scholarly journals Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

Complexity ◽  
2018 ◽  
Vol 2018 ◽  
pp. 1-14 ◽  
Author(s):  
Ana Mosquera ◽  
Emma Juaneda-Ayensa ◽  
Cristina Olarte-Pascual ◽  
Jorge Pelegrín-Borondo
Keyword(s):  
Behavioral Intention ◽  
New Technologies ◽  
Structural Equations ◽  
Actual Behavior ◽  
Key Factors ◽  
Early Adopters ◽  
Brick And Mortar ◽  
Smartphone Use ◽  
Use Behavior ◽  
Behavioral Intention To Use

The in-store use of smartphones is revolutionizing the customer journey and has the potential to become an important driver in the omnichannel context. This paper aims at identifying the key factors that influence customers’ intentions to use smartphones in-store and their actual behavior and to test the moderating effect of age, differentiating between millennials and nonmillennials, as millennials are considered digital natives and early adopters of new technologies. We applied the UTAUT2 model to a sample of 1043 Spanish customers, tested it using structural equations, and performed a multigroup analysis to compare the results between the two groups. The results show that the model explains both the behavioral intention to use a smartphone in a brick-and-mortar store and use behavior. The UTAUT2 predictors found to be most important were habit, performance expectancy, and hedonic motivation. However, the study shows that the only difference between millennials and nonmillennials with regard to the use of smartphones in-store is the effects of behavioral intention and habit on use behavior. The study adds to the existing knowledge by providing evidence in support of the validity of UTAUT2 as an appropriate theoretical basis to explain effectively behavioral intention, specifically the in-store use of smartphones.

scholarly journals Calidad del servicio percibida por clientes de entidades bancarias de Castilla y León y su repercusión en la satisfacción y lealtad a la misma

2008 ◽  
pp. 105
Author(s):  
José Ángel Miguel Dávila ◽  
Marcela Flórez Romero
Keyword(s):  
Service Quality ◽  
New Technologies ◽  
Great Influence ◽  
Physical Structure ◽  
Structural Equations ◽  
Key Factors ◽  
Castilla Y Leon ◽  
Nuevas Tecnologías ◽  
Main Components ◽  
Structural Equations Model

El propósito de la investigación está enmarcado en el estudio de la calidad del servicio que prestan las entidades bancarias. El objetivo de la investigación ha sido el de identificar los factores que determinan la calidad del servicio que perciben los clientes de las entidades bancarias de Castilla y León, y de cómo la calidad influye en su satisfacción. Así mismo, se trata también de identificar cómo la satisfacción de los clientes por el servicio prestado afecta a su lealtad hacia la entidad.<br />Mediante un análisis factorial de componentes principales, se encontraron los factores que influyen en la calidad: i) aspectos físicos (estructura física, ubicación conveniente, equipamiento moderno, vigilancia, aspecto limpio, etc.); ii) aspectos de la prestación del servicio (operaciones y servicios convencionales que realiza y ofrece la entidad, confianza y conocimiento que transmite el personal, atención personalizada, tiempos de respuesta, reputación de la entidad); y iii) nuevas tecnologías (cajeros, Internet o banca telefónica). Posteriormente, los resultados del modelo de ecuaciones estructurales, muestran una gran influencia de los aspectos de la prestación del servicio en la calidad del servicio, así como la demostración de la calidad como antecedente de la satisfacción y la influencia que ejerce la calidad en la satisfacción y ésta en la lealtad del cliente a la entidad bancaria.<br /><br />The aim of this paper is to analyze the quality of the services offered by banking entities. The objective of the research has been to identify the key factors determining the service quality as perceived by the clients of banking entities in Castilla y León; it is important to note the way in which quality influences the customers' satisfaction. Others goals of the research focus on how the clients' satisfaction on the perceived service affects their loyalty to the entity.<br />Through a factor analysis of the main components, the key features influencing quality were found: i) physical aspects (physical structure, conveniente location, modern equipment, etc.), ii) aspects of service's performance (conventional operations and services which the bank offers and performs, personalized service, reputation of the entity, etc.), and iii) new technologies (cash dispenser, internet or phone banking). Afterwards, the results of the structural equations model indicate a great influence of the aspects of service's performance in the service quality. They also demonstrate that quality appears as an antecedent of satisfaction and that there is an influence of quality in satisfaction and of satisfaction in the loyalty of the customer to the banking entity.<br />

Why Are Filipino Consumers Strong Adopters of Mobile Applications?

2015 ◽  
pp. 236-245 ◽  
Author(s):  
Donald L. Amoroso ◽  
Ricardo Lim
Keyword(s):  
Mobile Applications ◽  
Behavioral Intention ◽  
The Philippines ◽  
Ease Of Use ◽  
Mobile Technologies ◽  
Intention To Use ◽  
Key Factors ◽  
Personal Innovativeness ◽  
Research Questions ◽  
Behavioral Intention To Use

In this chapter, the authors study factors such as ease of use and personal innovativeness in order to understand the consumer adoption of mobile technologies in the Philippines in order to build on existing adoption theories for academics and make recommendations to practitioners. The research questions include: (1) What key factors drive adoption of mobile technologies by Filipino consumers? (2) How are Filipino mobile consumers personally innovative in their use of mobile technologies? The authors surveyed 725 mobile Filipino consumers. The resulting linear regression model shows a significant amount of variance explained for behavioral intention to use mobile applications. Personal innovation had a strong statistical impact on both attitude toward using and behavioral intention to use.

scholarly journals Students’ use behavior towards e-learning tools during COVID-19 pandemics: Case study of higher educational institutions of Thailand

2021 ◽  
Vol 10 (4) ◽  
pp. 1166
Author(s):  
Chaiyawit Muangmee ◽  
Sebastian Kot ◽  
Nusanee Meekaewkunchorn ◽  
Nuttapon Kassakorn ◽  
Somyos Tiranawatananun ◽  
...  
Keyword(s):  
Social Distance ◽  
Behavioral Intention ◽  
Educational Institutions ◽  
Intention To Use ◽  
Learning Tools ◽  
Higher Educational Institutions ◽  
E Learning ◽  
Use Behavior ◽  
Behavioral Intention To Use

<p><span>The research purpose was to conduct an empirical investigation into students’ use behavior of e-learning tools during the COVID-19 pandemic, a case study of higher educational institutions in Thailand. The study applied the UTAUT2 theoretical model. Primary data was collected using a structured questionnaire from a total of 1,493 students across institutions of higher learning in Thailand. Structural equation modelling (SEM) was conducted using AMOS. The findings indicated that student’s behavioral intention to use e-learning tools is positively and significantly influenced by performance expectancy (β=0.22, p&lt;0.05); effort expectancy (β=0.14, p&lt;0.05); social influence (β=0.20, p&lt;0.05); facilitating condition (β=0.50, p&lt;0.05); hedonic motivation (β=0.35, p&lt;0.05); learning value (β=0.51, p&lt;0.05); and social distance (β=0.46, p&lt;0.05). Similarly, behavioral intention by the students to use e-learning tools have a positive and significant effect on actual use of e-learning tools (β=0.82, p&lt;0.05). Learning value and social distance had the largest positive effects on the student’s behavioral intention to use e-learning tools. It is important for the higher education institutions in Thailand to consider them. They are major factors driving students towards adopting e-learning tools during disruptions as witnessed during the COVID-19 pandemic period.</span></p>

scholarly journals Behavioral Intention to Use a Smartphone Usage Management Application Between a Non-Problematic Smartphone Use Group and a Problematic Use Group

2021 ◽  
Vol 12 ◽  
Author(s):  
Mun Joo Choi ◽  
Seo-Joon Lee ◽  
Sun Jung Lee ◽  
Mi Jung Rho ◽  
Dai-Jin Kim ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Control Group ◽  
Smartphone Addiction ◽  
Intention To Use ◽  
Problematic Smartphone Use ◽  
Problematic Use ◽  
Perceived Security ◽  
Smartphone Use ◽  
Behavioral Intention To Use

Despite the many advantages of smartphone in daily life, there are significant concerns regarding their problematic use. Therefore, several smartphone usage management applications have been developed to prevent problematic smartphone use. The purpose of this study is to investigate the factors of users' behavioral intention to use smartphone usage management applications. Participants were divided into a smartphone use control group and a problematic use group to find significant intergroup path differences. The research model of this study is fundamentally based on the Technology Acceptance Model and Expectation-Confirmation Theory. Based on this theorem, models were modified to best suit the case of problematic smartphone use intervention by smartphone application. We conducted online surveys on 511 randomly selected smartphone users aged 20–60 in South Korea, in 2018. The Smartphone Addiction Proneness Scale was used to measure participants' smartphone dependency. Descriptive statistics were used for the demographic analysis and collected data were analyzed using IBM SPSS Statistics 24.0 and Amos 24.0. We found that in both non-problematic smartphone use group and problematic smartphone use group, facilitating factors and perceived security positively affect the intentions of users to use the application. One distinct difference between the groups was that the latter attributed a lower importance to perceived security than the former. Some of our highlighted unique points are envisioned to provide intensive insights for broadening knowledge about technology acceptance in the field of e-Addictology.

scholarly journals Penerapan Model Utaut (Unified Theory Of Acceptance And Use Of Technology) Untuk Memahami Niat Dan Perilaku Aktual Pengguna Go-Pay Di Kota Padang

2019 ◽  
Vol 1 (4) ◽  
pp. 1949-1967
Author(s):  
Mutiara Indah ◽  
Henri Agustin
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Unified Theory ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Use Behavior ◽  
Behavioral Intention To Use ◽  
Positive Effect

This study aims to find evidence that the model UTAUT (Unified Theory of Acceptance and Use of Technology) is a conceptual framework to explain the acceptance and use of Go-Pay as one of the mobile payment services in the city of Padang. The data used in this research is primary data obtained by distributing a questionnaire online. This study using purposive sampling with a sample of 150 respondents who have used Go-Pay.Analysis of the data used in this research is Structural Equation Modeling (SEM). Data analysis techniques using SmartPLS ver.3.2.8 processed. This study found evidence that performance expectancy, social influence and positive effect on behavioral intention; facilitating condition and behavioral intention to use behavior has a positive effect, while the effort expectancy negatively affect behavior intention.

scholarly journals Calidad del servicio percibida por clientes de entidades bancarias de Castilla y León y su repercusión en la satisfacción y lealtad a la misma

2008 ◽  
pp. 105 ◽  
Author(s):  
José Ángel Miguel Dávila ◽  
Marcela Flórez Romero
Keyword(s):  
Service Quality ◽  
New Technologies ◽  
Great Influence ◽  
Physical Structure ◽  
Structural Equations ◽  
Key Factors ◽  
Castilla Y Leon ◽  
Nuevas Tecnologías ◽  
Main Components ◽  
Structural Equations Model

El propósito de la investigación está enmarcado en el estudio de la calidad del servicio que prestan las entidades bancarias. El objetivo de la investigación ha sido el de identificar los factores que determinan la calidad del servicio que perciben los clientes de las entidades bancarias de Castilla y León, y de cómo la calidad influye en su satisfacción. Así mismo, se trata también de identificar cómo la satisfacción de los clientes por el servicio prestado afecta a su lealtad hacia la entidad.<br />Mediante un análisis factorial de componentes principales, se encontraron los factores que influyen en la calidad: i) aspectos físicos (estructura física, ubicación conveniente, equipamiento moderno, vigilancia, aspecto limpio, etc.); ii) aspectos de la prestación del servicio (operaciones y servicios convencionales que realiza y ofrece la entidad, confianza y conocimiento que transmite el personal, atención personalizada, tiempos de respuesta, reputación de la entidad); y iii) nuevas tecnologías (cajeros, Internet o banca telefónica). Posteriormente, los resultados del modelo de ecuaciones estructurales, muestran una gran influencia de los aspectos de la prestación del servicio en la calidad del servicio, así como la demostración de la calidad como antecedente de la satisfacción y la influencia que ejerce la calidad en la satisfacción y ésta en la lealtad del cliente a la entidad bancaria.<br /><br />The aim of this paper is to analyze the quality of the services offered by banking entities. The objective of the research has been to identify the key factors determining the service quality as perceived by the clients of banking entities in Castilla y León; it is important to note the way in which quality influences the customers' satisfaction. Others goals of the research focus on how the clients' satisfaction on the perceived service affects their loyalty to the entity.<br />Through a factor analysis of the main components, the key features influencing quality were found: i) physical aspects (physical structure, conveniente location, modern equipment, etc.), ii) aspects of service's performance (conventional operations and services which the bank offers and performs, personalized service, reputation of the entity, etc.), and iii) new technologies (cash dispenser, internet or phone banking). Afterwards, the results of the structural equations model indicate a great influence of the aspects of service's performance in the service quality. They also demonstrate that quality appears as an antecedent of satisfaction and that there is an influence of quality in satisfaction and of satisfaction in the loyalty of the customer to the banking entity.<br />

scholarly journals Investigating the Determinants of Students’ Intention to Use Business Simulation Games

2019 ◽  
Vol 58 (2) ◽  
pp. 433-458 ◽  
Author(s):  
Yu-Yin Wang ◽  
Yi-Shun Wang ◽  
Shi-En Jian
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Partial Least Square ◽  
Intention To Use ◽  
Business Simulation ◽  
Simulation Games ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Behavioral Intention To Use

Business simulation games (BSGs) are educational tools that help students develop business management knowledge and skills. However, to date, relatively little research has investigated the factors that influence students’ BSG usage intention. Grounded on the extended unified theory of acceptance and use of technology, this study helped to fill this gap by exploring intention to use BSGs. Specifically, this study investigated the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price value on behavioral intention to use BSGs. Data collected from 141 useful respondents were tested against the research model using partial least square approach. The results of this study indicated that behavioral intention to use BSGs was influenced by facilitating conditions, hedonic motivation, and price value. Unexpectedly, performance expectancy, effort expectancy, and social influence were not predictive of students’ behavioral intention to use BSGs. These findings enhanced our understanding of students’ BSG usage behavior and provided several important theoretical and practical implications for the application of BSG in the context of business and management education.

scholarly journals Using Blended Project-Based Learning for Students’ Behavioral Intention to Use and Academic Achievement in Higher Education

2021 ◽  
Vol 11 (5) ◽  
pp. 207
Author(s):  
Mahdi Mohammed Alamri
Keyword(s):  
Academic Achievement ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Project Based Learning ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Cross Point ◽  
Perceived Enjoyment ◽  
Behavioral Intention To Use

This research focused on the potential of project-based learning and blended learning, which offer a distinctive cross-point in regard to building 21st-century skills in the classroom. Specifically, this research hypothesized that using the BPBL approach has an effect on perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. To achieve the research goal, we employed a questionnaire as the main data collection method and dispensed it to 80 students, all of whom use the BPBL approach. The findings were obtained via a quantitative research method, structural equation modeling (SEM). We found a significant relationship between the BPBL approach and perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. Therefore, we believe that the BPBL approach enhances students’ behavioral intention to use and academic achievement in a blended project-based learning approach and allows sharing knowledge, information, and discussions. Thus, it is recommended that students use the BPBL approach for educational purposes, and they should also be encouraged to do so through their learning at university level.

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