scholarly journals The Strategy of New Product Introduction in Durable Goods with Secondary Market: Application of the Optimization Method to Supply Chain Problem

2014 ◽  
Vol 2014 ◽  
pp. 1-10
Author(s):  
Pei Zhao ◽  
Zhongkai Xiong
Keyword(s):  
Supply Chain ◽  
Durable Goods ◽  
New Product ◽  
Optimization Method ◽  
Secondary Market ◽  
New Product Introduction ◽  
Product Introduction ◽  
Quality Product ◽  
Durable Products ◽  
Second Period

The aim of this paper is to address how the secondary market affects the strategy of the manufacturer’s new product introduction by using the optimization method. To do so, we develop a two-period model in which a monopolistic manufacturer sells its new durable products directly to end consumers in both periods, while an entrant operates a reverse channel selling used products in the secondary market. We assume that the manufacturer launches a higher quality product in the second period for the technological innovation. We find that the secondary market can actually increase the manufacturer’s profitability and drives the new product introduction in the second period. We also derive the effect of the durability and the degree of quality improvement on the pricing of supply chain partners.

NEW PRODUCT INTRODUCTION PHASE IN RELATION TO SUPPLY CHAIN PLANNING PROCESSES

2017 ◽  
Vol 71 (0) ◽  
pp. 0-0
Author(s):  
Alicja Krzemińska
Keyword(s):  
Supply Chain ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
New Product Introduction ◽  
Long Term Results ◽  
Product Introduction ◽  
Planning Processes

The article presents the role and importance of sharing information about new product implementation by sales, marketing and R&D departments with supply chain part of the organization. In the introduction has been showed conventional attitude to the new product development phase. Then has been presented modern collaborative approach which allows to include new products in short-term and long-term plans of the company. Next, a detailed, theoretical and practical characterization of planning processes has been made with products being taken into account which become the part of a finished goods portfolio. Then, basing on examples taken from FMCG company the long term results of not including new products in plans on time have been shown. To conclude, a short summary has been made.

scholarly journals The Impact of Additive Manufacturing on the Flexibility of a Manufacturing Supply Chain

2021 ◽  
Vol 11 (8) ◽  
pp. 3707
Author(s):  
Ageel Abdulaziz Alogla ◽  
Martin Baumers ◽  
Christopher Tuck ◽  
Waiel Elmadih
Keyword(s):  
Supply Chain ◽  
Additive Manufacturing ◽  
New Product ◽  
Supply Chain Design ◽  
New Product Introduction ◽  
Product Introduction ◽  
Chain Flexibility ◽  
Supply Chain Flexibility ◽  
The Impact

There is an increasing need for supply chains that can rapidly respond to fluctuating demands and can provide customised products. This supply chain design requires the development of flexibility as a critical capability. To this end, firms are considering Additive Manufacturing (AM) as one strategic option that could enable such a capability. This paper develops a conceptual model that maps AM characteristics relevant to flexibility against key market disruption scenarios. Following the development of this model, a case study is undertaken to indicate the impact of adopting AM on supply chain flexibility from four major flexibility-related aspects: volume, mix, delivery, and new product introduction. An inter-process comparison is implemented in this case study using data collected from a manufacturing company that produces pipe fittings using Injection Moulding (IM). The supply chain employing IM in this case study shows greater volume and delivery flexibility levels (i.e., 65.68% and 92.8% for IM compared to 58.70% and 75.35% for AM, respectively) while the AM supply chain shows greater mix and new product introduction flexibility, indicated by the lower changeover time and cost of new product introduction to the system (i.e., 0.33 h and €0 for AM compared to 4.91 h and €30,000 for IM, respectively). This work will allow decision-makers to take timely decisions by providing useful information on the effect of AM adoption on supply chain flexibility in different sudden disruption scenarios such as demand uncertainty, demand variability, lead-time compression and product variety.

Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes

2018 ◽  
Vol 15 (01) ◽  
pp. 1850004 ◽  
Author(s):  
Hakil Moon ◽  
Jean L. Johnson ◽  
Babu John Mariadoss ◽  
John B. Cullen
Keyword(s):  
Supply Chain ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
New Product Introduction ◽  
Product Introduction ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Firm Innovation ◽  
Innovation Outcomes

This paper investigates the relationships among supply chain participants’ involvement at various stages of new product development (NPD) and a firm’s innovation outcomes in terms of number of new product introduction and new product radicalness. A total of 107 questionnaires were collected from a cross-sectional survey of NPD managers. Results show significant impacts of suppliers’ and customers’ involvement on the firm innovation outcomes in the various NPD stages. Suppliers’ involvement in the firm NPD process influences negatively or is not related to firm innovation success in the various NPD stages. However, customers’ involvement affects positively or is not related to firm innovation success in the various NPD stages. This indicates that the distinct features of the various NPD stages make customer or supplier involvement more or less appropriate at each stage. Therefore, this paper provides significant managerial implications for supply chain practitioners regarding with whom, when, and how they set up supply chain strategy to improve their innovation performance.

scholarly journals A Bilingual Comparison of Sentiment and Topics for a Product Event on Twitter

2021 ◽  
Author(s):  
Irina Wedel ◽  
Michael Palk ◽  
Stefan Voß
Keyword(s):  
Social Media ◽  
Language Processing ◽  
Topic Modeling ◽  
New Product ◽  
Business Value ◽  
Data Driven ◽  
New Product Introduction ◽  
Social Media Analytics ◽  
Product Introduction ◽  
Textual Data

AbstractSocial media enable companies to assess consumers’ opinions, complaints and needs. The systematic and data-driven analysis of social media to generate business value is summarized under the term Social Media Analytics which includes statistical, network-based and language-based approaches. We focus on textual data and investigate which conversation topics arise during the time of a new product introduction on Twitter and how the overall sentiment is during and after the event. The analysis via Natural Language Processing tools is conducted in two languages and four different countries, such that cultural differences in the tonality and customer needs can be identified for the product. Different methods of sentiment analysis and topic modeling are compared to identify the usability in social media and in the respective languages English and German. Furthermore, we illustrate the importance of preprocessing steps when applying these methods and identify relevant product insights.

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