scholarly journals The Impact of Instagram Stories on Tourists’ Consumption Behavior in Smart City Night Markets

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
De-Yen Liu ◽  
Kuo-Ching Wang ◽  
Tso-Yen Mao ◽  
Chin-Cheng Yang
Keyword(s):  
Information Technology ◽  
Social Networking Sites ◽  
Behavioral Intentions ◽  
User Behavior ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Systematic Sampling ◽  
User Attitudes ◽  
The Impact ◽  
Night Markets

With the development of information technology in Taiwan, night markets have improved their service performance by building information technology technologies, including Wi-Fi, cloud payment and mobile payment services, and QR codes. One of the most commonly used social networking sites among young people in Taiwan is Instagram (IG). In this study, we investigated whether users trust IG to provide sufficient security, and we found that the correctness of the trust information has a significant impact on their software use. This study focused on Taiwan’’s unique night market sightseeing experience and explored the use of Instagram by night market consumers. Questionnaire surveys and systematic sampling methods were used to survey consumers, and the number of valid questionnaires was 340. The results showed that the perceived usefulness and ease of use of IG Stories affected user attitudes, and user attitudes positively impacted behavioral intentions. Moreover, the attitude of night market consumers toward IG Stories was affected by trust, which in turn adjusted user behavior intentions. This research was the first to explore the experience of night market consumers using IG Stories. We concluded that night market vendors should strengthen their trust factor in order to have a positive attitude toward consumers and foster the higher behavioral intentions of consumers, which is essential for the successful promotion and marketing of night markets.

scholarly journals Social Networking Sites Acceptance: The Role of Personal Innovativeness in Information Technology

2018 ◽  
Vol 13 (8) ◽  
pp. 75
Author(s):  
T. R. Wijesundara ◽  
Sun Xixiang
Keyword(s):  
Information Technology ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Perspective ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness

Current wave of Social Networking Sites (SNS) has become a part of peoples’ daily lives. This study investigates the role of Personal Innovativeness in Information Technology (PIIT), in acceptance of SNS. The theoretical perspective of Technological Acceptance Model (TAM) and PIIT were used to explain the relationships developed in the study. This research is descriptive in nature and is based on primary data collected through self-administered questionnaires, among a sample of 216 undergraduates in Sri Lanka. Findings reconfirmed the relationships in original TAM, enabling to use TAM in SNS context. Further, PIIT significantly predicts the Perceived Ease of Use (PEOU) of SNS. However, PIIT did not moderate the relationship between Perceived Usefulness (PU) and Intention to Use (IU) SNS. Theoretical and practical implications of these findings and directions for further research are discussed.

scholarly journals Millennials and the use of social networking sites as a job searching tool

2020 ◽  
Vol 9 (1) ◽  
pp. 292-297
Author(s):  
Zarina Denan ◽  
Zarina Abdul Munir ◽  
Nurul Hazzira Fadzil ◽  
Kardina Kamaruddin ◽  
Mohd Redhuan Dzulkifli
Keyword(s):  
Social Networking Sites ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Job Seekers ◽  
The Impact

This research is conducted to examine the factors that influence the behavioural intention of millienials in using SNS when seeking for a job. The data was collected from respondents who are from the generation Y demographic and actively looking for jobs. The respondents must possess some experience in using SNS when job hunting. The data was then gathered and analyzed using partial least square (PLS) which encompasses the measurement and structural models of the study. The findings revealed that three of the constructs as applied in TAM are statistically significant to behavioural intention. The three factors that influenced the job seekers’ intention to use SNSs as a job search tool are; perceived usefulness, perceived ease of use and privacy concerns. All these factors are elements which contribute to and have a significant relationship with job seekers’ intention to use SNSs, as verified using PLS data analysis. The recruiters or employers who intend to adopt SNSs in the recruitment process are advised to design the recruitment plan regarding the utilization of SNSs to be more convenient and user-friendly. This study provides insight and knowledge regarding the impact of technology in online job application and hiring processes.

The rise of social networking sites

2019 ◽  
Vol 32 (1) ◽  
pp. 232-252 ◽  
Author(s):  
Mishal Naqvi ◽  
Shan Li ◽  
Yushi Jiang ◽  
Muhammad Hasnain Abbas Naqvi
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Service Providers ◽  
Demographic Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Convenience Sample ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach A questionnaire survey was developed and administered to a convenience sample of 838 university students. Findings The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU. Originality/value This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.

scholarly journals A Research of Technology Adoption in Small and Medium-sized Enterprises in Yogyakarta

2019 ◽  
Vol 9 (2S3) ◽  
pp. 495-498
Keyword(s):  
Information Technology ◽  
Technology Adoption ◽  
Competitive Advantage ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
It Adoption ◽  
Perceived Ease Of Use ◽  
The Government ◽  
The Impact

This study compares the impact of different size of SMEs and the age of SMEs on the technology adoption. This survey was conducted on the use of IT in SMEs in Yogyakarta, Indonesia. As a developing country, most of the Indonesian economy is dominated by SMEs. One factor that plays an important role in increasing the competitiveness of SMEs is information technology (IT) adoption. However, not all SMEs have similarities in their efforts to adopt IT. The theory underlying the process of adopting information technology is the Technology Acceptance Model (TAM). TAM have 3 main variables. There are Perceived Ease of Use, Perceived usefulness and Acceptance of IT. In this study analyzed differences in IT adoption based on the age of SMEs and the SME category (micro, small and medium). This study also examined differences based on competitive advantage. The results show that there are no significant differences in IT acceptance based on the age of SMEs and they have similarities in competitive advantage. The results of this study provide benefits for SMEs to evaluate their adoption of technology. In addition, this research is also beneficial for the government to develop SMEs in the region. Keywords: Adoption of IT, TAM, Competitive advantage, SMEs

Key drivers of consumer loyalty to Facebook fan pages

2014 ◽  
Vol 38 (3) ◽  
pp. 362-380 ◽  
Author(s):  
Carla Ruiz-Mafe ◽  
Jose Martí-Parreño ◽  
Silvia Sanz-Blas
Keyword(s):  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Rapid Expansion ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
The Impact

Purpose – With the rapid expansion of social networking sites, researchers and practitioners are challenged to understand drivers of customer loyalty in fan pages. The purpose of this paper is to identify the main drivers of Facebook fan page loyalty in order to promote the creation of affective links and long-term relationships with users. Design/methodology/approach – The impact of trust, fan page content dependency, attitude and consumer beliefs on loyalty to fan pages was tested through structural equation modelling techniques. The sample consisted of 691 Spanish Facebook users. Findings – Data analysis shows that attitude appears as a key variable in increasing loyalty to fan pages. The empirical study also found a significant positive influence of perceived usefulness, attitude, trust and dependency on loyalty in fan pages, and an indirect influence of perceived ease of use mediated by perceived usefulness and attitude. Practical implications – This research enables managers to know what aspects to highlight in their communication strategies to increase fan page use and positive word-of-mouth. Research findings show managers that Facebook fan page content should provide valuable information, be fun and foster user interactions in order to improve user attitude and loyalty. Practical recommendations to reinforce consumer trust on Facebook fan pages are also provided. Originality/value – There are still too few studies that analyse the effects of trust and fan page dependency on fan page users’ loyalty. This work aims to combine the influence of dependency on fan pages, trust, attitude and Technology Acceptance Model beliefs in order to construct an improved model for fan page loyalty formation.

scholarly journals Evaluate the Consumer Acceptance of AIoT-Based Unmanned Convenience Stores Based on Perceived Risks and Technological Acceptance Models

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
I-Chi Wang ◽  
Chin-Wen Liao ◽  
Kuo-Ping Lin ◽  
Ching-Hsin Wang ◽  
Cheng-Lin Tsai
Keyword(s):  
Perceived Risk ◽  
Behavioral Intentions ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Convenience Store ◽  
Perceived Ease Of Use ◽  
Convenience Stores ◽  
The Impact

As the Artificial Intelligence Internet of Things (AIoT)-based unmanned convenience stores stand out in an increasingly challenging market, the consumer experience is more important than ever (CustomerThink, 2018). By employing new technologies, 7-Eleven, a leading chain convenience store in Taiwan, launched X-Store in 2018. While AIoT-based unmanned technology can help solve the problem of manpower shortages in the future, a question arises: will people accept this new technology for shopping? In view of this and based on the technology acceptance model (TAM), this study adds perceived risk as another variable to explore the impact of perceived usefulness, perceived ease of use, and attitudes toward using unmanned technology etc. factors on the purchase intentions of consumers in unattended convenience stores. The study further employs SPSS software for reliability and validity analyses, descriptive statistics, multivariate analysis of variance (MANOVA), and structural equation modeling (SEM) in order to explore the causal relationship among the variables herein. The main empirical findings show that consumers’ perceived ease of use and perceived usefulness positively affect consumers’ attitudes toward making purchases in X-Store, and via the moderating effect, perceived usefulness and attitudes toward X-Store consumption impact consumers’ behavioral intention of purchasing products in X-Store. In addition, perceived risk has a significant moderating effect on attitudes toward using X-Store and behavioral intentions. The empirical results also reveal that male consumers have significantly greater perceived usefulness, perceived ease of use, attitudes toward using, and behavioral intentions in comparison with female consumers. Finally, this study presents conclusions and recommendations based on the research results as reference for unattended convenience store operators and follow-up researchers.

scholarly journals Behavioral intentions of technology teachers to implement an engineering-focused curriculum

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kuang-Chao Yu ◽  
Pai-Hsing Wu ◽  
Kuen-Yi Lin ◽  
Szu-Chun Fan ◽  
Sy-Yi Tzeng ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Teachers Perceptions ◽  
Technology Teachers ◽  
Factors Influencing

Abstract Background Teaching engineering at a high school level has been a subject of substantial concern during recent curriculum reforms. Many countries are increasingly including engineering-focused subjects in their technology curriculum guidelines. However, technology teachers face challenges regarding the optimal implementation of an engineering-focused curriculum. It is essential to understand technology teachers’ perceptions of and behavior in classroom practices when teaching an engineering-focused curriculum. To explore the factors influencing the effective implementation of the curriculum, this study aimed to explore the association between technology teachers’ perceptions regarding curriculum guidelines (i.e., perceived ease of use, perceived usefulness, and beliefs) and their behavioral intentions. In addition, this study explored how these perceptions change for teachers who participated in a professional development program (PDP) for teaching an engineering-focused curriculum compared with those who did not participate in the program (NoPDP). Results In this study, structural equation modeling was used to investigate factors potentially influencing teachers’ behavioral intentions, including subjective norms and perceived behavioral control. The results showed that technology teachers’ behavioral intentions were influenced by their perceptions of the curriculum's usefulness. Subjective norms and perceived behavioral control were also significant determinants of behavioral intentions. Moreover, the results differed between the two groups. Perceived usefulness had direct and indirect effects on the behavioral intentions of the PDP and NoPDP groups, respectively. Conclusions We constructed a model of technology teachers’ behavioral intentions to implement an engineering-focused curriculum and identified factors influencing technology teachers’ behavioral intentions to implement an engineering-focused curriculum. Our conclusions are as follows: (1) the model was adequate for determining the factors influencing technology teachers’ behavioral intentions; (2) in the PDP group, perceived usefulness, subjective norms, and perceived behavioral control were significantly associated with behavioral intentions; and (3) in the NoPDP group, perceived usefulness and perceived ease of use were associated with behavioral intentions and self-reported behavior only via the mediating factor of beliefs. The above influencing factors should be taken into account when planning professional development programs for pre- and in-service teachers, as these programs will have implications regarding the successful implementation of an engineering-focused curriculum.

scholarly journals Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

2016 ◽  
Vol 8 (1) ◽  
pp. 117 ◽  
Author(s):  
The Ninh Nguyen ◽  
Tuan Khanh Cao ◽  
Phuong Linh Dang ◽  
Hien Anh Nguyen
Keyword(s):  
Empirical Evidence ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Payment Services ◽  
The Impact

<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>

Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication

MIS Quarterly ◽  
1992 ◽  
Vol 16 (2) ◽  
pp. 227 ◽  
Author(s):  
Dennis A. Adams ◽  
R. Ryan Nelson ◽  
Peter A. Todd
Keyword(s):  
Information Technology ◽  
Ease Of Use ◽  
Perceived Usefulness

Understanding the Moderating Impact of Context-Awareness and Ubiquity on Mobile Government Services Adoption

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Technology Acceptance ◽  
Context Awareness ◽  
Structural Equation ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Policy Implications ◽  
Equation Modeling ◽  
Future Research ◽  
The Impact

The factors of context-awareness and mobile ubiquity are major components in the development and diffusion of any mobile technology-driven applications and services. Principally in the m-government development space, the issues of context-awareness and ubiquity are crucial if m-government initiatives are to be successful. The moderating effect of context-awareness and ubiquity on mobile government adoption is examined for 409 students from a Chinese University based on the Technology Acceptance Model. Using the Structural Equation Modeling technique, the results indicate that perceived ease of use (PEOU) was significantly related to intention to use, but perceived usefulness (PU) did not have a significant effect on mobile government adoption. The moderating analysis indicated that context-awareness significantly moderated the impact of PU but had no moderating effect on PEOU. Also, it was discovered that ubiquity was significant in moderating both the PEOU and PU on mobile government adoption. Policy implications and directions for future research are presented.

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