scholarly journals Food Marketing Targeting Youth and Families: What Do We Know about Stores Where Moms Actually Shop?

2013 ◽  
Vol 2013 ◽  
pp. 1-8 ◽  
Author(s):  
Diana S. Grigsby-Toussaint ◽  
Mary R. Rooney

Although efforts are underway to examine marketing that targets the youth and families in the retail food store environment, few studies have specifically focused on stores that families identify as their primary sites for food shopping. Between November 2011 and April 2012, we examined the frequency and types of marketing techniques of 114 packaged and nonpackaged items in 24 food stores that mothers of young children in Champaign County, IL, said they commonly frequented. Chi-square tests were used to determine whether significant differences existed between items with regard to marketing by store type, store food-assistance-program acceptance (i.e., WIC), and claims. Overall, stores accepting WIC and convenience stores had higher frequencies of marketing compared to non-WIC and grocery stores. Fruits and vegetables had the lowest frequency of any marketing claim, while salty snacks and soda had the highest frequency of marketing claims. Nutrition claims were the most common across all items, followed by taste, suggested use, fun, and convenience. Television tie-ins and cartoons were observed more often than movie tie-ins and giveaways. Our results suggest an opportunity to promote healthful items more efficiently by focusing efforts on stores where mothers actually shop.

2018 ◽  
Vol 21 (9) ◽  
pp. 1639-1648 ◽  
Author(s):  
Wendi Gosliner ◽  
Daniel M Brown ◽  
Betty C Sun ◽  
Gail Woodward-Lopez ◽  
Patricia B Crawford

AbstractObjectiveTo assess produce availability, quality and price in a large sample of food stores in low-income neighbourhoods in California.DesignCross-sectional statewide survey.SettingBetween 2011 and 2015, local health departments assessed store type, WIC (Supplemental Nutrition Program for Women, Infants, and Children)/SNAP (Supplemental Nutrition Assistance Program) participation, produce availability, quality and price of selected items in stores in low-income neighbourhoods. Secondary data provided reference chain supermarket produce prices matched by county and month.tTests and ANOVA examined differences by store type; regression models examined factors associated with price.SubjectsLarge grocery stores (n231), small markets (n621) and convenience stores (n622) in 225 neighbourhoods.ResultsProduce in most large groceries was rated high quality (97 % of fruits, 98 % of vegetables), but not in convenience stores (25 % fruits, 14 % vegetables). Small markets and convenience stores participating in WIC and/or SNAP had better produce availability, variety and quality than non-participating stores. Produce prices across store types were, on average, higher than reference prices from matched chain supermarkets (27 % higher in large groceries, 37 % higher in small markets, 102 % higher in convenience stores). Price was significantly inversely associated with produce variety, adjusting for quality, store type, and SNAP and WIC participation.ConclusionsThe study finds that fresh produce is more expensive in low-income neighbourhoods and that convenience stores offer more expensive, poorer-quality produce than other stores. Variety is associated with price and most limited in convenience stores, suggesting more work is needed to determine how convenience stores can provide low-income consumers with access to affordable, high-quality produce. WIC and SNAP can contribute to the solution.


2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Yuyao Huang ◽  
John Taylor ◽  
Alison Tovar ◽  
Maya Vadiveloo

Abstract Objectives Inventory requirements for retailers authorized in the Supplemental Nutrition Assistance Program (SNAP) have undergone several revisions. The final rule in Jan 2018 requires minimum stocking of 36 instead of 12 staple food items in the original rule. While a more stringent rule was proposed in 2016 to expand the requirements to 84 items, it was not implemented due to concerns that stores may not withstand this expansion. This descriptive study examined food stocking in a sample of small retailers in Providence, RI to evaluate the barriers to more stringent requirements and explore differences in compliance to the original, proposed and final rules between high and low SNAP participating and racial minority resident areas. Methods This study used Food Access Research Atlas data to characterize the food environment of 30 small retailers from 5 census tracts in Providence, RI. Stores were assessed with an audit instrument developed by the Illinois Prevention Research Center to tally variety, perishability and depth of stock offerings in four staple food categories. Descriptive statistics, ANOVA and chi-square tests were used to determine compliance to the different requirements and if they differ between tracts with high and low SNAP participating and racial minority residents. Results Stores sampled included 12 non-chain grocery stores, 12 convenience stores,1 small discount store,4 pharmacies and 1 liquor store. Of all stores, 80% were compliant with final rule and 66.7% would need to expand their offerings to meet the proposed rule. Of the SNAP authorized stores, 88.5% were compliant with final rule and 61.5% would need to expand their offerings to meet the proposed rule. Mean dairy variety was lower than variety in the other three categories (P < 0.05), which would be a potential barrier to the proposed rule. Majority of the stores were meeting the perishability and depth of stock requirements (92.3% and 96.1% respectively) in the proposed and final rules. No difference in compliance was detected between tracts with high and low SNAP participating and racial minority residents. Conclusions Future expansion of inventory requirements could potentially lead to increased healthful food availability without imposing undue burden on small retailers in Providence, RI, excluding increased requirements for dairy variety. Funding Sources The study was not sponsored.


2019 ◽  
Vol 14 ◽  
pp. 100861 ◽  
Author(s):  
Katherine Sutton ◽  
Julia Caldwell ◽  
Sallie Yoshida ◽  
Jack Thompson ◽  
Tony Kuo

Author(s):  
Jennifer Sanchez-Flack ◽  
Barbara Baquero ◽  
Shih-Fan Lin ◽  
George Belch ◽  
Julie L. Pickrel ◽  
...  

Implementing interventions that manipulate food store environments are one potential strategy for improving dietary behaviors. The present study evaluated intervention effects, from the El Valor de Nuestra Salud (The Value of Our Health) study, on in-store environmental changes within Latino/Hispanic-focused food stores (tiendas). Sixteen tiendas were randomly assigned to either: a six-month structural and social food store intervention or a wait-list control condition. Store-level environmental measures of product availability, placement, and promotion were assessed monthly from baseline through six-months post-baseline using store audits. Linear mixed effects models tested for condition-by-time interactions in store-level environmental measures. Results demonstrated that the intervention was successful at increasing the total number of fruit and vegetable (FV) promotions (p < 0.001) and the number of FV promotions outside the produce department (p < 0.001) among tiendas in the intervention versus control condition. No changes in product availability or placement were observed. Results suggests changing the marketing mix element of promotions within small stores is measurable and feasible in an in-store intervention. Difficulties in capturing changes in product availability and placement may be due to intervention implementation methods chosen by tiendas. It is important to build upon the lessons learned from these types of interventions to disseminate evidence-based in-store interventions.


2008 ◽  
Vol 11 (9) ◽  
pp. 963-970 ◽  
Author(s):  
May C Wang ◽  
Catherine Cubbin ◽  
Dave Ahn ◽  
Marilyn A Winkleby

AbstractObjectiveThis paper examines trends in the neighbourhood food store environment (defined by the number and geographic density of food stores of each type in a neighbourhood), and in food consumption behaviour and overweight risk of 5779 men and women.DesignThe study used data gathered by the Stanford Heart Disease Prevention Program in four cross-sectional surveys conducted from 1981 to 1990.SettingFour mid-sized cities in agricultural regions of California.SubjectsIn total, 3154 women and 2625 men, aged 25–74 years.ResultsFrom 1981 to 1990, there were large increases in the number and density of neighbourhood stores selling sweets, pizza stores, small grocery stores and fast-food restaurants. During this period, the percentage of women and men who adopted healthy food behaviours increased but so did the percentage who adopted less healthy food behaviours. The percentage who were obese increased by 28% in women and 24% in men.ConclusionFindings point to increases in neighbourhood food stores that generally offer mostly unhealthy foods, and also to the importance of examining other food pattern changes that may have a substantial impact on obesity, such as large increases in portion sizes during the 1980s.


2007 ◽  
Vol 10 (12) ◽  
pp. 1481-1489 ◽  
Author(s):  
Kimberly Morland ◽  
Susan Filomena

AbstractObjectivePublic health professionals continue to see the benefits of fruit and vegetable consumption on population health. While studies that evaluate the availability of produce are sparse in the medical literature, disparities in availability may explain the disproportional intake of produce for some people. Therefore, the purpose of this study was to evaluate the availability and variety of produce located in two racially and economically diverse urban neighbourhoods.DesignA cross-sectional study was conducted in which 50% of the supermarkets, small grocery stores, delicatessens, and fruit and vegetable markets located in specific neighbourhoods were randomly sampled and surveyed between September 2004 and July 2005. Food stores were evaluated for the availability of 20 types of fresh fruits and 19 types of fresh vegetables, as well as their varieties and whether they were canned, frozen or previously prepared. 2000 US Census information was used to determine characteristics of the geo-coded census tracts where the food stores were located.SettingBrooklyn, New York.ResultsA supermarket was located in approximately every third census tract in predominantly white areas (prevalence = 0.33) and every fourth census tract in racially mixed areas (prevalence = 0.27). There were no supermarkets located in the predominantly black areas. With the exception of bananas, potatoes, okra and yucca, a lower proportion of predominantly black area stores carried fresh produce, while supermarkets carried the largest variety of produce types. Canned and frozen fruits and vegetables were found in the majority of stores, whereas prepared and organic produce was limited to predominantly white area stores.ConclusionsThese data demonstrate that the availability and variety of fresh produce is associated with neighbourhood racial composition and may be a factor contributing to differences in intake among residents.


2015 ◽  
Vol 49 (0) ◽  
Author(s):  
Ana Clara Duran ◽  
Karen Lock ◽  
Maria do Rosario D O Latorre ◽  
Patricia Constante Jaime

ABSTRACTOBJECTIVE To assess inter-rater reliability, test-retest reliability, and construct validity of retail food store, open-air food market, and restaurant observation tools adapted to the Brazilian urban context.METHODS This study is part of a cross-sectional observation survey conducted in 13 districts across the city of Sao Paulo, Brazil in 2010-2011. Food store and restaurant observational tools were developed based on previously available tools, and then tested it. They included measures on the availability, variety, quality, pricing, and promotion of fruits and vegetables and ultra-processed foods. We used Kappa statistics and intra-class correlation coefficients to assess inter-rater and test-retest reliabilities in samples of 142 restaurants, 97 retail food stores (including open-air food markets), and of 62 restaurants and 45 retail food stores (including open-air food markets), respectively. Construct validity as the tool’s abilities to discriminate based on store types and different income contexts were assessed in the entire sample: 305 retail food stores, 8 fruits and vegetable markets, and 472 restaurants.RESULTS Inter-rater and test-retest reliability were generally high, with most Kappa values greater than 0.70 (range 0.49-1.00). Both tools discriminated between store types and neighborhoods with different median income. Fruits and vegetables were more likely to be found in middle to higher-income neighborhoods, while soda, fruit-flavored drink mixes, cookies, and chips were cheaper and more likely to be found in lower-income neighborhoods.CONCLUSIONS The measures were reliable and able to reveal significant differences across store types and different contexts. Although some items may require revision, results suggest that the tools may be used to reliably measure the food stores and restaurant food environment in urban settings of middle-income countries. Such studies can help .inform health promotion interventions and policies in these contexts.


2019 ◽  
Vol 9 (5) ◽  
pp. 847-856 ◽  
Author(s):  
Christiaan G Abildso ◽  
Thomas K Bias ◽  
Jessica Coffman

Local public health professionals’ consistency, connections, and presence at meetings were critical to making changes in schools, farmers markets, and retail food stores to improve access to fruits and vegetables in rural, low-income food deserts.


10.5219/1592 ◽  
2021 ◽  
Vol 15 ◽  
pp. 396-422
Author(s):  
Peter Zajác ◽  
Jozef Čurlej ◽  
Lucia Benešová ◽  
Jozef Čapla

The article presents the hygiene measures that are applied in the Slovak Republic in supermarkets, food stores, grocery stores as a result of the COVID-19 pandemic situation in Slovakia. These measures have been published by the Public Health Authority of the Slovak Republic in the relevant legal regulations and are based on the decisions of the Government of the Slovak Republic, which took into account the opinions of the experts of the Pandemic Commission of the Government of the Slovak Republic. In general, these measures are based on the mask-distance-hand principle. In public areas outside and inside, it was ordered to wear masks and later wear a respirator of FFP2 class in exterior and interior, gloves on hands or disinfection of customers' hands before entering the store, observance of 2 m distance of people standing in a row at the cash registers, maximum capacity of persons in stores was determined one person per 25 m2 of sales area and later, this measure was tightened to 15 m2 of sales area. Also, to perform regular ventilation of the premises and to have as many cash registers as possible so as not to create long lines of customers. All shops were closed at 8:00 PM. In the case of shopping centers, entry is prohibited for people with a body temperature higher than 37 °C, and disinfection of hands is mandatory, wearing a mask and later wear respirators of FFP2 class is necessary. In a stricter regime, during the peak of the pandemic, there was a restriction for persons to shop food only in the nearest retail/grocery or similar place from the place of residence to the extent necessary to procure the essential needs of life.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 959-959
Author(s):  
Mary Greaney ◽  
Zachary Kunicki ◽  
Megan Drohan ◽  
Steven Cohen

Abstract The population of older adults aged 65+ in the US is projected to increase from 15% to 21% in the next 30 years. Aging in place provides cost-savings and familiarity to the older adult, but often requires informal caregivers. Informal caregivers, individuals who provide unpaid care of assistance to family members and friends may have been uniquely impacted by the COVID-19 pandemic and shelter-at-home orders. Research is needed to examine how the pandemic impacted caregivers’ caregiving responsibilities and health behaviors (e.g., physical activity, sedentary time, fruit and vegetable intake, snacking, etc.) as this information will be invaluable to determine if health promotion interventions are needed for informal caregivers. Self-reported data were gathered from informal caregivers providing care to someone aged 50+ (n=835) through Amazon’s Mechanical Turk. Respondents reported their current and pre-pandemic health behaviors and demographics. Chi-square tests were used to examine bivariate associations between pandemic time (pre vs. post) and each examined behavior. The analysis identified some positive health behavior changes due to the pandemic: caregivers felt since the pandemic they ate more fruits and vegetables (p &lt; .001), walked more, exercised more (p &lt; .001), increased amounts of sleep (p &lt; .001), and higher sleep quality (p &lt; .001). However, respondents also had more screen time (p &lt; .001) and sedentary time (p &lt; .001). Future planned analyses will focus on examining whether these changes were consistent across all sociodemographic subgroups of caregivers and whether they persist after the pandemic recedes.


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