scholarly journals Coordination Strategy of the Supply Chain with Consumer Preferences under the “Presale and Spot-Sale” Mode

2020 ◽  
Vol 2020 ◽  
pp. 1-15
Author(s):  
Xiaogang Cao ◽  
Hui Wu ◽  
Kebing Chen ◽  
Hui Wen
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Third Party ◽  
Equilibrium Strategy ◽  
Market Demand ◽  
Exogenous Variables ◽  
Coordination Strategy ◽  
Decision Making Model

In recent years, the market economy has been booming, and the demand of consumers has begun to become diversified. Consumers’ preferences for products, the sensitivity of product prices, and other factors can often affect the market demand and also make enterprises realize the importance of consumer preferences. The decision-making model of the supply chain with consumer preference composed of a retailer and a third-party presale platform is established, and we analyze the implementation of a single presale model, a single spot-sale model, and decision-making models under the “presale and sale” mode. The equilibrium strategy of centralized decision and decentralized decision under the mode of “presale and sale” is compared, and the influence of the proportion of informed consumers and the exogenous variables of cross-period discount on supply chain decision is further analyzed. The coordination strategy of the decentralized decision supply chain under the mode of “presale and sale” is put forward, and the coordinated operation among supply chain members is realized. The results show that compared with other sales models, the “presale and spot-sale” model is more beneficial to the profit of the supply chain.

scholarly journals Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences

Mathematics ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 253
Author(s):  
Yuyan Wang ◽  
Zhaoqing Yu ◽  
Liang Shen ◽  
Runjie Fan ◽  
Rongyun Tang
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Stackelberg Game ◽  
Consumer Preferences ◽  
Third Party ◽  
Altruistic Behavior ◽  
Fixed Cost ◽  
Equilibrium Solutions ◽  
Factors Affecting ◽  
Dual Channel

Considering the peculiarities of logistics in the electronic commerce (e-commerce) supply chain (ESC) and e-commerce platform’s altruistic preferences, a model including an e-commerce platform, third-party logistics service provider, and manufacturer is constructed. Based on this, three decision models are proposed and equilibrium solutions are obtained by the Stackelberg game. Then, an “altruistic preference joint fixed-cost” contract is proposed to maximize system efficiency. Finally, numerical analysis is used to validate the findings of the paper. The article not only analyzes and compares the optimal decisions under different ESC models, but also explores the intrinsic factors affecting the decisions. This paper finds that the conclusions of dual-channel supply chains or traditional supply chains do not necessarily apply to ESC, and that the effect of altruistic behavior under ESC is influenced by consumer preferences. Moreover, there is a multiparty win–win state for ESC, and this state can be achieved through the “altruistic preference joint fixed-cost” contract. Therefore, the findings of this paper contribute to the development of an e-commerce market and the cooperation of ESC members.

A partner selection problem for complex product of manufacturing enterprises in supply chain

2021 ◽  
pp. 1-13
Author(s):  
Congdong Li ◽  
Yinyun Yu ◽  
Wei Xu ◽  
Jianzhu Sun
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Fuzzy Theory ◽  
Partner Selection ◽  
Manufacturing Companies ◽  
Complex Product ◽  
Manufacturing Enterprises ◽  
Collaborative Manufacturing ◽  
Matching Degree ◽  
Decision Making Model

In order to better meet customer needs and respond to market demands more quickly, mounting number of manufacturing companies have begun to bid farewell to the traditional unitary manufacturing model. The collaborative manufacturing model has become a widely adopted manufacturing model for manufacturing companies. Aiming at the problem of partner selection for collaborative manufacturing of complex products in a collaborative supply chain environment, this paper proposes a multi-objective decision-making model that comprehensively considers the maximization of the matching degree of manufacturing capacity and the profits of supply chain, and gives the modeling process and application steps in detail. The method first uses fuzzy theory to evaluate the manufacturing capabilities of candidate collaborative manufacturing partners. Secondly, Vector Space Model (VSM) is used to calculate the matching degree of manufacturing capacity and manufacturing demand. Then, the paper studied the profit of the supply chain under the “non-cooperative” mechanism and the “revenue sharing” mechanism. Furthermore, the decision-making model is established. Finally, a simulation was carried out by taking complex product manufacturing of Gree enterprise as an example. The research results show the feasibility and effectiveness of the method.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals Financing and pricing strategies of construction supply chain under capital constraint

2021 ◽  
Vol 336 ◽  
pp. 09004
Author(s):  
Yuxin Wen ◽  
Linyi Wu ◽  
Fengmin Yao
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Stackelberg Game ◽  
Distribution Model ◽  
Pricing Strategies ◽  
External Financing ◽  
Pricing Decision ◽  
Decentralized Decision Making ◽  
Internal Financing ◽  
Decision Making Model

Affected by factors such as cost, the financial constraints faced by the supply chain are becoming more and more severe. This paper constructs a financing and pricing decision-making model for the construction supply chain under capital constraints, and uses Stackelberg game theory to analyze and obtain the best financing and pricing strategy for the construction supply chain under the internal and external financing modes. The study found that when centralized decision-making is adopted, there is a profit distribution model that makes the profits obtained by construction developers and contractors greater than the profits obtained in decentralized decision-making; the internal financing model of the construction supply chain is better than external financing, and can enable the construction supply chain get higher profits.

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