scholarly journals Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism

2013 ◽  
Vol 2013 ◽  
pp. 1-18 ◽  
Author(s):  
Huan-Ming Chuang ◽  
Chien-Ku Lin ◽  
Da-Ren Chen ◽  
You-Shyang Chen
Keyword(s):  
Public Education ◽  
Virtual Community ◽  
Viral Marketing ◽  
Network System ◽  
Dynamic Nature ◽  
Managerial Implications ◽  
Research Findings ◽  
Technology Tool ◽  
Global Threat ◽  
Interactive Experience

Ecological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social network system (virtual community, VC), facilitates public education and engagement with applications for existent problems effectively. Particularly, the exploration of related involvement behavior of VC member engagement is an interesting topic. Nevertheless, member engagement processes comprise interrelated sub-processes that reflect an interactive experience within VCs as well as the value co-creation model. To address the top-focused ecotourism VCs, this study presents an application of a hybrid expert-based ISM model and DEMATEL model based on multi-criteria decision making tools to investigate the complex multidimensional and dynamic nature of member engagement. Our research findings provide insightful managerial implications and suggest that the viral marketing of ecotourism protection is concerned with practitioners and academicians alike.

Developing a Cause and Effect Model of ISSM and TAM in Ecotourism Virtual Communities by Applying DEMATEL Method

2013 ◽  
Vol 717 ◽  
pp. 638-643
Author(s):  
Huan Ming Chuang ◽  
Chien Ku Lin ◽  
You Shyang Chen
Keyword(s):  
Virtual Communities ◽  
Virtual Community ◽  
Environmental Issues ◽  
Viral Marketing ◽  
Effect Model ◽  
Engagement Process ◽  
Research Findings ◽  
Technology Tool ◽  
Global Threat ◽  
Interactive Experience

Ecological degradation is an escalating global threat. Despite these environmental concerns, efforts to raise environmental behavior appear unsuccessful as degradation of the environment continues. Thus, the environmental protection problems are highlighted and the environmental issues are emerged. Given to the above reasons, an appropriate information technology tool, such as the growing popular social network system (e.g., virtual community, VC), can facilitate public education and engagement on applications of the existed problems effectively. Particularly, exploring the related involvement behavior of VC member engagement becomes an interesting and meaningful topic. Nevertheless, the member engagement process comprises interrelated sub-process reflecting members interactive experience within virtual communities, and value co-creation model among community participants. To address the top-focused ecotourism virtual communities, this study presents an application of using hybrid expert-based DEMATEL models based on multi-criteria decision making (MCDM) tools to deeply investigate the complex multidimensional and dynamic nature of member engagement. Research findings can help providing insightful management implications and suggestions on the viral marketing of ecotourism protection concerns to both practitioners and academicians.

scholarly journals The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092703
Author(s):  
Andriani Kusumawati ◽  
Sari Listyorini ◽  
Suharyono ◽  
Edy Yulianto
Keyword(s):  
Decision Making ◽  
Human Life ◽  
Consumer Decision Making ◽  
Fashion Products ◽  
Managerial Implications ◽  
Research Findings ◽  
Store Patronage ◽  
Life Values ◽  
Patronage Intention

Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products.

The factors behind working in virtual community

2019 ◽  
Vol 12 (2) ◽  
pp. 246-267 ◽  
Author(s):  
Anitha Acharya
Keyword(s):  
Virtual Teams ◽  
Virtual Community ◽  
Cost Savings ◽  
Working Hours ◽  
Substantial Cost ◽  
Content Type ◽  
Part Time ◽  
Research Findings ◽  
Hourly Basis ◽  
Practical Implications

Purpose In this paper, the prior research on virtual teams was reviewed to assess the state of the literature. The purpose of this paper is to determine why individuals prefer working in virtual teams (also termed liquid workers and part-time workers). Previous researchers have focussed on the benefits that organizations receive if they hire liquid workers, but to date, no research has been conducted to determine the perspective of these liquid workers. The various definitions of virtual teams are discussed and an integrative definition is proposed that suggests all teams may be defined in terms of their extent of virtualness. Design/methodology approach A systematic review of the literature on virtual teams was conducted. The data were collected from 12 informants. A thematic analysis was used to analyse the data. Findings Six main themes were identified, namely, pliability, opportunities, increased earnings, vigour, family and transportation. Research limitations/implications This study was conducted in a three-metropolitan city in India and warrants being extended to rural and international settings to gain additional insights and confirmation of the research findings. Practical implications It is suggested that organizations who recruit liquid workers will be in a position for substantial cost savings; this is because organizations usually make payment of liquid workers’ wages on an hourly basis. This will help the organizations to schedule the number of working hours depending on their needs. Originality/value The current study is novel as there is a paucity of research in identifying the factors behind working in the virtual community in India. This study presents the first research of its kind to the best knowledge of the author, and the findings will be valuable for companies who are looking for cost savings.

Consumer Confusion in Mobile Application Buying

2014 ◽  
Vol 10 (4) ◽  
pp. 52-70 ◽  
Author(s):  
Tathagata Ghosh ◽  
Venu Gopal Rao
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Confusion ◽  
Managerial Implications ◽  
Research Findings

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

Research and Managerial Implications

2013 ◽  
pp. 333-347
Author(s):  
Hans Rüdiger Kaufmann ◽  
Yianna Orphanidou ◽  
Francesco Casarin ◽  
Umberto Rosin
Keyword(s):  
Research Methodology ◽  
Consumer Culture ◽  
Consumer Behaviour ◽  
Marketing Communication ◽  
Market Selection ◽  
Market Intelligence ◽  
Culturally Adapted ◽  
Managerial Implications ◽  
Research Findings ◽  
Buying Behaviour

The chapter summarizes the project’s contribution to knowledge in the field of consumer behaviour and consumer culture, the applied, partially innovative, research methodology, and the major research implications. Furthermore, the key research findings are portrayed with respect to European consumers’ preference and motives for different beverage categories, the drivers and places for alcoholic consumption, further aspects of general buying behaviour, and the influence of branding and identity on alcoholic consumption. Concluding from the research findings, it provides practical managerial implications with respect to decisions on market intelligence, segmentation, positioning, and marketing communication with a special emphasis on the influence of health and to what extent these decisions can be standardized or should be culturally adapted. Moreover, innovative market clusters are described based on a variety of criteria to support managers’ decisions on market selection and market entry. The chapter finishes with a final note.

The Effects of Consumer Social Media Marketing Experiences on Brand Affect and Brand Equity

2015 ◽  
pp. 73-87 ◽  
Author(s):  
Tugba Orten Tugrul
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Repeated Measures ◽  
Mediating Effect ◽  
Social Media Marketing ◽  
Brand Performance ◽  
Managerial Implications ◽  
Marketing Activities ◽  
Research Findings ◽  
Brand Affect

A limited number of studies have shown that social media marketing activities positively contribute to brand performance. In this chapter, therefore, a conceptual framework elucidating how consumer social media marketing experiences lead to more favorable brand affect, and in turn, enhanced brand equity is proposed. Importantly, perceived social media marketing activities are identified as a key moderator influencing the effects of consumer social media marketing experiences on brand equity. Repeated measures ANOVA and regression analyses were conducted to test the proposed model in a study consisting of three phases. The results provide support for (a) the main effects of consumer social media marketing experiences on brand affect and brand equity, (b) the mediating effect of brand affect, and (c) the moderating effect of perceived social media marketing activities. The chapter concludes with a discussion of the theoretical and managerial implications of the research findings, and recommendations for future studies.

Reflections on Workplace Compassion and Job Performance

2017 ◽  
Vol 23 (3) ◽  
pp. 234-243 ◽  
Author(s):  
Ghadeer Mohamed Badr ElDin Aboul-Ela
Keyword(s):  
Job Performance ◽  
Task Performance ◽  
Positive Relationship ◽  
Research Study ◽  
Contextual Performance ◽  
Previous Literature ◽  
Performance Task ◽  
Managerial Implications ◽  
Research Findings

Workplace compassion is one of the cornerstone remedies to employees’ suffering. Compassionate acts will directly affect the job performance of employees. This research study looks at the analysing relationship between workplace compassion and job performance, namely, task performance and contextual performance. Workplace compassion, task performance and contextual performance were explored from a previous literature perspective and were tested and analysed statistically. Self-administered questionnaires were distributed among teachers and co-teachers employed in international nurseries in Cairo and Giza governorates located in Egypt. Results revealed a positive relationship between workplace compassion and job performance (task and contextual constructs). Discussion of the results along with managerial implications and recommendations were addressed based on the research findings.

scholarly journals The success of e-commerce startups: an empirical study in Vietnam

2021 ◽  
Vol 9 (3) ◽  
pp. 622-645
Author(s):  
Quoc Trung Pham ◽  
Dinh Khang Pham
Keyword(s):  
Empirical Study ◽  
Risk Taking ◽  
High Rate ◽  
Business Failure ◽  
Impact Factors ◽  
Measurement Scales ◽  
Achievement Orientation ◽  
Managerial Implications ◽  
Research Findings ◽  
The Impact

Objective of the study: Although many e-commerce startups have been established in recent years, there is a high rate of business failure in start-up community. In addition, e-commerce in Vietnam is still at a beginning stage with many potentials and risks. The research aims to find impact factors which lead to the success of e-commerce startups in Vietnam.Methodology/approach: The qualitative method was applied to identify appropriate measurement scales. Then, the quantitative questionnaire survey was leveraged to test the research framework based on data from local e-commerce startups.Originality/Relevance: This research focuses on evaluating the impact of founder factors, e-service factors, and external factors on the success of startups in Vietnam.Main results: Research findings show that four factors have significant contribution to e-commerce startups’ success including risk-taking propensity, achievement orientation, reliability of e-service quality, and e-networking. Among the four, risk-taking propensity is the most contributed factor in e-commerce startups’ success.Theoretical/methodological contributions: The study helps to test the measurement scales and contributes an empirical study regarding to the success of startups in a developing country like Vietnam.Social/management contributions: Managerial implications for e-commerce incubators, entrepreneurs, and government are also recommended to improve the success rate of e-commerce startups in Vietnam.

scholarly journals Sustainable Material Awareness, Belief and Readiness in Housing Development

2021 ◽  
Vol 18 (2) ◽  
pp. 88
Author(s):  
Kim Dung Thi Vu ◽  
Bao Ngoc Nguyen
Keyword(s):  
Construction Industry ◽  
Renewable Resources ◽  
Building Materials ◽  
Sustainable Building ◽  
Significant Difference ◽  
Managerial Implications ◽  
Research Findings ◽  
Sustainable Materials ◽  
Future Work ◽  
Sustainable Building Materials

The construction industry is one of the industries accounting for a large proportion of Vietnam's overall GDP. It is also one of the least sustainable industries with extensive use of non-renewable resources. A study on the current situation of occupational awareness of sustainable building materials, identifying factors that prevent the diffusion of sustainable building materials is critical. The present study raised the theoretical basis of using sustainable building materials for the construction industry. Questionnaire data from 130 valid responses were used to carry out statistical analysis and make interpretation of results. The results indicate no significant difference between the two groups of respondents in awareness, belief, and readiness towards sustainable materials. The awareness and readiness levels are higher among construction practitioners who have experience. The present findings might suggest several courses of action to solve the problem of sustainable materials being overlooked. Our research suggests that it is essential for policymakers to encourage stakeholders to consider sustainability more seriously. The research findings have profound managerial implications that experienced practitioners might significantly impact the decision-making process in the realm of sustainable orientation. Future work should concentrate on integrating sustainable building materials into innovative and transformative practices in the construction industry. Keywords: sustainable materials; awareness; belief; readiness; Vietnam; construction industry

scholarly journals Location Characteristics of Cruise Terminals in China: A Lesson from Hong Kong and Shanghai

2019 ◽  
Vol 11 (18) ◽  
pp. 5056 ◽  
Author(s):  
Xiaodong Sun ◽  
Tsz Leung Yip ◽  
Yui-yip Lau
Keyword(s):  
Hong Kong ◽  
External Environment ◽  
Dynamic Environment ◽  
Sustainable Competitive Advantage ◽  
Regional Competitiveness ◽  
Cruise Industry ◽  
Managerial Implications ◽  
Research Findings ◽  
Diverse Cultures ◽  
First Mover

Starting from the late 1960s, the cruise industry has appeared in two key regions, namely Europe and North America. However, the cruise industry has undergone fundamental changes which implies that the number of frequent cruisers is growing, with western travelers supposedly travelling to diverse cultures, attractive cruising destinations and exotic experiences in Southeast Asia for western travelers, and thus cruising in the Asian region has been happening at an enormous growing rate. Among the Asian regions, China is experiencing the fastest growth rates. Both Hong Kong and Shanghai established two cruise terminals which can be described as homeport cities in the 21st centuries. However, Hong Kong and Shanghai cruise terminals need to deal with neighboring competitors like Singapore, Japan, Vietnam, just to name but a few, in a challenging and dynamic environment. In order to examine Hong Kong and Shanghai’s potential evolution into an international cruise terminal hub, we suggest Connectivity, Regional Competitiveness, Utilization, Infrastructure, Security, Environmental Management (CRUISE) framework to seize attainable prospect of the external environment and investigate locational characteristics of cruise terminals in Hong Kong and Shanghai respectively. The first mover and sustainable competitive advantage will be performed. Academic and managerial implications of the research findings for cruise terminals are elaborated.

Sign in / Sign up

Export Citation Format

Share Document