Comparison of interestingness functions for learning web usage patterns

Author(s):  
Xiangji Huang ◽  
Aijun An ◽  
Nick Cercone
Keyword(s):  
Big Data ◽  
2016 ◽  
pp. 899-928
Author(s):  
Abubakr Gafar Abdalla ◽  
Tarig Mohamed Ahmed ◽  
Mohamed Elhassan Seliaman

The web is a rich data mining source which is dynamic and fast growing, providing great opportunities which are often not exploited. Web data represent a real challenge to traditional data mining techniques due to its huge amount and the unstructured nature. Web logs contain information about the interactions between visitors and the website. Analyzing these logs provides insights into visitors' behavior, usage patterns, and trends. Web usage mining, also known as web log mining, is the process of applying data mining techniques to discover useful information hidden in web server's logs. Web logs are primarily used by Web administrators to know how much traffic they get and to detect broken links and other types of errors. Web usage mining extracts useful information that can be beneficial to a number of application areas such as: web personalization, website restructuring, system performance improvement, and business intelligence. The Web usage mining process involves three main phases: pre-processing, pattern discovery, and pattern analysis. Various preprocessing techniques have been proposed to extract information from log files and group primitive data items into meaningful, lighter level abstractions that are suitable for mining, usually in forms of visitors' sessions. Major data mining techniques in web usage mining pattern discovery are: clustering, association analysis, classification, and sequential patterns discovery. This chapter discusses the process of web usage mining, its procedure, methods, and patterns discovery techniques. The chapter also presents a practical example using real web log data.


Author(s):  
Guandong Xu

Nowadays Web users are facing the problems of information overload and drowning due to the significant and rapid growth in the amount of information and the large number of users. As a result, how to provide Web users more exactly needed information is becoming a critical issue in Web-based information retrieval and data management. In order to address the above difficulties, Web mining was proposed as an efficient means to discover the intrinsic relationships among Web data. In particular, Web usage mining is to discover Web usage patterns and utilize the discovered usage knowledge for constructing interest-oriented user communities, which could be, in turn, used for presenting Web users more personalized Web contents, i.e. Web recommendation. On the other hand, Latent Semantic Analysis (LSA) is one kind of approaches that is used to reveal the inherent correlation resided in co-occurrence activities, such as Web usage data. Moreover, LSA possesses the capability of capturing the hidden knowledge at semantic level that can’t be achieved by traditional methods. In this chapter, we aim to address building user communities of interests via combining Web usage mining and latent semantic analysis. Meanwhile we also present the application of user communities for Web recommendation.


Author(s):  
Mariângela Vanzin ◽  
Karin Becker ◽  
Duncan Dubugras Alcoba Ruiz
Keyword(s):  

2011 ◽  
pp. 2034-2047
Author(s):  
Pawan Lingras ◽  
Rucha Lingras

This chapter describes how Web usage patterns can be used to improve the navigational structure of a Web site. The discussion begins with an illustration of visualization tools that study aggregate and individual link traversals. The use of data mining techniques such as classification, association, and sequence analysis to discover knowledge about Web usage, such as navigational patterns, is also discussed. Finally, a graph theoretic algorithm to create an optimal navigational hyperlink structure, based on known navigation patterns, is presented. The discussion is supported by analysis of realworld datasets.


Author(s):  
Pawan Lingras

This chapter describes how Web usage patterns can be used to improve the navigational structure of a Web site. The discussion begins with an illustration of visualization tools that study aggregate and individual link traversals. The use of data mining techniques such as classification, association, and sequence analysis to discover knowledge about Web usage, such as navigational patterns, is also discussed. Finally, a graph theoretic algorithm to create an optimal navigational hyperlink structure, based on known navigation patterns, is presented. The discussion is supported by analysis of real-world datasets.


Sign in / Sign up

Export Citation Format

Share Document