Enhancing Residency Recruitment through Social Media

Radiographics ◽  
2022 ◽  
Vol 42 (1) ◽  
pp. E12-E13
Author(s):  
Shanna A. Matalon ◽  
Tatiana Kelil ◽  
Sandeep S. Hedgire
Keyword(s):  
Social Media ◽  
Residency Recruitment

scholarly journals Adaptations in anesthesiology residency programs amid the COVID-19 pandemic: virtual approaches to applicant recruitment

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Donaldson C. Lee ◽  
Alexander M. Kofskey ◽  
Nikhi P. Singh ◽  
Timothy W. King ◽  
Paul D. Piennette
Keyword(s):  
Social Media ◽  
Exponential Growth ◽  
Personal Contact ◽  
Residency Programs ◽  
The Past ◽  
Application Service ◽  
Residency Recruitment ◽  
Social Media Presence ◽  
Virtual Events

Abstract Background The COVID-19 pandemic significantly impacted residency recruitment in 2020, posing unique challenges for programs and applicants alike. Anesthesiology programs have adopted alternate methods of recruitment, including virtual open houses and social media, due to limiting personal contact rules implemented by AAMC. This study was undertaken to determine the frequency of virtual events hosted and social media accounts created by programs. Methods Anesthesiology residency programs and departments were examined for social media presence on Twitter, Instagram, and Facebook. Programs’ websites and social media posts were reviewed for virtual open house opportunities. Available sub-internships were collected from the Visiting Student Application Service database. Data was collected after 2020–2021 pre-interview recruitment in October 2020. Results Of 153 total anesthesiology residency programs, 96 (63%) had some form of social media presence. The platforms of choice for programs with social media accounts included Twitter (71, or 46%), Instagram (67, or 44%), and Facebook (47, or 31%). Forty of seventy-six residency-affiliated accounts were created after March 1, 2020; Instagram accounts (26 of 40) represented most of these. Most Anesthesiology programs (59%) offered virtual open houses for prospective applicants. Twitter (25%), Instagram (22%), and Facebook (8%) were used by programs to advertise these events. Conclusions Social media presence of anesthesiology residency programs has grown steadily over the past decade, with exponential growth experienced in 2020. This data suggests that anesthesiology residency programs are employing new, mostly virtual, methods to reach prospective applicants during an unprecedented application cycle amidst the COVID-19 pandemic.

scholarly journals Twelve Tips for Utilizing Residency Program Social Media Accounts for Modified Residency Recruitment

MedEdPublish ◽  
2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Rakhee K. Bhayani ◽  
Laurel Fick ◽  
Dawn Dillman ◽  
Dink A. Jardine ◽  
Amy S. Oxentenko ◽  
...  
Keyword(s):  
Social Media ◽  
Residency Program ◽  
Residency Recruitment

scholarly journals Impacts of the Virtual Landscape During the COVID-19 Pandemic on the 2020 Application Cycle

2021 ◽  
Vol 156 (Supplement_1) ◽  
pp. S115-S116
Author(s):  
H Cutshall ◽  
C Amerson ◽  
N Singh ◽  
R Hattaway ◽  
S Rais-Bahrami ◽  
...  
Keyword(s):  
Social Media ◽  
Program Directors ◽  
Media Usage ◽  
Rank List ◽  
Opportunities For Learning ◽  
Residency Recruitment ◽  
Virtual Setting ◽  
The Impact ◽  
Virtual Interactions

Abstract Introduction/Objective In response to the COVID-19 pandemic, the 2020 application cycle adapted to a mostly virtual setting. This project focused on the impact of these changes on the 2020 application cycle with the elimination of in- person away rotations and interviews, as well as the implementation of new virtual opportunities for learning and interacting with residents and programs. Methods/Case Report This study was conducted through an anonymous survey sent out to programs that engaged in social media usage in the 2020 application cycle. The survey was made available to program directors, faculty, residents and the matched applicants and focused on their usage and opinion of impact of virtual opportunities, virtual interviews and social media encounters. Results (if a Case Study enter NA) A total of 17 program directors/faculty, 17 residents and 19 matched applicants completed the survey across 91 programs surveyed. Virtual opportunities that were offered across these programs include: open houses, sub-internships, didactic lectures, grand rounds, Q&A sessions, and virtual facility tours. Responses showed that 4 programs (16%) moved applicants up on their rank list based on pre-interview virtual interactions. From the applicant perspective, 13 (76.5%) said virtual opportunities impacted the way they evaluated programs with 13 (68.4%) ranking programs higher and 3 (15.7%) ranking programs they otherwise would not have ranked. On the other hand, 21 faculty/residents (80.7%) felt that applicants missed out on fully experiencing the program due to lack of in person interviews and away rotations. However, 14 programs (56%) interviewed more candidates and offered more interview days during the 2020 application cycle. Applicants also applied to a greater number of programs with 42% of surveyed applicants applying to more than 50 programs, however none attended more than 30 interviews. Conclusion In conclusion, adaptations in response to the COVID-19 pandemic have provided an unexpected opportunity to explore the impact of the virtual landscape on residency recruitment.

scholarly journals 597 Using social media sites for dermatology residency recruitment: Are we there yet?

2019 ◽  
Vol 139 (5) ◽  
pp. S102
Author(s):  
P. Rambhia ◽  
M. Baechtold ◽  
I. Kim ◽  
R. Rothbaum ◽  
R. Conic ◽  
...  
Keyword(s):  
Social Media ◽  
Residency Recruitment

scholarly journals Recruiting the Digital-Age Applicant: The Impact of Ophthalmology Residency Program Web Presence on Residency Recruitment

2018 ◽  
Vol 10 (01) ◽  
pp. e32-e37
Author(s):  
Mark Goerlitz-Jessen ◽  
Nicholas Behunin ◽  
Maria Montijo ◽  
Michael Wilkinson
Keyword(s):  
Social Media ◽  
Residency Training ◽  
Residency Program ◽  
Sufficient Information ◽  
Application Process ◽  
Web Presence ◽  
Rank List ◽  
Residency Recruitment ◽  
Social Media Tools ◽  
The Impact

Background The phenomenon of internet dependence has changed the way the rising generation seeks information. This mentality has caused medical students to turn to online resources as they seek information about potential residency training programs. Residency program web presence (PWP) is increasingly important, and may even impact recruitment efforts. Improvement of PWP could enhance programs' recruitment of ideal candidates. Objectives The purpose of this study is to assess how ophthalmology residency PWP is impacting the residency recruitment process by understanding how it influences applicants' application and rank list choices as well as to identify the contributing factors. Methods Applicants applying for ophthalmology residency training at Penn State University during the 2015–2016 and 2016–2017 application cycles were surveyed using Research Electronic Data Capture (REDCap). Surveys sought applicants' perspectives with respect to their experiences with PWP and how those experiences shaped their application and rank list decisions. Results Of 860 applicants, 214 (24.9%) responded, accounting for 17.4% (214/1,228) of all ophthalmology residency applicants during the respective cycles; 72.4% of respondents expressed PWP does impact where they apply, how they form their rank list, or both; 93.4% said websites are an important resource during the application process; 47.2% conveyed interest in programs utilizing social media tools; and 76.5% of respondents felt websites gave sufficient information less than 50% of the time. Conclusion Ophthalmology PWP does impact resident recruitment. By enhancing program websites and adding social media tools, programs can improve recruitment efforts.

scholarly journals The #Path2Path Virtual Landscape During the COVID-19 Pandemic: Preparing for the 2020 Pathology Residency Recruitment Season

2021 ◽  
Vol 8 ◽  
pp. 237428952110027
Author(s):  
Hannah Cutshall ◽  
Reagan Hattaway ◽  
Nikhi P. Singh ◽  
Soroush Rais-Bahrami ◽  
Brandi McCleskey
Keyword(s):  
Social Media ◽  
American Medical ◽  
Residency Program ◽  
Web Pages ◽  
Residency Programs ◽  
Residency Recruitment ◽  
Virtual Experiences ◽  
Residency Application ◽  
Medical Colleges

On May 11, 2020, the Association of American Medical Colleges released recommendations discouraging in-person activities for away rotations and mandating virtual-only residency recruitment interviews. This paper focuses on how residency programs have attempted to adjust to this vastly different application cycle by using social media to reach their applicants. A total of 138 programs were identified through the Electronic Residency Application Services. The presence of Departmental/Residency program Twitter, Instagram, and Facebook as well as web pages offering virtual opportunities was recorded for each program on October 30, 2020. A total of 132 social media accounts were found; the majority of which were on Twitter, while fewer were on Instagram and Facebook. All 138 pathology residency programs had websites. Sixteen (11.5%) of those advertised virtual open houses and 2 (1.4%) advertised virtual subinternships; social media were more often used for advertisement of these virtual experiences. A total of 58 open house opportunities were advertised on Twitter, 21 on Instagram, and 20 on Facebook. Innovative virtual subinternships ranging from 2 to 4 weeks were developed, but only represented 6% of the usual 126 away rotations available. Pathology programs across the country utilized websites and social media as a method of communication to interact with applicants as part of the #Path2Path in 2020 and to provide virtual opportunities in preparation for a drastically different recruitment cycle.

scholarly journals Social media use in residency recruitment during the COVID-19 pandemic

2021 ◽  
Vol 27 (6) ◽  
Author(s):  
Yong-hun Kim ◽  
Nora S Ali ◽  
Nahid Y Vidal
Keyword(s):  
Social Media ◽  
Media Use ◽  
Social Media Use ◽  
Residency Recruitment

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

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