scholarly journals Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise

2017 ◽  
Vol 2017 ◽  
pp. 1-17 ◽  
Author(s):  
Hyunwoo Hwangbo ◽  
Yang Sok Kim ◽  
Kyung Jin Cha
Keyword(s):  
Augmented Reality ◽  
New Technologies ◽  
New Technology ◽  
Business Environment ◽  
Interactive Systems ◽  
Online Retailing ◽  
Online Retail ◽  
Doing Business ◽  
Retail Business

Information technology’s introduction of online retail has deeply influenced methods of doing business. However, offline retail has not changed as radically in comparison to online retailing. Recently, studies in computer science have suggested new technology that can support offline retailers, including sensors, indoor positioning, augmented reality, vision, and interactive systems. Retailers have recently shown interest in these technologies and rapidly adopted them in order to improve operational efficiency and customer experience in their retail shops. Marketing studies also address immersive marketing that employs these technologies in order to change ways of doing offline retail business. Even though there is much discussion concerning new trends, technologies, and marketing concepts, there is, as of yet, no investigation that comprehensively explains how they can be combined together seamlessly in the real world retail environment. This paper employs the term “smart store” to indicate retail stores equipped with these new technologies and modern marketing concepts. This paper aims to summarize discussions related to smart stores and their possible applications in a real business environment. Furthermore, we present a case study of a business that applies the smart store concept to its fashion retail shops in Korea.

scholarly journals IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto
Keyword(s):  
Competitive Advantage ◽  
Business Environment ◽  
Product Packaging ◽  
Doing Business ◽  
Business Excellence ◽  
Retail Strategy ◽  
Retail Business ◽  
The Many ◽  
Product Sales ◽  
Internal And External Factors

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan

Private Label Sales through Catalogs with Augmented Reality

2016 ◽  
pp. 275-305
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

A Contrarian's View

2004 ◽  
pp. 159-182
Author(s):  
Marianne M. Jennings
Keyword(s):  
New Technologies ◽  
New Technology ◽  
Ethical Standards ◽  
New Developments ◽  
Doing Business

While the view that new technology, new ways of doing business and new avenues of communication require new ethical standards is a commonly accepted one, a closer look at the nature of these new developments in juxtaposition with history demonstrates that the notion of new ethics for new eras has been tried in other social and cultural revolutions. History teaches that old standards are easily applied to new technologies. While the expediency of evolving ethics is tempting, adherence to such a fluid standard limits progress because the activity of change is not grounded in values. We have been here before and can simply put this new technology into an old framework of values and still enjoy progress, but with the peace of virtue.

Long-Term Evolution of a Conceptual Schema at a Life Insurance Company

2006 ◽  
pp. 202-226
Author(s):  
Lex Wedemeijer
Keyword(s):  
Business Environment ◽  
Insurance Company ◽  
Information Need ◽  
Life Insurance Company ◽  
Conceptual Schema ◽  
Doing Business ◽  
Schema Design ◽  
Derived Data

Enterprises need data resources that are stable and at the same time flexible to support current and new ways of doing business. However, there is a lack of understanding how flexibility of a Conceptual Schema design is demonstrated in its evolution over time. This case study outlines the evolution of a highly integrated Conceptual Schema in its business environment. A gradual decline in schema quality is observed: size and complexity of the schema increase, understandability and consistency decrease. Contrary to popular belief, it is found that changes aren’t driven only by “accepted” causes like new legislation or product innovation. Other change drivers are identified like error correction, changing perceptions of what the information need of the business is and elimination of derived data. The case shows that a real Conceptual Schema is the result of “objective” design practices as well as the product of negotiation and compromise with the user community.

Long-Term Evolution of a Conceptual Schema

2011 ◽  
pp. 280-296 ◽  
Author(s):  
Lex Wedemeijer
Keyword(s):  
Error Correction ◽  
Business Environment ◽  
Information Need ◽  
Conceptual Schema ◽  
Doing Business ◽  
Schema Design ◽  
Derived Data ◽  
Over Time

Enterprises need data resources that are stable and at the same time flexible to support current and new ways of doing business. However, there is a lack of understanding how flexibility of a Conceptual Schema design is demonstrated in its evolution over time. This case study outlines the evolution of a highly integrated Conceptual Schema in its business environment. A gradual decline in schema quality is observed: size and complexity of the schema increase, understandability and consistency decrease. Contrary to popular belief, it is found that changes arent driven only by accepted causes like new legislation or product innovation. Other change drivers are identified like error correction, changing perceptions of what the information need of the business is and elimination of derived data. The case shows that a real Conceptual Schema is the result of objective design practices as well as the product of negotiation and compromise with the user community.

scholarly journals Innovative Trends in Implant Dentistry Training and Education: A Narrative Review

2019 ◽  
Vol 8 (10) ◽  
pp. 1618 ◽  
Author(s):  
Ferro ◽  
Nicholson ◽  
Koka
Keyword(s):  
Artificial Intelligence ◽  
Augmented Reality ◽  
Blended Learning ◽  
Teaching And Learning ◽  
New Technologies ◽  
Mixed Reality ◽  
New Technology ◽  
Training And Education ◽  
Innovative Methods ◽  
Implant Dentistry

Background: The field of implant dentistry education is rapidly evolving as new technologies permit innovative methods to teach the fundamentals of implant dentistry. Methods: Literature from the fields of active learning, blended learning, augmented reality, artificial intelligence, haptics, and mixed reality were reviewed and combined with the experience and opinions of expert authors. Both positive and negative aspects of the learning methods are presented. Results and Conclusion: The fundamental objectives of teaching and learning remain unchanged, yet the opportunities to reach larger audiences and integrate their learning into active experiences are evolving due to the introduction of new teaching and learning methodologies. The ability to reach a global audience has never been more apparent. Nevertheless, as much as new technology can be alluring, each new method comes with unique limitations.

Team Implementation of New Technology

2002 ◽  
Vol 46 (15) ◽  
pp. 1340-1344
Author(s):  
Dennis R. Jones ◽  
Michael J. Smith
Keyword(s):  
Technology Implementation ◽  
New Technologies ◽  
New Technology ◽  
Implementation Process ◽  
Total Quality ◽  
Global Marketplace ◽  
Current State ◽  
Teams And Teamwork ◽  
Cooperative Team

New technology is dramatically changing the workplace by allowing companies to increase efficiency, productivity, quality, safety, and overall profitability. An effective new technology implementation is required for companies to compete successfully in the global marketplace. Time and money wasted on unsuccessful and improper new technology implementation is counterproductive to the overall goal of improving the competitiveness and profitability of the company. Teams and teamwork have been recommended as a way to improve efficiency, productivity, quality, safety, profitability, and employee satisfaction. With the utilization of total quality management (TQM) and quality improvement (QI), each of which rely on teamwork, new technology implementations have been more successful. New technology challenges the current state of traditional implementation methods and techniques. To effectively utilize these new technologies it is best to consider all of the factors involved in the implementation process; most importantly the human elements involved. It is recommended to utilize a cooperative team oriented approach to new technology implementation, which relies heavily on soliciting employee input and participation throughout the entire process. By doing this it is hoped that the new technology can be implemented in the most effective way possible. A case study is presented to illustrate this.

Modern technology and customary use of wildlife: the harvest of Sooty Shearwaters by Rakiura Maori as a case study

1999 ◽  
Vol 26 (4) ◽  
pp. 280-288 ◽  
Author(s):  
P.O'B. LYVER ◽  
H. MOLLER
Keyword(s):  
Cost Effectiveness ◽  
Indigenous People ◽  
New Technologies ◽  
New Technology ◽  
Sustainable Use ◽  
Modern Technology ◽  
Financial Investment ◽  
Financial Gain ◽  
Modern Technologies

Rakiura Maori (a tribe of indigenous people in New Zealand) continue a centuries-old customary use of Sooty Shearwater (Puffinus griseus, titi, muttonbird) chicks from islands adjacent to Rakiura (Stewart Island). Some muttonbirders pluck chicks by hand, while others have recently changed to a plucking machine. We compared traditional and modern processing methods to see if new technology stands to increase the efficiency, size and cost effectiveness of harvest. On average, chicks were plucked 6 seconds quicker with a machine, which could potentially increase the catch by up to 4%. Innovation by using wax rather than water to remove down left after plucking saved muttonbirders 29–97 minutes per day, potentially allowing up to a 15% increase in the number of chicks harvested. Both wax and plucking machines increased costs, which led to a modest financial gain from using wax, but a net loss from using a plucking machine. Modern technologies have been introduced mainly for convenience and to ease labour in this customary use of wildlife. New technology may erode traditional skills, but does not necessarily pose a risk to the sustainability of a resource. Financial investment in harvest technologies might provide an incentive to increase harvest levels, but could equally provide an incentive to manage for sustainable use. Preservation lobbies are not justified in presuming that new technologies will always threaten wildlife traditionally used by indigenous people.

scholarly journals Kajian Perencanaan Strategis Sistem Informasi pada Bisnis Ritel Berbasis Metodologi Ward & Peppard : Studi Kasus PT. Gramedia Asri Media

2019 ◽  
Vol 6 (3) ◽  
pp. 245
Author(s):  
Christina Deni Rumiarti ◽  
Bagas Ryant Setiawan ◽  
I Dewa Made Pranata Wiana
Keyword(s):  
Value Chain ◽  
Business Environment ◽  
Global Competition ◽  
Success Factor ◽  
Critical Success Factor ◽  
Internal Environment ◽  
Critical Success ◽  
Retail Business ◽  
Business Analysis

<p>Persaingan global menuntut setiap bisnis melakukan inovasi dalam pemanfaatan sistem dan teknologi informasi (SI/TI) untuk meningkatkan nilai tambah. Alur informasi yang tidak berjalan optimal dapat menjadi kendala bagi bisnis. Terkait hal tersebut, permasalahan yang kemudian menjadi isu penting diantaranya adalah potensi kerugian akibat ketidaksesuaian data stok di sistem inventori dengan stok aktual, serta prioritas pengembangan sistem informasi yang belum terencana dengan matang. Permasalahan tersebut mendorong perlu adanya perencanaan yang matang dan terukur untuk mencapai visi-misi perusahaan. Penelitian ini mengambil studi kasus PT. Gramedia Asri Media yang merupakan salah satu bisnis ritel terbesar di Indonesia. Alur metodologi dalam studi ini terdiri dari analisis bisnis internal, analisis lingkungan bisnis eksternal, analisis lingkungan SI/TI internal, dan analisis lingkungan SI/TI eksternal. Metode yang digunakan untuk menganalisis lingkungan bisnis internal adalah <em>internal value chain</em>, dan <em>Critical Success Factor</em> (CSF), sementara itu analisis PESTLE, <em>five forces</em>, dan <em>eksternal value chain</em> diaplikasikan untuk menganalisis lingkungan bisnis eksternal. Metode yang digunakan untuk menganalisis lingkungan internal SI/TI adalah Portofolio McFarlan, sementara itu studi literatur dan observasi digunakan untuk melakukan analisis lingkungan eksternal SI/TI. Dengan menggunakan metodologi Ward dan Peppard ini, dihasilkan <em>roadmap</em> SI/TI yang selaras dengan kebutuhan bisnis serta dapat dibangun dalam jangka waktu 4 tahun.</p><p><em><strong>Abstract</strong></em></p><p><em>Global competition requires every business innovates their systems and information technology (IS/IT) to increase their value. The better the information runs, the wider the value increases. Related to that, some problems becoming important matter are potential losses due to the discrepancy of stock data in the inventory system with actual stock, and the priority of information systems development that have not been well planned as well. This situation encourages the need of measurable planning to achieve the company's vision and mission. This study took a case study of PT. Gramedia Asri Media, one of the largest retail business in Indonesia. The methodology applied in this study consists of external business analysis, internal business analysis, external IS/IT analysis, and internal IS/IT analysis. The methods assessed to analyze the internal business are the internal value chain, and the Critical Success Factor (CSF), while the PESTLE, five forces, and external value chain analyzes are applied to analyze the external business environment. Furthermore, the method used to analyze the internal environment of IS / TI is the McFarlan Portfolio, while the literature and observation studies are used to conduct analysis of the IT external environment. Assessing the Ward and Peppard methodology, an IS/IT roadmap is aligned with business needs and can be developed within 4 years.</em></p>

scholarly journals New approaches to customer experience: where disruptive technological innovation meets luxury fashion

2019 ◽  
Vol 13 (1) ◽  
pp. 740-758
Author(s):  
Jacqueline-Nathalie Harba
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Case Studies ◽  
New Technologies ◽  
Customer Experience ◽  
High Tech ◽  
Customer Expectations ◽  
New Approaches ◽  
Use Of Technology

Abstract Consumer behavior is shifting radically with the rise of e-commerce and new technologies. As a result, luxury retailers are forced to embrace a variety of technologies to keep their customers engaged. How do brands captivate shoppers and provide the customer experience that will satisfy their desires? Through dissemination of literature and case studies on examples from the industry, this paper presents a detailed discussion on the new approaches to customer experience in the luxury fashion industry, in the context of a modern economy that is highly shaped by disruptive technological innovations. The discussion includes two detailed case studies, focusing on two key themes that define contemporary customer expectations: the story – discussing customer’s desire to be immersed in the narratives behind catwalk collections, and the experience – discussing the use of technology to create a unique retail space through the use of online and mobile specific technologies. The first case study focuses on how new technologies provide brands with new opportunities to present their products through narratives. Using famous luxury retailers Dior, Givenchy and Prada as examples, the case study provides a detailed discussion on the use of virtual reality and augmented reality as tools that enable customers to project themselves into the story behind a catwalk show and become active characters in the narrative, through the use of technological devices. The second case study focuses on the importance of merging the online and the traditional brick-and-mortar store. “The Store of the Future”, by luxury retailer Farfetch is used as an example of how retailers make use of high-tech equipment, virtual reality and augmented reality not only to create a tech-powered interactive experience that will intrigue customers, but also to improve retail productivity by capturing customer data. The study adopts a qualitative research method to evaluate the validity of the concepts discussed in the Literature Review, using a sample of three in-depth interviews with industry experts, focusing on the use of technology to improve customer experience in physical retail spaces. Based on previously published research, it is estimated that the primary research will indicate that it is not the use of technology that drives the customer experience, but customer expectations that determine the adoption and adaptation of disruptive technologies to satisfy the shoppers’ requirements.

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