounts are constantly appearing on social networks, promoting brands from many fields (beauty, fashion, cooking, sports and even tourism). We are witnessing a revolution in the consumption of audiovisual content, and the development of the concept of influencer confirms this. The main purpose of this paper is to explore how influencers can influence consumers’ decisions in choosing a hotel. It will focus on research on attitudes and opinions on social media and information in tourism in Romania. The data were collected through an online opinion poll and were analyzed using descriptive statistics. Research has shown a great advantage in using influencers to attract customers. However, customers who choose certain hotels through influencers come with higher expectations, which is why the quality of services must rise to the highest standards.

Construction Control As A Strategy For Improving The Quality Of Buildings And Structures

2020 ◽  
Keyword(s):  
Quality Control ◽  
Life Cycle ◽  
Construction Control ◽  
Construction Sites ◽  
Actual Problem ◽  
Construction Market ◽  
Construction Products ◽  
Underlying Causes ◽  
Required Quality

In construction production, the safety of constructing buildings and structures is achieved by ensuring the required quality as a result of systematic construction control based on the implementation of a complex of technical, economic and organizational measures at all stages of the object's life cycle. The article deals with the actual problem of improving the quality of construction products-buildings and structures in conjunction with the activities of construction control bodies. The article presents the advanced foreign and domestic experience of ensuring the quality control at the construction sites, providing for the prevention of the underlying causes of defects and increasing the interest of the contractors directly. On the basis of the analysis of the current situation with quality control at the construction market, ways to improve its efficiency by developing a unified system of technological implementation of relevant requirements for the quality of construction products, determining the rational number and business load of construction control engineers, as well as the active activities of self-regulatory organizations in this area are offered.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

SIMULATION OF DIRECT SPREAD SPECTRUM COMMUNICATION SYSTEM ON THE HARDWARE MODULE EMONA DATEX. EVALUATION OF THE EFFECT OF NOISE ON THE QUALITY OF DEMODULATION

2019 ◽  
Author(s):  
Maksim Zhmakin ◽  
Irina Chadyuk ◽  
Aleksey Nadymov
Keyword(s):  
Spread Spectrum ◽  
Communication System ◽  
Spread Spectrum Communication ◽  
Direct Spread ◽  
Simulation Results

A variant of implementation of a communication system with direct spread spectrum is presented in this article, simulation results are also presented, the main parameters of the system are taken, and conclusions are drawn.

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